新手学外贸英语一本通(全新版)电子书

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内容简介

前言

CHAPTER 01　外贸营销　Trade Marketing

PART 1　营销话题 Marketing Topics

Unit 1　市场调查　Marketing Surveys

Unit 2　广告营销　Advertising Marketing

Unit 3　促销活动　Promotional Events

PART 2　开发客户　Seeking for Customers

Unit 1　开发信　Sales Mail

Unit 2　信函来往　Business Letter

Unit 3　电话沟通　Telephone Communication

PART 3　参加展会　Trade Fair

Unit 1　展位相关　About Booth

Unit 2　接待客户　Customer Services

Unit 3　会后跟进　Contact after Fair

CHAPTER 02　商务往来　Doing Business

PART 1　预约会面　Make an Appointment

Unit 1　要求会面　Demanding an Appointment

Unit 2　安排会面　Arranging an Appointment

PART 2　外宾接待　Receiving Customers

Unit 1　商务签证邀请函　Visa Invitation Letter

Unit 2　迎接客户　Picking up Customers

Unit 3　商务参观　Business vsit

Unit 4　商务会餐　Business Dinner

Unit 5　安排活动　Arranging Activities

Unit 6　机场道别　Seeing off

PART 3　商务出差　Business Travel

Unit 1　入境手续　Entry Formalities

Unit 2　飞机旅程　Air Travel

Unit 3　安排住宿　Arranging Accommodations

Unit 4　交通出行　Transportation

PART 4　日常通知　Daily Notification

Unit 1　公司变动通知　Company Change Notice

Unit 2　职务调整通知　Position Adjustment Notice

CHAPTER 03　合作形式　Forms of Cooperation

PART 1　合作　Cooperation

Unit 1　合资经营　Joint Venture

Unit 2　合并收购　Mergers ＆ Acquisitions

Unit 3　技术转让　Technology Transfer

PART 2　代理　Agent

Unit 1　申请代理　Applying for Agency

Unit 2　拒绝代理　Refusing an Agent

Unit 3　代理协商　Agency Negotiation

Unit 4　任命代理　Appointing an Agent

PART 3　贸易　Trade

Unit 1　加工和组装贸易　Processing and Assembling Trade

Unit 2　其他贸易形式　Other Forms of Trade

Unit 3　招标与投标　Bidding and Tendering

CHAPTER 04　业务洽谈　Trade Negotiations

PART 1　询盘与报盘　Inquiry and Offer

Unit 1　询盘处理　Dealing with Inquiries

Unit 2　报盘处理　Dealing with Offers

Unit 3　推荐产品　Recommending Products

PART 2　还盘　Counter offer

Unit 1　还盘处理　Dealing with Counter offer

Unit 2　价格谈判　Price Negotiations

Unit 3　新的价目单　A Renewed Price List

PART 3　订货与确认　Order and Confirmation

Unit 1　样品准备　Sample Preparation

Unit 2　订单处理　Dealing with Orders

Unit 3　要求佣金　Asking for a Commission

Unit 4　要求折扣　Asking for a Discount

CHAPTER 05　外贸协商　Business Negotiations

PART 1　客户会议　Customer Meeting

Unit 1　会前准备　Meeting Preparations

Unit 2　会议环节　Meeting Sessions

PART 2　商定条款　Terms Negotiations

Unit 1　运输方式　Delivery Methods Negotiation

Unit 2　交货期限　Consignment Deadline Negotiation

Unit 3　包装方式　Packing Methods Negotiation

Unit 4　保险条款　Insurance Terms Negotiation

Unit 5　付款方式　Payment Terms Negotiation

PART 3　合同事务　About Contract

Unit 1　合同评审　Contract Evaluation

Unit 2　签订合同　Signing a Contract

Unit 3　终止合同　Terminating a Contract

CHAPTER 06　商品报关　Declaration of Goods

PART 1　生产　Production

Unit 1　生产阶段　Producing Stage

Unit 2　生产问题　Producing Problems

PART 2　商品检验　Commodity Inspection

Unit 1　商检讨论　Inspection Discussion

Unit 2　商检程序　Inspection Procedures

Unit 3　检验争议　Discrepancy about Inspection

PART 3　海关通关　Customs Clearance

Unit 1　通关讨论　Customs Clearance Discussion

Unit 2　报关资料　Declaration Documents

Unit 3　海关问询　Questioning at the Customs

PART 4　装运和交货　Shipment and Delivery

Unit 1　装运指示　Shipment Instructions

Unit 2　装运问题　Shipment Problems

Unit 3　装运和交货通知　Shipment and Delivery Notice

CHAPTER 07　后续事项　Follow-up Mathers

PART 1　关于支付　About Payment

Unit 1　支付结算　Payment Clearing

Unit 2　催款　Payment Reminder

Unit 3　付款错误　Payment Error

Unit 4　确认收到款项　Payment Confirmation

PART 2　售后跟进　After-Sale Service

Unit 1　询问情况　Inquiring about the Situation

Unit 2　优化产品　Optimizing Products

Unit 3　交换信息　Exchanged Information

Unit 4　推荐新产品　Promoting New Products

CHAPTER 08　风险与纷争　Risk and Dispute

PART 1　保险　Insurance

Unit 1　保险类别　Insurance Categories

Unit 2　保险费率　Premium Rates

Unit 3　投保　Insurance

Unit 4　赔偿　Compensation

PART 2　投诉　Complaints

Unit 1　进行投诉　Make a Complaint

Unit 2　处理　Solutions

PART 3　索赔　Claim

Unit 1　提出索赔　Compensation Claim

Unit 2　赔付方式　Compensation Methods

CHAPTER 09　人际关系拓展　Establishing Interpersonal Relationship

PART 1　私人交往　Personal Relationship

Unit 1　节日问候　Festival Greetings

Unit 2　赠送礼物　Presenting Gifts

PART 2　私下交流　Private Communication

Unit 1　祝贺与安慰Congratulations and Consolations

Unit 2　请教与感谢　Requests and Thanks

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