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Crossing the Chasm
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Crossing the Chasm电子书

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10人正在读 | 0人评论 6.2

作       者：Moore, Geoffrey A.

出  版  社：HarperCollins e-books

出版时间：2009-03-01

字       数：38.0万

所属分类： 进口书 > 外文原版书 > 经管/金融

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Dedication

Contents

Preface to the Revised Edition

Foreword

PART I

Introduction

Chapter 1

Chapter 2

PART II

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Chapter 7

Acknowledgments

Conclusion

About the Author

Credits

Copyright

About the Publisher

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