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The Girl's Guide to Starting Your Own Business电子书

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205人正在读 | 0人评论 6.2

作       者:Friedman, Caitlin

出  版  社:HarperCollins e-books

出版时间:2010-12-01

字       数:36.8万

所属分类: 进口书 > 外文原版书 > 经管/金融

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  • 读书简介
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Geared toward the unique challenges faced by self-employed businesswomen and updated for the social media-driven, post-financial crisis world The Girl's Guide to Starting Your Own Business offers solutions and advice for handling a range of issues, including how to write a business plan, how to secure funding, and how to hire (and fire) employees. Caitlin Friedman and Kimberly Yorio share practical information drawn from their own extensive experience in the public relations, marketing, and consulting fields. Their concise and engaging advice is explained through entertaining tips, lists, and quizzes that speak directly to women who are dreaming of starting, or have already started, their own businesses.
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Cover

Title Page

Dedication

Contents

Preface to the Revised Edition

Introduction

1 Are You the Girl to Run the Show?

2 What Business Is Right for You? And the Baby Steps to Make It Happen

3 The Scary Stuff Legalities, Licenses, Permits, Financials, and Funding

4 Your Business Plan: Why You Should Spend Your Precious Time Writing One

5 Sell It, Sister! Getting Your Name and Product “Out There”

6 Being a Boss Sucks But It Is Essential, and Often Satisfying

7 Acting Like an Adult Finding Your Voice and Professional Style

8 The Girl’s Guide to Surviving Today’s Technology

9 A Girl’s Gotta Write Proposals, Presentations, and Other Business Writing

10 It Couldn’t Hurt Good Business Advice Your Grandmother Would Have Given You (and Maybe Did)

Appendix Helpful Web Sites for Girls Going into Business

Index

Acknowledgments

About the Authors

Copyright

About the Publisher

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