This book contains practical recipes on everything from creating an Adwords account, reporting, analyzing, bidding effectively to remarketing. The book is a guide to getting hands-on experience in Adwords strategies. It is extensively focussed on helping you build an Adwords account, which appeals to the visitors and attracts more clicks!This book is great for the users, who are ready to start using Adwords, as well as for experienced advertisers, who are looking to take their accounts to the next level. Just create an Adwords account and run ad campaigns to take advantage of the hands-on recipes.

If you are a developer who implements ElasticSearch in your web applications and want to sharpen your understanding of the core elements and applications, this is the book for you. It is assumed that you’ve got working knowledge of JSON and, if you want to extend ElasticSearch, of Java and related technologies.

In order to make the most of the book, you should have a C++ programming background, knowledge of GNU/Linux systems, and general skills in computer science. No previous background in ROS is required, as this book takes you from the ground up.

This hands-on guide is aimed at practitioners of data science. The book assumes some previous skills with Julia and skills in coding in a *ing language such as Python or R, or a compiled language such as C or Java.

This book is for Elasticsearch users who want to extend their knowledge and develop new skills. Prior knowledge of the Query DSL and data indexing is expected.

This book is intended for middleware system administrators and Java developers, actually good Java developers, who care about architecture design and implementation. Whether you are new to WildFly, come from a previous version, such as JBoss AS 5, 6, and 7, or are an expert in it, you will be able to master both the basic and advanced features of WildFly. By the way, most of the core components of WildFly are totally new, such as its administration tool, that is, the CLI; its operational modes, which are, the standalone and domain modes; and its web server provided by Undertow, you can benefit from this book even if you have no experience in JBoss and WildFly at all.

With clear instructions and plenty of screenshots, this book provides all the support and guidance you will need as you begin to create your classroom website. Step-by-step tutorials show you how to use Drupal in the most efficient and effective ways possible. People new to Drupal will find a good introduction of the basics; while more experienced users will learn useful tips and tricks for using Drupal in a classroom context.If you are an teacher, tutor or an educator who wants to build a website for your classroom, be it elementary or any higher education, "Drupal 7 for Education and E-Learning (2nd Edition)" will guide you in achieving your goal at every step. No experience with programming languages, HTML, or CSS is needed to understand the examples in this book.

This book focuses on readers starting their journey with Hyper-V, and assumes they have minimal or no knowledge of virtualization.

This book will help beginners to create stylish and professional looking dashboards in no time. It is also intended for BI developers who want to use SAP BO to facilitate BI in their organizations. No prior knowledge is required, however, you must have a basic knowledge of MS Excel and some analytical skills to build expressive business charts.

Covering SQL Developer fundamentals as well more intermediate and advanced topics, this book uses in-depth explanation and detailed examples to help you get the most out of Oracle SQL Developer. The book has a modular structure, so that you can dip into any chapter that covers your current area of focus and get going. This book is for Oracle developers who want to ease their database development, and enhance their productivity using Oracle SQL Developer. You should have a programming knowledge of SQL and PL/SQL, and a general familiarity with Oracle database concepts.

If you are a data analyst with basic knowledge of Big Data analysis but no knowledge of Splunk, then this book will help you get started with Splunk. The book assumes that you have access to a copy of Splunk, ideally not in production, and many examples also assume you have administrator rights.

A comprehensive practical guide that walks you through the multiple stages of data management in enterprise and gives you numerous design patterns with appropriate code examples to solve frequent problems in each of these stages. The chapters are organized to mimick the sequential data flow evidenced in Analytics platforms, but they can also be read independently to solve a particular group of problems in the Big Data life cycle. If you are an experienced developer who is already familiar with Pig and is looking for a use case standpoint where they can relate to the problems of data ingestion, profiling, cleansing, transforming, and egressing data encountered in the enterprises. Knowledge of Hadoop and Pig is necessary for readers to grasp the intricacies of Pig design patterns better.

This book is written in an easytounderstand style, following an enterprise development process through all the phases of development and deployment. Concepts are illustrated with realworld examples and the methods used are explained stepbystep. This book is for Oracle developers looking to start using Oracle’s latest development tool and J2EE developers looking for a more productive way to build modern web applications. This book will guide you through the creation of a successful enterprise application with Oracle ADF 12c, and therefore it assumes you have basic knowledge of Java, JDeveloper, and databases.

You will be led carefully stepbystep through a detailed set of recipes. This book focuses on web content management using Microsoft SharePoint 2013 server. The practical examples are built logically throughout the chapters to create a common theme. This book is ideal for developers who want to broaden their understanding of the web content management features available with SharePoint 2013. It is assumed that you already have some experience using SharePoint and developing web content. Experience with Microsoft PowerShell and coding C# with Visual Studio will also be helpful, but is not essential.

Targeted at those with an existing familiarity with R programming, this practical guide will appeal directly to programmers interested in learning effective data visualization techniques with R and a wide-range of its associated libraries.

If you are a desktop architect, solution provider, end-user consultant, virtualization engineer, or anyone who wants to learn how to plan and design the implementation of a virtual desktop solution based on Horizon 6, then this book is for you. An understanding of VMware vSphere fundamentals coupled with experience in the installation or administration of a VMware environment would be a plus during reading.

This book is aimed at both new developers as well as experienced developers. If you are a new SAP BusinessObjects Universe developer who is looking for a step-by-step guide supported with real-life examples and illustrated diagrams, then this book is for you. If you are a seasoned BusinessObjects Universe developer who is looking for a fast way to map your old experience in Universe designer to the newer Information Design Tool, then this book is for you as well.

If you have C# knowledge but now want to become truly confident in creating fully functional 2D RPG games with Unity, then this book will show you everything you need to know.

This book provides an overview of the kill chain approach to penetration testing, and then focuses on using Kali Linux to provide examples of how this methodology is applied in the real world. After describing the underlying concepts, step-by-step examples are provided that use selected tools to demonstrate the techniques.If you are an IT professional or a security consultant who wants to maximize the success of your network testing using some of the advanced features of Kali Linux, then this book is for you. This book will teach you how to become an expert in the pre-engagement, management, and documentation of penetration testing by building on your understanding of Kali Linux and wireless concepts.

Design, build and simulate complex robots using Robot Operating System and master its out-of-the-box functionalities About This Book Develop complex robotic applications using ROS for interfacing robot manipulators and mobile robots with the help of high end robotic sensors Gain insights into autonomous navigation in mobile robot and motion planning in robot manipulators Discover the best practices and troubleshooting solutions everyone needs when working on ROS Who This Book Is For If you are a robotics enthusiast or researcher who wants to learn more about building robot applications using ROS, this book is for you. In order to learn from this book, you should have a basic knowledge of ROS, GNU/Linux, and C++ programming concepts. The book will also be good for programmers who want to explore the advanced features of ROS. What You Will Learn Create a robot model of a Seven-DOF robotic arm and a differential wheeled mobile robot Work with motion planning of a Seven-DOF arm using MoveIt! Implement autonomous navigation in differential drive robots using SLAM and AMCL packages in ROS Dig deep into the ROS Pluginlib, ROS nodelets, and Gazebo plugins Interface I/O boards such as Arduino, Robot sensors, and High end actuators with ROS Simulation and motion planning of ABB and Universal arm using ROS Industrial Explore the ROS framework using its latest version In Detail The area of robotics is gaining huge momentum among corporate people, researchers, hobbyists, and students. The major challenge in robotics is its controlling software. The Robot Operating System (ROS) is a modular software platform to develop generic robotic applications.This book discusses the advanced concepts in robotics and how to program using ROS. It starts with deep overview of the ROS framework, which will give you a clear idea of how ROS really works. During the course of the book, you will learn how to build models of complex robots, and simulate and interface the robot using the ROS MoveIt motion planning library and ROS navigation stacks.After discussing robot manipulation and navigation in robots, you will get to grips with the interfacing I/O boards, sensors, and actuators of ROS. One of the essential ingredients of robots are vision sensors, and an entire chapter is dedicated to the vision sensor, its interfacing in ROS, and its programming.You will discuss the hardware interfacing and simulation of complex robot to ROS and ROS Industrial (Package used for interfacing industrial robots).Finally, you will get to know the best practices to follow when programming using ROS.Style and approach This is a simplified guide to help you learn and master advanced topics in ROS using hands-on examples.

Load, wrangle, and analyze your data using the world's most powerful statistical programming language About This Book Load, manipulate and analyze data from different sources Gain a deeper understanding of fundamentals of applied statistics A practical guide to performing data analysis in practice Who This Book Is For Whether you are learning data analysis for the first time, or you want to deepen the understanding you already have, this book will prove to an invaluable resource. If you are looking for a book to bring you all the way through the fundamentals to the application of advanced and effective analytics methodologies, and have some prior programming experience and a mathematical background, then this is for you. What You Will Learn Navigate the R environment Describe and visualize the behavior of data and relationships between data Gain a thorough understanding of statistical reasoning and sampling Employ hypothesis tests to draw inferences from your data Learn Bayesian methods for estimating parameters Perform regression to predict continuous variables Apply powerful classification methods to predict categorical data Handle missing data gracefully using multiple imputation Identify and manage problematic data points Employ parallelization and Rcpp to scale your analyses to larger data Put best practices into effect to make your job easier and facilitate reproducibility In Detail Frequently the tool of choice for academics, R has spread deep into the private sector and can be found in the production pipelines at some of the most advanced and successful enterprises. The power and domain-specificity of R allows the user to express complex analytics easily, quickly, and succinctly. With over 7,000 user contributed packages, it’s easy to find support for the latest and greatest algorithms and techniques. Starting with the basics of R and statistical reasoning, Data Analysis with R dives into advanced predictive analytics, showing how to apply those techniques to real-world data though with real-world examples. Packed with engaging problems and exercises, this book begins with a review of R and its syntax. From there, get to grips with the fundamentals of applied statistics and build on this knowledge to perform sophisticated and powerful analytics. Solve the difficulties relating to performing data analysis in practice and find solutions to working with “messy data”, large data, communicating results, and facilitating reproducibility. This book is engineered to be an invaluable resource through many stages of anyone’s career as a data analyst. Style and approach Learn data analysis using engaging examples and fun exercises, and with a gentle and friendly but comprehensive "learn-by-doing" approach.