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万本电子书0元读

Living a Jewish Life, Updated and
Living a Jewish Life, Updated and
Diamant, Anita
¥94.10
Living a Jewish Life describes Judaism as not just a contemplative or abstract system of thought but as a blueprint for living fully and honorably. This new edition builds on the classic guide, which has been a favorite among Jewish educators and students for years. Enriched with additional resources, including online resources, this updated guide also references recent changes in the modern Jewish community, and has served as a resource and guide for none Jews as well as Jews. Addressing the choices posed by the modern world, Living a Jewish Life explains the traditions and beliefs of Judaism in the context of real life. It explores the spectrum of liberal Jewish thought, from Conservative to Reconstructionist to Reform, as well as unaffiliated, new age, and secular. Celebrating the diversity of Jewish beliefs, this guide provides information in ways that readers can choose how to incorporate Judaism into their lives. Readers will learn how to choose the right synagogue, and discover the meaning and significance of lighting Sabbath candles. "Shabbat," "Torah," "kosher," "mitzvah" and other key words are all defined in all of their complex and potent meanings. On the most basic level, this book explains the essential Jewish vocabulary, but more importantly, LIVING A JEWISH LIFE is a sensitive and comprehensive introduction that reveals the timeless nature of Jewish tradition, rich with history and relevant in the modern world.
You Can't Lie to Me
You Can't Lie to Me
Driver, Janine
¥94.10
What if you could increase your salary by 15 percent, kick problems and worries to the curb, and get a better night's rest simply by learning how to detect a lie the moment it starts (or even before)What if you had an easy-to-use test that tipped you off the instant someone held something back from youAn innate lie detector so powerful it becomes an unconscious skill, applicable with any person, in any situation, to help you act fast before what began as an innocent white lie suddenly takes hold of you, your paycheck, or your happinessNo machine built to date has proven more effective than a well-trained human lie detector, says world-renowned body language expert Janine Driver, a former federal law enforcement investigator who has trained agents at the ATF, CIA, and FBI. Today, Driver teaches people like you to supercharge your internal BS Barometer quickly and accurately so you can protect yourself from liars and manipulators. You Can't Lie to Me will change the way you look at job applicants, coworkers, dates, salespeople, money managers anyone from whom you want and deserve the truth while simultaneously strengthening and deepening your relationships with your siblings, children, friends, and lovers. Driver distills nearly two decades of behind-the-scenes knowledge, cutting-edge science, and relatable case studies into a simple, powerful five-step program.Whether it's with your teenager, spouse, mechanic, or fellow board member, and whether you are communicating face-to-face or through phone calls, e-mails, texts, Facebook posts, or handwritten notes, you will have all the tools and confidence you need to spot deception. More important, you will recognize the truth as you build the caring, authentic connections that make life worth living.In You Can't Lie to Me learn how to perfect your inner lie detector ( BS Barometer) and ban liars from your life, so you can feel more confident and create stronger, more trusting relationships. Lie detection expert Janine Driver delivers a step-by-step, foolproof program to:outsmart disloyal coworkers and beat them to theplum promotions protect your children from predators and guard agingloved ones and their nest eggs from unscrupulous con artists hire honest employees whose resumes and experienceyou can trust say yes to honest partners and avoid lying cheaters Get your boss's attention with these little tips save thousands of dollars each year using rich people's #1 trick
Find Me Unafraid
Find Me Unafraid
Odede, Kennedy
¥94.10
Kennedy Odede found his first grey hair at six. Named after John F. Kennedy, he grew up as the eldest of eight children in Kibera, a teeming Kenyan slum without sewage systems, roads, running water, or access to basic needs, like health care and education. At ten, he was alone on the streets. Homeless and in despair at sixteen, Kennedy was given a book of Martin Luther King's speeches. Inspired, he bought a twenty-cent soccer ball and started a youth group, determined to bring the hope he'd found into the lives of his fellow citizens. He called it Shining Hope for Communities (SHOFCO). Several years later, Jessica Posner, an irrepressible Wesleyan student, went abroad to work with SHOFCO and, despite Kennedy's incredulous objections, moved into his tiny house. They fell in love. When Kennedy was threatened by political violence, Jessica helped him win a full scholarship to Wesleyan and brought him to America. Torn between his lifelong wish for an education and an abiding loyalty to his community, Kennedy, with Jessica at his side, decided to start a school for Kibera's most vulnerable population: girls. The alchemy of their remarkable union and the small, joyful world their brilliant collaboration has made in Kibera have drawn the support of community members and celebrities alike. With this support, Jessica and Kennedy have been able to provide water, health care, and entrepreneurial programs, which now serve more than seventy-six thousand people, and have replicated this model in Mathare, another Kenyan slum. Because of their efforts, hundreds of young girls have the potential to become Kenya's future leaders, and tens of thousands of people living in poverty have access to clean water, health care, and economic empowerment programs. Their girls attend school every day in crisp blue uniforms and red sweaters. Filled with hope and ambition for the future, they adhere to a rigorous curriculum and outperform students from the most expensive schools in Kenya. By elevating these girls, Jessica and Kennedy have started a subtle yet powerful revolution in each community, and have dedicated themselves to bringing the same resolve and enthusiasm to urban slums beyond Kibera and Mathare. Jessica and Kennedy's story is many things: a tender love story, a tale of how true leaders are made, and an account of the successful melding of the best in two cultures. Few have fought as tenaciously and ingeniously against poverty and hopelessness as these two young people. Their story vividly illustrates the power of young, hopeful people to have an impact on the world, and stands as a testament to the transformations made possible by true love.
Good Book
Good Book
Gomes, Peter J.
¥94.10
"The Bible and the social and moral consequences that derive from its interpretation are all too important to be left in the hands of the pious or the experts, and too significant to be ignored and trivialized by the uninformed and indifferent.
Dare to Repair, Replace & Renovate
Dare to Repair, Replace & Renovate
Sussman, Julie
¥94.10
There's no place like home! And that's why we're back. Dare to Repair, Replace Renovate is the sequel to Dare to Repair, the national bestselling home repair book for women. In our first book, we taught you how to fix a leaky faucet. In this book, we teach you how to replace it. In our first book, we showed you how to change the direction of ceiling fan blades. In this book, we show you how to install a new fan. We've gone from basic repairs to easy projects that can make your home more comfortable, more beautiful, and more valuable. We will show you how to: Put up a tile backsplash Install a closet system Install a deadbolt lock Replace a medicine cabinet Mount blinds, shades, and shutters Install landscape lighting And we provide easy, step-by-step instructions so you can get rid of the things in your home that are making you crazy: Ugly chandelierGone. Outdated vanityOut of there. Broken garbage disposalHistory. Torn wallpaperBuh-bye. Incorporating detailed illustrations with witty and encouraging instructions, Dare to Repair, Replace & Renovate will allow you to turn your project wish list into a can-do list.
The Myth of the Rational Market
The Myth of the Rational Market
Fox, Justin
¥94.10
Chronicling the rise and fall of the efficient market theory and the century-long making of the modern financial industry, Justin Fox's The Myth of the Rational Market is as much an intellectual whodunit as a cultural history of the perils and possibilities of risk. The book brings to life the people and ideas that forged modern finance and investing, from the formative days of Wall Street through the Great Depression and into the financial calamity of today. It's a tale that features professors who made and lost fortunes, battled fiercely over ideas, beat the house in blackjack, wrote bestselling books, and played major roles on the world stage. It's also a tale of Wall Street's evolution, the power of the market to generate wealth and wreak havoc, and free market capitalism's war with itself.The efficient market hypothesis long part of academic folklore but codified in the 1960s at the University of Chicago has evolved into a powerful myth. It has been the maker and loser of fortunes, the driver of trillions of dollars, the inspiration for index funds and vast new derivatives markets, and the guidepost for thousands of careers. The theory holds that the market is always right, and that the decisions of millions of rational investors, all acting on information to outsmart one another, always provide the best judge of a stock's value. That myth is crumbling.Celebrated journalist and columnist Fox introduces a new wave of economists and scholars who no longer teach that investors are rational or that the markets are always right. Many of them now agree with Yale professor Robert Shiller that the efficient markets theory represents one of the most remarkable errors in the history of economic thought. Today the theory has given way to counterintuitive hypotheses about human behavior, psychological models of decision making, and the irrationality of the markets. Investors overreact, underreact, and make irrational decisions based on imperfect data. In his landmark treatment of the history of the world's markets, Fox uncovers the new ideas that may come to drive the market in the century ahead.
The Law of Divine Compensation
The Law of Divine Compensation
Williamson, Marianne
¥94.10
Unleash the Divine Power of Abundance Author, activist, and spiritual leader Marianne Williamson is often considered one of the defining voices for a new generation of spiritual seekers.Spirituality and Health Williamson focuses on what defines meaningful work and how our jobs can be an extension of our spirituality. As she teaches . . . the sense of endless possibility to reshape our lives unfolds.Huffington Post The Law of Divine Compensation assures us that everything will be all right since the universe is set up to work for us. . . . We are challenged to believe that miracles do happen and what is lacking can become abundant.Spirituality and Practice
Acting for the Camera
Acting for the Camera
Barr, Tony
¥94.10
Culled from Tony Barr's 40 years' experience as a performer, director and acting teacher in Hollywood, this highly praised handbook provides readers with the practical knowledge they need when performing in front of the camera. This updated edition includes plenty of new exercises for honing on-camera skills; additional chapters on imagination and movement; and fresh material on character development, monologues, visual focus, playing comedy and working with directors. Inside tips on the studio system and acting guilds make it particularly helpful for people new to the business, and numerous anecdotes from actors such as Morgan Freeman and Anthony Hopkins and examples from current movies illustrate its many lessons. It is perfect for acting classes, workshops, all actors who work in front of the camera -- and all those who want to.
Stop Being Your Symptoms and Start Being Yourself
Stop Being Your Symptoms and Start Being Yourself
Barsky, Arthur J., M.D.
¥94.10
Do you suffer from ongoing pain or other chronic medical symptoms such as fatigue, lower back pain, arthritis, acid indigestion, insomnia, or migrainesDo you feel as though your symptoms are taking over your lifeThirty percent of the population suffers from chronic debilitating illnesses and pain that respond only partially to conventional medicine, but this doesn't mean that there is no relief in sight. Dr. Arthur Barsky, psychiatrist and pioneer in the field of mind-body medicine, has found that changing the way you think about your illness can have a remarkable effect on how you experience your symptoms. The groundbreaking program he offers in Stop Being Your Symptoms and Start Being Yourself teaches patients to master the five psychological factors that make chronic symptoms persist through hundreds of exercises, worksheets, and patient examples. You may not be able to completely eliminate your medical symptoms, but it is possible to control your symptoms rather than letting them control you and this book shows you how.
Mistress of the Vatican
Mistress of the Vatican
Herman, Eleanor
¥94.10
Born without a dowry, nearly forced into a convent, and later married off to a man she didn't love, Olimpia Maidalchini vowed never to be poor, powerless, or beholden to any man again. Instead, using her wits, Olimpia became the unofficial ruler of the most powerful institution in the world: the Roman Catholic Church. The Church firmly states that women must be excluded from church leadership positions but for more than a decade in the seventeenth century, Olimpia ran the Vatican. As sister-in-law and reputed mistress of the indecisive Pope Innocent X, she appointed cardinals, negotiated with foreign ambassadors, and helped herself to a heaping portion of the Papal States' treasury.In Mistress of the Vatican, New York Times bestselling author Eleanor Herman brings to life not only an extraordinary woman lost in history but an entire civilization in all its greatness . . . and ignominy. This is the unforgettable story of a woman ahead of her time.
Easy To Love, Difficult To Discipline
Easy To Love, Difficult To Discipline
Bailey, Becky A.
¥94.10
The 7 Basic Skills for Turning Conflict into Cooperation. Have you ever opened your mouth to discipline your child, and your parents' nastiest words tumble outIn an era when most parenting books focus on the child, this book supports parents in dealing more positively with themselves as well as their toddler to school age children, offering specific tools to stop policing and pleading with kids and start being the parents we want to be. Based on Dr. Bailey's more than 25 years of work with children, this book explains that how we discipline ourselves is ultimately how we discipline our children. Her "Seven Powers for Self–Control" dramatically increase our ability to keep our cool with our children. These correspond to "Seven Basic Discipline Skills" we can use with our children in conflict situations. As children internalise these skills, they naturally learn "Seven Values for Living," which include integrity, respect, compassion, and responsibility.
The Pirate Queen
The Pirate Queen
Ronald, Susan
¥94.10
Dubbed the "pirate queen" by the Vatican and Spain's Philip II, Elizabeth I was feared and admired by her enemies. Extravagant, whimsical, and hot-tempered, Elizabeth was the epitome of power. Her visionary accomplishments were made possible by her daring merchants, gifted rapscallion adventurers, astronomer philosophers, and her stalwart Privy Council, including Sir William Cecil, Sir Francis Walsingham, and Sir Nicholas Bacon. All these men contributed their vast genius, power, greed, and expertise to the advancement of England.In The Pirate Queen, historian Susan Ronald offers a fresh look at Elizabeth I, focusing on her uncanny instinct for financial survival and the superior intellect that propelled and sustained her rise. The foundation of Elizabeth's empire was built on a carefully choreographed strategy whereby piracy transformed England from an impoverished state on the fringes of Europe into the first building block of an empire that covered two-fifths of the world.Based on a wealth of historical sources and thousands of personal letters between Elizabeth and her merchant adventurers, advisers, and royal "cousins," The Pirate Queen tells the thrilling story of Elizabeth and the swashbuckling mariners who terrorized the seas, planted the seedlings of an empire, and amassed great wealth for themselves and the Crown.
The Forger's Spell
The Forger's Spell
Dolnick, Edward
¥94.10
As riveting as a World War II thriller, The Forger's Spell is the true story of three men and an extraordinary deception: the revered artist Johannes Vermeer; the small-time Dutch painter who dared to impersonate him years later; and the con man's mark, Hermann Goering, the fanatical art collector and one of Nazi Germany's most reviled leaders.
The Most Dangerous Animal of All
The Most Dangerous Animal of All
Stewart, Gary L.
¥94.10
New York Times Bestseller Soon after his birthmother contacted him for the first time at the age of thirty-nine, adoptee Gary L. Stewart decided to search for his biological father. His quest would lead him to a horrifying truth and force him to reconsider everything he thought he knew about himself and his world.Written with award-winning author and journalist Susan Mustafa, The Most Dangerous Animal of All tells the story of Stewart's decade-long hunt. While combing through government records and news reports and tracking down relatives and friends, Stewart turns up a host of clues including forensic evidence that conclusively identify his father as the Zodiac Killer, one of the most notorious and elusive serial murderers in history.For decades, the Zodiac Killer has captivated America's imagination. His ability to evade capture while taunting authorities made him infamous. The vicious specificity of his crimes terrified Californians before the Manson murders and after, and shocked a culture enamored with the ideals of the dawning Age of Aquarius. To this day, his ciphers have baffled detectives and amateur sleuths, and his identity remains one of the twentieth century's great unsolved mysteries.The Most Dangerous Animal of All reveals the name of the Zodiac for the very first time. Mustafa and Stewart construct a chilling psychological profile of Stewart's father: as a boy with disturbing fixations, a frustrated intellectual with pretensions to high culture, and an inappropriate suitor and then jilted lover unable to process his rage. At last, all the questions that have surrounded the case for almost fifty years are answered in this riveting narrative. The result is a singular work of true crime at its finest a compelling, unbelievable true story told with the pacing of a page-turning novel as well as a sensational and powerful memoir.
The E-Myth Manager
The E-Myth Manager
Gerber, Michael E.
¥94.10
More than ten years after his first bestselling book The EMyth changed the lives of hundreds of thousands of small business owners Michael Gerber trepreneur author and speaker extraordinaire res the next salvo in his highly successful EMyth Revolution. Drawing on lessons learned from working with more than 15000 small medium sized and very large organisations Gerber has discovered the truth behind why management doesn't work and what to do about it. Unearthing the arbitrary origins of commonly held doctrines such as the omniscience of leader (Emperor) and the most widely embraced myth of all EMyth Manager offers a fresh provocative alternative to management as we know it. It explores why every manager must take charge of his own life reconcile his own personal vision with that of the organisation and develop an entrepreneurial mind set to achieve true success.
Win the Crowd
Win the Crowd
Cohen, Steve
¥94.10
Would You Like to Become More Commanding, Convincing, And Charismatic?In this book, Steve Cohen, master magician and star of the long-running Chamber Magic show in New York City, will reveal the secrets of all great showmen and magicians how to persuade, influence, and charm, and ultimately accomplish the things you've always wanted to do. As Cohen writes, "You'll discover how to take over a room, read people, and build anticipation to a feverish pitch so people are burning to hear what you have to say."Win the Crowd will teach you Steve Cohen's Maxims of Magic, simple rules you can use to take charge of practically any situation, from on-the-job disagreements to dating to important cocktail parties. The Maxims of Magic will wash away insecurities and hesitations, and replace them with confidence, poise, and leadership. What's more, Steve Cohen will show you: How to Create a Magic Moment. Capturing people's imaginations and attention so they listen carefully to every word you say. How to Command a Room. Showing everyone in the room that you are speaking right to them, making them all feel unique and completely focused on you. How to Read People. Learning to sense what people are feeling and thinking as you speak, what they want from you, and how to make them feel like they are getting it. Misdirection. The most important trick in all of magic getting inside people's heads, and directing what they are thinking at every minute. When you strip away the sleight of hand tricks, magicians are essentially masters of attracting and holding attention and impressing audiences, exactly the psychological secrets you need to be successful in life and business.
10% Human
10% Human
Collen, Alanna
¥94.10
You are just 10% human. For every one of the cells that make up the vessel that you call your body, there are nine impostor cells hitching a ride. You are not just flesh and blood, muscle and bone, brain and skin, but also bacteria and fungi. Over your lifetime, you will carry the equivalent weight of five African elephants in microbes. You are not an individual but a colony.Until recently, we had thought our microbes hardly mattered, but science is revealing a different story, one in which microbes run our bodies and becoming a healthy human is impossible without them.In this riveting, shocking, and beautifully written book, biologist Alanna Collen draws on the latest scientific research to show how our personal colony of microbes influences our weight, our immune system, our mental health, and even our choice of partner. She argues that so many of our modern diseases obesity, autism, mental illness, digestive disorders, allergies, autoimmunity afflictions, and even cancer have their root in our failure to cherish our most fundamental and enduring relationship: that with our personal colony of microbes.Many of the questions about modern diseases left unanswered by the Human Genome Project are illuminated by this new science. And the good news is that unlike our human cells, we can change our microbes for the better. Collen's book is a revelatory and indispensable guide. It is science writing at its most relevant: life and your body will never seem the same again.
Brain Lock
Brain Lock
Jeffrey M. Schwartz
¥94.10
Embrace Hygge (pronounced hoo-ga) and become happier with this definitive guide to the Danish philosophy of comfort, togetherness, and well-being. Why are Danes the happiest people in the worldThe answer, says Meik Wiking, CEO of the Happiness Research Institute in Copenhagen, is Hygge. Loosely translated, Hygge—pronounced Hoo-ga—is a sense of comfort, togetherness, and well-being. "Hygge is about an atmosphere and an experience," Wiking explains. "It is about being with the people we love. A feeling of home. A feeling that we are safe." Hygge is the sensation you get when you’re cuddled up on a sofa, in cozy socks under a soft throw, during a storm. It’s that feeling when you’re sharing comfort food and easy conversation with loved ones at a candlelit table. It is the warmth of morning light shining just right on a crisp blue-sky day. The Little Book of Hygge introduces you to this cornerstone of Danish life, and offers advice and ideas on incorporating it into your own life, such as: ?Get comfy. Take a break. ?Be here now. Turn off the phones. ?Turn down the lights. Bring out the candles. ?Build relationships. Spend time with your tribe. ?Give yourself a break from the demands of healthy living. Cake is most definitely Hygge. ?Live life today, like there is no coffee tomorrow. From picking the right lighting to organizing a Hygge get-together to dressing hygge, Wiking shows you how to experience more joy and contentment the Danish way.
Billy Lynn's Long Halftime Walk
Billy Lynn's Long Halftime Walk
Fountain, Ben
¥94.10
A finalist for the National Book Award! A ferocious firefight with Iraqi insurgents at the battle of Al-Ansakar Canal three minutes and forty-three seconds of intense warfare caught on tape by an embedded Fox News crew has transformed the eight surviving men of Bravo Squad into America most sought-after heroes. For the past two weeks, the Bush administration has sent them on a media-intensive nationwide Victory Tour to reinvigorate public support for the war. Now, on this chilly and rainy Thanksgiving, the Bravos are guests of America Team, the Dallas Cowboys, slated to be part of the halftime show alongside the superstar pop group Destiny's Child. Among the Bravos is the Silver Star winning hero of Al-Ansakar Canal, Specialist William Lynn, a nineteen-year-old Texas native. Amid clamoring patriots sporting flag pins on their lapels and Support Our Troops bumper stickers on their cars, the Bravos are thrust into the company of the Cowboys' hard-nosed businessman/owner and his coterie of wealthy colleagues; a luscious born-again Cowboys cheerleader; a veteran Hollywood producer; and supersized pro players eager for a vicarious taste of war. Among these faces Billy sees those of his family his worried sisters and broken father and Shroom, the philosophical sergeant who opened Billy mind and died in his arms at Al-Ansakar. Over the course of this day, Billy will begin to understand difficult truths about himself, his country, his struggling family, and his brothers-in-arms soldiers both dead and alive. In the final few hours before returning to Iraq, Billy will drink and brawl, yearn for home and mourn those missing, face a heart-wrenching decision, and discover pure love and a bitter wisdom far beyond his years. Poignant, riotously funny, and exquisitely heartbreaking, Billy Lynn Long Halftime Walk is a devastating portrait of our time, a searing and powerful novel that cements Ben Fountain reputation as one of the finest writers of his generation.
The Art of Racing in the Rain 我在雨中等你
The Art of Racing in the Rain 我在雨中等你
Stein, Garth
¥94.10
Enzo knows he is different from other dogs: a philosopher with a nearly human soul (and an obsession with opposable thumbs), he has educated himself by watching television extensively, and by listening very closely to the words of his master, Denny Swift, an up-and-coming race car driver. Through Denny, Enzo has gained tremendous insight into the human condition, and he sees that life, like racing, isn't simply about going fast. Using the techniques needed on the race track, one can successfully navigate all of life's ordeals.On the eve of his death, Enzo takes stock of his life, recalling all that he and his family have been through: the sacrifices Denny has made to succeed professionally; the unexpected loss of Eve, Denny's wife; the three-year battle over their daughter, whose maternal grandparents pulled every string to gain custody. In the end, despite what he sees as his own limitations, Enzo comes through heroically to preserve the Swift family, holding in his heart the dream that Denny will become a racing champion with Zo at his side. Having learned what it takes to be a compassionate and successful person, the wise canine can barely wait until his next lifetime, when he is sure he will return as a man.A heart-wrenching but deeply funny and ultimately uplifting story of family, love, loyalty, and hope, The Art of Racing in the Rain is a beautifully crafted and captivating look at the wonders and absurdities of human life . . . as only a dog could tell it.
Who Says Elephants Can't Dance?
Who Says Elephants Can't Dance?
Gerstner, Louis V., Jr.
¥94.10
In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent. Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies. Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, "The last thing IBM needs right now is a vision." Who Says Elephants Can't Dancetells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success. The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, Who Says Elephants Can't Dancesums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run. In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM. Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey & Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.