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Business For Authors:How to be an Author Entrepreneur电子书

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60人正在读 | 0人评论 6.6

作       者:Joanna Penn

出  版  社:Curl Up Press

出版时间:2018-08-12

字       数:32.8万

所属分类: 进口书 > 外文原版书 > 法律/政治/宗教

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Are you ready to take the next step in your author journey? Art for the sake of art is important. Writing for the love of it, or to create something beautiful on the page, is absolutely worthwhile and critical to expand the sum of human expression. But I’m not here to talk about creativity or the craft of writing in this book. My aim is to take the result of your creativity into the realm of actually paying the bills. To take you from being an author to running a business as an author.I was a business consultant for 13 years before I gave up my job in September 2011 to become a full-time author-entrepreneur. I worked for large corporates and small businesses, implementing financial systems across Europe and Asia Pacific. I’ve also started a number of my own businesses ”" a scuba dive charter boat in New Zealand, a customized travel website, a property investment portfolio in Australia as well as my freelance consultancy. I’ve failed a lot and learned many lessons in my entrepreneurial life and I share them all in this book. In the last six years of being an author, through tempestuous changes in the publishing world, I've learned the business side of being a writer and I now earn a good living as an author-entrepreneur. I’m an author because it's my passion and my joy but also because it's a viable business in this age of global and digital opportunity. In the book, you will learn: Part 1: From Author To Entrepreneur The arc of the author’s journey, definition of an author-entrepreneur, deciding on your definition of success. Plus/ should you start a company? Part 2: Products and Services How you can turn one manuscript into multiple streams of income by exploiting all the different rights, various business models for authors and how to evaluate them, information on contracts, copyright and piracy. Plus/ putting together a production plan. Part 3: Employees, Suppliers and Contractors The team you need to run your business. Your role as author and what you’re committing to, as well as co-writing. Editors, agents and publishers, translators, book designers and formatters, audiobook narrators, book-keeping and accounting, virtual assistants. Plus/ how to manage your team. Part 4: Customers In-depth questions to help you understand who your customers are and what they want, as well as customer service options for authors. Part 5: Sales and Distribution How to sell through distributors and your options, plus all the information you need to sell direct. ISBNs and publishing imprints ”" do you need them? Plus/ your options for pricing. Part 6: Marketing Key overarching marketing concepts. Book-based marketing including cover, back copy and sales pages on the distributors. Author-based marketing around building your platform, and customer-based marketing around your niche audience and targeted media. Part 7: Financials Revenues of the author business and how to increase that revenue. Costs of the author business and funding your startup. Banking, PayPal, accounting, reporting, tax and estate planning. Part 8: Strategy and Planning Developing your strategy and business plan. Managing your time and developing professional habits. The long-term view and the process for becoming a full-time author. Plus/ looking after yourself. Part 9: Next StepsQuestions from the book to help you work out everything to do with your business, plus encouragement for your next steps.Appendices, Workbook and Bonus Downloads including a workbook and business plan template.If you want to go from being an author to running a business as an author, download a sample or buy now.
目录展开

Title Page

Contents

Is this book for you?

Introduction

I. From Author to Entrepreneur

1.1 Arc of the author: From author to running a business

1.2 Definition of an author-entrepreneur

1.3 What is your definition of success?

1.4 What do you want with your life?

1.5 Should you start a company?

II. Products and Services

2.1 Definition

2.2 It’s not just one book. Your rights and how to exploit them

2.3 Business models for authors

2.4 Evaluating business models

2.5 Contracts

2.6 Copyright and piracy

2.7 Production plan

III. Employees, Suppliers and Contractors

3.1 Definition

3.2 You. The writer.

3.3 Co-writing partners

3.4 Editors

3.5 Agents and publishers

3.6 Translators

3.7 Book designers and formatters

3.8 Audiobook narrators

3.9 Bookkeeping and accounting

3.10 Virtual or executive assistant

3.11 Managing your team

IV. Customers

4.1 Definition

4.2 Who are your customers?

4.3 Customer service

V. Sales and Distribution

5.1 Definition

5.2 Selling through distributors

5.3 Selling direct

5.4 Publishing imprint and ISBNs

5.5 Pricing

VI. Marketing

6.1 Definition

6.2 Key concepts

6.3 Book-based marketing

6.4 Author-based marketing

6.5 Customer-based marketing

6.6 A tale of two author brands

VII. Financials

7.1 Definition

7.2 Money mindset

7.3 Income circles exercise

7.4 Revenues of the author business

7.5 Increase your revenue

7.6 Costs of the author business

7.7 Funding your business

7.8 Banking and PayPal

7.9 Accounting, reporting, tax and estate planning

VIII. Strategy and Planning

8.1 Definition

8.2 Strategy

8.3 Business plan

8.4 Managing your time

8.5 Developing professional habits

8.6 Accountability

8.7 The long term view

8.8 Becoming a full-time author. Why, when and how?

8.9 Looking after yourself

Your next steps

Need more help?

IX. Appendices

Questions to help you proceed

A. Resources

B. My lessons learned

C. Tools I use in my creative business

D. Money, Writing and Life. Interview with Jane Friedman

E. Make Art. Make Money. Interview with Elizabeth Hyde-Stevens

F. Q&A with editor Jen Blood

More Books From Joanna Penn

About Joanna Penn

Dedication

Acknowledgments

Copyright

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