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SHOW ME YOUR MONEY IDEA
INTRODUCTION
CROWDFUNDING HISTORY AND EVOLUTION
PLANNING AND RUNNING A SUCCESSFUL CAMPAIGN
WHAT TYPE OF CAMPAIGN IS RIGHT FOR YOUR BUSINESS?
HOW DO YOU FIND THE NEXT BIG THING?
THE VALUE OF PATTERNS
GREAT IDEA, GREAT DESIGN
CROWDFUNDING STAGE I: DISCOVERY
CROWDFUNDING STAGE II: DEVELOPMENT
CROWDFUNDING STAGE III: PREPARING FOR THE PITCH
THE PITCH: GETTING TO YES
THE PITCH: LAYING IT ALL OUT
PRE-LAUNCH: ACCELERATING THE CONVERSATION
CROWDFUNDING DONATIONS
THE PRODUCT LAUNCH
CROWDFUNDING WITH EQUITY
CROWDFUNDING: THE PROMISE OF PUBLIC INFORMATION
READING THE FINE PRINT
PRIVATE PLACEMENTS
MARKETING STRATEGIES
KEEPING THE CROWD(ED) CONVERSATION GOING
THE PITFALLS OF CROWDFUNDING
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