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万本电子书0元读

Through Animals' Eyes, Again
Through Animals' Eyes, Again
Cuny, Lynn Marie
¥92.85
From the author of Through Animals' Eyes come more true stories from the rare perspective of someone who not only cares for the animals she treats, but also has never wanted nor tried to tame or change them. Lynn Cuny founded Wildlife Rescue and Rehabilitation (WRR) in 1977 in her backyard in San Antonio. It has since grown to 187 acres and now rescues more than 7,000 animals annually and maintains an emergency hotline 365 days a year. Native animals are released back into the wild, and those non-native or severely injured animals that cannot be released become permanent Sanctuary residents. Through her stories, Lynn hopes to dispel the belief that animals do not reason, have emotions, or show compassion for each other. Lynn's stories cover the humorous and the tragic, the surprising and the inevitable. The animals she describes range from the orphaned baby Rhesus monkey who found a new mother in an old monkey rescued from a lab, to the brave red-tailed hawk who was illegally shot, but healed to soar again. The stories will touch your heart and help you see "through animals' eyes." "These true accounts, as amazing as some of them are with their unlikely bondings (a porcupine and a rabbit, a duck and a cat) will captivate, fascinate, educate, and often move you deeply. It's an inspiring read for animal advocates and a must-read for those who have not been exposed to the beautiful experiences of the animal-animal bond."--Loretta Swit, actress
The Fall of Advertising and the Rise of PR
The Fall of Advertising and the Rise of PR
Ries, Al
¥95.41
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
Self Leadership and the One Minute Manager
Self Leadership and the One Minute Manager
Blanchard, Ken
¥95.41
Ken Blanchard's phenomenal bestselling classic The One Minute Manager explores the skills needed to become an effective self leader. Now, Self Leadership and the One Minute Manager clearly and thoroughly reveals how power, freedom, and autonomy come from having the right mind-set and the skills needed to take personal responsibility for success. In this captivating business parable, number one New York Times bestselling author Ken Blanchard, with coauthors Susan Fowler and Laurence Hawkins, tells the story of Steve, a young advertising executive who is about to lose his job. During a series of talks with a gifted magician named Cayla, Steve comes to realize the power of taking responsibility for his situation and not playing the victim. Passing along the knowledge she has learned from the One Minute Manager, Cayla teaches Steve the three skills of self leadership. These three techniques not only empower him to keep his job but show him what he needs to know in order to keep growing, learning, and achieving. For twenty-five years, millions of managers in Fortune 500 companies and small businesses nationwide have followed Ken Blanchard's management method, thus increasing their productivity, job satisfaction, and personal prosperity. Now, discover Ken Blanchard's newest techniques in Self Leadership and the One Minute Manager and experience the profitability that has been achieved by applying his management lessons.
On Speaking Well
On Speaking Well
Noonan, Peggy
¥58.69
For anyone who fears the thought of writing and giving a speech--be it to business associates, or at a wedding--help is at hand. Acclaimed presidential speechwriter Peggy Noonan shares her secrets to becoming a confidence, persuasive speaker demystifying topics including: Finding you own authentic voice Developing a text that interest you Acing the all-important first paragraph Using logic to move your audience Creating, developing, and reinventing the "core speech" for diverse audiences Strengthening your speech with a vital element: humor Winnowing your thought down to the essentials Handling professional jargon, clich s, and the sound bite syndrome Presenting your speech in the best way Collecting intellectual income--conversing your speech treasures Breaking all the rules and still succeeding Reading for inspiration--how to use the excellence of others Complete with lessons, tips and memorable examples, On Speaking Well shows us how to create forceful, persuasive, relevant speeches that will resonate with our audiences. Engaging, informative, and always entertaining, this is undoubtedly the authoritative how-to guide for anyone writing or giving a speech
In Search of Excellence
In Search of Excellence
Peters, Thomas J.
¥95.41
The Greatest Business Book of All Time (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table. Based on a study of forty-three of America best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful. Joining the HarperBusiness Essentials series, this phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today management reader.
Reengineering the Corporation
Reengineering the Corporation
Hammer, Michael
¥88.07
The most successful business book of the last decade, Reengineering the Corporation is the pioneering work on the most important topic in business today: achieving dramatic performance improvements. This book leads readers through the radical redesign of a company's processes, organization, and culture to achieve a quantum leap in performance. Michael Hammer and James Champy have updated and revised their milestone work for the New Economy they helped to create -- promising to help corporations save hundreds of millions of dollars more, raise their customer satisfaction still higher, and grow ever more nimble in the years to come.
The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
Ries, Al
¥117.45
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Trust Works!
Trust Works!
Blanchard, Ken
¥102.76
Trust Works! How to build it How to keep it In this enlightening guide developed from his popular Trust Works! training program, #1 bestselling author and management guru Ken Blanchard turns his vast knowledge and insight to one of the most timely and complex issues that affects all areas of our lives. Once upon a time, a dog and a cat lived together with other animals and the humans who cared for them. But canine and feline did not trust each other a situation that led to fighting, backbiting, and sabotaging that soon affected the whole household. Unless their conflict was resolved, all of the pets would lose their home. Fortunately, a wise old parrot stepped in, teaching dog and cat the ABCDs of trust. As each became aware of the unconscious behaviors at the root of their hostility, dog and cat discovered how to change their behavior a mutual transformation that created a happy, productive environment for all. In Trust Works! Ken Blanchard applies that fable to real-life situations to show anyone how to get along better with those around them. He outlines his ABCD trust model and uses it to address the factors that lead to discord, including low morale, miscommunication, poor response to problems and issues, and dysfunctional leadership. In today polarized society, building trust and sustaining it has never been more important or seemingly elusive. Trust Works! provides a common language and essential skills that can replace dissension with peace and cooperation and help us all work together productively and in harmony.
The HP Way
The HP Way
Packard, David
¥88.07
In the fall of 1930, David Packard left his hometown of Pueblo, Colorado, to enroll at Stanford University, where he befriended another freshman, Bill Hewlett. After graduation, Hewlett and Packard decided to throw their lots in together. They tossed a coin to decide whose name should go first on the notice of incorporation, then cast about in search of products to sell. Today, the one-car garage in Palo Alto that housed their first workshop is a California historic landmark: the birthplace of Silicon Valley. And Hewlett-Packard has produced thousands of innovative products for millions of customers throughout the world. Their little company employs 98,400 people and boasts constantly increasing sales that reached $25 billion in 1994. While there are many successful companies, there is only one Hewlett-Packard, because from the very beginning, Hewlett and Packard had a way of doing things that was contrary to the prevailing management strategies. In defining the objectives for their company, Packard and Hewlett wanted more than profits, revenue growth and a constant stream of new, happy customers. Hewlett-Packard success owes a great deal to many factors, including openness to change, an unrelenting will to win, the virtue of sustained hard work and a company-wide commitment to community involvement. As a result, HP now is universally acclaimed as the world most admired technology company; its wildly successful approach to business has been immortalized as The HP Way . In this book, David Packard tells the simple yet extraordinary story of his life work and of the truly exceptional company that he and Bill Hewlett started in a garage 55 years ago.
Dinosaur Quiz Book
Dinosaur Quiz Book
Wheelwright, Wayne
¥17.25
This amazing quiz book contains over 100 questions on all your favourite Dinosaurs, including Tyrannosaurus Rex, Velociraptors, Triceratops and many more.
101 Amazing Facts about Fish
101 Amazing Facts about Fish
Goldstein, Jack
¥11.50
Did you know that the courtship dance of some seahorses can last eight hoursOr how the sea serpent myth is thought to have startedThis fantastic quick-read eBook features 101 amazing facts split into categories such as record breakers, sharks, unusual fish and many more. So if you want to know which fish the Romans used as a recreational drug, or in which states it is illegal to get a fish drunk, then this is the book for you! Find the information you want, fast.
101 Amazing Facts About Birds
101 Amazing Facts About Birds
Goldstein, Jack
¥11.50
Did you know that an albatross can fly fifteen million miles in a single lifetimeOr that flamingos can only eat when their heads are upside downThis fantastic quick-read eBook features 101 amazing facts split into categories such as record breakers, parrots, seabirds and many more. So if you want to know what the collective known is for thrushes, or just how deep emperor penguins can dive, then this is the book for you! Find the information you want, fast!
You Can Make You Rich
You Can Make You Rich
Dillon, Sean
¥17.25
What everyone ought to know about this stocks and shares investing business... Investing for a comfortable future can seem like a daunting task. Where do you turn to for HELP AND ADVICEProfessional money managers who are vying for your hard earned moneyLet this book show you how you can TAKE CONTROL of these decisions for yourself and ACHIEVE RETURNS that will most likely beat the professionals. Did you know that over the long term, by investing in an index you are likely to outperform almost all of the professional money managers and individual investors in the Market. This book will show you how to do it. Learn what really causes investors to lose money and prepare to recognise and avoid these mistakes and more. You don't need any prior knowledge or have a deep understanding of how it all works as, chapter by chapter, we will show you how you can act for yourself without the costs and fees of the money managers and benefit from the FUTURE GROWTH potential of the stock market. Learn the concept of compounding, crucial to your FUTURE SUCCESS and clearly explained along with advice on patience, understanding risk, the perils of leverage and keeping your costs low. You will soon realise that you really don't need anybody else. YOU CAN MAKE YOU RICH!
The Caterpillar Factory
The Caterpillar Factory
Kinross, Vyvyan
¥40.33
The Caterpillar Factory offers a unique insider?s account of the approach, skills and processes needed to build a successful career in today?s booming PR business. It sets out the links in the PR business chain, from the basic consultancy model to winning new clients, and from exploiting the news agenda to preparing clients for a successful media interview.?The caterpillar does all the work, but the butterfly gets all the publicity?. This quote, from American comedian George Carlin, provides the central motif for the book, which is a must-read for all students of public relations and communications who want to become successful PR advisors and consultants. It is a technical book packed with theory, practice, examples and exercises but set out in an accessible way, using frontline experience and examples to drive the narrative. Drawing on a rich variety of sources, it gives the inside track on the applied business of public relations in the agency and workplace setting, explaining what consultancy really means and showing how to go about the process of attracting and winning new business. These steps are followed by chapters that unlock the world of media relations, from how to plan and manage media campaigns, structure and pitch effective news releases, broaden coverage through features and show clients how to become effective spokespeople. The book offers a perspective on the science of applied social psychology that drives modern public relations, shares techniques to launch new products and sets out a structure for winning proposals and rules on writing style. Along the way, it provides pen portraits of the great pioneers of PR, ?engineers of consentsuch as Edward L Bernays and Ivy Ledbetter Lee and offers a glimpse into the lifestyle of today?s caterpillar in a busy agency. Much of the content of The Caterpillar Factory has been tested with hundreds of trainees and it is designed to be a valuable addition to the knowledge and skills base of all PR students.
Brick Buy Brick - Book One
Brick Buy Brick - Book One
UK Limited, Tigrent Learning
¥23.08
The first in the series of Brick Buy Brick books gives aspirational investors an overview of how their lives can change with the right education, motivation and action. Tigrent Learning UK Limited shares insights into the often misunderstood world of property investing and how all of us can make money from property both in and out of a recession.
Asymmetric Warfare for Entrepreneurs
Asymmetric Warfare for Entrepreneurs
Hanratty, Luan
¥51.90
Asymmetric Warfare for Entrepreneurs is a deconstruction and adaptation of TE Lawrence's epic account of the Arab Revolt. The conflict was a side theatre of World War I which pitted the British Imperial might against Ottoman dominance in the Middle East. Lawrence was one of the great military thinkers and adventurers of history and the insights we can take from his philosophy of war are directly applicable to the world of business, marketing and leadership. In the Seven Pillars of Wisdom, Lawrence presents his own formula for fighting which enables an impoverished and disparate guerrilla force to outmanoeuvre and overcome a far larger, well-resourced and more organised enemy. In doing this he initiates and directs the world's first modern insurgency war, presenting a model that has been replicated by revolutionaries and counter-insurgency movements ever since. Each lesson in this book provides platforms and guidance for defeating competition, getting the best out of people, forging stronger relationships and becoming more creative, emotionally intelligent and focussed. The book also draws on psychological techniques and principles from neuro-linguistic programming to improve interpersonal communication and team spirit. This is further developed with inspiration and stories from other great thinkers and business leaders who themselves have struggled and succeeded against the odds in creating winning businesses.
Don't Feed The Ducks
Don't Feed The Ducks
O'Connell, Liam
¥11.50
Don't just feed the ducks and wait for something to happen. Do something about it now!Through a series of real life stories, observations and innovative ideas, Liam OConnell explains how anybody can create an extraordinary successful business. Liam believes in harnessing the power of passionate people to create real life business results. His innovative and off-the-wall style is equally entertaining and thought-provoking. Liam has the ability to communicate positively and his enthusiasm is absolutely contagious.
eselling??
eselling??
McPheat, Sean
¥28.83
Sales objections, price bashing, the ?economy excuse?, stalling tactics, gatekeepers from hell and elusive decision makers... If these are just some of the problems you?re currently facing as a sales person, then?eselling is the book for you. There?s got to be a better way than spending your time cold calling all day to drum up business. You don?t like it, your prospects and clients certainly don?t like it and it?s becoming less effective each and every year. Prospective clients are becoming more sales-savvy and street-wise when it comes to sales approaches.?With the current economy and the cut-backs, the modern-day sales professional has their work cut out to make ends meet.eselling, the revolutionary new book by Sales Futurist, Sean McPheat, utilises the power of the Internet to help you prospect more effectively, position yourself as an expert and will teach you how to listen out for new business opportunities and leads “ without making another cold call! It?s the modern day sales professionals must-have resource to readdress the balance of power in this buyers marketplace. The book uses the Internet to help you network and prospect with key decision makers directly and to forge contacts within organisations who can get you to the key decision makers, use different types of media like video, audio and whitepapers to set you apart from the rest, use LinkedIn, Facebook and Twitter in the right way without wasting your time... and much more.
Start With an Earthquake…
Start With an Earthquake…
Stockil, Tim
¥40.33
Start With an Earthquake... How to make presentations that wow your audienceis designed to help anyone deliver a speech that is dynamic, creative and memorable. Using this book, readers can explore what gives a speech impact, through language, gesture, vocal variety and rhetorical devices. It focuses on making a speech more creative, and advises how preparing yourself practically, physically, vocally and emotionally can help banish speech-day panic. It also clarifies why PowerPoint is generally unhelpful (and almost always badly used) and reveals a fool-proof method for constructing a speech from the initial idea to the final delivery. Tim Stockil spent ten years in the theatre as a director before moving into training, so he understands both the concept of top quality performance and how to draw it out of even the most nervous and tongue-tied subject. Central to his method is to ensure that you have both a topic (what your speech is about) and an objective (what you want your audience to feel and do as a result of your presentation). Stockil insists that no speech should ever just be about imparting information, though many people in business fail to realise this. With his theatrical background, he shows how to rehearse properly “ again, something that most business people fail to do. Stockil peppers the text with real-life experiences of his 25 years of running courses on presentation skills and coaching people one-to-one. Readers will find examples of speeches and the people who gave them, successful and otherwise. These include a long extract from a very powerful contemporary speech, which is accompanied by notes which demonstrate why it is so effective. Start With an Earthquake...is ideal for those who work in business or have to face presentations on a daily basis. However, the book would also be helpful to anyone making a speech, from a wedding to the Rotary Club.
Stretch: Leading Beyond Boundaries
Stretch: Leading Beyond Boundaries
Brook, James; Brewerton, Paul
¥43.28
There are a myriad of different leadership models and approaches. What all successful leaders have in common though, is a true understanding of and ability to leverage their ?Leadership Edge(their unique strengths, abilities and skills) to influence and inspire others to achieve extraordinary results.
Don't Give Up Your Day Job
Don't Give Up Your Day Job
Bird, Cali
¥34.58
Don't Give Up Your Day Job encourages readers not to make a radical change, but instead to start taking some action towards what they really want for their life; be it resurrecting a hobby or putting the groundwork in towards starting a business or new career. It's like having your own life coach, but in an affordable way.
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