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Introduction
The Basics
Keep It Laid-Back
Knowing Your Potential Clients
Headline Essentials
USP versus ESP
Story Driven Copywriting
Assist The Reader Picture And Feel
Call To Action
Handling Objections
Testimonials
The Guarantee
FAQS
Post scripts (P.S)
Good Reasons Why You Should Buy
Copywriting Mistakes To Avoid
Selling before first demonstrating value
Sounding too formal
- Wasting your reader’s time
Make a claim without demonstrating them.
Attempting to sell to everyone
Do not start in the beginning.
Humour doesn't translate
Stop playing with words
Humour or humor?
Be flexible
Omit Needless Words
Talk About Your Prospects' Issues
Swipe Files
The Better Letter Checklist:
Wrapping Up
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