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Practical UX Design
Table of Contents
Practical UX Design
Credits
About the Author
About the Reviewer
www.PacktPub.com
eBooks, discount offers, and more
Why subscribe?
Preface
What this book covers
What you need for this book
Who this book is for
Conventions
Reader feedback
Customer support
Downloading the color images of this book
Errata
Piracy
Questions
1. The User Experience Mindset
Dispelling the myth of "faster horses"
The disservice of "faster horses"
When facts ruin a good story
Collaboration is a joke, but nobody is laughing
Understanding the problem
Customers/users are dumb!
Shut up and listen!
Data-driven design
The meme that just won't die
Design thinking: an idea worth investing in
One more thing
In closing, a cautionary tale
Summary
2. Creative UX
Essential mindset for Creativity
Closed mode
Open mode
Open and closed modes in action
Using open and closed modes together
Stuck in a mode
The six conditions for creativity
Space
Time
Time – again
The 10,000 hour rule
Confidence
Play
Agreement
Applying creativity to UX design
The space between
Summary
3. Good UX Design
What is good design?
Good design is non-obvious
A brief history of good UX design
Good design is invisible
Good design creates emotion
Good design is familiar
When preference beats performance
The principles of good design
Good design is timeless
Principles of good UX design, by example
Innovative
Good design isn't always original
Useful
Minimalist
Understandable
Understandable – how?
Understandable—why?
Design using the three-second rule
Understandability – fail!
Valuable
Safety
Provide affordances
Long-lasting design
Design exercise
Native advertising revisited
Summary
4. Foundations of Good IA
Foundational IA
The Four Cs of IA
Navigation
Mental models
Taxonomy
Sitemaps
Taxonomy types
Designing for change
Change and consequences
The IA of cities
Fractal loading
Focused IA
Food for thought
Fractal loading on the web
Gauging your IA success
Maps
Wayfinding
Seamless IA
Four C's exercise
More examples of good IA
Amazon
Coordination
Cooperation
Change
Consequence
Internet movie database
Closing thoughts
Summary
5. Patterns, Properties, and Principles of Good UX Design
Patterns in UX design
The 15 fundamental properties of wholeness
Levels of Scale
Levelling our expectations
Strong centers
Boundaries
Testing boundaries
Safe boundaries
Alternating Repetition
Regular repetition
Random repetition
Progressive repetition
Flowing repetition
Positive space
Good Shape
Local Symmetries
Deep Interlock and Ambiguity
Contrast
Gradients
Roughness
Echoes
The Void
Inner Calm
Not-Separateness
Finding wholeness in your design work
Pattern libraries versus style guides
Summary
6. An Essential Strategy for UX Maturity
The problem with UX
The UX process game
The misunderstanding of UX
A different kind of UX approach
Enterprise UX
The business of UX
Financial metrics
Case study: Strategic e-mail marketing campaign
Initial problem (as outlined by the stakeholder)
My approach
My process
Results
Operational metrics
Case study: employee operational effectiveness
Initial problem (as outlined by the stakeholder)
My approach
My process
Results
Human metrics
Case study – improving user satisfaction and understanding
Initial problem (as outlined by the stakeholder)
My approach
My process
Results
One more thing…
The UX maturity map
Level 1 – Awareness
Level 2 – Repeatable
Level 3 – Strategic
Level 4 – Integrated
Level 5 – Core
Summary
7. UX Tools
Tools of the UX trade
Personas
The human persona
Ethnography
Human centered design
Journey maps
Usability studies
RITE usability testing
Usability study reporting
Visual design
Cynefin
Business model canvas
Wireframes and prototyping
A closing thought
Summary
8. Final Thoughts and Additional Resources
Measuring UX
Metrics
Books and articles
Google terms
Online measurement tools
Enterprise UX
UX-related websites
UX-related books
Mobile patterns
Additional UX design tools
People to follow
Summary
Index
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