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Cover
Title Page
Dedication
Contents
E-Book Extra
Preface
Introduction
Part 1: The Death and Dying of American Management
1: The Managerial Myth
2: The Motivation of the Manager
3: Reinventing the Work of the Manager
4: The Emperor, the Manager, and the Technician
5: Reconciling the Vision
Part 2: Building the Entrepreneurial Organization
6: Getting Started
7: The E-Myth Manager’s Primary Aim
8: The E-Myth Manager’s Strategic Objective
9: The E—Myth Manager’s Financial Strategy
10: The E-Myth Manager’s Organizational Strategy
11: The E-Myth Manager’s Management Strategy
12: The E-Myth Manager’s People Strategy
13: The E-Myth Manager’s Marketing Strategy
Epilogue
Acknowledgments
About the Author
Books by Michael E. Gerber
Credits
Copyright
About the Publisher
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