Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
Amazon Echo Dot: The Ultimate User Guide
This book is a great guide for you to get started if you are a fan of getting the latest technologies at your house. The Echo Dot device looks like a dot, and there are a lot of benefits which it can bring to your life. You will see how it changes the lifestyle and help you out with keeping you updated with the external world and fixing your internal matters such as reminding you of important things. Echo Dot speaks to you when you set it up with different features which are present in this awesome device. If you have bought this device, then it is a must have to get this eBook. It will help you step by step to learn about the little device and the various features which are involved in it. You can make use of all the devices and enjoy your life without any worries or stress. If you are someone who does not know about Amazon Echo Dot then you should surely get this eBook because once you go through it, you won’t be able to resist getting the actual device. The more you learn about it, the more you would want to get it because of the ease it gives in your life. Especially if you are someone working and handling the house chores at the same time, then this can be best help for you to get done with the day without any obstacles or forgetting any important event. With this device, you will be remembering your events and won’t miss out of your loved ones.
Get Out of Debt! Book Three
As tens of millions of people have discovered, debt can be a crushing burden. It can tear down dreams and destroy lives. But debt can be avoided. With fiscal discipline and a clear plan, anyone can get out of debt and live debt-free.In the easy-to-read, accessible style of the Get Out of Debt! series, authors David and Marcia Rye explain how to:Assess debt problemsUse home equity to get rid of debtCut college expensesLive within a budgetUnderstand bankruptcy lawStay out of debtNo one has to live in the shadow of financial insecurity any longer. When the economy takes a turn for the worse, it's essential to get out of debt. With this series at your side, you’ll conquer debt and secure the financial future you deserve!Be sure to get all four books in the Get Out of Debt! series.
Build a Business From Your Kitchen Table: The Business Plan
Sophie Cornish and Holly Tucker are the founders of notonthehighstreet.com, an award-winning, multimillion-pound online marketplace selling thousands of innovative, stylish products. But eight short years ago Sophie and Holly were maxing out their credit cards, trying to secure loans and crossing fingers that their big idea would take off. Now they've written down all the lessons they had to learn the hard way, drawing not just on their experience but also that of the 5,000 independent businesses they work with. With startling honesty, they lay bare the truth about getting started while raising a young family at the same time. They believe that anyone should be able to achieve a great working life on their own terms. Here's how.?The vital essentials of a business plan to win you investment or map out your strategy are set out in an easy step-by-step guide.
Time Management (Collins Business Secrets)
The time management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Time Management. Includes how to: ? Identify your biggest priorities and find time to achieve them ? Deal with the biggest hidden time-wasters ? Communicate effectively with colleagues and clients ? Cope with information overload ? Take control of your inbox and voicemail
Welcome to the world of Martin "Buzzy" Schwartz, Champion Trader--the man whose nerves of steel and killer instinct in the canyons of Wall Street earned him the well-deserved name "Pit Bull." This is the true story of how Schwartz became the best of the best, of the people and places he discovered along the way and of the trader's tricks and techniques he used to make his millions.
Reminiscences of a Stock Operator: Updated & Revised
Reminiscences of a Stock Operator is a fictionalized story based on the trading career of Jesse Livermore. It follows his journey from the age of 15 when he made his first $1,000 to becoming a Wall Street legend. See how he learned the ins and outs of trading the hard way while losing his fortune and then making it all back. Decades after its original publication, readers are still getting tremendous value from Livermore's experience. Contains timeless investment wisdom.
The Daily Drucker
Revered management thinker Peter F. Drucker is our trusted guide in this thoughtful, day-by-day companion that offers his penetrating and practical wisdom. Amid the multiple pressures of our daily work lives, The Daily Drucker provides the inspiration and advice to meet the many challenges we face. With his trademark clarity, vision, and humanity, Drucker sets out his ideas on a broad swath of key topics, from time management, to innovation, to outsourcing, providing useful insights for each day of the year. These 366 daily readings have been harvested from Drucker's lifetime of work. At the bottom of each page, the reader will find an action point that spells out exactly how to put Drucker's ideas into practice. It is as if the wisest and most action-oriented management consultant in the world is in the room, offering his timeless gems of advice. The Daily Drucker is for anyone who seeks to understand and put to use Drucker's powerful words and ideas.
Score Profits without Feeling Overwhelmed or Overworked. ? Set Your Trades in Only 30 minutes per day! ? What if a few new trading techniques could have you on vacation with your family at your favourite resort….. ? Imagine converting your profits into a car payment or a mortgage payment. ? University Educated, and 5 times author, Casey Boon presents her information using a direct approach, weeding out any extraneous fluff.? She tells it like it is. ? In this book you will learn: ? ·That trading does NOT require any secret formulas. ·How you can be making profits sooner than you think. ·That the successful traders on Wall St. use these techniques too. ·How to cut your screen time down drastically. ·How to trade without using real money. ·How to conquer leaving money on the table. ·How to make trades and sleep well at night. ? ? Buy this book NOW and claim your profits without feeling overwhelmed! ? Pick up your copy by clicking the BUY NOW button at the top of this page. ? ? ?
People Management (Collins Business Secrets)
The people management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of People Management Includes how to: ? Build a business-like relationships with your direct reports ? Set clear targets and monitor them ? Understand different personality types and how to manage them ? Deliver criticism and compliments in the right way ? Mentor your employees to produce fantastic results
Getting Things Done (Collins Business Secrets)
The secrets that experts and top professionals use to get things done. Get results fast with this quick, easy guide to the fundamentals of Getting Things Done. Includes how to: ? Get more done in less time ? Manage upwards, downwards and sideways ? Under-promise and over-deliver ? Overcome difficult people and issues ? Deliver projects on time and on budget
The Strategist: Be the Leader Your Business Needs
Strategy is about identifying why your business matters, not just analysing the competition. Cynthia Montgomery reveals how leaders can embrace the crucial role of The Strategist to really define and drive the objectives and advantages to power their companies forward. Cynthia Montgomery teaches the globally-renowned EOP (Entrepreneur, Owner, President) course at Harvard Business School, one of Harvard’s most oversubscribed executive courses. Participants are all seasoned executives, owners, CEOs, or COOs of privately held companies who pay tens of thousands of dollars to attend, with the goal of learning how to be more effective leaders and how to make their companies more successful. Montgomery’s course teaches them a totally new way to understand leadership, a way that fuses leadership with strategy. Her approach calls for a reset of current thinking about both. She shows that strategy is not just a tool for outwitting the competition – it is the most powerful means a leader has for shaping a firm itself. Montgomery takes the readers through the paces of her world-renowned course, teaching them how to develop the skills and sensibilities that living strategy and real leadership demand. No other book marries strategy and leadership in the same way – a way readers will find challenging, intriguing, and ultimately, inspiring.
Negotiation Skills in 7 simple steps
7 simple steps to flawless negotiations A successful negotiation results in a win-win agreement for both parties. But where do you start if you’re up against people or organisations with conflicting objectives? Or people who are just downright difficult? Getting what you want requires determination and tact. You need to be assertive but know when to compromise. We’ll help you refine your persuasive skills through verbal and non-verbal communication. We’ll show you how to identify and understand the key issues, distinguish between needs and interests and come to an agreement that benefits everyone. With our 7 simple steps you’ll be a pro in no time.
Produced by Faith：Enjoy Real Success without Losing Your True Self
In Chasing Blue, Sasha and her horse, Charm, have proven that they＆#8217;re worthy competitors for the elite Canterwood Crest equestrian team. Things are definitely looking up . . . until Sasha finds out who her riding partner for the semester is: her archnemesis, Queen Bee Heather. Not. Good. And when Heather starts spending a little too much QT with Sasha＆#8217;s almost-boyfriend, Jacob, the partnership is put to the ultimate test. The tension builds in Behind the Bit when Sasha and her team are accepted to a prestigious horse clinic. Can Sasha and Callie work together when it counts?
On My Own Two Feet
Take control of your financial future!"On My Own Two Feet is a must read for everyone. This book actually makes personal finance interesting. You will read it cover to cover. Go get a copy, and get copies for the people you care about. Taking care of your money is important, and the earlier you start, the better." --Tim Westergren, Founder, PandoraWhether you've been living paycheck to paycheck or are saving for a down payment on your first home, this updated edition of the bestselling On My Own Two Feet will help you grasp the basic principles of money management. Written by Harvard Business School graduates and leading investment experts Manisha Thakor and Sharon Kedar, this finance guide provides you with all the information you need to know to keep your everyday spending in check, save for big-ticket items or emergencies, and create a secure retirement plan. Thakor and Kedar's time-tested strategies have been featured in the Wall Street Journal, Forbes, The Huffington Post, and are now adapted for your specific needs, such as paying off your student loans or budgeting for your future wedding, so that you'll never be short-changed by credit card companies or banks again.With the valuable advice and concepts highlighted by On My Own Two Feet, you will achieve your life goals--and finally free yourself from financial stress.
The Politics of Public Fund Investing
Until now, there has never been a book to help public fund managers direct fixed-income portfolios while simultaneously balancing politics, or the need to preserve principal, with economics, or the need to optimize income. The Politics of Public Fund Investing approaches public fund management from the lay perspective, providing much-needed guidance to modify Wall Street strategies to serve the needs of Main Street. If you manage a public fund, if you are an elected official, or if you oversee a portfolio for a foundation or an endowment, you know the traditional money management strategy used every day on Wall Street doesn't necessarily apply to your situation. For you, investing isn't simply about economics. Wall Street strategies do not take into account election cycles, political risk factors, or the unique performance assessments public funds must undergo. When Wall Street builds a portfolio, it doesn't need to consider the opinions and desires of a wide variety of constituents, and the management of the portfolio's performance doesn't carry the same level of career risk. This groundbreaking book is the first resource ever available to the stewards of public fund investing entrusted with the responsibility to make financial decisions in this unique environment. The Politics of Public Fund Investing shows readers how to evaluate and measure their funds' performance through specific techniques, standards, and procedures. It begins by addressing the key differences between Wall Street and Main Street, explaining which methods of Wall Street are unsuited to public fund management and why. The book provides a framework for moving from a static investment policy to a dynamic investment plan, making the important distinction between what is "legal" in terms of policy and what is "suitable" in terms of the objectives of the stakeholders. The book goes on to propose exceptional and beneficial insights into appraising a fund's performance along with providing a four-step process to build a politically correct portfolio. Finally, it shows how to be safe and optimize income within the constraints of acceptable risk. Based on years of experience and invaluable research, The Politics of Public Fund Investing is an innovative, compelling, and much-needed guide to navigating the complex territory where the political environment meets public investing.
Presentation Skills in 7 simple steps
7 simple steps to transform your presentations Speaking in front of an audience can be tough. Believe it or not, working out what you want to say is often the easiest part. You may need help overcoming nerves, or practical advice on body language, using technology, or dealing with tricky questions. This book gives you practical advice on how to give well-structured and clear presentations that engage your listeners and make an impact. No more sweaty palms, just cool, calm and effective presentations.
Improving the performance of your employees involves one of the hardest challenges in the known universe: changing the way they think. In constant demand as a coach, speaker, and consultant to companies around the world, David Rock has proven that the secret to leading people (and living and working with them) is found in the space between their ears. "If people are being paid to think," he writes, "isn't it time the business world found out what the thing doing the work, the brain, is all about?" Supported by the latest groundbreaking research, Quiet Leadership provides a brain-based approach that will help busy leaders, executives, and managers improve their own and their colleagues' performance. Rock offers a practical, six-step guide to making permanent workplace performance change by unleashing higher productivity, new levels of morale, and greater job satisfaction.
Pioneering Portfolio Management
An indispensable roadmap for creating a successful investment program from Yale’s chief investment officer, David F. Swensen. In the years since the now-classic Pioneering Portfolio Management was first published, the global investment landscape has changed dramatically -- but the results of David Swensen's investment strategy for the Yale University endowment have remained as impressive as ever. Year after year, Yale's portfolio has trumped the marketplace by a wide margin, and, with over $20 billion added to the endowment under his twenty-three-year tenure, Swensen has contributed more to Yale's finances than anyone ever has to any university in the country. What may have seemed like one among many success stories in the era before the Internet bubble burst emerges now as a completely unprecedented institutional investment achievement. In this fully revised and updated edition, Swensen, author of the bestselling personal finance guide Unconventional Success, describes the investment process that underpins Yale's endowment. He provides lucid and penetrating insight into the world of institutional funds management, illuminating topics ranging from asset-allocation structures to active fund management. Swensen employs an array of vivid real-world examples, many drawn from his own formidable experience, to address critical concepts such as handling risk, selecting advisors, and weathering market pitfalls. Swensen offers clear and incisive advice, especially when describing a counterintuitive path. Conventional investing too often leads to buying high and selling low. Trust is more important than flash-in-the-pan success. Expertise, fortitude, and the long view produce positive results where gimmicks and trend following do not. The original Pioneering Portfolio Management outlined a commonsense template for structuring a well-diversified equity-oriented portfolio. This new edition provides fund managers and students of the market an up-to-date guide for actively managed investment portfolios.
Invest Like A Guru:Introduction To Value Investing
Investing like a guru is a detailed investment introduction book on value investing. The concept that is used by Warren Buffet, Charlie Munger and other billionaire Investors all through history. ?
America: Who Really Pays the Taxes?
A disturbing, eye-opening look at a tax system gone out of control.Originally designed to spread the cost of government fairly, our tax code has turned into a gold mine of loopholes and giveaways manipulated by the influential and wealthy for their own benefit. If you feel as if the tax laws are rigged against the average taxpayer, you're right: Middle-income taxpayers pick up a growing share of the nation’s tax bill, while our most profitable corporations pay little or nothing.Your tax status is affected more by how many lawyers and lobbyists you can afford than by your resources or needs.Our best-known and most successful companies pay more taxes to foreign governments than to our own.Cities and states start bidding wars to attract business through tax breaks—taxes made up for by the American taxpayer. Who really pays the taxes? Barlett and Stelle, authors of the bestselling America: What Went Wrong?, offer a graphic exposé of what’s wrong with our tax system, how it got that way, and how to fix it.