Publishing Architect's Blueprint: Self-Publishing Fundamentals电子书

Publishing Architect's Blueprint

Foreword

Introduction

INTRODUCTION TO SELF-PUBLISHING

Expectations

Establishing Realistic Expectations

10 Expectations Authors Should Reconsider

Are You Ready?

How Many People Does It Take to Publish a Book?

Traditional Publishing vs Self-Publishing VS Hybrids

Advance Review Copies (ARC)

Publishing Technology Elements

Don’t Go Grocery Shopping While Hungry

Self-Service vs Full-Service

Publishing Package Awareness

Self-Publishing Services Companies

Createspace

IngramSpark

Lulu.com

Pressbooks

SelfExpress™ (Espresso Book Machine)

Audiobook Creation Exchange (ACX)

Author’s Republic

Hiring a Publishing Professional

PUBLISHING

Why Publishing Architect™?

What Is Possible?

Assembling a Book’s Blueprint Data

Competitive Analysis

Competition Is Welcome

Assessing the Competition

Book Blueprint Data

Recommended Publishing Blueprints

New Title DIY Independent Book Publishing Blueprint

Previously Published Title DIY Independent Book Publishing Blueprint

Free (Almost) DIY Book Publishing Blueprint

Hiring A Publishing Services Company

Which Book Publishing Blueprint is Right for Your Title?

Chicago Manual of Style

Importance of Editing

Waiting for Book Sales Before Editing…Not

Chef Gordon Ramsay, Book Editor

Understanding the Editorial Process

What to Look for in a Private Editor

Edit First, Then Format

April 3, 2010

Importance of Proper Formatting

Formatting Options

Pressbooks.com

Impact of Book Size on Formatting

Distribution Requirements

Wrapping the Package

What Should Authors Expect From Their Book Cover Design Service?

How Much Does Cover Design Cost?

Book Cover Design Elements

Designing a Cover With Online Cover Design Wizard

What Should My Book Cover Look Like?

How to Find a Book Cover Designer

Book Cover Design FAQs

Discovery Nuts and Bolts

e-Reader Evolution

How to Read Your Nook in the Bathtub

E-book Sales Reality

e-Book Publishing Considerations

e-Books Are Books

KDP Select

Amazon Standard Identification Numbers (ASINs)

iTunes Connect

Free ePub Conversion Sites

ePub Validation

Digital Rights Management (DRM)

e-Book Opportunities

e-Books Aren’t the Only Digital Game in Town

Value of Audiobooks

Self-Publishing an Audiobook

Audiobook Formatting

Hire Professional Talent

Identifying the Right Talent

Voice 1-2-3

Audiobook Distribution

Retail Pricing

Audiobook Length

Audiobook Creation Exchange (ACX)

iTunes

Author’s Republic

Whispersync for Voice

Audiobook Content Bonuses

When to Publish An Audiobook?

All Book Products Are Ready, Now What?

DISTRIBUTION

Barcodes Are Sexy?

Barcode Image

International Standard Book Number (ISBN)

www.myidentifiers.com

Metadata Is Just Information

BISAC CODES Establish Book Subject

Subject Categories Won’t Match Up

Setting Up ISBN Metadata with Bowker

Amazon’s ASIN Is Not An ISBN

It’s Almost Cocktail Time

Distribution Fundamentals

Distribution Doesn’t Equal Bookstore Shelf Space

The Spine Is Important

Go the Distance

International Distribution

Book Retail Price Impacts Distribution

How to Price a Book for Retail

Amazon & KDP Select

Distribution Positions a Book For Sales

Cocktail Time

MARKETING

Cookies and Cocktails

Marketing Effect

Best Book Launch Salem, Mass., Has Ever Seen

Free e-Book Giveaway Sealed the Deal

Salem VI Film Option

Marketing Pope Francis’s Book

Discipline, Dedication and Setting Goals

Selling Books

How Many Books Do You Want to Sell?

Recovering Your Initial Publishing Investment

Don’t Freak Out

Author Sells 35 Books Per Day

Book Marketing Strategy

Establishing a Book Marketing Budget

Spend Marketing Dollars Wisely

Hire a Professional

Simple Book Marketing Plan

Pre-Publication

Book Launch

Author Website

Press Kit

Social Media

Press Release

Book Excerpt

Book Trailer Video

Advance Review Copies (ARCs)

Endorsements & Reviews

Standard Book Signing Blueprint

Post-Publication

Simple 12 Month Book Marketing Blueprint

Book Marketing Mediums

Amazon Author Central

Setting up your Amazon Author Central page.

The Power of Goodreads.com

Book Fairs

Book2Look

Freebooksy and BargainBooksy

Savvy Authors Do Book Reviews

Benefits of Doing Book Reviews for Other Authors and Vice Versa

How to find books to review?

Self-Publishing Book Awards

Independent Book Awards Programs

Target Book Club Audiences

Book Club Tips

Finish Line

RESOURCES

Assessing the Competition

New Title DIY Independent Book Publishing Blueprint

Previously Published Title DIY Independent Book Publishing Blueprint

Free (Almost) DIY Book Publishing Blueprint

Hiring A Publishing Services Company

Book Cover Design Checklist

Setting Up the Metadata for the Book ISBN

Author Q & A General Questions

Fiction

Nonfiction

Acknowledgements

About the Author

Consultations

VIP Authors

Thank You Readers