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Dey Street Books电子书

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作       者:Simmons, Gene

出  版  社:Dey Street Books

出版时间:2014-10-01

字       数:24.1万

所属分类: 进口书 > 外文原版书 > 经管/金融

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  • 读书简介
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  • 累计评论(1条)
  • 读书简介
  • 目录
  • 累计评论(1条)
The quintessential self-made man, master of brand identity, New York Times bestselling author, and award-winning executive KISS's Gene Simmons shares his manifesto for business success.KISS did not become one of the most successful rock bands in history by accident. Long before he first took the stage, Gene Simmons had a clear-cut operating plan for the business. Over the past forty years, KISS has sold more than 100 million CDs and DVDs worldwide and manages 5,000 licensed merchandise items from comic books and coffins to action figures and video games. The band received a star on the Hollywood Walk of Fame, and in 2014 was inducted into the Rock and Roll Hall of Fame. In addition to KISS, Simmons's lucrative ventures include two hit reality shows, a professional sports team, a restaurant chain, and a record label. A recipient of the Forbes Lifetime Achievement Award, this brilliant executive runs all of his businesses on his own no personal assistant, few handlers, and as little red tape as possible.In Me, Inc., Simmons gives aspiring entrepreneurs the critical tools they need to succeed. He discusses how to build a solid business strategy, harness the countless tools available in the digital age, educate yourself, and be the architect for the business entity that is you. Inspired by The Art of War, Me, Inc. is organized around thirteen specific, easy-to-understand principles for success "The Art of More" drawn from Simmons's own triumphs and failures. From finding the confidence necessary to get started, to surrounding yourself with the right people, to knowing when to pull the plug and when to double-down, these principles can help you attain the freedom and wealth of your dreams.
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Dedication

Contents

Foreword by John Varvatos

Preface

PART I: ME

1 A Young Entrepreneur

2 Coming to America

3 Discovering TV and American Culture

4 Discovering Junior Achievement and Learning About the Capitalist Business Model

5 My Early Jobs and Their Influence on Me as an Entrepreneur

6 Who Am I?

7 KISS

8 Learning About Branding and the Music Business

9 I Am an Entrepreneur

10 Gene Simmons Family Jewels

11 Philanthropy/Giving Back

PART II: YOU

12 Who Are You?

13 You—The Me, Inc. Business Model

14 Role Models

15 Vacations, Holidays, and Other Wastes of Time

16 Priorities/Practice What You Preach

17 Single or Married? Career or Family?

18 Brilliant Stupid Ideas/Designing the Right Business Model for You

19 The Importance of Being Able to Sell Yourself and Tell Your Story

20 Speak English

21 Women Entrepreneurs

22 Kid Entrepreneurs

23 Failure: What Doesn’t Kill You Makes You Stronger

24 Investing

25 In Summary

Acknowledgments

Also by Gene Simmons

Copyright

About the Publisher

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