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PrestaShop 1.3 Beginner's Guide
Table of Contents
PrestaShop 1.3 Beginner's Guide
Credits
About the Author
Acknowledgement
About the Reviewers
Preface
Why PrestaShop?
Simplicity and function
Stability and progress
It's cool!
Open source and OSL are the best!
Availability
Cost
Updates
Support
My golden rule of e-commerce
What this book covers
John's 7-day challenge
Installing, configuring, and stocking-up
Customers, search engines, and customization
Now and the future
Who this book is for
Which hosting environment?
Option 1: Developing on your own PC
Option 2: Live hosting accounts
PrestaShop turn-key hosting
Get your hosting ready to go
What happens if I get stuck?
www.prestashop-book.com
www.prestashop.com
www.businessdreams.net
Help others to help you
Remember
Conventions
Time for action - heading
What just happened?
Pop quiz - heading
Have a go hero - heading
Reader feedback
Customer support
Errata
Piracy
Questions
1. Building Your PrestaShop
Case studies
Downloading PrestaShop
Time for action - transferring files to your web host
What just happened?
Making a database
Time for action - creating a database
What just happened?
How to install PrestaShop
Time for action - the PrestaShop auto-installer
What just happened?
Post-install security
Deleting the install folder
Time for action - how to delete the install folder
What just happened?
Renaming the admin folder
Time for action - renaming the admin folder
What just happened?
Your shop-front explained
Header
Column (left & right)
Main content
Footer
Your admin control panel
Time for action - logging in to your PrestaShop control panel
What just happened?
Control panel guided tour
Have a go hero - hunt the PrestaShop thimble
Before we continue
Pop quiz - a few questions about Chapter 1
Summary
2. Shop Fitting and Layout
Arranging key modules
Cart block
Time for action - installing the shopping cart module
What just happened?
Categories block
User info block
My account block
Time for action - making a customer account
What just happened?
Permanent links block
Suppliers and manufacturers blocks
Quick search block
Footer links block
Have a go hero - moving the blocks around
Creating your home page
What goes on your home page?
Unique Selling Proposition
Most important facts or navigation
Products
Time for action - how to add your content to your home page
What just happened?
Creating the 'must-have' pages
Delivery
Legal notice
Terms and conditions
About us
Secure payment
Time for action - using the content management system
What just happened?
Suppliers and manufacturers
What about suppliers?
Time for action - defining manufacturers and suppliers
What just happened?
Contacting your store
Contacts
Time for action - creating departments to contact
What just happened?
PrestaShop themes
Finding themes
Choosing a great theme
Installing the themes
Time for action - installing a PrestaShop theme
What just happened?
Pop quiz - themes and things
Customizing your template
Important preliminary point
Moving modules around
Time for action - moving modules
What just happened?
Customizing the default image sizes
Time for action - changing the default image size
What just happened?
PrestaShop templates
Time for action - creating a new template
What just happened?
Editing your CSS file
Background-color
Font-size
Want more?
Time for action - editing and updating your CSS file
What just happened?
Changing graphics
Buttons and icons
Themes summary
The cherry on top
Time for action - uploading your company/store logo
What just happened?
Summary
3. Merchandising for Success
Shop categories
Planning your category structure
Creating your categories
Time for action - how to create product categories
What just happened?
Creating content for your categories and subcategories
Time for action - adding category descriptions
What just happened?
Adding products
Product descriptions that sell
Actually selling the product
Ask for the sale
Create some images with GIMP
Time for action - how to add a product to your PrestaShop
What just happened?
Highlighting products
New products
Time for action - how to highlight your newest products
What just happened?
Specials
Time for action - creating a special offer
What just happened?
Recently viewed
Best sellers
Accessories
Time for action - creating an accessory
What just happened?
Features
Time for action - using PrestaShop's 'Features'
What just happened?
Attributes
Time for action - an attributes example
What just happened?
Have a go hero - the combinations generator
Customizing
Time for action - allowing your customers to customize
What just happened?
Product mania!
Pop quiz - a few product marketing questions
Summary
4. Giving Customers More and Getting More Customers
SEO: Search Engine Optimization
Which keywords should we use?
Discovering the value of keywords
A keyword success story
Don't fall off your chair
Keyword clarification
Meta tags
Types of meta tag
Time for action - PrestaShop meta tags
What just happened?
Search aliases
Choosing aliases
Time for action - creating the article
What just happened?
Tag clouds
Time for action - creating a tag cloud
What just happened?
Search-friendly and canonical URLs
Search-friendly
Time for action - how to get search-friendly URLs
What just happened?
Canonical
Time for action - choosing your canonical URL
What just happened?
Writing and displaying articles
Good ideas when writing articles
Make your articles easy reading
Think about your audience
Sell, but sell subtly
I before e except after c
Now what?
Page formatting and keyword density
How many times should the keywords/phrases be used?
Quick tips
Writing Summary
Using the CMS
Time for action - creating the article
What just happened?
Time for action - displaying the article
What just happened?
Have a go hero - article prominence
I am a robots.txt
Time for action - creating robots.txt
What just happened?
Helping Google with site maps
Time for action - Google site maps tutorial
What just happened?
PrestaShop search weightings
Speaking to new audiences
Switching languages
Time for action - enabling a second language
What just happened?
Creating translations
Time for action - translating product descriptions
What just happened?
A quick alternative to all of the above
Time for action - translating your whole website
What just happened?
Languages conclusion
Pop quiz - PrestaShop search
Summary
5. Tools, Newsletters, Extra Income, and Statistics
Exploring the Preferences and Tools tabs
Useful Preferences
PS directory
Terms of service
Cart re-display at login
Timezone
Contact
Meta-Tags
Products
Price display
Minimum purchase total
Number of days the product is considered new
Products per page
Default order by
Default order way
Images options
Image
Localization
Database
Top tools
Tabs
Time for action - customizing your tabs
What just happened?
Quick accesses
Time for action - creating a Quick Access
What just happened?
Pop quiz - Tools and Preferences challenge
E-mail marketing with newsletters
Most people don't buy!
Why?
The stages of e-mail marketing
Setting up the newsletter module
Time for action - the newsletter module
What just happened?
Switching on product notifications
Time for action - product notifications
What just happened?
Building a big list of subscribers
Advertising your newsletter
Compelling content
Incentives
What to give away
Offering more via e-mail
Creating newsletters
Product Information
Genuine news
Company announcements
Designing your newsletters
Sending newsletters
A quick word about spam
Using a PrestaShop module to send newsletters
Using your web host to send newsletters
A dedicated e-mail service provider to send newsletters
A free e-mail system to send newsletters
Getting your subscriber list
Time for action - accessing your e-mail list
What just happened?
Extra revenue with Google AdSense
Creating the Google AdSense code
Time for action - creating the Google code
What just happened?
Setting up Google AdSense in PrestaShop
Time for action - installing Google AdSense
What just happened?
Setting up PrestaShop statistics
Graph and grid engines
Statistics modules
Time for action - setting up statistics engines and modules
What just happened?
Exploring the statistics options
Visitors online
Pages not found
Search engine keywords
Best categories
Best customers
Best products
Best suppliers
Best vouchers
Carrier distribution
Catalog statistics
Software
Geolocation
Newsletter
Visitors origin
Registered customer info
Product details
Customer accounts
Sales and orders
Shop search
Visits and visitors
Installing Google Analytics
Getting a Google Analytics account
Have a go hero - doing more with the thing
Time for action - installing Google Analytics
What just happened?
Using Google Analytics
Summary
6. Security and Disaster Recovery
Types of attack
Common sense issues
Brute force
SQL injection attack
Cross-site scripting
User error
Employees and user security
Time for action - creating users
What just happened?
Profiles
Time for action - creating profiles
What just happened?
Permissions
Permissions and their levels
Time for action - configuring permissions to profiles
What just happened?
Pop quiz - security
SSL—Secure Sockets Layer
Shared SSL, dedicated SSL, or no SSL
Setting up SSL in PrestaShop
Time for action - setting up SSL in PrestaShop
What just happened?
Making a copy of your store
Introducing the backup process
Frequency
Backing up your database
Time for action - backing up your database
What just happened?
Backing up your files
Time for action - backing up your files
What just happened?
Using your copy
Restoring the database
Time for action - how to restore the database
What just happened?
Restoring the files
Time for action - how to restore your files
What just happened?
Assessing what went wrong
Have a go hero - securing your newly restored shop
Upgrading PrestaShop
Time for action - how to upgrade PrestaShop
What just happened?
Have a go hero - keeping your store live while upgrading
This chapter in a nutshell
Summary
7. Checkouts and Shipping
Introduction
Which payment provider should I use?
Merchant accounts
PayPal or Google Checkout
SSL requirements
Cost
Getting your money
Flexibility
Chargebacks
Friendliness
Conclusion
Have a go hero - turning a negative into a positive
Using PayPal
PayPal account
Setting up your PayPal checkout
Time for action - installing the PayPal module
What just happened?
Using Google Checkout
Google Checkout account
Installing the checkout
Time for action - how to set up Google Checkout payments
What just happened?
Other payment methods
Cheque
Cash on delivery
Bank wire
Sales taxes
Time for action - setting up PrestaShop to handle sales tax
What just happened?
Currencies
Adding a currency
Time for action - adding a currency
What just happened?
Setting currency rates
Time for action - setting a currency rate
What just happened?
Auto exchange rate updates
Vouchers
Creating a voucher
Time for action - creating a voucher
What just happened?
Giving the vouchers to your customer
Shipping options
Super-simple shipping configuration options
Common shipping scenarios
Shipping calculated by sale value
Time for action - configuring shipping by sale value
What just happened?
Configuring shipping by weight
Time for action - how to configure shipping by weight
What just happened?
Shipping configuration in depth
Gift wrapping and recycled packaging
Time for action - setting up gift wrapping and recycled packaging options
What just happened?
Pop quiz - a refresher
Your PrestaShop so far
Summary
8. Get Set…
Creating an account and placing an order
Time for action - creating an account and placing an order
What just happened?
Repeat business with customer loyalty scheme
Time for action - setting up your loyalty scheme
What just happened?
Getting some product comments
All about comments
How to get some product comments
Time for action - getting some feedback for your products
What just happened?
Putting a discount voucher on the front page
Creating the voucher (reminder)
Showcasing the voucher
Time for action - putting your voucher on the home page
What just happened?
Registering with the search engines
Registering
Time for action - registering with the search engines
What just happened?
Marketing your site
Posting in forums
Finding the forums
How to write good posts
Write at your skill level
Criticism
Don't shamelessly promote yourself
Creating forum signatures and profiles
Forum marketing conclusion
Promoting your store using social media
Branding your profile
Following others
A lightning guide to tweeting
Regular tweets
What's your frequency Kenneth?
Broadcasting
Humour
Questions
Achievements and events
Replying and re-tweeting
Sales tweets
Twitter summary
Avoid spamming
Start a group
Start an event
Start a page
Social media conclusion
Google AdWords
Setting up a campaign
Time for action - Google AdWords made quick and simple
What just happened?
Have a go hero - optimizing for Google AdWords
Handling orders and checking payments
Creating order messages
Time for action - creating messages
What just happened?
Statuses
Time for action - Statuses
What just happened?
Checking Payments
Processing an order
Time for action - how to process an order
What just happened?
More about the Customers and Orders tabs
Groups
Time for action - creating and using groups
What just happened?
Customers
Carts
Invoices
Time for action - Invoices
What just happened?
Merchandise return
Pop quiz - refresher questions
Summary
9. Go… To the Future
"Why are we here?"
The power of e-commerce and a passive income
The busy billionaire
Perpetual analyzing, improvement, and marketing
Analyzing statistics
PrestaShop statistics
Pages not found
Best products, best categories, and catalog statistics
Shop search
PrestaShop statistics summary
Google Analytics
Visitors
Traffic sources
Content
Google Analytics summary
Improvement
Optimizing your articles, product descriptions, and category descriptions
Optimizing your AdWords campaign
Time for action - optimizing Google AdWords
What just happened?
Adding new articles
Marketing
Devising a routine and sticking to it
Time for action - making a plan
What just happened?
The big secret
High street retail
Duplication
Look at it like this
An analogy to explain
What about all these corner shops?
Technical duplication tips
Varying your payment provider
Varying your web host
Varying your content
Vary your cart software
Try something totally new
Have a go hero - John's 24-hour challenge
The future of e-commerce and PrestaShop
Pop quiz - questions about Chapter 9
Picture this
Summary
A. Control Panel Quick Reference
Catalog
Tracking
Manufacturers
Suppliers
Attributes and groups
Features
Image mapping
Tags
Attachments
Customers
Addresses
Groups
Carts
Orders
Invoices
Delivery slips
Merchandise return
Credit slips
Customer messages
Statuses
Order messages
Payment
Currencies
Taxes
Vouchers
Shipping
Carriers
States
Countries
Zones
Price ranges
Weight ranges
Stats
Modules
Settings
Search engines
Referrers
Modules
Positions
Employees
Profiles
Permissions
Contacts
Preferences
Contact
Appearance
Meta-Tags
Products
Image
Database
Localization
Search
Tools
Languages
Translations
Tabs
Quick Accesses
Aliases
Import
Subdomains
DB backup
CMS
Generators
B. Web Resources
PrestaShop related
Sales and marketing
Technical
Resources
Other shopping carts and content management systems
Other
C. Pop quiz - Answers
Chapter 1
A few questions about Chapter 1
Chapter 2
Themes and things
Chapter 3
A few product marketing questions
Chapter 4
PrestaShop search
Chapter 5
Tools and Preferences challenge
Chapter 6
Security
Chapter 7
A few product marketing questions
Chapter 8
Refresher questions
Chapter 9
Questions about Chapter 9
Index
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