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Building E-Commerce Solutions with WooCommerce - Second Edition电子书

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9.8

作者：Robbert Ravensbergen

出版社：Packt Publishing

出版时间：2015-12-30

字数：82.5万

所属分类：进口书 > 外文原版书 > 电脑/网络

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Transform your WordPress website into a fully-featured e-commerce store with the power of WooCommerce About This Book Offers do-it-yourself e-commerce solution using WordPress and WooCommerce Discover the new Onboarding wizard that makes complex processes user-friendly Manage your online store and expand its functions using plugins Who This Book Is For This book is suitable for everybody running their own WordPress website, such as small business owners and marketers. It has been written for users, not for programmers, who want to add e-commerce functionality to their existing WordPress website. The book will also appeal to Web design agencies working with WordPress and looking for ways to improve their services for clients working with WordPress. What You Will Learn Use WooCommerce settings to set up the behavior of the online store Get familiar with the downloadable and variable products Set up shipping and payment methods Use discount coupons for marketing purposes Choose the right WooCommerce theme for your online store Customize your website using the Storefront theme as a base Handle orders, payments, and emails on a daily basis with ease Work with WooCommerce reporting possibilities Expanding your online store with the functionalities offered by WooCommerce In Detail Building an online store is often considered to be a difficult, complex task. Using the combination of WordPress and the WooCommerce plugin, this is no longer the case. WooCommerce is the most popular e-commerce platform for WordPress and is being rapidly developed by WooThemes. It provides a strong e-commerce solution to set up your own online store in just a couple of hours. This easy and practical book will help you make the most of WooCommerce to be able to set up and run your online store yourself. Installing WooCommerce is an easy task, but this book will explain in detail all the possible settings. After that you'll be adding products, different payment methods, and shipping solutions to your store. You will then customize your store by adding themes to change the look and feel. Once your store is running, you'll learn how to use discount coupons, process your orders, look at reports, and even expand the functionality further with additional plugins. By the end of the book, you will learn everything you need to add a fully functional online store to you WordPress website and start running an online business. Style and approach This book is a practical, step-by-step guide that will help you manage your online store easily and efficiently, and expand its functions using the WooCommerce plug-in

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Building E-Commerce Solutions with WooCommerce Second Edition

Table of Contents

Building E-Commerce Solutions with WooCommerce Second Edition

Credits

About the Author

About the Reviewers

www.PacktPub.com

Support files, eBooks, discount offers, and more

Why subscribe?

Free access for Packt account holders

Preface

What this book covers

What you need for this book

Who this book is for

Conventions

Reader feedback

Customer support

Errata

Piracy

Questions

1. Setting Up WooCommerce

Setting up your test environment

Installing WooCommerce

Setting up WooCommerce

The General Settings Tab

The Products Settings Tab

The Tax settings tab

The Checkout Settings Tab

The shipping settings tab

The Accounts Settings Tab

The Email Settings Tab

The API Settings Tab

Preparing our test store

Summary

2. Creating Your First Products

Setting up product categories

Creating your first product

General data

Inventory data

Shipping data

Linked products and attributes

Advanced data

Setting the categories, tags, and images for your product

Product visibility options

Summary

3. Using Downloadable Products and Variations

Working with tags

Virtual products

Downloadable products

Using attributes

Setting up variable and grouped products

Other product types

Grouped products

External/Affiliate products

Importing product data

Summary

4. Payments, Shipping, and Coupons

Payment methods

Payment methods around the world

What you need to know about credit cards

Setting up PayPal

Setting up Stripe

Shipping methods and prices

Working with free shipping

Using shipping classes

Carrier integration

Using discount coupons

Summary

5. Working with WooCommerce Themes

Using the available widgets and shortcodes

Making or buying a theme

Finding and selecting WooCommerce themes

Things you should pay attention to when buying a theme

Installing a WooCommerce theme

Working with theme settings

Setting up your home page

Using the Storefront theme

Adding a logo

Homepage control

Summary

6. Customizing a WooCommerce Theme

What we need to get started

Tools every web designer needs

WordPress theme basics

Creating a Child theme

Developing WooCommerce themes

WooCommerce CSS

WooCommerce hooks, actions and filters

Adding a logo using code

Removing the sidebar

Summary

7. Running Your Online Store

Adjusting the notification e-mails

Deploying your WooCommerce store

Working with sales orders

Adding manual sales orders

Reporting

Sales reports

Customer reports

Stock reports

Tax reports

Summary

8. More Possibilities Using Plugins

Where to find the right WooCommerce plugins

A closer look at plugin prices

Popular and useful WooCommerce plugins

WooCommerce and Google Analytics integration

WooCommerce and the Yoast SEO plugin

Advanced products

Online marketing

The MailChimp integration

Social coupons

Google shopping

Abandoned carts

Plugins for store management

Table rate shipping

Invoicing

Subscriptions

Reporting

Business to Business catalog

Importing product data

USA tax calculations

A store in multiple languages

Free plugins

Summary

Index

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