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Public Speaking for Authors, Creatives and Other Introverts电子书

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作       者:Joanna Penn

出  版  社:Curl Up Press

出版时间:2018-08-12

字       数:26.1万

所属分类: 进口书 > 外文原版书 > 法律/政治/宗教

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Are you an introverted author or creative? Do you want to improve your public speaking ability?As creatives in a crowded world, we can no longer sit in our rooms, creating alone, if we want a viable income. Increasingly, we have to be out there in the world, sharing our knowledge and being visible in order to have a successful career. Public speaking can be an extra income stream, or can form an integral part of your marketing. It's also a good idea to plan for success and authors/creatives often have to speak when they become well-known, so it's best to start practicing earlier. This book is a starter pack and an easy reference guide with the information that you need the most to speak confidently and professionally in public. And, although some chapters have specific tips for introverts, much of this information will be useful for anyone who is interested in public speaking, regardless of their personality type. In this book, I'll share everything that I know as a professional speaker and introverted author-entrepreneur. The book contains lots of tips about public speaking in general, based on my own experience over the last five years. In addition, I cover some specific points that creative introverts need to consider as speakers. You can read this book from start to finish, but you can also dip in and out, as each chapter contains succinct tips that you'll need at different times on your journey. In this book, you will find: Part 1 goes into the practicalities of speaking: types of speaking, preparation, your actual talk, and what happens afterwards. Part 2 is about some of the psychological aspects of speaking: your mindset, authenticity, confidence, and tackling the inevitable anxiety, which we all feel. Part 3 discusses the business side of speaking: financials, marketing, and how to create multiple streams of income. Part 4 contains interviews with three fantastic professional speakers, each from a different market, to give you a variation in perspective. Mark McGuinness is an introvert, Clare Edwards is an extrovert and Alastair Humphreys sits somewhere in the middle.? There are also videos, audio and extra image-formatted transcripts, so you can experience this information in other modes if you prefer. The Appendices contain resources that may be useful in your speaking journey, including my own speaking checklist and booking form, example sales page and a series of questions for you to answer that will kickstart your public speaking.??? I’m an author and professional speaker, and I’m also an introvert. I often get asked how I do what I do, when our natural tendency is to relish being alone and creative, not standing in front of a crowd. In this book, I share everything I’ve learned about being a speaker and creative over the last 5 years of speaking internationally, in front of large and small audiences. I also dispel some of the myths around being a speaker. You don’t have to be Tony Robbins, bouncing around on stage with a booming voice and larger than life persona. You just have to be you, and tell your stories. If you're ready to improve your public speaking, download a sample or buy now.
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Title Page

Contents

Introduction

Why speak anyway?

What is an introvert?

I. Practicalities of Speaking

1.1 Types of Speaking

1.2 Deciding on your topic or niche

1.3 Preparation for the event

1.4 Managing your energy

1.5 Awesome slides. Not death by PowerPoint

1.6 Handouts, workbooks and download page

1.7 Personal presentation

1.8 Pre-speaking rituals

1.9 Giving the talk

1.10 Managing people

1.11 Being on panels

1.12 Feedback and testimonials

1.13 Performing your creative work

1.14 Improving your speaking

II. Mindset

2.1 Tackling anxiety

2.2 Growing confidence

2.3 Authenticity

III. Practicalities of the speaking business

3.1 How to get speaking work

3.2 Running your own public events

3.3 Marketing your speaking business

3.4 Generosity, social karma, and co-opetition

3.5 Your speaker brand

3.6 Website and speaker’s page

3.7 Professional photo

3.8 Email Marketing

3.9 Content Marketing

3.10 Social Media

3.11 Using Video

3.12 Using Audio

3.13 How much to charge

3.14 Increasing your revenue streams

3.15 Financial considerations

IV. Interviews with professional speakers

Interview Overview

4.1 Interview: Clare Edwards

4.2 Interview: Mark McGuinness

4.3 Interview: Alastair Humphreys

Conclusion and next steps

Thank you

V. Appendices

Appendix 1: Pre-speaking booking sheet

Appendix 2: Speaking checklist

Appendix 3: Questions for you to consider

Appendix 4: Sales page example

More Books And Courses From Joanna Penn

About Joanna Penn

Acknowledgments

Dedication

Copyright

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