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万本电子书0元读

Simply Managing简单管理
Simply Managing简单管理
Mintzberg, Henry
¥133.19
This is a simplified, shortened, and updated version of the definitive title on management (Managing, which has sold over 70,000 copies) from management legend and best-selling author Henry Mintzberg.
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Capital-1
M and N
免费
Self Leadership and the One Minute Manager
Self Leadership and the One Minute Manager
Blanchard, Ken
¥95.41
Ken Blanchard's phenomenal bestselling classic The One Minute Manager explores the skills needed to become an effective self leader. Now, Self Leadership and the One Minute Manager clearly and thoroughly reveals how power, freedom, and autonomy come from having the right mind-set and the skills needed to take personal responsibility for success. In this captivating business parable, number one New York Times bestselling author Ken Blanchard, with coauthors Susan Fowler and Laurence Hawkins, tells the story of Steve, a young advertising executive who is about to lose his job. During a series of talks with a gifted magician named Cayla, Steve comes to realize the power of taking responsibility for his situation and not playing the victim. Passing along the knowledge she has learned from the One Minute Manager, Cayla teaches Steve the three skills of self leadership. These three techniques not only empower him to keep his job but show him what he needs to know in order to keep growing, learning, and achieving. For twenty-five years, millions of managers in Fortune 500 companies and small businesses nationwide have followed Ken Blanchard's management method, thus increasing their productivity, job satisfaction, and personal prosperity. Now, discover Ken Blanchard's newest techniques in Self Leadership and the One Minute Manager and experience the profitability that has been achieved by applying his management lessons.
The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
Ries, Al
¥117.45
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
In Search of Excellence
In Search of Excellence
Peters, Thomas J.
¥95.41
The Greatest Business Book of All Time (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table. Based on a study of forty-three of America best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful. Joining the HarperBusiness Essentials series, this phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today management reader.
The HP Way
The HP Way
Packard, David
¥88.07
In the fall of 1930, David Packard left his hometown of Pueblo, Colorado, to enroll at Stanford University, where he befriended another freshman, Bill Hewlett. After graduation, Hewlett and Packard decided to throw their lots in together. They tossed a coin to decide whose name should go first on the notice of incorporation, then cast about in search of products to sell. Today, the one-car garage in Palo Alto that housed their first workshop is a California historic landmark: the birthplace of Silicon Valley. And Hewlett-Packard has produced thousands of innovative products for millions of customers throughout the world. Their little company employs 98,400 people and boasts constantly increasing sales that reached $25 billion in 1994. While there are many successful companies, there is only one Hewlett-Packard, because from the very beginning, Hewlett and Packard had a way of doing things that was contrary to the prevailing management strategies. In defining the objectives for their company, Packard and Hewlett wanted more than profits, revenue growth and a constant stream of new, happy customers. Hewlett-Packard success owes a great deal to many factors, including openness to change, an unrelenting will to win, the virtue of sustained hard work and a company-wide commitment to community involvement. As a result, HP now is universally acclaimed as the world most admired technology company; its wildly successful approach to business has been immortalized as The HP Way . In this book, David Packard tells the simple yet extraordinary story of his life work and of the truly exceptional company that he and Bill Hewlett started in a garage 55 years ago.
Trust Works!
Trust Works!
Blanchard, Ken
¥102.76
Trust Works! How to build it How to keep it In this enlightening guide developed from his popular Trust Works! training program, #1 bestselling author and management guru Ken Blanchard turns his vast knowledge and insight to one of the most timely and complex issues that affects all areas of our lives. Once upon a time, a dog and a cat lived together with other animals and the humans who cared for them. But canine and feline did not trust each other a situation that led to fighting, backbiting, and sabotaging that soon affected the whole household. Unless their conflict was resolved, all of the pets would lose their home. Fortunately, a wise old parrot stepped in, teaching dog and cat the ABCDs of trust. As each became aware of the unconscious behaviors at the root of their hostility, dog and cat discovered how to change their behavior a mutual transformation that created a happy, productive environment for all. In Trust Works! Ken Blanchard applies that fable to real-life situations to show anyone how to get along better with those around them. He outlines his ABCD trust model and uses it to address the factors that lead to discord, including low morale, miscommunication, poor response to problems and issues, and dysfunctional leadership. In today polarized society, building trust and sustaining it has never been more important or seemingly elusive. Trust Works! provides a common language and essential skills that can replace dissension with peace and cooperation and help us all work together productively and in harmony.
On Speaking Well
On Speaking Well
Noonan, Peggy
¥58.69
For anyone who fears the thought of writing and giving a speech--be it to business associates, or at a wedding--help is at hand. Acclaimed presidential speechwriter Peggy Noonan shares her secrets to becoming a confidence, persuasive speaker demystifying topics including: Finding you own authentic voice Developing a text that interest you Acing the all-important first paragraph Using logic to move your audience Creating, developing, and reinventing the "core speech" for diverse audiences Strengthening your speech with a vital element: humor Winnowing your thought down to the essentials Handling professional jargon, clich s, and the sound bite syndrome Presenting your speech in the best way Collecting intellectual income--conversing your speech treasures Breaking all the rules and still succeeding Reading for inspiration--how to use the excellence of others Complete with lessons, tips and memorable examples, On Speaking Well shows us how to create forceful, persuasive, relevant speeches that will resonate with our audiences. Engaging, informative, and always entertaining, this is undoubtedly the authoritative how-to guide for anyone writing or giving a speech
The Fall of Advertising and the Rise of PR
The Fall of Advertising and the Rise of PR
Ries, Al
¥95.41
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
Reengineering the Corporation
Reengineering the Corporation
Hammer, Michael
¥88.07
The most successful business book of the last decade, Reengineering the Corporation is the pioneering work on the most important topic in business today: achieving dramatic performance improvements. This book leads readers through the radical redesign of a company's processes, organization, and culture to achieve a quantum leap in performance. Michael Hammer and James Champy have updated and revised their milestone work for the New Economy they helped to create -- promising to help corporations save hundreds of millions of dollars more, raise their customer satisfaction still higher, and grow ever more nimble in the years to come.
In the Bubble
In the Bubble
Thackara, John
¥163.09
We're filling up the world with technology and devices, but we've lost sight of an important question: What is this stuff forWhat value does it add to our livesSo asks author John Thackara in his new book, In the Bubble: Designing for a Complex World.These are tough questions for the pushers of technology to answer. Our economic system is centered on technology, so it would be no small matter if "tech" ceased to be an end-in-itself in our daily lives.Technology is not going to go away, but the time to discuss the end it will serve is before we deploy it, not after. We need to ask what purpose will be served by the broadband communications, smart materials, wearable computing, and connected appliances that we're unleashing upon the world. We need to ask what impact all this stuff will have on our daily lives. Who will look after it, and how?In the Bubble is about a world based less on stuff and more on people. Thackara describes a transformation that is taking place now -- not in a remote science fiction future; it's not about, as he puts it, "the schlock of the new" but about radical innovation already emerging in daily life. We are regaining respect for what people can do that technology can't. In the Bubble describes services designed to help people carry out daily activities in new ways. Many of these services involve technology -- ranging from body implants to wide-bodied jets. But objects and systems play a supporting role in a people-centered world. The design focus is on services, not things. And new principles -- above all, lightness -- inform the way these services are designed and used. At the heart of In the Bubble is a belief, informed by a wealth of real-world examples, that ethics and responsibility can inform design decisions without impeding social and technical innovation.
The Resilient Enterprise
The Resilient Enterprise
Sheffi, Yossi
¥170.86
What happens when fire strikes the manufacturing plant of the sole supplier for the brake pressure valve used in every ToyotaWhen a hurricane shuts down production at a Unilever plantWhen Dell and Apple chip manufacturers in Taiwan take weeks to recover from an earthquakeWhen the U.S. Pacific ports are shut down during the Christmas rushWhen terrorists strikeIn The Resilient Enterprise, Yossi Sheffi shows that companies' fortunes in the face of such business shocks depend more on choices made before the disruption than they do on actions taken in the midst of it -- and that resilience benefits firms every day, disaster or no disaster. He shows how companies can build in flexibility throughout their supply chains, based on proven design principles and the right culture -- balancing security, redundancy, and short-term profits. And he shows how investments in resilience and flexibility not only reduce risk but create a competitive advantage in the increasingly volatile marketplace.Sheffi describes the way companies can increase security -- reducing the likelihood of a disruption -- with layered defenses, the tracking and analysis of "near-misses," fast detection, and close collaboration with government agencies, trading partners, and even competitors. But the focus of the book is on resilience -- the ability to bounce back from disruptions and disasters -- by building in redundancy and flexibility. For example, standardization, modular design, and collaborative relationships with suppliers (and other stakeholders) can help create a robust supply chain. And a corporate culture of flexibility -- with distributed decision making and communications at all levels -- can create a resilient enterprise.Sheffi provides tools for companies to reduce the vulnerability of the supply chain they live in. And along the way he tells the stories of dozens of enterprises, large and small, including Toyota, Nokia, General Motors, Zara, Land Rover, Chiquita, Aisin Seiki, Southwest Airlines, UPS, Johnson and Johnson, Intel, Amazon.com, the U.S. Navy, and others, from across the globe. Their successes, failures, preparations, and methods provide a rich set of lessons in preparing for and managing disruptions. Additional material available at www.TheResilientEnterprise.com.
Brick Buy Brick - Book One
Brick Buy Brick - Book One
UK Limited, Tigrent Learning
¥23.08
The first in the series of Brick Buy Brick books gives aspirational investors an overview of how their lives can change with the right education, motivation and action. Tigrent Learning UK Limited shares insights into the often misunderstood world of property investing and how all of us can make money from property both in and out of a recession.
Asymmetric Warfare for Entrepreneurs
Asymmetric Warfare for Entrepreneurs
Hanratty, Luan
¥51.90
Asymmetric Warfare for Entrepreneurs is a deconstruction and adaptation of TE Lawrence's epic account of the Arab Revolt. The conflict was a side theatre of World War I which pitted the British Imperial might against Ottoman dominance in the Middle East. Lawrence was one of the great military thinkers and adventurers of history and the insights we can take from his philosophy of war are directly applicable to the world of business, marketing and leadership. In the Seven Pillars of Wisdom, Lawrence presents his own formula for fighting which enables an impoverished and disparate guerrilla force to outmanoeuvre and overcome a far larger, well-resourced and more organised enemy. In doing this he initiates and directs the world's first modern insurgency war, presenting a model that has been replicated by revolutionaries and counter-insurgency movements ever since. Each lesson in this book provides platforms and guidance for defeating competition, getting the best out of people, forging stronger relationships and becoming more creative, emotionally intelligent and focussed. The book also draws on psychological techniques and principles from neuro-linguistic programming to improve interpersonal communication and team spirit. This is further developed with inspiration and stories from other great thinkers and business leaders who themselves have struggled and succeeded against the odds in creating winning businesses.
Don't Feed The Ducks
Don't Feed The Ducks
O'Connell, Liam
¥11.50
Don't just feed the ducks and wait for something to happen. Do something about it now!Through a series of real life stories, observations and innovative ideas, Liam OConnell explains how anybody can create an extraordinary successful business. Liam believes in harnessing the power of passionate people to create real life business results. His innovative and off-the-wall style is equally entertaining and thought-provoking. Liam has the ability to communicate positively and his enthusiasm is absolutely contagious.
Stepping into Success
Stepping into Success
Johnson, Julie
¥57.65
If your business is not where you want it to be, or you've been implementing tactics that aren't working, this book is a 'must read.' Julie's passion and expertise shine through in this refreshing business book which turns traditional business building and business development on its head using a unique and feminine approach that gets to the heart and soul of success for you as a business woman. Julie's innovative DANCE system shows you how to create meaningful and authentic success in your business and in your life. DANCE is a simple and creative approach to grow your business in a completely different way. After reading this book you will have more clarity and focus, be able to embrace your uniqueness, and understand and overcome what's currently stopping you succeed.
Project Planning Handbook
Project Planning Handbook
Whatley, Paul
¥127.04
This is the only book that covers all the techniques used in project management under one title. These techniques include Critical Path Analysis, Progress Reporting, Bar Charts, Earned Value Analysis and Relay Analysis. It also includes a large number of diagrams explaining these techniques with working examples.
Dinosaur Quiz Book
Dinosaur Quiz Book
Wheelwright, Wayne
¥17.25
This amazing quiz book contains over 100 questions on all your favourite Dinosaurs, including Tyrannosaurus Rex, Velociraptors, Triceratops and many more.
101 Amazing Facts about Fish
101 Amazing Facts about Fish
Goldstein, Jack
¥11.50
Did you know that the courtship dance of some seahorses can last eight hoursOr how the sea serpent myth is thought to have startedThis fantastic quick-read eBook features 101 amazing facts split into categories such as record breakers, sharks, unusual fish and many more. So if you want to know which fish the Romans used as a recreational drug, or in which states it is illegal to get a fish drunk, then this is the book for you! Find the information you want, fast.
101 Amazing Facts About Birds
101 Amazing Facts About Birds
Goldstein, Jack
¥11.50
Did you know that an albatross can fly fifteen million miles in a single lifetimeOr that flamingos can only eat when their heads are upside downThis fantastic quick-read eBook features 101 amazing facts split into categories such as record breakers, parrots, seabirds and many more. So if you want to know what the collective known is for thrushes, or just how deep emperor penguins can dive, then this is the book for you! Find the information you want, fast!
1000 Best Smart Money Secrets for Students
1000 Best Smart Money Secrets for Students
Fowles, Debby
¥100.62
Find $Make $Save $Expert Debby Fowles shows you:Before College-Nine little-known places to look for scholarships-13 tips for winning scholarships-Maximize your eligibility for financial aid-17 secrets to save money on college housingAt School-Creative ways to control entertainment costs-12 cash-generating ideas-Textbook websites that will save you money-The secrets of successful budgeting-8 warnings about student loans-Get the best jobs on campusAvoid graduating from school with a mountain of debt!
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