Magento Beginner's Guide Second Edition电子书

Magento Beginner's Guide Second Edition

Table of Contents

Magento Beginner's Guide Second Edition

Credits

About the Authors

About the Reviewers

www.PacktPub.com

Support files, eBooks, discount offers and more

Why Subscribe?

Free Access for Packt account holders

Preface

Introducing Magento

The history of Magento

Magento versions

Enterprise Edition

Magento Go

Why choose Magento?

Magento pros

Magento cons

What this book covers

What you need for this book

Who this book is for

Conventions

Time for action – heading

What just happened?

Pop quiz – heading

Have a go hero – heading

Reader feedback

Customer support

Downloading the example code

Errata

Piracy

Questions

1. Installation

Installing Magento locally

Requirements

Time for action – installing Magento on a Windows machine

What just happened?

I'm on Mac; what should I do?

Installing Magento at a hosting service

How to choose a Magento hosting provider

Installatron

Time for action – installing Magento using Installatron

How to test the minimum requirements

What is SSL and do I need it?

Summary

2. General Configuration

The installation is complete; what's next?

The Magento Dashboard

Have a go hero – changing the admin URL

Setting up your store

Managing Stores

General settings

Search engine optimization

What just happened?

Setting up taxes

General taxation settings

Product Tax Classes

Customer Tax Classes

Customer groups

Managing tax zones and rates

Managing tax rules

EU business to business VAT

Time for action – using VAT validation

Summary

3. Categories and Attributes

What you need to know

An example category structure

Catalog defaults

Time for action – catalog settings

Working with attributes

Time for action – creating your own attribute

Using attribute sets

Time for action – creating your attribute set

Using categories

Time for action – creating your first category

Summary

4. Simple Products

Adding a Simple Product

Step 1 – creating a product and assigning an attribute set

Step 2 – the General tab

Time for action – filling the General tab

Step 3 – the Prices tab

Time for action – filling the Prices tab

Step 4 – the Meta Information tab

Time for action – filling the Meta Information tab

Step 5 – the Images tab

Time for action – filling the Images tab

What just happened?

Step 6 – the Custom tab

Time for action – filling the Custom tab

Step 7 – the Inventory tab

Time for action – filling the Inventory tab

Step 8 – the Categories tab

Time for action – filling the Categories tab

What just happened?

Related products, up-selling, and cross-selling

Adding related products in Magento

Time for action – adding related products

Summary

5. Beyond Adding Simple Products

Virtual products and Downloadable products

Adding a Virtual product

Time for action – adding a Downloadable product

What just happened?

Grouped products

Time for action – adding a Grouped product

Configurable products

Time for action – creating a Configurable product

Simple products don't already exist

Simple products already exist

What just happened?

Bundle products

Time for action – creating a Bundle product

What just happened?

Summary

6. Customer Relationships

Setting up guest checkout

Newsletters

Configuring contact options

Configuring customer options

Customer accounts on the frontend

Time for action – registering for an account

What just happened?

Customer accounts in the backend

Time for action – adding a customer

What just happened?

Managing an existing customer

Pop Quiz: default address

Summary

7. Accepting Payments

Common payment methods

Setting up Magento's default payment methods

Setting up PayPal Payments Standard

Time for action – starting to sell through PayPal

Pop quiz – the bare minimum for PayPal Payments Standard

Setting up saved credit cards

Setting up checks / money orders

Have a go hero – activating check / money order

Setting up for a bank transfer

Setting up cash on delivery

Setting up purchase orders

Working with payment service providers

Selecting the right gateway

Setting up a payment service provider – an example

Time for action – installing and configuring a PSP extension

What just happened?

Summary

8. Configuring Shipping

Logistics in Magento

Shipping processes and shipping arrangements

Default shipping methods in Magento

Configuring free shipping

Configuring Flat Rate shipping

Table Rate shipping

Time for action – configuring Table Rate shipping

What just happened?

Have a go hero – add shipping costs for different countries

Pop quiz – vital conditions for Table Rates

Other ways of calculating shipping costs

Presentation of shipping methods in your store

Magento's blind spots

Purchasing

Warehousing

Returns processing

Summary

9. Customizing Your Store's Appearance

Magento themes

Your home page, CMS pages, and static blocks

Changing transactional e-mails

Have a go hero – changing the logo used in transactional e-mails

Time for action – changing the text inside transactional e-mails

What just happened?

Choosing between a pre-made and a custom-made theme

What to watch out for with premade themes

What to watch out for with custom-made themes

A combination

Suppliers for premade themes

Partners for Magento themes

Installing a theme

Have a go hero – installing a free premade theme

Have a go hero – installing a paid theme

Have a go hero – configuring a theme

Making changes to your theme

Kinds of changes

Small changes

Medium changes

Big changes

Time for action – changing a heading to normal text

Time for action – changing the color of a heading

Time for action – removing a block from the right column

What just happened?

Summary

10. Fulfilling Orders

Sales orders on the frontend

Time for action – creating a first sales order

Managing sales orders on the backend

Time for action – opening and processing an order

What just happened?

Some tips to handle your orders more efficiently

Creating sales orders on the backend

Time for action – creating a manual Sales Order

Returns and Credit Memos

Time for action – creating a Credit Memo

But what about my return process?

What if I need to handle these processes out of Magento?

Summary

11. Maintaining and Administrating Your Store

Managing your store

Overview of your Magento installation

Have a go hero – testing your store

Go-live checklist configuration settings

General settings

Web settings

HTML Head

Placeholder images

Contact information and e-mail addresses

Tax rates

Payment methods and shipping methods

Currency

Transactional e-mails – password text

Admin URL

404 (page not found)

Stock

Google Analytics

Caching

Index Management

Licenses

Daily tasks / cron jobs

Log cleaning

Database backups

Product meta information

Default images in columns

Escalations

Further development of your website

Time for action – planning for the future

Have a go hero – constructing a list based on your current ideas

Working with partners

A Magento theme

Have a go hero – wireframe your ideal product detail page

Functionality

Time for action – structuring development partnerships

Pop quiz – handling partner relations

General guidelines

Modifying Magento

Cache

Upgrading Magento

Summary

A. Pop Quiz Answers

Chapter 6, Customer Relationship

Pop quiz – default address

Chapter 7, Accepting Payments

Pop quiz – the bare minimum for PayPal Payments Standard

Chapter 8, Configuring Shipping

Pop quiz – vital conditions for Table Rates

Chapter 11, Maintaining and Administrating Your Store

Pop quiz – handling partner relations

Index