新手学外贸全流程一本通(全新版)电子书

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内容简介

前言

CHAPTER 01　外贸函电基础知识

PART 1　外贸　Foreign Trade

Unit 1　常用术语　Common Terms

Unit 2　成本加运费　Cost and Freight

Unit 3　外贸一般流程　General Process of Foreign Trade

PART 2　外贸函电常用术语　Terms of Foreign Trade Letters

Unit 1　共同海损　General Average

Unit 2　水渍险　With Particular Average

Unit 3　付款交单　Documents Against Payments

Unit 4　即期汇票　Demand Draft

Unit 5　装货单　Shipping Order

Unit 6　其他外贸函电术语　Other Foreign Trade Terms

PART 3　外贸函电　Foreign Trade Letters

Unit 1　信封和信头　Envelope and Header

Unit 2　存盘号、日期和封内地址　Reference，Date and Inside Address

Unit 3　经办人、称呼和主题　Operator，Salutation and Subject

Unit 4　正文和结尾　The Body and The Ending

Unit 5　敬语和落款　Honeritics and Sign

Unit 6　抄送、附件和附言　Carbon Copy，Attachment and Postscript

Unit 7　外贸函电的格式　Format of Foreign Trade Letter

CHAPTER 02　发展客户拉业务

PART 1　资信调查函电　Credit Investigation Letter

Unit 1　写作技巧　Writing Skills

Unit 2　资信调查函　Credit Survey Letter

Unit 3　资信调查回函　Letter of Credit Information

PART 2　预约会面函电　Appointment Letter

Unit 1　邀请客户会面　Inviting Business Appointment

Unit 2　确定时间地点　Determining the Time and Place

Unit 3　取消会面　Cancelling a Meeting

PART 3　会面后的跟进工作　Follow Up After Meeting

Unit 1　跟进合作伙伴的意愿　Follow Up Partners' Will

Unit 2　展会邀请　Fairs' Invitation

Unit 3　展会后的联络往来　Contacting after Fairs

CHAPTER 03　开发信与促销信

PART 1　开发信　Sales Letter

Unit 1　拓展潜在客户　Developing Potential Customers

Unit 2　介绍优势　Introducing Advantages

Unit 3　突出专业素养　Highlighting Specialty

PART 2　促销信　Promotion Letter

Unit 1　促销注意事项　Promotional Notes

Unit 2　写作技巧　Writing Skills

Unit 3　写促销信　Writing a Promotion Letter

PART 3　代理函电　Agent Letter

Unit 1　物色代理商　Looking for Agents

Unit 2　代理邀约　Agents Offer

Unit 3　代理申请　Agent Application

Unit 4　欢迎新代理　Welcome New Agent

CHAPTER 04　订单操作函电

PART 1　询盘函电　Inquiry Letter

Unit 1　普通询盘　A General Inquiry

Unit 2　具体询盘　A Specific Inquiry

Unit 3　回复无效的询盘　Response to an Invalid Inquiry

Unit 4　回复目的不明的询盘　Response to an Unknown Inquiry

Unit 5　客户各种问题的解答　Answering Customers' Questions

PART 2　发盘函电　Offer Letter

Unit 1　发盘术语　Terms of Offer

Unit 2　发盘注意事项　Notes of Offer

Unit 3　实盘和虚盘　Firm Offer and Non-firm Offer

Unit 4　回复客户的询价　Response to Customer Enquiry

Unit 5　主动给客户发盘　Take the Initiative to Offer Customers

PART 3　还盘函电　Counter-offer Letter

Unit 1　受盘人提出新发盘　The Offeree Made a New Offer

Unit 2　对还盘的答复　Answer to a Counter-offer

Unit 3　拒绝客户的要求　Rejecting Customers' Requests

PART 4　其他函电　Other Letter

Unit 1　通知客户价格调整　Informing Customer of Price Adjustment

Unit 2　商定佣金　Commission Discussion

CHAPTER 05　接受与签约函电

PART 1　建立合作关系　Create a Partnership

Unit 1　客户接受发盘　Offer Acceptance

Unit 2　开具形式发票　Issuing PI

Unit 3　订单确认函　Order Confirmation Letter

Unit 4　感谢客户订货　Thank You for Letter of Order

PART 2　签约成交函　Letter of Signing

Unit 1　邀请签约　Invitation to Sign Up

Unit 2　确认收到合同　Contract Received Confirmation

Unit 3　合同条款　Contract Clauses

PART 3　生产前准备　Pre-production preparation

Unit 1　准备样品　Preparing Samples

Unit 2　向供应商下单　Placing Order to Vendor

CHAPTER 06　生产与装运函电

PART 1　跟踪生产过程　Tracking Production Process

Unit 1　产前变动　Preproduction Variation

Unit 2　告知客户生产情况　Claiming the Production Status

Unit 3　第三方验厂　Factory Audit

Unit 4　请第三方验货　Applying 3rd Party for Inspection

Unit 5　未通过验货　Failure in Inspection

Unit 6　申请重验　Requesting a Re-inspection

PART 2　装运环节　Shipping Links

Unit 1　讨论装运细节　Shipping Details Discussion

Unit 2　告知客户装运情况　Keeping Customer Informed of Shipment Status

CHAPTER 07　支付结算和信用证

PART 1　支付结算事宜　Payment and Settlement Matters

Unit 1　提供单据并催款　Documentary Submission and Payment Push

Unit 2　请客户提供银行流水单　Asking for Bank Statement

Unit 3　收到客户回应　Receiving the Response from Customers

Unit 4　告知客户收到款项　Informing Clients of Receiving Funds

PART 2　关于信用证　About L/C

Unit 1　请客户接受信用证差异点　Proposing Acceptance Discrepancy of L/C

Unit 2　请客户更改信用证　Proposing Amendment to L/C

Unit 3　收到客户回应　Receiving the Response from Customer

PART 3　新支付结算方式　New Payment Settlement

Unit 1　申请新的付款方式　Requesting New Payment Methods

Unit 2　回复新付款方式　Responding by New Payment Methods

CHAPTER 08　保险与售后函电

PART 1　与保险有关的函电　Insurance Letter

Unit 1　应记载的内容　Contents to be Recorded

Unit 2　常用术语和句型　Common Terms and Sentences

Unit 3　样函　Sample Letter

PART 2　往来商议保险条款　Insurance Terms Negotiation

Unit 1　安排投保事宜　Arranging Insurance Cover

Unit 2　收到客户回应　Receiving the Response from Customers

PART 3　售后跟进函电　After-sale and Follow-up Letter

Unit 1　跟进产品销售情况　Following up Product Sales

Unit 2　掌握最新市场动向　Mastering the Latest Market Trends

Unit 3　提供改进方案　Solutions to Defect

Unit 4　推荐相关产品　Recommending Related Products

CHAPTER 09　投诉与索赔函电

PART 1　处理投诉问题　Handling Complaints

Unit 1　处理数量不足投诉　Handling Insufficient Quantity Complaints

Unit 2　处理错发货物投诉　Handling Wrongly Delivery Complaints

Unit 3　处理品质投诉　Handling Quality Complaints

Unit 4　处理误期投诉　Handling Delivery Delay Complaints

Unit 5　处理服务投诉　Handling Service Complaints

PART 2　索赔函电　Claim Letter

Unit 1　客户提出索赔　Compensation Claim

Unit 2　确定赔款金额　Determining the Amount of Compensation

Unit 3　请求分期赔款　Asking for Installment

Unit 4　请求延期赔付　Asking for Deferred Compensation

Unit 5　商议代替赔款的方式　Negotiation for Alternatives

Unit 6　拒绝向客户赔款　Declining a Request For a Claim

CHAPTER 10　其他外贸函电

PART 1　日常通知函电　Daily Inform Letter

Unit 1　通知邮箱地址变更　Notice on Change of Email Address

Unit 2　通知公司地址变更　Notice on Change of Company Address

Unit 3　通知公司新规定　Notice on Change of Policy

Unit 4　通知离职　Notice on Resignation

Unit 5　通知休假　Notice on Holiday Closing

Unit 6　通知复工　Notice on Returning to Work

PART 2　问候函电　Greetings Letter

Unit 1　圣诞节问候　Christmas Greetings

Unit 2　新年祝愿　New Year Greetings

Unit 3　感恩节问候　Thanksgiving Greetings

PART 3　其他函电　Other Letter

Unit 1　自动回复函　Automatic Response Letter

Unit 2　请求客户推荐　Requesting a Recommendation from Customers

Unit 3　生病慰问函　Getting Well Letter

Unit 4　赠送礼物　Gift Giving

Unit 5　升职祝贺　Promotion Congratulations

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