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Cover
Title Page
Contents
Part 1: The Foundations of Business in the Global Economy
Chapter 1 Understanding Basic Economics
Chapter 2 The Role of Government
Chapter 3 Business Law and Ethics
Chapter 4 Business Sustainability: Economic, Environmental, and Social Responsibilities
Chapter 5 The Global Marketplace
Part 2: Business Formation and Structure
Chapter 6 The Legal Forms of Business
Chapter 7 Small Business, Entrepreneurship, and Franchising
Chapter 8 Organizational Structure
Chapter 9 Management Fundamentals
Part 3: Managing Personnel and Production
Chapter 10 Human Resources Management
Chapter 11 Labor-Management Relations
Chapter 12 Producing Goods and Services
Part 4: Marketing Management
Chapter 13 The Marketing Concept
Chapter 14 Product and Pricing Strategies
Chapter 15 Supply Chains, Channels of Distribution, and Logistics
Chapter 16 Promotional Strategy
Part 5: Management Tools
Chapter 17 Management Information and Statistical Analysis
Chapter 18 Accounting and Financial Statements
Part 6: Financial Management
Chapter 19 Money, Banking, and Credit
Chapter 20 Financial Strategies: Short- and Long-Term Financing
Chapter 21 Risk Management and Insurance
Chapter 22 The Securities Markets
Part 7: The Challenge of the Future
Chapter 23 Business Careers
Glossary
Searchable Terms
Copyright
About the Publisher
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