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Magento Search Engine Optimization
Table of Contents
Magento Search Engine Optimization
Credits
About the Author
About the Reviewers
www.PacktPub.com
Support files, eBooks, discount offers, and more
Why Subscribe?
Free Access for Packt account holders
Preface
What this book covers
What you need for this book
Who this book is for
Conventions
Reader feedback
Customer support
Downloading the example code
Errata
Piracy
Questions
1. Preparing and Configuring Your Magento Website
Focusing on your keywords
The role of the home page
Structuring our categories for better optimization
Optimizing our CMS pages
Optimizing our titles, content, and meta information
Adjusting our Magento configuration for SEO
Default <head> settings
XML sitemap
Google Analytics
Summary
2. Product and Category Page Optimization
Optimizing titles and descriptions for the SERPs
Adjusting our category titles and descriptions
Adjusting our product titles and descriptions
Optimizing our URL keys
Layout and content considerations
Category page layout
Product page layout
Optimizing our headings
Optimizing product and category descriptions
Additional tips for content
Optimizing images and selling your product
Implementing schema (rich snippets)
Adding the schema.org markup to our templates
Implementing social sharing for products
Summary
3. Managing Internationalization and Multiple Languages
Choosing the right domain structure for multiregional websites
Store-specific configuration
Translating URL keys
Translating template content
Avoiding duplicate content when translating pages
Summary
4. Template/Design Adjustments for SEO and CRO
Organizing our heading structure
Changing our heading structure on the home, category, and product pages
Integrating the breadcrumb and organization schema
Adding structured data to our breadcrumbs
Adding rel=next/prev to our category pagination
Adding reviews directly onto our product pages
Removing unwanted blocks from the checkout
Summary
5. Speeding Up Your Magento Website
SEO benefits of a fast Magento website
Magento configuration settings to increase speed
.htaccess modifications
Server-side performance and scalability
Online tools to test performance
Mage Speed Test
Pingdom Website Speed Test
Google Page Speed Insights
Summary
6. Analyzing and Tracking Your Visitors
An overview of e-commerce analytics reports
Adding secondary dimensions and advanced filters
Advanced segments
Understanding Multi-Channel Funnels
Assisted conversions
Top conversion paths
Adding events to track phone number clicks
Universal Analytics
Implementing and analyzing content experiments
Summary
7. Technical Rewrites for Search Engines
Additional .htaccess modifications
Maintaining a www or non-www domain prefix
Removing the /index.php/ path once and for all
Redirecting /home to our domain
Redirecting older pages
Improving our robots.txt file
Resolving layered-navigation duplicate content
Summary
8. Purpose-built Magento Extensions for SEO/CRO
Installing extensions
Popular SEO-specific Magento extensions
SEO Suite Ultimate by MageWorx
Google Shopping feed by Rocket Web
Universal Analytics by Aromicon
Magento WordPress Integration by FishPig
AddThis by AddThis
Creare SEO by CreareGroup
Extensions to help improve CRO
Turpentine by Nexcess
One Step Checkout by OneStepCheckout.com
Noteworthy extension developers
Summary
Index
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