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About the Author
Other Books by Mark Perl
Dedicated to
Acknowledgements
Foreword
How To Get The Best Out Of This Book
Chapter 1: Introduction
Chapter 2: Why Trust Me?
Chapter 3: For Whom Has The Impeccable Host Been Written?
Chapter 4: Why Hospitality Works
Chapter 5: Definition of a Host
Chapter 6: Personality Traits and Core Skills of Impeccable Hosts
Chapter 7: Understanding How Your Guests will be Feeling
Chapter 8: Definition of Impeccable
Chapter 9: Planning and Preparation
Chapter 10: The Pre-Event General Staff Briefing
Chapter 11: Hosts’ Preparation for Small Events
Chapter 12: The Pre-Event Host Briefing
Chapter 13: The Process for Receiving Guests at Large Events
Chapter 14: First Impressions Count - The Impeccable Handshake
Chapter 15: First Impressions Count - Wearing Your Name Badge
Chapter 16: First Impressions Count - The Elevator Pitch
Chapter 17: First Impressions Count - Remembering Names
Chapter 18: Structuring Profitable Conversations
Chapter 19: The Four Questioning Zones
Chapter 20: Zone 1 - Breaking the Ice
Chapter 21: Zone 2 - Small Talk
Chapter 22: Zone 3 – The Business Questions
Chapter 23: Zone 4 - Current Supplier Questions
Chapter 24: The $64,000 Question
Chapter 25: The Weekend Question
Chapter 26: Spotting the Opportunity
Chapter 27: Etiquette of the Business Card Exchange
Chapter 28: The Follow-Up Call
Chapter 29: The Wash-Up Meeting
Chapter 30: Event ROI
Chapter 31: Conclusion
Chapter 32: Toolkit Downloads
Chapter 33: Client Testimonials
Chapter 34: Client List
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