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Dataclysm: Who We Are (When We Think No One’s Looking)电子书

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45人正在读 | 0人评论 9.8

作       者:Christian Rudder

出  版  社:Fourth Estate

出版时间:2014-09-09

字       数:36.5万

所属分类: 进口书 > 外文原版书 > 法律/政治/宗教

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An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are – and how this deluge of data will transform the science of human behaviour. Big Data is used to spy on us, hire and fire us, and sell us things we don't need. In ‘Dataclysm’, Christian Rudder, founder of one of the world’s biggest dating websites OkCupid, puts this flood of information to an entirely different use: understanding human nature. Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience to answer a range of questions: Does it matter where you went to school? How racist are we? How do political views alter relationships? Philosophers, psychologists, gene hunters and neuroscientists have tried to explain our flaws and foibles. Rudder shows that in today's era of social media, a powerful new approach is possible, one that reveals how we actually behave when we think no one's looking. Outrageous and illuminating, ‘Dataclysm’, is a portrait of our essential selves – dark, absurd, occasionally noble – and a first look at a revolution in the making.
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Title Page

Copyright

Contents

Introduction

Part 1: What Brings Us Brings Us Together

1. Wooderson’s Law

2. Death by a Thousand Mehs

3. Writing on the Wall

4. You Gotta Be the Glue

5. There’s No Success Like Failure

Part 2: What Pulls Us Apart

6. The Confounding Factor

7. The Beauty Myth in Apotheosis

8. It’s What’s Inside That Counts

9. Days of Rage

Part 3: What Makes Us Who We Are

10. Tall for an Asian

11. Ever Fallen in Love?

12. Know Your Place

13. Our Brand Could Be Your Life

14. Breadcrumbs

Coda

A Note on the Data

Footnotes

Notes

Index

Acknowledgments

About the Author

About the Publisher

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