HarperCollins e-books电子书

Cover

Title Page

Dedication

Contents

Acknowledgments

Foreword

Introduction

Chapter One

The New Cultural Paradigm

The Business of Cosmetic Medicine Today

What Is It?

The Vendors

The Customers

The Procedures

Chapter Two

Public Alterations: Cosmetic Medicine as Entertainment

Private Alterations: The Quest for Beauty, Youth, Sex, and Transformation

The Body in the Eye of Society

The Body in the Eyes of Those around Us

The Body in the Mind’s Eye: Body Image and Transformation

Body Fashions

A History of Body Enhancements

Chapter Three

The Beauty Doctors

Potions and Patent Medicines

Physicians Just Say “No” to Ads

The Birth of the Specialty of Plastic Surgery

Plastic Surgeons Take on Cosmetic Surgery

Cosmetic Surgery after World War II

Opening the Floodgates

Marketing Beauty: Getting the Word Out

Sex and Youth Sell

Marketing Cosmetic Medicine

Commercialism in Medicine

Targeting the Cosmetic Medical Consumer

Industry

Providers

One-Stop Shopping and Vendor Networks

Medical Tourism

Chapter Four

Media and Cosmetic Medicine

Magazines and Newspapers

The Internet

Radio and Television

Cosmetic Surgery on Television

Anatomy of a Cosmetic Surgery Reality Show

Reality Television Plastic Surgery and Real Plastic Surgeons

Chapter Five

Physician–Patient Relationship

Follow the Money: Honesty, Science, and Financial Conflicts of Interest

Physicians and Patients in the Media Spotlight

Patients on Television: A Different Standard of Care?

The Value of Bribery

Providers Dictate, but Producers Rule

More Is Better

Leaving Out the “Care” in Medical Care

The Public Interest: The Impact of Entertainment Medicine on Viewers

Do People Respect Their Doctors Anymore?

Ethics and Professional Organizations

The Price of Patient Autonomy

Chapter Six

The Florida Story

Responsibilities Patients Must Accept

The Five Elements of the Safety Equation

Full Disclosure

Research the Provider

Research the Facility

Learn about the Products

Learn about Procedures and Their Risks

International Cosmetic Surgery

Chapter Seven

How to Get Started

Getting Information

Closing In on the Targets

The Value of Skepticism

Taking Your Time

Finding a Good Cosmetic Provider

Scope of Practice

Credentials

Labels

Licensure

Medical Specialty Training and Continuing Education

Board Certification

Society Memberships

Hospital Privileges

Experience

References

The Consultation

Whose Agenda Is It Anyway?

Consultation Fee

History and Physical

Discussion

Decision Making

Financial Obligations

Coverage of Complications Treatment

Informed Consent

Facility, Staff, and Anesthesia

Record Keeping

Chapter Eight

Specific Procedures

Body Contouring

Cellulite Treatments

Liposuction

Tummy Tuck

Trunk and Extremity Lifts

Buttock, Thigh, Calf, Biceps, Triceps, and Pectoral Implants

Mesotherapy

Breast Surgery

Breast Augmentation

Breast Lift

Breast Reduction

Ear Surgery

Facial Rejuvenation/Reshaping

Eyelid Surgery

Facelift

Forehead Lift

Injectables and Implants

Injectables

Facial Implants

Lip Enhancement

Jaw and Chin Surgery

Nose Reshaping

Skin Rejuvenation/Resurfacing

Chemical Peels

Dermabrasion and Microdermabrasion

Laser Resurfacing and Photorejuvenation

Radio Wave Treatments

Nitrogen Plasma

Other Skin and Hair Procedures

Hair Transplantation

Laser Hair Removal

Skin Pigment Correction

Scar Revision

Stretch Marks Treatment

Micropigmentation

Destruction of Skin Blood Vessels

Vascular Lasers

Sclerotherapy

Drug Delivery Systems

A Few More Words about Lasers in Cosmetic Medicine

Dental Cosmetic

Skin Care and Products

Cosmetic Medical Grab Bag

The “We Just Don’t Know” Category

The “We Don’t Know AND It Could Be Dangerous” Category

The “Too Good to Be True” Category

Chapter Nine

Risk Factors

Complications

Early Wound Complications

Systemic Complications

Late Complications

Psychological Complications

Outcomes

Goals Versus Outcomes

Physical Results—Less May Be Better

Patient Satisfaction

The Dissatisfied Patient

Chapter Ten

Male Rhinoplasty

Male Facelift, Eyelid Lift, and Brow Lift

Hair Transplantation

Body Contouring for Men: Liposuction and Implants

Male Breast Reduction

Outcomes for Men

Chapter Eleven

Chapter Twelve

Children

Teens

Statistics

Psychological Considerations

Eating Disorders

Marketing to Teens

Specific Cosmetic Procedures for Children and Teens

Decision Making for the Parents of Teens

Elderly—Over Seventy-five

Chapter Thirteen

Final Thoughts

Resources

Notes

Bibliography

Searchable Terms

About the Author

Other Books by Bethanne Snodgrass, M.D., FACS

Credits

Copyright

About the Publisher