This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

An orphan raised in Valparaiso, Chile, by a Victorian spinster and her rigid brother, vivacious young Eliza Sommers follows her lover to California during the Gold Rush of 1849. Entering a rough-and-tumble world of new arrivals driven mad by gold fever, Eliza moves in a society of single men and prostitutes with the help of her good friend and savior, the Chinese doctor Tao Chien. California opens the door to a new life of freedom and independence to the young Chilean, and her search for her elusive lover gradually turns into another kind of journey. By the time she finally hears news of him, Eliza must decide who her true love really is.

This new edition of Thornton Wilder's renowned 1967 National Book Award–winning novel features a new foreword by John Updike and an afterword by Tappan Wilder, who draws on such unique sources as Wilder's unpublished letters, handwritten annotations in the margins of the book, and other illuminating documentary material.In 1962 and 1963, Thornton Wilder spent twenty months in hibernation, away from family and friends, in the Rio Grande border town of Douglas, Arizona. While there, he launched The Eighth Day, a tale set in a mining town in southern Illinois about two families blasted apart by the apparent murder of one father by the other. The miraculous escape of the accused killer, John Ashley, on the eve of his execution and his flight to freedom triggers a powerful story tracing the fate of his and the victim's wife and children. At once a murder mystery and a philosophical story, The Eighth Day is a "suspenseful and deeply moving" (New York Times) work of classic stature that has been hailed as a great American epic.

Welcome to the world of Martin "Buzzy" Schwartz, Champion Trader--the man whose nerves of steel and killer instinct in the canyons of Wall Street earned him the well-deserved name "Pit Bull." This is the true story of how Schwartz became the best of the best, of the people and places he discovered along the way and of the trader's tricks and techniques he used to make his millions.

For more than twenty years Renovaré has pioneered the use of spiritual classics for deepening our lives of discipleship. Their highly praised compendiums Devotional Classics and Spiritual Classics have sold 500,000 copies. Now they have put together a prestigious editorial board and polled respected Christian leaders and thinkers from a variety of Christian traditions, including Catholic, Orthodox, and Protestant, to present the twenty-five most spiritually influential and important books for Christians to read. There are books that should be shaping the church, our faith, and our engagement in the world. From timeless classics like The Imitation of Christ to unexpected selections like Fyodor Dostoevsky’s The Brothers Karamazov and the poetry of Gerard Manley Hopkins, 25 Books Every Christian Should Read provides historical background for each work and explains its importance for modern Christians, while including selected readings from every book to get you started. In addition, each chapter ends with discussion questions to the work for use in small groups or for personal reflection. 25 Books Every Christian Should Read is a pivotal resource for the future of Christianity, an invitation into the fullness and richness of the Christian tradition.

It's a fact: the low–carb craze is everywhere. Another fact: two–thirds of Americans are still overweight and no one is getting thinner. Although low–carb diets produce short term weight loss, the results are not sustainable in the long term. Dieticians, fitness experts, and medical publications are slowly awakening to the fact that the low–carb diet isn't the answer to weight loss nor a solution to the obesity epidemic. What is the solutionJorge Cruise's THE 3–HOUR DIET reveals that timing is the revolutionary weight loss element that has been kept secret until now. By eating small, balanced meals every three hours you reset your body's metabolism and achieve amazing results. Eating every three hours turns off your "starvation protection mechanism" ensuring that fat is released and fat–burning muscle preserved. So get ready to lose 2 pounds each week! All with no calorie counting, no starvation, and no deprivation. Bottom line, timing will sculpt your body slim. With his now trademark easy–to–follow instructions, accessibility, and client success stories, Jorge Cruise's THE 3–HOUR DIET is a fluid combination of proven success and categorical innovation. Weight loss has never been easier!

More than 175 quick, wholesome, nutritious, and delicious recipes to be enjoyed by vegetarians and non-vegetarians alike.

Michael Korda's Hero is the story of an epic life on a grand scale: a revealing, in-depth, and gripping biography of the extraordinary, mysterious, and dynamic Englishman whose daring exploits and romantic profile including his blond, sun-burnished good looks and flowing white robes made him an object of intense fascination, still famous the world over as "Lawrence of Arabia."An Oxford scholar and archaeologist, one of five illegitimate sons of a British aristocrat who ran away with his daughters' governess, Lawrence was sent to Cairo as a young intelligence officer in 1916. He vanished into the desert in 1917 only to emerge later as one of the greatest and certainly most colorful figures of World War One. Though a foreigner, he played a leading and courageous part in uniting the Arab tribes to defeat the Turks, and eventually capture Damascus, transforming himself into a world-famous hero, hailed as "the Uncrowned King of Arabia." In illuminating Lawrence's achievements, Korda digs further than anyone before him to expose the flesh-and-blood man and his contradictory nature. Here was a born leader who was utterly fearless and seemingly impervious to pain, thirst, fatigue, and danger, yet who remained shy, sensitive, mod-est, and retiring; a hero who turned down every honor and decoration offered to him, and was racked by moral guilt and doubt; a scholar and an aesthete who was also a bold and ruthless warrior; a writer of genius the author of Seven Pillars of Wisdom, one of the greatest books ever written about war who was the virtual inventor of modern insurgency and guerrilla warfare; a man who at the same time sought and fled the limelight, and who found in friendships, with everyone from Winston Churchill to George Bernard and Charlotte Shaw, from Nancy Astor to No l Coward, a substitute for sexual feelings that he rigorously even brutally and systematically repressed in himself.As Korda shows in his brilliantly readable and formidably authoritative biography, Lawrence was not only a man of his times; he was a visionary whose accomplishments farsighted diplomat and kingmaker, military strategist of genius, perhaps the first modern "media celebrity" (and one of the first victims of it), and an acclaimed writer transcended his era.Korda examines Lawrence's vision for the modern Middle East plans that, had they been carried through, might have prevented the hatred and bloodshed that have become ubiquitous in the region. Ultimately, as this magisterial work demonstrates, Lawrence remains one of the most unique and fascinating figures of modern times, the arch-hero whose life is at once a triumph and a sacrifice and whose capacity to astonish still remains undimmed.

Do you wake up dreading the dayDo you feel ciscouraged with what you've accomplished in lifeDo you want greater self-esteem, productivity, and joy in daily livingIf so, you will benefit from this revolutionary way of brightening your moods without drugs or lengthy therapy. All you need is your own common sense and the easy-to-follow methods revealed in this book by one of the country's foremost authorities on mood and personal relationship problems. In Ten Days to Self-esteem, Dr. David Burns presents innovative, clear, and compassionate methods that will help you identify the causes of your mood slumps and develop a more positive outlook on life. You will learn that You feel the way you think: Negative feelings like guilt, anger, and depression do not result from the bad things that happen to you, but from the way you think about these events. This simple but revolutionary idea can change your life! You can change the way you feel: You will discover why you get depressed and learn how to brighten your outlook when you're in a slump. You can enjoy greater happiness, productivity, and intimacy—without drugs or lengthy therapy. Can a self-help book do all thisStudies show that two thirds of depressed readers of Dr. Burns's classic bestseller, Feeling Good: The New Mood Therapy, experienced dramatic felief in just four weeks without psychotherapy or antidepressant medications. Three-year follow-up studies revealed that readers did not relapse but continued to enjoy their positive outlook. Ten Days to Self-esteem offers a powerful new tool that provides hope and healing in ten easy steps. The methods are based on common sense and are not difficult to apply. Research shows that they really work! Feeling good feels wonderful. You owe it to yourself to feel good!

Seven business innovators and the empires they built. The pre eminent business historian of our time Richard S. Tedlow examines seven great CEOs who successfully managed cutting edge technology and formed enduring corporate empires. With the depth and clarity of a master Tedlow illuminates the minds lives and strategies behind the legendary successes of our times: . George Eastman and his invention of the Kodak camera; . Thomas Watson of IBM; . Henry Ford and his automobile; . Charles Revson and his use of television advertising to drive massive sales for Revlon; . Robert N. Noyce co inventor of the integrated circuit and founder of Intel; . Andrew Carnegie and his steel empire; . Sam Walton and his unprecedented retail machine Wal Mart.

The Most Comprehensive Resource Available on the Diagnosis and Treatment of Hypothyroidism For millions of Americans, hypothyroidism often goes untreated ... or is treated improperly. This book, thoroughly researched by the nation's top thyroid patient advocate a hypothyroidism patient herself provides you with answers to all your questions, including: What is hypothyroidismWhat are the warning signs, symptoms, and risk factorsWhy is getting diagnosed often a challenge, and how can you overcome the obstaclesWhat treatments are available (including those your doctor hasn't told you about)Which alternative and holistic therapies, nutritional changes, and supplements may help treat hypothyroidism?

Works from Les Misirables by Victor Hugo to Citizens by Simon Schama have been inspired by the French Revolution. Now available for the first time in years, The Days of the French Revolution brings to life the events that changed the future of Western civilization. As compelling as any fiction thriller, this real-life drama moves from the storming of the Bastille to the doomed court of Louis XVI, the salon of Madame Roland, and even the boudoir of Marie Antoinette. Hibbert recounts the events that swirled around Napoleon, Mirabeau, Danton, Marat, and Robespierre with eyewitness accounts and his "usual grace and flair for divulging interesting detail" (Booklist). This trade paperback edition has twenty-eight pages of black-and-white illustrations, and will be published in time for Bastille Day.

The world has changed in the seventeen years since the controversial initial publication of Paul Hawken's Ecology of Commerce, a stirring treatise about the perceived antagonism between ecology and business. Yet Hawken's impassioned argument that business both causes the most egregious abuses of the environment and, crucially, holds the most potential for solving our sustainability problems is more relevant and resonant than ever.Containing updated and revised material for a new audience, The Ecology of Commerce presents a compelling vision of the restorative (rather than destructive) economy we must create, centered on eight imperatives: Reduce energy carbon emissions 80 percent by 2030 and total natural resource usage 80 percent by 2050. Provide secure, stable, and meaningful employment to people everywhere. Be self-organizing rather than regulated or morally mandated. Honor market principles. Restore habitats, ecosystems, and societies to their optimum. Rely on current income. Be fun and engaging, and strive for an aesthetic outcome.

Calvin Coolidge, who served as president from 1923 to 1929, never rated highly in polls. The shy Vermonter, nicknamed "Silent Cal," has long been dismissed as quiet and passive. History has remembered the decade in which he served as a frivolous, extravagant period predating the Great Depression. Now Amity Shlaes, the author known for her riveting, unexpected portrait of the 1930s, provides a similarly fresh look at the 1920s and its elusive president. Shlaesshows that the mid-1920s was, in fact, a triumphant period that established our modern way of life: the nation electrified, Americans drove their first cars, and the federal deficit was replaced with a surplus. Coolidge is an eye-opening biography of the little-known president behind that era of remarkable growth and national optimism. Although Coolidge was sometimes considered old-fashioned, he was the most modern of presidents, advancing not only the automobile trade but also aviation, through his spirited support of Charles Lindbergh. Coolidge's discipline and composure, Shlaes reveals, represented not weakness but strength. First as governor of Massachusetts then as president, Coolidge proved unafraid to take on the divisive issues of this crucial period: reining in public-sector unions, unrelentingly curtailing spending, and rejecting funding for new interest groups. Perhaps more than any other president, Coolidge understood that doing less could yield more. He reduced the federal budget during his time in office even as the economy grew, wages rose, tax rates fell, and unemployment dropped. As a husband, father, and citizen, the thirtieth president made an equally firm commitment to moderation, shunning lavish parties and special presidential treatment; to him the presidency was not a bully pulpit but a place for humble service. Overcoming private tragedy while in office, including the death of a son, Coolidge showed the nation how to persevere by persevering himself. For a nation looking for a steady hand, he was a welcome pilot.In this illuminating, magisterial biography, AmityShlaes finally captures the remarkable story of Calvin Coolidge and the decade of extraordinary prosperity that grew from his leadership.

Integrity more than simple honesty, it's the key to success. A person with integrity has the ability to pull everything together, to make it all happen no matter how challenging the circumstances. Drawing on experiences from his work, Dr. Henry Cloud, a clinical psychologist, leadership coach, corporate consultant and nationally syndicated radio host, shows how our character can keep us from achieving all we want to (or could) be. In Integrity, Dr. Cloud explores the six qualities of character that define integrity, and how people with integrity: Are able to connect with others and build trust Are oriented toward reality Finish well Embrace the negative Are oriented toward increase Have an understanding of the transcendent Integrity is not something that you either have or don't, but instead is an exciting growth path that all of us can engage in and enjoy.

Like Alfred Nobel, Joseph Pulitzer is better known today for the prize that bears his name than for his contribution to history. Yet, in nineteenth-century industrial America, while Carnegie provided the steel, Rockefeller the oil, Morgan the money, and Vanderbilt the railroads, Pulitzer ushered in the modern mass media. James McGrath Morris traces the epic story of this Jewish Hungarian immigrant's rise through American politics and into journalism where he accumulated immense power and wealth, only to fall blind and become a lonely, tormented recluse wandering the globe. But not before Pulitzer transformed American journalism into a medium of mass consumption and immense influence. As the first media baron to recognize the vast social changes of the industrial revolution, he harnessed all the converging elements of entertainment, technology, business, and demographics, and made the newspaper an essential feature of urban life. Pulitzer used his influence to advance a progressive political agenda and his power to fight those who opposed him. The course he followed led him to battle Theodore Roosevelt who, when President, tried to send Pulitzer to prison. The grueling legal battles Pulitzer endured for freedom of the press changed the landscape of American newspapers and politics. Based on years of research and newly discovered documents, Pulitzer is a classic, magisterial biography and a gripping portrait of an American icon.

In the heat of Barack Obama's first presidential campaign, staff member DuBois recognized the wear and tear on his boss and asked the senator if he could e-mail a devotional to him each day. When Obama responded positively, DuBois prepared a short e-mail for the future president to read first thing every morning, short snippets of *ure, inspirational stories, quotes, and prayers to provide counsel, encouragement, and inspiration, which the president himself has stated meant the world to him.Through his years of working closely with the president, DuBois learned many life-changing lessons as well as gained an inside view on the faith and values of President Obama. DuBois now provides 365 of the best readings and prayers he sent the president; in addition, each month DuBois offers a longer meditation on the spiritual lessons he learned by accompanying the president as he faced many historic moments and challenges two elections, meeting Billy Graham, the Sandy Hook shootings, and more. By spending time each day with The President's Devotional, we are reminded what is most important in life, that we are not alone in our efforts, and what our true mission is in the world.

Out of the 100 million women—almost 11 million in the United States alone—who are on the pill, roughly 60 percent take it for non-contraceptive reasons like painful periods, endometriosis, PCOS, and acne. While the birth control pill is widely prescribed as a quick-fix solution to a variety of women’s health conditions, taking it can also result in other more serious and dangerous health consequences. Did you know that women on the pill are more likely to be prescribed an antidepressant? That they are at significantly increased risk for autoimmune disease, heart attack, thyroid and adrenal disorders, and even breast and cervical cancer? That the pill can even cause vaginal dryness, unexplained hair loss, flagging libido, extreme fatigue, and chronic infection. As if women didn’t have enough to worry about, that little pill we’re taking to manage our symptoms is only making things worse. Jolene Brighten, ND, author of the groundbreaking new book BEYOND THE PILL, specializes in treating women’s hormone imbalances caused by the pill and shares her proven 30-day program designed to reverse the myriad of symptoms women experience every day—whether you choose to stay on the pill or not. The first book of its kind to target the birth control pill and the scientifically-proven symptoms associated with taking it, BEYOND THE PILL is an actionable plan for taking control, and will help readers:• Locate the root cause of their hormonal issues, like estrogen dominance, low testosterone, and low progesterone• Discover a pain-free, manageable period free of cramps, acne, stress, or PMS without the harmful side effects that come with the pill• Detox the liver, support the adrenals and thyroid, heal the gut, reverse metabolic mayhem, boost fertility, and enhance mood• Transition into a nutrition and supplement program, with more than 30 hormone-balancing recipesFeaturing simple diet and lifestyle interventions, BEYOND THE PILL is the first step to reversing the risky side effects of the pill, finally finding hormonal health, and getting your badass self back. 

New York Times bestselling author Maureen Johnson delivers the witty and pulse-pounding conclusion to the Truly Devious series as Stevie Bell solves the mystery that has haunted Ellingham Academy for over 75 years.Ellingham Academy must be cursed. Three people are now dead. One, a victim of either a prank gone wrong or a murder. Another, dead by misadventure. And now, an accident in Burlington has claimed another life. All three in the wrong place at the wrong time. All at the exact moment of Stevie’s greatest triumph . . . She knows who Truly Devious is. She’s solved it. The greatest case of the century.At least, she thinks she has. With this latest tragedy, it’s hard to concentrate on the past. Not only has someone died in town, but David disappeared of his own free will and is up to something. Stevie is sure that somehow—somehow—all these things connect. The three deaths in the present. The deaths in the past. The missing Alice Ellingham and the missing David Eastman. Somewhere in this place of riddles and puzzles there must be answers.Then another accident occurs as a massive storm heads toward Vermont. This is too much for the parents and administrators. Ellingham Academy is evacuated. Obviously, it’s time for Stevie to do something stupid. It’s time to stay on the mountain and face the storm—and a murderer.In the tantalizing finale to the Truly Devious trilogy, New York Times bestselling author Maureen Johnson expertly tangles her dual narrative threads and ignites an explosive end for all who’ve walked through Ellingham Academy.Praise for the Truly Devious series:“Readers, hang tight: there’s one more round to come, and if the signs are right, it’ll be to die for.” —Publishers Weekly (starred review)“The Agatha Christie-like ecosystem pairs with lacerating contemporary wit, and alternating past and present scenes makes for a multilayered, modern detective story.” —New York Times Book Review“Remember the first time reading Harry Potter and knowing it was special? There’s that same sense of magic in the introduction of teen Sherlock-in-training Stevie Bell.” —USA Today (four stars)“Be still, my Agatha-Christie-loving beating heart.” —Bustle

When this best-selling autobiography was originally released, readers were shocked: The Long Hard Road Out of Hell was the darkest, funniest, most controversial, and best-selling rock book of its time and it became the template, both visually and narratively, for almost every rock book since. Marilyn Manson is not just a music icon, it turned out, but one of the best storytellers of his generation. Written with bestselling author Neil Strauss, beautifully designed with dozens of exclusive photographs, and modeled on Dante's Inferno , this edition of The Long Hard Road Out of Hell features a bonus chapter not in the hardcover. In the shocking and candid memoir, Manson takes readers from backstage to emergency rooms to jail cells, from the pit of despair to the top of the charts, and recounts his metamorphosis from a frightened Christian schoolboy into the most feared and revered music superstar in the country. Along the way, you'll hear what happens to fans and celebrities who dare to venture backstage with the one of the world's most dangerous rock stars. In the words of Elle magazine, the book "makes Madonna's infamous Sex seem downright wholesome in comparison."

For the first time, teen innovator and scientist Jack Andraka tells the story behind his revolutionary discovery. When a dear family friend passed away from pancreatic cancer, Jack was inspired to create a better method of early detection. At the age of fifteen, he garnered international attention for his breakthrough: a four-cent strip of paper capable of detecting pancreatic, ovarian, and lung cancers four hundred times more effectively than the previous standard.Jack's story is not just a story of dizzying international success; it is a story of overcoming depression and homophobic bullying and finding the resilience to persevere and come out. His account inspires young people, who he argues are the most innovative, to fight for the right to be taken seriously and to pursue our own dreams. Do-it-yourself science experiments are included in each chapter, making Breakthrough perfect for STEM curriculum. But above all, Jack's memoir empowers his generation with the knowledge that we can each change the world if we only have the courage to try.