Magento 1.3 Sales Tactics Cookbook电子书

Magento 1.3 Sales Tactics Cookbook

Table of Contents

Magento 1.3 Sales Tactics Cookbook

Credits

About the Author

About the Reviewer

Preface

What this book covers

What you need for this book

Who this book is for

Conventions

Reader feedback

Customer support

Errata

Piracy

Questions

1. Attracting Visitors

Introduction

Adding meta information

Getting ready

How to do it...

How it works...

Meta information and search sites

Tips for using the most productive keywords, description, and title

There's more...

Webmasters/Site owners help

Changing a site title and description

Researching keywords

Optimizing images for search engines

How to do it...

How it works...

There's more...

Using title prefix or suffix to add the store name to page titles

How to do it...

How it works...

There's more...

Generating a site map

Getting ready

How to do it...

How it works...

There's more...

Configuring Magento to automatically refresh the site map

Getting ready

How to do it...

How it works...

2. Placing Products on Shopping Sites

Placing products on shopping sites: One at a time

The shopper's experience

Getting ready

How to do it...

How it works...

Uploading products to Google Base

Getting ready

How to do it...

How it works...

3. Driving Visitors to Your Product Pages

Introduction

Creating a basic landing page

Getting ready

How to do it...

How it works...

There's more...

Adding a products block to a landing page

How to do it...

How it works...

There's more...

Ideas for static pages

Fun pages

Informative pages

About pages

The About Us page

The Customer Service page

4. Making the Sale by Optimizing Product Pages

Adding custom options

How to do it...

How it works...

There's more...

Adding videos, links, and other HTML to product pages

How to do it...

How it works...

There's more...

Optimizing product images

Getting ready

How to do it...

How it works...

Telling a story with product images

How to do it...

How it works...

Changing the layout of a product page

How to do it...

How it works...

Special pricing

How to do it...

5. Increasing the Sale

Upselling

Getting ready

How to do it...

How it works...

Related products

Getting ready

How to do it...

How it works...

Custom options

How to do it...

Cross-sells

Getting ready

How to do it...

Quantity discounts

How to do it...

Offering free shipping

Getting ready

How to do it...

Advertising free shipping in the shopping cart side block

Getting started

How to do it...

6. Offering and Advertising Promotions

Creating a catalog price rule

Getting ready

How to do it...

How it works...

There's more...

Creating a shopping cart price rule and coupon

Getting ready

How to do it...

Creating a clearance category

Getting started

How to do it...

How it works...

7. Engage Your Customers

Customizing transactional e-mails: Enable customers to opt into receiving newsletter

How to do it...

How it works...

Automatically signing up customers for the newsletter

How to do it...

How it works...

Moving the newsletter subscribe block to the right column

Getting started

How to do it...

Creating a newsletter

How to do it...

There's more...

Sending a newsletter

How to do it...

Enabling customers to publish their wish list with an RSS feed

Getting started

How to do it...

How it works...

Choosing the social networking site

Twitter

How to do it...

There's more...

Posterous

How to do it...

How to do it...

Facebook

Respond to customers

Creating events

How to do it...

Post photos and videos

Discussions

How to do it...

Sign up for a Facebook page

How to do it...

Customizing transactional e-mails

How to do it...

There's more...

8. Let Your Customers Speak

Customer reviews

Enabling reviews

How to do it...

Moderating reviews

How to do it...

How it works...

There's more...

Customer ratings

Enable ratings

How to do it...

Apply one of Magento's default rating scales

How to do it...

Create a rating scale

How to do it...

How it works...

Polls

What can you do with a poll?

Have some fun

Or, be sincere

Remember, anyone can answer

How to do it...

Tagging

How to do it...

How to do it...

Use the tag report to run a tagging contest

Limitations of the tagging report

How to do it...

There's more...

Enabling e-mail to a friend

How to do it...

How to do it...

There's more...

9. Internationalization

Internationalization is more than a new language

Website, store, store view: What's the difference?

Installing a language pack

How to do it....

There's more...

Creating a new website/store/store view

How to do it....

There's more...

Setting up your international website/store/store view under a separate URL

How to do it....

Enabling and translating your products for the international store view

How to do it....

Prices tab

Meta information

Images

Inventory

Categories

Related products, up-sells, cross-sells

Product reviews, product tags, customer tagged products

Custom options

Translating CMS pages (Front page, About Us, Customer Service, and so on)

How to do it...

How it works...

Translating transactional e-mails

How to do it...

Setting the currency for your international store

How to do it...

Having a grand opening sale for your international storefront

How to do it...

How it works...

10. Create a Wholesale Store

The customers are the difference

Using the same storefront for wholesale and retail customers

Creating a CMS page explaining conditions for becoming a wholesale customer

How to do it...

Creating a static block, and adding it to your catalog pages

How to do it...

There's more...

Creating a customer group and assigning customers to the wholesale group

How to do it...

Creating a tax rule that removes sales taxes for wholesale customers

How to do it...

There's more...

Check your shopping cart price rules

Creating quantity discounts for wholesale customers

Tiered pricing

How to do it...

There's more...

Catalog price rule

How to do it...

Planning your wholesale strategy

Index