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Contents
初版前言
Editor's Note to the 2nd Edition
Unit 1 Goals for Studying Rhetoric
1.1 Modern rhetoric and rhetorical system
1.2 The three fundamental elements in writing
1.3 Goals for studying rhetoric
1.4 The three principles for our study of rhetoric
Exercise 1
Unit 2 The Three Artistic Criteria in English Rhetoric
2.1 The three basic elements in thetorical raditions
2.2 Logos and logical thinking
2.3 Formal logic and syllogism
2.4 Changes in the connotations of pathos
2.5 Pathos in use today
2.6 Ethos in rhetoric
2.7 Fallacies in logical reasoning
2.8 Fallacies related to pathos
2.9 Fallacious use of ethos
Exercise 2
Unit 3 The Three Levels of Rhetorical Operations(A): Selecting Wordsand Phrases
3.1 Three basic levels of rhetoric
3.2 The importance of word choice
3.3 Five principles for selocting words and phrases
3.4 The command of vocabulary
3.5 The use of dictionaries
Exercise 3
Unit 4 The Three Levels of Rhetorical Operations(B): Seeking Sentence Varidy
4.1The significance of scnence varicty
4.2 Variety in sentcnce patems
4.3 Significanoe of varity in sentence length
4.4 Approaches to achicve varictics in sentence length
Exercise 4
Unit 5 The Three Levels of Rhetorical Operations(C): Writing a Paragraph and Arranging Paragraphs into a Complete Text
5.1 Features of a paragraph
5.2 Roquirements for paragraph writing
5.3 The or ganization of a composition
5.4 Devices for making the ideas flow
5.5 Subjcct mater and paragraph fomation
Exercise 5
Unit 6 Meanings of Words:a Multifaceted Notion
6.1 Importance of grasping the right word meanings
6.2 Aspocts of wod mcanings
6.3 Referential meaning
6.4 Social meaning
6.5 Affective meaning
Execise 6
Unit 7 Denotation and Comotation
7.1 Shades of meaning
7.2 Denotation
7.3 Connotation
7.4 To be "positive"insttad of "assertive"
Exermise 7
Unit 8 Generalizaion and Specification
8.1 Generality and specificity
8.2 General terms and specific terms
8.3 Abstract writing and some other similar practices
8.4 Approaches to writing in a specific way
Exercise 8
Unit 9 Economy and Clarity
9.1 Two basic roquirements of "cconomy"in writing
9.2 The relationship between caconomy and clarit
9.3 Camses of wordiness
9.4 Approaches tb clarity
Excrmise 9
Unit 10Acauracy and Vaguenes
10.1 Acacuracy in communication
10.2 How grammar may affect accuray
10.3 Vagucncss as a language attribute
10.4 Occasions for vagueness
Exercise 10
Unit 11 Unity and Coherence
11.1 The central idea and two principles in infomation organization
11.2 Creating unity
11.3 Maintaining coherence
Exerise 11
Unit 12 The Literal Use and Figurative Use of Language
12.1 Labels in use and literal or figuative meanings
12.2 Relations between itcral/ figurstive and denotative/connotative mcanings
12.3 More otes on litral uses
12.4 More notes on figurative uses
Exerise 12
Uit 13 The Three Inartistic Criteria in English hetorie
13.1 Artistic criteria and inartistic crteria
13.2 Facs
13.3 Examplks and illustrations
13.4 Testimony
13.5 Guidelines for the applicaion of the three inatistie citeria
Exercise 13
Unit 14 Propriety and Creativity
14.1 Rclafionship between propricty and creativity
14.2 How to onganize an esay in a tes
14.3 How to write in a creative way
14.4 Thrce devices usod to make one's viewpoints impressive and convincing
Exercise 14
Unit 15 A Table of the Common Figures of Speedh
15.1 Genral principls for the use of the figures of speech
15.2 Figures resembling similaritics; Similk, Metaphor, Analogy, Allegory, Per-sonification and Zoosemy
15.3 Figures of substitution: Mctonymy, Synacdoche, Antonomasia, Alusion,Hyperbole, Understatement, Euphemism and Periphasis
15.4 Figures of playing doubk meanings: Pun, Irony, Paradox, Oxymoron,Innuendo, Sarcasm, Transfered Epithet, Sylepsis and Zcugma
15.5 Figures of repeition: Aliteration, Assonance, Consonance, Paregmcnon,Correcion, Anaphora, Epiphara, Anadiplosis and Regression
15.6 Figures of imitation: Parody, Onomatopocia, Mimesis, Malapropism and Graphic
15.7 Figures of handling contrastive and coordinated strucures: Contrast,Parallelism and Antithesis
15.8 Figures of wiuy expressions: Epigram, Aphorism and Maxim
Bibliography
Appendix I Keys to the Exercises
Appendix II A Table of Rhetorical Terms in English and Chinese
Appendix Ⅲ Index
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