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Cover
Title Page
Dedication
Table of Contents
Introduction: The Maverick Promise
Part One: Rethinking Competition
Chapter One: Not Just A Company, A Cause: Strategy As Advocacy
Chapter Two: Competition And Its Consequences: Disruptors, Diplomats, And A New Way To Talk About Business
Chapter Three: Maverick Messages (I): Sizing Up Your Strategy
Part Two: Reinventing Innovation
Chapter Four: Ideas Unlimited: Why Nobody Is As Smart As Everybody
Chapter Five: Innovation, Inc.: Open Source Gets Down To Business
Chapter Six: Maverick Messages (Ii): Open-Minding Your Business
Part Three: Reconnecting With Customers
Chapter Seven: From Selling Value To Sharing Values: Overcoming The Age Of Overload
Chapter Eight: Small Gestures, Big Signals: Outstanding Strategies To Stand Out From The Crowd
Chapter Nine: Maverick Messages (Iii): Building Your Bond With Customers
Part Four: Redesigning Work
Chapter Ten: The Company You Keep: Business As If People Mattered
Chapter Eleven: People And Performance: Stars, Systems, And Workplaces That Work
Chapter Twelve: Maverick Messages (Iv): Practicing Your People Skills
Appendix: Maverick Material
Endnotes
Acknowledgments
Index
Copyright
About the Publisher
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