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作       者:陈岩峰

出  版  社:暨南大学出版社

出版时间:2013-10-01

字       数:21.5万

所属分类: 教育 > 外语 > 英文教辅

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  • 读书简介
  • 目录
  • 累计评论(3条)
  • 读书简介
  • 目录
  • 累计评论(3条)
Writing effective business letters is an essential skill for all business people who engage in the international trade. It defines and solidifies all aspects of the business partnership, including trade negotiations, the conditions and expectations between exporters and importers. Although the current popularity of communication via the Internet, telephone and fax is widely used in the international economic exchange and trade activities, the international business letters are still of particular importance. 本书为外招生专业规划教材。系统性强,能理论联系实际,对于学生实践工作有较强的指导意义。
目录展开

Unit 1 Rules of a Good Writing

1.1 Introduction

1.2 Principles of writing a Business letter

1.3 The writing process

Unit 2 Structure of a Business Letter

2.1 Introduction

2.2 The main parts

2.3 Miscellaneous matters

Unit 3 Addressing the Envelope

3.1 Introduction

3.2 The envelope

3.3 The recipient' s address

3.4 The return address

3.5 Other inclusions

Unit 4 Forms of Business Letter

4.1 Introduction

4.2 The block form

4.3 The indented form

4.4 The semi-block form

4.5 The simplified form

Unit 5 Establishing Business Relations

5.1 Introduction

5.2 Information channel

5.3 Types of letters

5.4 Letter content

5.5 Sample letters

5.6 Word study

5.7 Useful sentences

Unit 6 Inquiries and Replies

6.1 Introduction

6.2 Types of inquiry

6.3 Responses to inquiries

6.4 Notes

6.5 Sample letters

6.6 Word study

6.7 Useful sentences

Unit 7 Quotations

7.1 Introduction

7.2 Letter content

7.3 Notes

7.4 Sample letters

7.5 Word study

7.6 Useful sentences

Unit 8 Sales Letters

8.1 Introduction

8.2 Types of sales letters

8.3 Notes

8.4 Sample letters

8.5 Word study

8.6 Useful sentences

Unit 9 Offers

9.1 Introduction

9.2 Types of offers

9.3 Letter content

9.4 Sample letters

9.5 Word study

9.6 Useful sentences

Unit 10 Counter Offers

10.1 Introduction

10.2 Letter content

10.3 Notes

10.4 Sample letters

10.5 Word study

10.6 Useful sentences

Unit 11 Orders

11.1 Introduction

11.2 Letter content

11.3 Dealing with the first order

11.4 Notes

11.5 Sample letters

11.6 Word study

11.7 Useful sentences

Unit 12 Complaints

12.1 Introduction

12.2 Types of complaints

12.3 Letter content

12.4 Notes

12.5 Dealing with a complaint

12.6 Sample letters

12.7 Word study

12.8 Useful sentences

Unit 13 Claims

13.1 Introduction

13.2 Rules for filing a claim

13.3 Dealing with a claim

13.4 Sample letters

13.5 Word study

13.6 Useful sentences

Unit 14 Insurance

14.1 Introduction

14.2 Notes

14.3 Sample letters

14.4 Word study

14.5 Useful sentences

Unit 15 Shipment

15.1 Introduction

15.2 Letter content

15.3 Types of letters

15.4 Notes

15.5 Sample letters

15.6 Word study

15.7 Useful sentences

Unit 16 Container Service

16.1 Introduction

16.2 Advantages of container service

16.3 Packing

16.4 Marking

16.5 Sample letters

16.6 Word study

16.7 Useful sentences

Unit 17 Payment

17.1 Introduction

17.2 The procedures for issuing L/C

17.3 The content of a L/C

17.4 Urging the establishment of L/C

17.5 L/C amendments and extensions

17.6 Sample letters

17.7 Word study

17.8 Useful sentences

Unit 18 Sales Contract

18.1 Introduction

18.2 Content of the contract

18.3 Types of contracts

18.4 Sample letters

18.5 Word study

18.6 Useful sentences

References

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