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Secrets to Effective Author Marketing: It’s More Than “Buy My Book”电子书

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67人正在读 | 0人评论 6.6

作       者:Maggie Lynch

出  版  社:Windtree Press

出版时间:2018-01-08

字       数:53.2万

所属分类: 科技 > 计算机/网络 > 程序设计

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  • 读书简介
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Have you put your book out there and been disappointed in your sales? Perhaps you’ve tried a variety of marketing tactics to boost discoverability: blog posts, social media, book tours, paid ads in a variety of venues. But nothing is working. The publishing landscape changes every year. The number of books published has increased and the competition for readers is more than it has been before. The key is to?define your audience and then convince those potential readers of the? value ?of your book. Your marketing time and money should primarily be spent on a message of value–not price, not story, and not genre. This book provides specific techniques to exploit that value without resorting to the typical overexposure in social media and newsletters with “Buy My Book” sales messaging. Instead, focus on the top three proven techniques that actually sell books. Follow step-by-step instructions and timelines to learn how to: 1) Create an Effective Plan for Communicating to Readers; 2) Use Social Media and Email lists to Engage with Your Readers; and 3) Plan for Effective Campaigns for both Book Launches and Backlist Rejuvenation throughout the year. In addition this book provides techniques to: Distinguish specific groups of readers most likely to buy your novel or nonfiction book. Understand your competition and the advantages that your book offers. Clarify hooks that capture attention of the media, reviewers, and readers. Identify where and how to reach readers, reviewers, and media. Create and implement a consistent brand throughout all marketing efforts. Effectively select, from 100+ options, the appropriate marketing tactics and timing that matches your book intentions and values. Maximize organic reach and stay to a budget of less than $100 per book campaign. Develop a long-term online marketing plan.
目录展开

Title Page

Copyright

Dedication

1. The Truth About Marketing

2. Marketing for the Shy Author

3. Defining Your Audience

Your Communication Plan

4. Your Brand

5. Your Website

6. Your Media Packet / Press Kit

7. Your Blog

8. Book Groups and Clubs

Engaging With Readers Beyond Basic Communication

9. Social Media Overview

10. Facebook

11. Facebook Messenger and Chat Bots

12. Twitter

13. Instagram

14. Pinterest

15. YouTube

Build A Mailing List of True Fans

16. Purpose and Importance of Mailing Lists

17. Selecting a Mailing List Provider

18. Setup and Qualify Names

19. Drip Campaigns

20. Drive Traffic to Your List

21. Beyond Onboarding: Broadcast Emails, Launch Emails and Other Sequences

22. Building and Managing Your Street Team

Your Marketing Plan

23. Calendaring PR and Marketing All Year

24. Launch Checklist

25. Backlist Rejuvenation

Afterword

About the Author

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