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The Fall of Advertising and the Rise of PR
￥83.03
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
After River
￥83.03
He will change their lives forever. . . . At fifteen, Natalie Ward believes her life is perfect. Growing up on a dairy farm in the mountains of British Columbia less than two miles from the American border, she knows little of the outside world. But she knows family. A family so close and loving that they are the envy of the nearby town of Atwood. Friends and neighbors, young and old alike, show up regularly on their farmhouse porch—all willing to share in the never-ending daily chores in exchange for a place at the Ward family table. Natalie cherishes her position as the only daughter of the beautiful Nettie Ward—the pride of the Catholic Ladies Auxiliary—and the town's milkman, Gus Ward—the darling of Atwood housewives. She adores her three brothers, especially the eldest, Boyer, whom she idolizes with a childlike worship. Like her mother, Natalie believes their lives are blessed, as rich and as sweet as the fresh milk that is their livelihood.Everything changes one hot July afternoon in 1966 when a long-haired stranger walks up the winding dirt road to their door. The arrival of this soft-spoken American, a Vietnam War resister, will test the morals and beliefs of the Ward family and their close-knit community. The catastrophic events that are set in motion will leave relationships shattered and Natalie separated from the family she loves in ways that she could never have imagined.Thirty-five years later, Natalie receives a late-night phone call from her now-estranged brother Boyer. Their mother is dying. Torn between the love of her mother and the fear of the past, Natalie returns to the town she has spent her entire adult life avoiding. As she travels back to her childhood home she steels herself against the bittersweet memories of that summer day in 1966 and the tragedy that followed. But before Natalie can find redemption, she must confront the secrets and horrors of a past she has desperately tried to forget.
Island of Lost Girls
￥83.03
While parked at a gas station, Rhonda sees something so incongruously surreal that at first she hardly recognizes it as a crime in progress. She watches, unmoving, as someone dressed in a rabbit costume kidnaps a young girl. Devastated over having done nothing, Rhonda joins the investigation. But the closer she comes to identifying the abductor, the nearer she gets to the troubling truth about another missing child: her best friend, Lizzy, who vanished years before.From the author of the acclaimed Promise Not to Tell comes a chilling and mesmerizing tale of shattered innocence, guilt, and ultimate redemption.
The Camel Bookmobile
￥83.03
Fiona Sweeney wants to do something that matters, and she chooses to make her mark in the arid bush of northeastern Kenya. By helping to start a traveling library, she hopes to bring the words of Homer, Hemingway, and Dr. Seuss to far-flung tiny communities where people live daily with drought, hunger, and disease. Her intentions are honorable, and her rules are firm: due to the limited number of donated books, if any one of them is not returned, the bookmobile will not return.But, encumbered by her Western values, Fi does not understand the people she seeks to help. And in the impoverished small community of Mididima, she finds herself caught in the middle of a volatile local struggle when the bookmobile's presence sparks a dangerous feud between the proponents of modernization and those who fear the loss of traditional ways.
Road Dogs
￥83.03
Legendary New York Times bestselling author Elmore Leonard returns with three of his favorite characters: Jack Foley from Out of Sight, Cundo Rey from LaBrava, and Dawn Navarro from Riding the Rap.Jack Foley, the charming bank robber from Out of Sight, is serving a thirty-year sentence in a Miami penitentiary, but he's made an unlikely friend on the inside who just might be able to do something about that. Fellow inmate Cundo Rey, an extremely wealthy Cuban criminal, arranges for Foley's sentence to be reduced from thirty years to three months, and when Jack is released just two weeks ahead of Cundo, he agrees to wait for him in Venice Beach, California.Also waiting for Cundo is his common-law wife, Dawn Navarro, a professional psychic with a slightly ulterior motive for staying with Cundo: namely, she wants his money. And with the arrival of Jack, she sees the perfect partner in a plan to relieve Cundo of his fortune. Cundo may be Jack's friend, but does that mean he can trust himAnd can either of them trust Dawn?Road Dogs is Elmore Leonard at his best—with his trademark tight plotting and pitch-perfect dialogue—and readers will love seeing Cundo, Jack, and Dawn back in action and working together . . . or are they?
The Boy Next Door
￥83.03
To: You (you)From: Human Resources (human.resources@thenyjournal.com)Subject: This BookDear Reader,This is an automated message from the Human Resources Division of the New York Journal, New York City’s leading photo-newspaper. Please be aware that according to our records you have not yet read this book. What exactly are you waiting forThis book has it all: Humor Romance Cooking tips Great Danes Heroine in peril Dolphin-shaped driftwood sculpturesIf you wish to read about any of the above, please do not hesitate to head to the checkout counter, where you will be paired with a sales associate who will work to help you buy this book.We here at the New York Journal are a team. We win as a team, and lose as one as well. Don’t you want to be on the winning teamSincerely, Human Resources Division New York JournalPlease note that failure to read this book may result in suspension or dismissal from this store.*********This e-mail is confidential and should not be used by anyone who is not the original intended recipient. If you have received this e-mail in error please inform the sender and delete it from your mailbox or any other storage mechanism.*********
Glitz
￥83.03
Psycho mama's boy Teddy Magyk has a serious jones for the Miami cop who put him away for raping a senior citizen -- but he wants to hit Vincent Mora where it really hurts before killing him. So when a beautiful Puerto Rican hooker takes a swan dive from an Atlantic City high-rise and Vincent naturally shows up to investigate the questionable death of his "special friend," Teddy figures he's got his prey just where he wants him. But the A.C. dazzle is blinding the Magic Man to a couple of very hard truths: Vincent Mora doesn't forgive and forget ... and he doesn't die easy.
A Nail Through the Heart
￥83.03
Travel writer Poke Rafferty was good at looking for trouble—so good that he made a little money writing a few offbeat travel guides for the young and terminally bored. But that was before Bangkok stole his heart. Now the expat American is happily playing family with Rose, the former go-go dancer he wants to marry, and with Miaow, the wary street child he wants to adopt. Yet just when everything is beginning to work out, trouble comes looking for Poke in the guise of good intentions. First he takes in Miaow's friend, a troubled and terrifying street urchin named Superman. Then he agrees to find a distraught Aussie woman's missing uncle—and accept an old woman's generous payment to find a blackmailing theif. Soon, these three seemingly disparate events begin to overlap, pulling Poke deeper into dark, unfamiliar terrain. Gradually he realizes that he's been gliding across the surface of a culture he really doesn't understand—and that what he doesn't know is about to hurt him and everyone he loves.Beautifully crafted, relentlessly paced, A Nail Through the Heart is an exciting and enticing read that will leave readers hungry for more from the gifted Timothy Hallinan.
The Translator
￥83.03
A novel of tremendous scope and beauty, The Translator tells of the relationship between an exiled Russian poet and his American translator during the Cuban missile crisis, a time when a writer's words -- especially forbidden ones -- could be powerful enough to change the course of history.
The Post-Birthday World
￥83.03
American children's book illustrator Irina McGovern enjoys a secure, settled life in London with her smart, loyal, disciplined partner, Lawrence until the night she finds herself inexplicably drawn to kissing another man, a passionate, extravagant, top-ranked snooker player. Two competing alternate futures hinge on this single kiss, as Irina's decision to surrender to temptation or to preserve her seemingly safe partnership with Lawrence will have momentous consequences for her career, her friendships and familial relationships, and the texture of her daily life.
Death of the Mantis
￥83.03
In the southern Kalahari area of Botswana—an arid landscape of legends that speak of lost cities, hidden wealth, and ancient gods—a fractious ranger named Monzo is found dying from a severe head wound in a dry ravine. Three Bushmen surround the doomed man, but are they his killers or there to helpDetective David “Kubu” Bengu is on the case, an investigation that his old school friend Khumanego claims is motivated by racist antagonism on the part of the local police. But when a second bizarre murder, and then a third, seem to point also to the nomadic tribe, the intrepid Kubu must journey into the depths of the Kalahari to uncover the truth. What he discovers there will test all his powers of detection . . . and his ability to remain alive.
Ghosts by Gaslight
￥83.03
Seventeen all-new stories illuminate the steampunk world of fog and fear!Modern masters of the supernatural weave their magic to revitalize the chilling Victorian and Edwardian ghostly tale: here are haunted houses, arcane inventions, spirits reaching across the centuries, ghosts in the machine, fateful revelations, gaslit streets scarcely keeping the dark at bay, and other twisted variations on the immortal classics that frighten us still.
Aloha from Hell
￥83.03
Supernatural fantasy’s greatest anti-hero goes back to hell!In Sandman Slim Stark came back from hell for revenge. In Kill the Dead he tackled both a zombie plague and being Lucifer’s bodyguard. Once again all is not right in L.A. Lucifer is back in Heaven, God is on vacation, and an insane killer mounts a war against both Heaven and Hell. Stark’s got to head back down to his old stomping grounds in Hell to rescue his long lost love, stop an insane serial killer, prevent both Good and Evil from completely destroying each other, and stop the demonic Kissi from ruining the party for everyone.Even for Sandman Slim, that’s a tall order. And it’s only the beginning.
More Like Her
￥83.03
What really goes on behind those perfect white picket fences?In Frances’s mind, beautiful, successful, ecstatically married Emma Dunham is the height of female perfection. Frances, recently dumped with spectacular drama by her boyfriend, aspires to be just like Emma. So do her close friends and fellow teachers, Lisa and Jill. But Lisa’s too career-focused to find time for a family. And Jill’s recent unexpected pregnancy could have devastating consequences for her less-than-perfect marriage. Yet sometimes the golden dream you fervently wish for turns out to be not at all what it seems—like Emma’s enviable suburban postcard life, which is about to be brutally cut short by a perfect husband turned killer. And in the shocking aftermath, three devastated friends are going to have to come to terms with their own secrets . . . and somehow learn to move forward after their dream is exposed as a lie.
Nowhere but Home
￥83.03
The strategy on the gridiron of Friday Night Lights is nothing compared to the savagery of coming home . . .Queenie Wake has just been fired from her job as a chef for not allowing a customer to use ketchup . . . again. Now the only place she has to go is North Star, Texas, the hometown she left in disgrace. Maybe things will be different this time around. After all, her mother—notorious for stealing your man, your car, and your rent money—has been dead for years. And Queenie's sister, once the local teenage harlot who fooled around with the town golden boy, is now the mother of the high school football captain.Queenie's new job, cooking last meals at the nearby prison, is going well . . . at least the inmates don't complain! But apparently small-town Texas has a long memory for bad reputations. And when Queenie bumps into Everett Coburn, the high school sweetheart who broke her heart, she wishes her own memory was a little spottier. But before Queenie takes another chance on love, she'll have to take an even bigger risk: finding a place to call home once and for all.
Beach Colors
￥83.03
While renowned designer Margaux Sullivan was presenting her highly praised collection during New York City's Fashion Week, her husband was cleaning out their bank account. A week after he disappeared, the bank foreclosed on Margaux's apartment and business.Suddenly broke, betrayed, and humiliated, Margaux has nowhere else to turn to but home: the small coastal town of Crescent Cove, Connecticut, where she once knew love, joy, and family before she put them behind her on the climb to fame. When she's stopped for speeding by local interim police chief Nick Prescott, Margaux barely remembers the "townie" boy who worshipped her from afar every summer. But Nick is all grown up now, a college professor who gave up his career to care for his orphaned nephew, Connor. Though still vulnerable, Margaux is soon rediscovering the beauty of the shore through young Connor's eyes . . . and, thanks to Nick, finding a forgotten place in her heart that wants to love again.But as she continues to work on a bold new line that will get her back into the game, Margaux realizes that soon she will have to make the most important, most difficult decision of her life. . . .
On Her Majesty's Behalf
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After a surprise attack on London and New York, the Germans introduced a new type of gas—corpse gas—a revolutionary weapon that resurrected the bodies of the dead.For those who survived the killing fields of France, the danger has only just begun. Veteran Major Michael “Madman” Burke and his company have just been assigned a daring new mission by the president himself: rescue the members of the British royal family. But Manfred von Richthofen, the undead Red Baron and newly self-appointed leader of Germany, is also determined to find the family.In the devastated, zombie-infested city of London, Burke and his men will face off in an unholy battle with their most formidable opponent yet: a team of infected super soldiers—shredders—who have greater speed and strength than their shambler predecessors. If they don’t succeed, all of Britain will fall into undead enemy hands.
Size 12 and Ready to Rock
￥83.03
Summer break . . . and the livin' ain't easy!Just because the students at New York College have flown the coop doesn't mean assistant residence hall director Heather Wells can relax. Fischer Hall is busier than ever, filled with squealing thirteen- and fourteen-year-old girls attending the first ever Tania Trace Teen Rock Camp, hosted by pop sensation Tania Trace herself—who just happens to be newly married to Heather's ex-boyfriend, heartthrob Jordan Cartwright. But the real headache begins when the producer of a reality TV show starring Tania winds up dead . . . and it's clear that the star was the intended victim.Grant Cartwright, head of Cartwright Records, wants to keep his daughter-in-law (and his highest-earning performer) alive. So he hires his oldest son, black sheep of the family and private investigator Cooper Cartwright—who just happens to be Heather's new fiancé. Heather should leave the detecting to Cooper. But with a dorm full of hysterical mini-divas-in-training, she can't help but get involved. And after Tania shares a really shocking secret with her, this reality suddenly becomes more dangerously real than anyone ever anticipated.
Skinny
￥83.03
After her father’s death, twenty-six-year-old Gray Lachmann findsherself compulsively eating. Desperate to stop bingeing, she abandonsher life in New York City for a job at a southern weight-losscamp. There, caught among the warring egos of her devious co-counselor,Sheena; the self-aggrandizing camp director, Lewis; his attractive assistant,Bennett; and a throng of combative teenage campers, she is confronted by acaptivating mystery: her teenage half-sister, Eden, whom Gray never knewexisted. Now, while unraveling her father’s lies, Gray must tackle her ownself-deceptions and take control of her body and her life.Visceral, poignant, and often wickedly funny, Skinny illuminates a youngwoman’s struggle to make sense of the link between hunger and emotion, andto make peace with her demons, her body, and herself.
Fit2Fat2Fit
￥83.03
Drew Manning, a natural fitness junkie and devoted personal trainer, had never been overweight in his life. He never craved junk food or missed an opportunity to work out. Yet despite his obsession with fitness, he failed to help his clients reach their goals. Something had to give. Manning needed to understand what it was like to be on the other side—spend a few months in his clients' shoes or, rather, size. For six months, Manning radically let himself go. He stopped exercising and ate nothing but the typical American diet of fast and processed foods. Not surprisingly, he started to gain weight. Manning made national news when he posted a blog revealing that he had gained more than 60 pounds (he ended up gaining 75). In only half a year, the out-of-shape trainer-turned-blogger had gained more than he ever expected—and not just in pounds. Manning devoted the next six months to losing the weight as quickly as he had gained it. The lessons he learned were priceless, as he had now experienced both sides of the weight-loss battle. What started as a physical challenge became an emotional and mental wake-up call. In Fit2Fat2Fit, Manning reveals the practical takeaways and profound in- sights of his yearlong journey. With startlingly honest stories, concrete easy-to-implement strategies, recipes, exercises, workout routines, meal plans, and much more, the reader is fully equipped to achieve any weight-loss goal.
I Wish I Had a Red Dress
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Since Joyce Mitchell was widowed five years ago, she's kept herself occupied by running the Sewing Circus, an all-girl group she founded to provide badly needed services to young women at risk, many of whom are single mothers. But some nights, home alone, she has to admit that something is missing. And soon she may not even have the Sewing Circus to fill up her life, as the state legislature has decided not to fund the group.Feeling defeated and pessimistic, Joyce reluctantly agrees to dinner at the home of her best friend, Sister, and finds not only a perfect meal but a tall, dark stranger named Nate Anderson. His unexpected presence touches a chord in Joyce that she thought her heart had forgotten how to play.Suddenly, Joyce feels ready to grab a sexy red dress and the life that goes with it . . . if she can keep her girls safe from the forces—useless boyfriends and government agencies—alike against them.
