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内容提要
前言
Unit 1
Text A Cross-Border E-commerce Overview
Text B Chinese Cross-Border E-commerce Overview
Unit 2
Text A How to Create a Successful Cross-Border E-commerce Strategy
Text B The Dos and Don’ts of Cross-Border E-commerce
Unit 3
Text A Comparison of the Top 5 Cross-Border E-commerce Platforms in China
Text B Online Marketplace Comparison:Amazon, Walmart & Alibaba
Unit 4
Text A Build Your Virtual Store
Text B 10 Things You Need to Start Selling Online
Unit 5
Text A Selling on Amazon
Text B Amazon Seller Central and Amazon Vendor Central
Unit 6
Text A How to Write Product Descriptions
Text B Shopping Cart Software Overview
Unit 7
Text A Pricing Strategy
Text B How to Make Social Media a Driving Force for Your Cross-Border E-commerce
Unit 8
Text A How Electronic Payment Works
Text B Online Banking Security
Unit 9
Text A 7 Types of After Sales Services to Keep Your Customer Satisfied
Text B Chatbots
Unit 10
Text A How Sellers Can Leverage Their Product Feed for Amazon SEO
Text B Ways to Protect Your E-commerce Site from Hacking and Fraud
Unit 11
Text A Third Party Logistics Overview
Text B Reverse Logistics in E-commerce
Unit 12
Text A Benefits of Data Analytics in E-commerce Business
Text B Role of Artificial Intelligence in E-commerce
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