Mastering Magento 2 - Second Edition电子书

Mastering Magento 2 Second Edition

Table of Contents

Mastering Magento 2 Second Edition

Credits

About the Authors

About the Reviewer

www.PacktPub.com

eBooks, discount offers, and more

Why subscribe?

Preface

What this book covers

What you need for this book

Who this book is for

Conventions

Reader feedback

Customer support

Errata

Piracy

Questions

1. Planning for Magento

Defining your scope

Project requirements

Requirements checklist

Planning for users

Staff

Customers

Assessing technical resources

Technical considerations

Hosting provider

In-house hosting

Servers

The best of both worlds

Setting up a local test installation

Global-Website-Store methodology

Global

Website

Store

Planning for multiple stores

Using multiple domains for effective market segmentation

Using multiple businesses to keep finances separate

Using multiple languages to sell globally

Summary

2. Installing Magento 2

How hosting effects installation

Understanding types of hosting

Successful hosting guidelines

Avoiding the PCI headache

Keys to a successful installation

Avoid the bleeding edge

Take your time

Install the sample data

Setting up Magento stores

Planning your categories

Disabling the cache

Set up websites, stores, and store views

Nginx versus Apache

Configuring Apache

Modifying the .htaccess file

Temporary URLs

Modifying the virtual host declaration

Configuring Nginx

Modifying the nginx.config file

Modifying the index.php file

Configuring Magento

Configuring base URLs

Using localization to sell globally

Language files

Manually translating labels

Converting currencies

It begins with the base currency

Let Magento automatically convert currencies

Strategies for backups and security

Backend backups

File structure backups

Keep it secure

Summary

3. Managing Products

Catalogs and categories

Creating categories

General information tab

Display Settings tab

Custom Design tab

Category Products tab

Re-ordering categories

Special categories

Managing products the customer focused way

The simple product type

The complex product types

Configurable product type

Grouped product type

Bundle product type

Virtual product type

Downloadable product type

Attributes and attribute sets

Attribute types

Selecting an attribute type

Creating an attribute

Attribute properties

Manage options

Manage Swatch

Advanced attribute properties

Managing labels

Storefront properties

Creating attribute sets

Creating products

The new product screen

Creating a simple product

Creating a configurable product

Creating a grouped product

Creating bundled products

Creating a downloadable product

Creating a virtual product

Managing inventory

Low stock notifications

Product reports

Pricing tools

Pricing by customer group

Quantity-based pricing

Autosettings

Related products, up-sells, and cross-sells

Related products

Upsell products

Cross-sell products

Importing products

The shortcut to importing products

Summary

4. Designs and Themes

The Magento theme structure

Theme files and directories

The concept of theme inheritance

Configuring a parent theme in theme.xml

Overriding static files

Overriding theme files

Default installation of design packages and themes

Installing third-party themes

Inline translations

Working with theme variants

Assigning themes

Applying theme variants

Scheduling a theme variant

Customizing themes

Customizing layouts

Expertly controlling layouts

Using the reference tag to relocate blocks

Customizing the default layout file

Summary

5. Configuring to Sell

The sales process

The Magento sales process

Managing backend orders

Convert orders to invoices

Creating shipments

Payment methods

PCI compliance

Classes of payment systems

Off-site payment systems

Pros

Cons

On-site payment systems

Pros

Cons

PayPal

PayPal all-in-one payment solutions

PayPal payment gateways

PayPal Express

Braintree

Check/money order

Bank transfer payment

Cash on delivery payment

Zero subtotal checkout

Purchase order

Authorize.net direct post

Shipping methods

Origin

Handling fee

Allowed countries

Method not available

Free shipping

Flat rate

Table rates

Quantity- and price-based rates

Save your rate table

Table rate settings

Upload rate table

Carrier methods

Managing taxes

How Magento manages taxes

Creating tax rules

Importing tax rates

Value added tax configurations

Setup VAT taxes

Transactional e-mails

Create a new header template

Assign e-mail header and footer

Create new e-mail template

Summary

6. Managing Non-Product Content

The Magento content management system

Pages

Customizing a CMS page

Modifying the Home Page layout

The Content screen

Creating a CMS page

Using blocks and widgets

Adding a page link

Using WYSIWYG

Using HTML

Using a widget

Using variables

Creating your own variables

Using widgets to insert content onto site pages

Summary

7. Marketing Tools

Customer groups

Creating a customer group

Promotions

Creating a catalog price rule

Creating cart price rules

Adding the new rule

Defining the rule's conditions

Defining the rule's actions

Modifying the rule's labels

Generating coupon codes

Testing the rule

Newsletters

Subscribing customers

Creating newsletter templates

Scheduling your newsletter

Checking for problems

Managing your subscribers

Using sitemaps

Adding a sitemap

Optimizing for search engines

Using meta fields for search engine visibility

Meta fields in Magento

SEO checklist

Summary

8. Extending Magento

Magento Connect

Searching Magento Connect

Why developers create free extensions

The new Magento module architecture

Extending Magento functionality with Magento plugins

Building your own extensions

Whether others have gone before

Your extension files

Step one

Step two

Step three

Step four

Step five

Step six

Summary

9. Optimizing Magento

Exploring the EAV

Entity

Attribute

Value

Putting it all together

The good and bad of EAV

Making it flat

Indexing and caching

Indexing

Flat or no flat

Reindexing

Caching

Core caching

Full page cache

The impact of caching

Managing caching

Caching in Magento 2 – not just FPC

Tuning your server for speed

Deflation

Enabling expires

Increasing PHP memory

Increasing the MySQL cache

Using the Nginx server

Using Varnish cache

Using a CDN

Summary

10. Advanced Techniques

Setting up a staging environment

A simple approach

The basic staging setup

Don't be tempted to skip

Version control

Magento cron

Magento cron jobs

Triggering cron jobs

Tuning Magento's schedules

Setting your frequency

Creating compatible settings

Backing up your database

The built-in back-up

Using MySQLDump

Setting a cron for back-up

Upgrading Magento

Obtaining Magento Marketplace keys

Upgrading your Magento installation

Summary

11. Pre-Launch Checklist

A word about scope

System configurations

SSL

Base URLs

Administrative base URL

Reducing file download time

Merging JavaScript files

Merging CSS files

Caching

Cron jobs

Users and roles

Design configurations

Transactional emails

Invoices and packing slips

Favicon

Placeholder images

404 and error pages

Search engine optimization

Meta tags

Analytics

Sitemap

Sales configurations

Company information

Store e-mail addresses

Contacts

Currency

General sales settings

Customers

Sales emails

Tax rates and rules

Shipping

Payment methods

Newsletters

Terms and conditions

Checkout

Product configurations

Catalog

Storefront panel

Product reviews

Product alerts

Product alerts run settings

Product image placeholders

Recently viewed/compared products

Price

Layered navigation

Category top navigation

Search engine optimizations

Catalog search

RSS feeds

Maintenance configurations

Backups

Summary

Index