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迈克尔波特竞争系列:竞争战略+竞争优势 (套装共2册)
￥123.20
《竞争战略》是由当今全球战略**、“竞争战略之父”、美国哈佛大学教授迈克尔?波特所著。本书及《竞争战略》、《竞争论》、《国家竞争优势》等作品被公认为管理学界的“圣经”。竞争战略是指企业在同一使用价值的竞争上采取进攻或防守的长期行为。波特在本书中提出了三种卓有成效的竞争战略：总成本领先战略、差异化战略和集中战略，并对这三种通用战略实施的要求进行了详细的阐述与分析。他认为，所有企业都应该了解并制定相关战略，否则企业将在市场中处于不利的地位，并导致市场占有率低下、缺乏资本投资，从而削弱自己的竞争优势。没有形成竞争战略的企业注定是低利润的，它必须做出根本性的战略决策，向三种通用竞争战略靠拢。波特对竞争战略的研究开创了企业经营战略的新领域，对全球企业发展和管理学研究的进步做出了重要贡献。《竞争战略》已成为企业管理者、创业者、管理学家及各大管理院校师生的*书。 《竞争优势》编辑推荐：作为世界上知名的管理学大师、伟大的商业思想家之一，迈克尔·波特已在企业竞争的领域研究了数十年。《竞争战略》、《竞争优势》等“竞争系列”作品是其代表性经典著作，也被誉为管理界的“圣经”。 因波特提出的“五力模型”、“三种竞争战略”等理论，使他成为全球**有影响力的50位管理大师之**。今天，中信出版社隆重推出了全新版的《竞争战略》《竞争优势》，不但对原书进行了重新翻译，使这部经典管理作品的内容更准确，同时也增加了可读性。此外，时至今日，波特的“竞争系列”对所有的企业家、管理学家、各大MBA院校师生等人士仍具关键性的指导意义，是企业经营的选书。
Collins Introducing English to Young Children: Spoken Language
￥123.12
A practical teacher guide book for teaching spoken English to young children Easy to read and full of practical information, Introducing English to Young Children: Spoken Language explains how very young and young children begin to acquire English, suggesting how teachers and parents can ‘tune into’ young children’s developmental needs and support them. ? Introduces lesson plans and a wide selection of useful oral activities for 3- to 8-year-olds. ? Includes tips for classroom management ? Contains projects, games and simple picture books that can be used from the first lessons ? Includes essential information on the expectations and needs of children in the classroom and oral language acquisition Suitable for teachers of all ages, backgrounds and levels of experience
Masters and Commanders
￥123.10
An epic joint biography, Masters and Commanders explores the degree to which the course of the Second World War turned on the relationships and temperaments of four of the strongest personalities of the twentieth century: political masters Winston Churchill and Franklin D. Roosevelt and the commanders of their armed forces, General Sir Alan Brooke and General George C. Marshall. Each was exceptionally tough willed and strong minded, and each was certain that he knew best how to win the war. Yet each knew that he had to win at least two of the others if he was to have his strategy adopted. Andrew Roberts, whom The Economist calls "Britain's finest contemporary military historian," traces the mutual suspicion and admiration, the rebuffs and the charm, the often-explosive disagreements and wary reconciliations, and he helps us to appreciate the motives and imperatives acting upon these key leaders struggling to destroy Nazism. Drawing on newly discovered verbatim accounts of Churchill's war-cabinet meetings and on the private papers of nearly seventy contemporaries, Roberts reconstructs the lively debates of the four principals and other leading figures, and attempts to answer some of the key questions of Allied strategy. Why, when the most direct route from Germany to Britain was through north-western France, did the Western Allies launch attacks via North Africa, Sicily, and RomeWhy, if Operation Overlord in June 1944 was intended to be the start of the Allies' great thrust into Germany, did four hundred thousand men land five hundred miles to the south, in southern France, two months laterWhy did the Allies not take Berlin, Vienna, or Prague and allow the Iron Curtain to descend where it didMasters and Commanders dramatically re-creates the atmosphere, debates, and maneuverings through which Allied grand strategy was forged and reveals the profound impact of personality upon history.
Baseball Americana
￥123.10
A lavishly illustrated history of America's game, from the unparalleled collections of the Library of Congress Baseball, the sport that helped reunify the country in the years after the Civil War, remains the National Pastime. The Library of Congress houses the world's largest baseball collection, documenting the history of the game and providing a unique look at America since the late 1700s. Now Baseball Americana presents the best of the best from that treasure trove. From baseball's biggest stars to street urchins, from its most newsworthy stories to sandlot and Little League games, the book examines baseball's hardscrabble origins, rich cultural heritage, and uniquely American character.The more than 350 fabulous illustrations many never before published featured first-generation, vintage photographic and chromolithographic baseball cards; photographs of famous players and ballparks; and newspaper clippings, cartoons, New Deal photographs, and baseball advertisements. Packed with images that will surprise and thrill even the most expert collector, Baseball Americana is a gift for every baseball fan.
Writing Screenplays That Sell, New Twentieth Anniversary Edition
￥123.10
For more than twenty years, Writing Screenplays That Sell has been hailed as the most complete guide available on the art, craft, and business of writing for movies and television. Now fully revised and updated to reflect the latest trends and *s, Hollywood story expert and * consultant Michael Hauge walks readers through every step of writing and selling successful screenplays. If you read only one book on the screenwriter's craft, this must be the one.
Justin Bieber: Just Getting Started
￥123.10
"My story is something I like to share with others, to show people that with enough belief in yourself and what you can accomplish, anything is possible." Justin Bieber From Tel Aviv to Tokyo, over the past few years I've traveled around the world and back again. It's been amazing, but it's also hard to believe that not so long ago I was singing on the streets of Stratford, Ontario. I can honestly say that anything is possible, anyone can live the dream, and every day is a blessing. Now everywhere I go, I'm met with so much love. It's all about you, my fans, and that's why I'm dedicating my book to everyone who's come to sing along. I want to share the stories of my life on the road with you. From the crazy highs of performing on stage to spending those precious quiet moments with my friends and family, I want to give you a personal backstage pass to my world. It's been exhausting but always eye-opening and amazing. It's astonishing to think that so much has happened, and yet this is just the beginning. I'm just getting started.
The Great Deluge
￥123.10
In the span of five violent hours on August 29, 2005, Hurricane Katrina destroyed major Gulf Coast cities and flattened 150 miles of coastline. But it was only the first stage of a shocking triple tragedy. On the heels of one of the three strongest hurricanes ever to make landfall in the United States came the storm-surge flooding, which submerged a half-million homes followed by the human tragedy of government mismanagement, which proved as cruel as the natural disaster itself. In The Great Deluge, bestselling author Douglas Brinkley finds the true heroes of this unparalleled catastrophe, and lets the survivors tell their own stories, masterly allowing them to record the nightmare that was Katrina.
The Spirit of St. Louis
￥123.10
No metropolis in America has more pure baseball spirit than St. Louis, Missouri. It's a love affair that began in 1874, when a band of local boosters raised $20,000 to start a professional ball club, and the honeymoon still isn't over. Now Peter Golenbock, the bestselling author and master of baseball oral history, has written another remarkable saga enriched by extensive and incomparable remembrances from the scores of players, managers, and executives who lived it.These pages capture the voices of Branch Rickey on George Sisler. Rogers Hornsby and his creation of the farm system. Hornsby on Grover Cleveland Alexander -- and Alexander on Hornsby. Dizzy Dean on -- who else-- Dizzy Dean. And so many others including "The Man" himself, Stan Musial; Eldon Auker, Ellis Clary, Denny Galehouse, and Don Gutteridge on the 1940s Browns; Brooks Lawrence, the second man to cross the Cardinals' color line; Jim Bronsnan, the first man to break the players' "code of silence"; Tommy Herr, Darrell Porter, and Joe McGrane on Whitey Herzog's Cardinals; and Cardinal owner Bill DeWitt, Jr., on the team today.
Letters of E. B. White
￥123.10
Letters of E. B. White touches on a wide variety of subjects, including the New Yorker editor who became the author's wife; their dachshund, Fred, with his look of fake respectability and White's contemporaries, from Harold Ross and James Thurber to Groucho Marx and John Updike and, later, Senator Edmund S. Muskie and Garrison Keillor. Updated with newly released letters from 1976 to 1985, additional photographs, and a new foreword by John Updike, this unparalleled collection of letters from one of America's favorite essayists, poets, and storytellers now spans nearly a century, from 1908 to 1985.
SAS Survival Handbook, Third Edition
￥123.10
The ultimate guide to surviving anywhere, now updated with more than 100 pages of additional materialRevised to reflect the latest in survival knowledge and technology, and covering new topics such as urban survival and terrorism, the internationally bestselling SAS Survival Handbook is the definitive resource for all campers, hikers, and outdoor adventurers. From basic campcraft and navigation to fear management and strategies for coping with any type of disaster, this complete course includes:Being prepared: Understanding basic survival skills, like reading the weather, and preparation essentials, such as a pocket survival kit.Making camp: Finding the best location, constructing the appropriate shelter, organizing camp, staying warm, and creating tools.Food: What to eat, what to avoid, where to find it, and how to prepare it.First aid: A comprehensive course in emergency/wilderness medicine, including how to maximize survival in any climate or when injured.Disaster survival: How to react in the face of natural disasters and hostile situations and how to survive if all services and supplies are cut off.Self-defense: Arming yourself with basic hand-to-hand combat techniques.Security: Protecting your family and property from intrusion, break-ins, and theft.Climate terrain: Overcoming any location, from the tropics to the poles, from the desert to the mountains and sea.
Who Killed Change?
￥123.10
Who Killed ChangeSolving the Mystery of Leading People Through Change Every day organizations around the world launch change initiatives often big, expensive ones designed to improve the status quo. Yet 50 to 70 percent of these change efforts fail. A few perish suddenly, but many die painful, protracted deaths that drain the organization's resources, energy and morale.Who or What Is Killing Change?That's what you'll find out in this witty whodunit. The story features a Columbo-style detective, Agent Mike McNally, who's investigating the murder of yet another change. One by one, Agent McNally interviews thirteen prime suspects, including a myopic leader named Victoria Vision; a chronically tardy manager named Ernest Urgency; an executive named Clair Communication, whose laryngitis makes communication all but impossible; and several other dubious characters.The suspects are sure to sound familiar and you're bound to relate them to your own workplace. In the end, Agent McNally solves the case in a way that will inspire you to become an effective Change Agent in your own organization.A step-by-step guide at the back of the book shows you how to apply the story's lessons to the real world. Key questions help you evaluate the health of your organization's change initiatives, and you'll learn best practices for enabling and sustaining the desired change.
Seeing Further
￥123.10
This revised e-book features all photographs, designed in beautiful full-color. Edited and introduced by Bill Bryson, with original contributions from "a glittering array of scientific writing talent" (Sunday Observer ) including Richard Dawkins, Margaret Atwood, Richard Holmes, Martin Rees, Richard Fortey, Steve Jones, James Gleick, and Neal Stephenson, among others, this incomparable book tells the spectacular story of science and the international Royal Society, from 1660 to the present. Seeing Further is also gorgeously illustrated with photographs, documents, and treasures from the Society's exclusive archives. On a damp weeknight in November three hundred and fifty years ago, a dozen men gathered in London. After hearing an obscure twenty-eight-year-old named Christopher Wren lecture on the wonders of astronomy, his rapt audience was moved to create a society to promote the accumulation of useful and fascinating knowledge. At that, the Royal Society was born, and with it, modern science. Since then, the Royal Society has pioneered global scientific exploration and discovery. Its members have split the atom, discovered the double helix and the electron, and given us the computer and the World Wide Web. Isaac Newton, Charles Darwin, Albert Einstein, Robert Hooke, Robert Boyle, Joseph Banks, Humphry Davy, John Locke, Alexander Fleming, Stephen Hawking all have been fellows. Bill Bryson's favorite fellow is the Reverend Thomas Bayes, a brilliant mathematician who devised Bayes' theorem. Its complexity meant that it had little practical use in Bayes' own lifetime, but today his theorem is used for weather forecasting, astrophysics, and even stock-market analysis. A milestone in mathematical history, it exists only because the Royal Society decided to preserve it just in case. Truly global in its outlook, the Royal Society now is credited with creating modern science. Seeing Further is an unprecedented celebration of its history and the power of ideas, bringing together the very best of science writing.
Crossing the Chasm, 3rd Edition
￥123.10
The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle which begins with innovators and moves to early adopters, early majority, late majority, and laggards there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado , and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
创造与创新 思维系列
￥123.00
《全新思维》标志了一个时代的转折，改变了我们看待并体验这个世界的方式。平克残酷地将人 人为之奋斗的专家之路彻底颠覆，未来是那些跨领域型人才、故事型人才、创意型人才的天下。 对于当今那些仍然奋斗在会计、律师、工程师岗位的专家型人才来说，是时候给自己的工作来点 不同以往的色彩了。本书在每一项全新思维能力的后，都附有一个工具箱，详细列出了培养这 一能力所需要的实践和具体指导，对于每一个希望拥有与众不同能力的人来说，都是不可或缺的 行动指南。
中西医结合执业医师资格考试医学综合通关题库:全二册(下册)(2023)
￥123.00
为帮助考生有效掌握执业所必须具备的基础理论、基本知识与基本技能，顺利通过医师资格考试，根据《医师资格考试大纲(中医、中西医结合)》(2020年版)、中医执业(含助理)医师(具有规定学历、师承或确有专长)和中西医结合执业(含助理)医师实践技能考试和医学综合考试指导用书，中国中医药出版社考试图书编辑都组织专家编写了中医、中西医结合执业(含助理)医师资格考试医学综合通关题库。本系列通关题库具有三个鲜明的特：1.权威性：以医师资格准基本要求为依据，紧扣《医师资格考试大纲(中医、中西医结合)》(2020年版)，由资深考试命题专家编写。他们不仅具有较高的理论和临床水平，而且长期研究考试及命题规律，是“学术”与“考试”双重专家，避免了只研究学术不会命题的现象。这可使本系列题库更好地符合考试规律，更加实用和适用。2.全面性：医学综合通关题库根据《医师资格考试大纲(中医、中西医结合)》(2020年版)、中医执业(含助理)医师(具有规定学历、师承或确有专长)和中西医结合执业(含助理)医师实践技能考试和医学综合考试指导用书编写，考试大纲要求的知识能较好地通过习题表现出来。3.实效性：本题库涉及的题型是现行考试所用的题型，即A1、A2、A3/A4、B1型题，A1型题是单句型选择题，A2型题是病例摘要型选择题，A3/A4型题是临床情景型选择题，B1型题是标准配伍题。通过不同题型，全面检验考生对临床常见病、多发病的病因、病机、临床表现、诊断与鉴别诊断、治疗原则等知识的熟悉、了解和掌握程度，对必须掌握的基础知识、专业知识的理解能力以及运用所学知识处理临床实际问题的综合应用能力。
氢能及质子交换膜燃料电池动力系统
￥123.00
我国车用燃料电池经过二十多年的发展，性能有了长足的展，已经可以满足交通工具用动力系统的大部分性能需求，但围绕一步提高燃料电池性能、延长寿命和降低成本的研究仍然任重而道远。本书系统介绍了氢能及燃料电池动力系统基础知识，从能量转换角度完整介绍了燃料电池汽车的动力系统各个环节能量转换和变换的基本原理，提出了燃料电池汽车动力系统中电化学复合电源这一重要概念，介绍了电化学电源的原理、质子交换膜燃料电池和锂离子电池的结构，深介绍了基于机理的电化学电源建模的方法、氢电复合及多模块复合的电源设计技术、复合电源状态估计及管控技术等。在车用燃料电池技术和产业发展的牵引下和可再生能源发电技术的推动下，氢能的重要性日益凸显，本书介绍了支撑燃料电池汽车所需的氢能的制备、存储、运输、加注等关键技术的发展现状、存在的重大挑战等。最后，对基于可再生能源发电制氢及氢电二元网络的构建做出了展望，并提出了基于绿氢和绿电的零碳交通能源系统的构思。 本书适合从事燃料电池技术、锂离子电池技术、氢能技术及新能源汽车动力系统研究和发的科研人员和工程师学习参考，也可作为高等院校汽车相关专业师生的参考用书。
中西医结合执业医师资格考试医学综合通关题库:全二册(上册)(2023)
￥123.00
为帮助考生有效掌握执业所必须具备的基础理论、基本知识与基本技能，顺利通过医师资格考试，根据《医师资格考试大纲(中医、中西医结合)》(2020年版)、中医执业(含助理)医师(具有规定学历、师承或确有专长)和中西医结合执业(含助理)医师实践技能考试和医学综合考试指导用书，中国中医药出版社考试图书编辑都组织专家编写了中医、中西医结合执业(含助理)医师资格考试医学综合通关题库。本系列通关题库具有三个鲜明的特：1.权威性：以医师资格准基本要求为依据，紧扣《医师资格考试大纲(中医、中西医结合)》(2020年版)，由资深考试命题专家编写。他们不仅具有较高的理论和临床水平，而且长期研究考试及命题规律，是“学术”与“考试”双重专家，避免了只研究学术不会命题的现象。这可使本系列题库更好地符合考试规律，更加实用和适用。2.全面性：医学综合通关题库根据《医师资格考试大纲(中医、中西医结合)》(2020年版)、中医执业(含助理)医师(具有规定学历、师承或确有专长)和中西医结合执业(含助理)医师实践技能考试和医学综合考试指导用书编写，考试大纲要求的知识能较好地通过习题表现出来。3.实效性：本题库涉及的题型是现行考试所用的题型，即A1、A2、A3/A4、B1型题，A1型题是单句型选择题，A2型题是病例摘要型选择题，A3/A4型题是临床情景型选择题，B1型题是标准配伍题。通过不同题型，全面检验考生对临床常见病、多发病的病因、病机、临床表现、诊断与鉴别诊断、治疗原则等知识的熟悉、了解和掌握程度，对必须掌握的基础知识、专业知识的理解能力以及运用所学知识处理临床实际问题的综合应用能力。
吃出你的超能力:激发自愈与代谢的魔法饮食(共2册)
￥122.99
诺贝尔医学奖得主力荐，基于分子营养学的饮食指南！ 《吃出自愈力》：人体自身固有五大健康防御系统：血管生成、再生、微生物组、DNA保护和免疫。很多食物中的生物活性物质可以增强这些系统。本书详细阐释了这五大系统的运作原理，以及食物何以能帮助我们抵抗疾病。 《吃出代谢力》：本书包含三部分，系统*教你了解身体，吃出代谢力。 减重新科学：健康的身体脂肪可以帮助你减重 食物为药物：在日常饮食中添加正确的食物，就能修复新陈代谢，减少多余的身体脂肪，实现健康的减重。 吃出代谢力：书中有六周的饮食计划、简单的食物替换和购物技巧，以及30多道大众喜爱的食谱，助你轻松吃出代谢力。
奇奇怪怪心理学(套装共9册)
￥122.99
《奇奇怪怪心理学》（套装共9册）包括了各种奇奇怪怪的心理学，将读者带入一个前所未有的心理世界，读者可以了解到一些重口味、奇特新鲜的心理学知识和案例，能够对社会上一些有着奇怪言行举止的人和让人不可思议的事有着一定程度的了解和认识。 《奇奇怪怪心理学》（套装共9册）能够充分满足大众读者的猎奇心理，它将心理学幽暗、深层的秘密一点点挖掘出来，这不仅能够使读者能够从心灵深处对自己有个更加清晰的认识，还能够准确了解他人的心理状态，从而使人与人之间更好地进行交流和沟通。
中国命运的历史抉择(套装全三册)
￥122.99
“红色三部曲”（《红色的起点》《历史选择了*》《*与蒋介石》）是献礼中华人民共和国成立70周年的红色纪实经典。 叶永烈把1921年至1949年中国共产党历程概括为三句话：中国有了共产党——《红色的起点》；中国共产党有了领袖*——《历史选择了*》；*领导中国共产党和中国人民打败了蒋介石——《*与蒋介石》。 98年前，中国共产党在上海诞生，那时只有50多名党员，然而时至今日，她已是拥有8000多万党员的世界*大执政党。正因为这样，中国共产党当初是怎么来的是一个众所关注的敏感话题。由于遮雾障，多年来竟然没有一部长篇细细描述中共之初！叶永烈以客观的笔调，忠于史实，写出《红色的起点》，打破这久久的沉寂，成为*部真实展现这一重大历史事件纪实长篇。 领袖是党的旗帜，革命的舵手。中国共产党在1921年诞生到1935年遵义会议期间，走马灯似的换了六个领袖，即陈独秀、瞿秋白、向忠发、李立三、王明、博古。遵义会义确立了*的领袖地位，这是历史的选择。*坚持武装斗争，创立红色根据地、红色政权，运用游击战术和运动战术挫败蒋介石的多次“围剿”，实现了*终的胜利……叶永烈以翔实、流畅的笔调，并以崭新的、特殊的“领袖史”视角，通过《历史选择了*》写出了*被选择作为中国共产党领袖的历史必然性。 蒋介石和*是国共两党的旗手，从20纪20年代至70年代，蒋介石和*的合作和斗争，就是半个世纪的中国历史风云，就是国共两党的关系史。诚如美国总统尼克松所言：“半个世纪以来的中国史，在很大程度上是三个人的历史：一个人是*，一个人是周恩来，还有一个是蒋介石。”通过国共两党的领袖蒋介石和*以及周恩来的谈谈打打，打打谈谈，边谈边打，边打边谈，叶永烈把半个世纪的中国历史风云浓缩于《*与蒋介石》之中。 “红色三部曲”是非常适合党员干部、公务员、机关团体、青年学生阅读的红色经典。
蔡澜:人间智慧三部曲(共3册)
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蔡澜为人幽默风雅，以鲜活、生动的文字讲述他的所见所闻，与读者分享他的识见。他说：“为了喜欢写而写，才是一个真正的开端。除了文字之功，还要够真、够坦白。”一篇篇的小品文，真切动人，令人感到趣味盎然，惭惭地，便会感受到一点一滴的生活哲学从文字中渗出来。 《人间好玩》：谈人间的“好物”“好吃”“好玩”与“有情”，篇幅短小，一朵花里见世界，有心人自会从蔡先生这本文字里感受到“活出人间好玩样子”的智慧，也有可能帮助到有心人找到通往更好更通达生活的路。 《人间至趣》：收录了蔡先生各种兴趣的文章，可以了解蔡先生长得一身本事的“奥妙”所在。“写作”“绘画与摄影”“书法”与“音乐和电影”几个领域获得乐趣的方法与心得，而这种心得包含了各行各业长本事的共通道理，也有可能帮助有心人找到更好、更通达的生活之路。 《人间清醒》：是蔡澜先生的新散文集，文章包含了蔡先生“人间清醒”的“奥妙”所在。 书中谈人间的“人生哲学”“感情”“花钱”与“穿着”之方法与智慧，篇幅短小，一朵花里见世界，有心人自会从蔡先生这本文字里感受到活出人间清醒的智慧，也有可能帮助到有心人找到更好更通达生活的路。
