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结构化思考四部曲(套装共4册)
￥133.40
无论是生活场景还是工作场景，我们都需要结构化思维。这种方式能够帮助我们不仅在横向上看清看全，而且在纵向上分层次有重点地去解决问题。本书将以结构思考力为基础，带你进入一些常见的职场沟通场景情境，探讨在不同场景下，如何做到“想清楚、说明白、有说服力”。本书核心内容包括导论、结构化地说、结构化地写、形象化地展示四个部分。其中，导论部分主要介绍结构化表达的一些基础原则与方法，从纵向和横向结构引入结构化表达概念；*篇、第二篇、第三篇则分别针对八个常见的职场口头表达场景、八个常见的写作场景和四个常见的形象化展示技巧做了详细展开。本书的核心理念源于芭芭拉·明托的《金字塔原理》，运用更符合中国企业及中国人的特点进行诠释。从与原著相比较的角度，本书的定位倾向于一本金字塔原理的通俗版和本土版（案例以中国企业本土案例为主）。本书以金字塔原理这一工具的应用为框架，新增了作者的观点，并以更通俗的方式从“结构思考”的角度向大众传递结构思考力在思考和表达方面的理念及方法。全新升级版的基础理论仍然围绕结构思考力进行，但对展开的逻辑做了一些细微调整，*明显的变化就是从第1版的五章变成了九章，以便帮助更多读者更好地理解结构思考力。如何订个会议室？如何在三个月内减重5千克？如何完成1000万元的年销售额？面对这些或简单或复杂的任务，本书作者为大家提供了一个简单实用、极易上手的结构化工作“套路”。步步剖析，教大家如何让目标*落地，完美达成。这个“套路”中不仅包含结构化的工具和模型，还佐以管理学、心理学和组织行为学等方面的知识、原理和方法，让大家在实践的同时不断加深理解，优化自己的工作方式。本书针对性强，实用性强，操作性强，有助于读者通过结构思考，解决工作问题，提升工作效率，助力目标达成。书中提供的结构化的工具和模型，上手可用。本书是有关结构思维的，由李忠秋老师亲自执笔，结构思考力系列丛书之一。它告诉我们只要在清晰思考的基础上使用科学的方法，无论是企业还是个人，都能够找到解决问题的方案。本书的核心内容包括解决问题遵守的三个原则，以及解决问题遵循的五个步骤。本书呈现的内容援引自作者与其团队近千天对内训课程的打磨，案例鲜活饱满，方法实用易学。通过本书的学习，读者不仅能够在使用结构思考力解决问题的实践过程中体会到乐趣，也能够享受到解决问题带给你的成就感。
第十辑-经典英语文库(全15册)
￥133.35
本套为经典英语文库第十辑，全集15册包括：《大卫·科波菲尔（上下卷）》《暗黑的心 》《傲慢与偏见 》《白鲸》《绑架 》《悲惨世界（五卷之卷）》《都柏林人》《格林童话集 》《艰难时世》《巨人传（下卷）4-5》《卡门》《罗马帝国衰亡史 第三卷 》《欧·亨利小说集》《唐璜》《后一个莫西干人 》。“经典英语文库”自辑2013年8月上市至今，图书选本方面，皆来自世界经典名著，涉及政治、艺术、人文、诗歌、小说等各个领域，原文呈现名著原貌，满足不同读者的阅读需求，《了不起的盖茨比》《哈姆雷特》等经典读本更是为广大读者所追捧。图书设计上，完全遵循国外名著图书的经典流行开本规范，掌中书的大小便携、易读；封面设计、正文版式、印刷材质等方面更是精益求精，力求将经典、纯粹的外国文学带给广大的中国读者，更新大家的英文图书阅读习惯。“经典英语文库”系列图书其规模之大，品质之精在目前国内图书市场上可以称得上是独1无2，无愧经典的传承，完美体现“倡导原味阅读，共享世界经典”的出版理念，今后，我们还将陆续推出更多英文名著经典，以飨读者。
复杂条件下长大直径桥梁桩基计算理论与试验研究
￥133.20
在铁路桥梁结构的建造过程中，沿线软土、软岩等不良地质条件对于桥梁桩基的设计和施工存在极大地威胁，并影响结构后期的耐久性和运营成本。从保证列车安全运营和结构安全使用的角度出发，有必要针对高速列车运动荷载下桥梁基桩承载特性及桩土共同工作机理行深系统的研究。本书依托京沪高速铁路和宜万铁路的建设过程，系统考察红层软岩、硬质软岩、软岩、软土等复杂地基条件，对长大直径桩基竖向承载机理、稳定性、动力特性和施工阶段控制技术展深研究。采用理论研究与分析、计算机数值模拟仿真分析、室内模型实验和大型现场试验相结合的方法，解决了一系列相关的关键技术难题，研究成果有针对性地解决了复杂条件下长大直径桥梁桩基计算理论、设计方法和试验观测等方面的技术问题。
音乐剧导论
￥133.20
《音乐剧导论》全书共分六章。第一章对音乐剧的基本概念行简要梳理，并对音乐剧界的重要行业信息予以交代，以便读者对整个音乐剧行业形成初步的认知和宏观的了解。第二章将视角集中于音乐剧的剧本创作，从场景描述和台词文本的角度，着重阐释了剧本对于构建音乐剧叙事框架的重要意义。第三章是对音乐剧歌词创作的细致剖析，从不同音乐剧唱段在戏剧功能上的差异性出发，分别呈现了歌词创作对于音乐剧推动叙事、制造冲突、塑造角色和烘托情感的重要意义。第四章聚焦于音乐剧最核心的音乐板块，既从宏观上审视了音乐剧中海纳百川的多元化音乐风格，也从微观上阐释了不同音乐剧作品的音乐创作在戏剧性上的特殊考量。第五章着重剖析音乐剧的肢体语言，从编舞者的视角展现了音乐剧舞蹈创作独具魅力的艺术追求，并逐一列举音乐剧中常见舞蹈语汇的表现风格和审美特质。第六章从音乐剧两种截然不同的商业模式手，分别阐述了大剧场和小剧场音乐剧作品在舞美设计上的创作出发和设计思路。
“安德的游戏”三部曲
￥133.00
《安德的游戏》： 世界即将毁灭。 威胁来自另一文明——虫族。它们在数量、科技和战略上都碾压人类，在和第二次侦查性接触中，几乎摧毁所有人类舰队。 如今，第三次虫族入侵已迫在眉睫，而地球舰队尚未找到任何抵抗的可能。世界即将毁灭。人类后的救世主，是一个六岁的儿童——安德。 在世界上几乎任何一家书店的书架上都能找到《安德的游戏》。这和它辉煌的得奖记录和畅销奇迹无关，只是因为，它真的太好看了。 《死者代言人》： 这一次，虫族已经无从开口，但它们灭亡前的话语如梦魇般纠缠着安德，迫使他成为一名“死者代言人”。隐藏身份的安德在星际间流浪了3068年，凭借天才的头脑在二十四颗殖民星球上为死者道出真相。 安德遭遇了一起残忍而离奇的虐杀事件。安德隐匿身份，再次踏入一个异生物星球。随着调查的深入，他一步步走向异种生物的圈套，而真相，居然与他童年的那段回忆有千丝万缕的联系…… 《安德的影子》： “上帝知道，我愿意替你去死”他默念着祷告。 当安德和队员们全力以赴挑战后的难关时，只有一人早已知晓这背后残酷的真相。他是影子，在英雄如阳光照射大地之时，只有影子能承接必然尾随而至的黑暗。 《安德的游戏》其实，是一个罗生门的故事，更为残酷和悲哀的事实，作者留给了《安德的影子》。
中西医结合执业医师资格考试医学综合通关全攻略:全3册(上册)
￥133.00
2013年我社与金英杰合作出版了《执业医师考试核考全攻略系列丛书》，该套丛书当年除去作者方包销的每品种800册，我社单独发行每品种2200册到2600册不等，总发行码洋达到200万。该套丛书后因作者方不履行合同无法行稿件修订而于15年后停止出版。2020年国家执业医师资格考试大纲将行大的调整，借此契机，我们计划重新出版与该套丛书类似的一本通类产品《执业医师资格考试通关全攻略系列丛书》本书主要针对*阶段复习使用，主要内容为：备考攻略＋核心考精解＋真题演练，力求为广大考生提供一本集学习、记忆、练习于一体的参考书。书中设置【本章备考攻略】【核心考解析】【高频考】【考串联?纵横比较】【真（例）题演练】等项目，突出实用性。根据每一科的特，按照要行考试内容的精炼分析，强化重知识，并行分级，用*加以表示，对考生必须掌握和注意的重要知识使用黑体和下划线标出，并在讲解的基础上，对一些易混淆知识行比较，归纳成表格或示意图，*后精选真题或仿真题实战练习，帮考生强化记忆。核心卖：1.在每个知识后突出高频考。明确出常考的方向和形式。2.首次跨科目串联考，将容易混淆知识行纵横比较，提炼升华。如中医内妇儿可均有感冒这一疾病，但是证型，用方又存在异同，学员容易混淆，将这类知识行横向比较，便于考生加深记忆。同时对于多个疾病使用同一首方剂的情况也行纵向比较，如天麻钩藤饮可以治疗头痛、眩晕、中风三种疾病（肝阳上亢证）。3.借助名师经验和影响力，出版考试类精品图书，造我社自己的名师品牌。本次根据2021版官方教材行修订。
中国翻译家研究(历代卷)
￥133.00
本系列分为历代卷、民国卷、当代卷三个部分，分别遴选了我国从汉朝到晚清时期、民国时期，以及新中国成立以来我国代表性的近百位翻译家。所选翻译家不仅影响深远，而且涉及面广，包括佛经翻译家、科技翻译家、文学翻译家、哲学翻译家、圣经翻译家、马列翻译家、翻译理论研究者等，分别记述他们的生平事迹、翻译活动、翻译思想、著译成就和历史影响等。全书内容全面、材料详实、分析透彻，以个案研究的形式，系统梳理我国传统译学的发展脉络，重塑我国译者群像，为读者展示了我国从古到今翻译事业的发展全貌。
2022中西医结合执业医师资格考试医学综合通关全攻略(中西医结合临床分册)
￥133.00
执业医师资格考试医学综合通关全攻略为执业医师考试备考一本通，由知名培训专家徐雅老师编写。本书依据2020版考试大纲，针对历年、历届考生在备考中存在的普遍问题，并结合编写者多年的培训辅导经验和学员的学习体会，实用性强，特色鲜明。主要内容为：备考攻略＋核心考精解＋真题演练，力求为广大考生提供一本集学习、记忆、练习于一体的参考书。书中设置【本章通关攻略】【考突破攻略】【常考考】【知识纵横比较】【例题实战模拟】等项目，突出应试性。根据每一科的特，按照要行考试内容的精炼分析，强化重知识，并行分级，对考生必须掌握和注意的重要知识用下划线标出，并在讲解的基础上，对一些易混淆知识行比较，归纳成表格或示意图，后精选真题或仿真题实战练习，帮考生强化记忆。
2022中西医结合执业医师资格考试医学综合通关全攻略(西综;人文分册)
￥133.00
执业医师资格考试医学综合通关全攻略为执业医师考试备考一本通，由知名培训专家徐雅老师编写。本书依据2020版考试大纲，针对历年、历届考生在备考中存在的普遍问题，并结合编写者多年的培训辅导经验和学员的学习体会，实用性强，特色鲜明。主要内容为：备考攻略＋核心考精解＋真题演练，力求为广大考生提供一本集学习、记忆、练习于一体的参考书。书中设置【本章通关攻略】【考突破攻略】【常考考】【知识纵横比较】【例题实战模拟】等项目，突出应试性。根据每一科的特，按照要行考试内容的精炼分析，强化重知识，并行分级，对考生必须掌握和注意的重要知识用下划线标出，并在讲解的基础上，对一些易混淆知识行比较，归纳成表格或示意图，后精选真题或仿真题实战练习，帮考生强化记忆。
2022中西医结合执业医师资格考试医学综合通关全攻略(基础;经典分册)
￥133.00
执业医师资格考试医学综合通关全攻略为执业医师考试备考一本通，由知名培训专家徐雅老师编写。本书依据2020版考试大纲，针对历年、历届考生在备考中存在的普遍问题，并结合编写者多年的培训辅导经验和学员的学习体会，实用性强，特色鲜明。主要内容为：备考攻略＋核心考精解＋真题演练，力求为广大考生提供一本集学习、记忆、练习于一体的参考书。书中设置【本章通关攻略】【考突破攻略】【常考考】【知识纵横比较】【例题实战模拟】等项目，突出应试性。根据每一科的特，按照要行考试内容的精炼分析，强化重知识，并行分级，对考生必须掌握和注意的重要知识用下划线标出，并在讲解的基础上，对一些易混淆知识行比较，归纳成表格或示意图，后精选真题或仿真题实战练习，帮考生强化记忆。
中国翻译家研究(当代卷)
￥133.00
本系列分为历代卷、民国卷、当代卷三个部分，分别遴选了我国从汉朝到晚清时期、民国时期，以及新中国成立以来我国代表性的近百位翻译家。所选翻译家不仅影响深远，而且涉及面广，包括佛经翻译家、科技翻译家、文学翻译家、哲学翻译家、圣经翻译家、马列翻译家、翻译理论研究者等，分别记述他们的生平事迹、翻译活动、翻译思想、著译成就和历史影响等。全书内容全面、材料详实、分析透彻，以个案研究的形式，系统梳理我国传统译学的发展脉络，重塑我国译者群像，为读者展示了我国从古到今翻译事业的发展全貌。
中西医结合执业医师资格考试医学综合通关全攻略:全3册(中册)
￥133.00
2013年我社与金英杰合作出版了《执业医师考试核考全攻略系列丛书》，该套丛书当年除去作者方包销的每品种800册，我社单独发行每品种2200册到2600册不等，总发行码洋达到200万。该套丛书后因作者方不履行合同无法行稿件修订而于15年后停止出版。2020年国家执业医师资格考试大纲将行大的调整，借此契机，我们计划重新出版与该套丛书类似的一本通类产品《执业医师资格考试通关全攻略系列丛书》本书主要针对*阶段复习使用，主要内容为：备考攻略＋核心考精解＋真题演练，力求为广大考生提供一本集学习、记忆、练习于一体的参考书。书中设置【本章备考攻略】【核心考解析】【高频考】【考串联?纵横比较】【真（例）题演练】等项目，突出实用性。根据每一科的特，按照要行考试内容的精炼分析，强化重知识，并行分级，用*加以表示，对考生必须掌握和注意的重要知识使用黑体和下划线标出，并在讲解的基础上，对一些易混淆知识行比较，归纳成表格或示意图，*后精选真题或仿真题实战练习，帮考生强化记忆。核心卖：1.在每个知识后突出高频考。明确出常考的方向和形式。2.首次跨科目串联考，将容易混淆知识行纵横比较，提炼升华。如中医内妇儿可均有感冒这一疾病，但是证型，用方又存在异同，学员容易混淆，将这类知识行横向比较，便于考生加深记忆。同时对于多个疾病使用同一首方剂的情况也行纵向比较，如天麻钩藤饮可以治疗头痛、眩晕、中风三种疾病（肝阳上亢证）。3.借助名师经验和影响力，出版考试类精品图书，造我社自己的名师品牌。本次根据2021版官方教材行修订。
中西医结合执业医师资格考试医学综合通关全攻略:全3册(下册)
￥133.00
2013年我社与金英杰合作出版了《执业医师考试核考全攻略系列丛书》，该套丛书当年除去作者方包销的每品种800册，我社单独发行每品种2200册到2600册不等，总发行码洋达到200万。该套丛书后因作者方不履行合同无法行稿件修订而于15年后停止出版。2020年国家执业医师资格考试大纲将行大的调整，借此契机，我们计划重新出版与该套丛书类似的一本通类产品《执业医师资格考试通关全攻略系列丛书》本书主要针对*阶段复习使用，主要内容为：备考攻略＋核心考精解＋真题演练，力求为广大考生提供一本集学习、记忆、练习于一体的参考书。书中设置【本章备考攻略】【核心考解析】【高频考】【考串联?纵横比较】【真（例）题演练】等项目，突出实用性。根据每一科的特，按照要行考试内容的精炼分析，强化重知识，并行分级，用*加以表示，对考生必须掌握和注意的重要知识使用黑体和下划线标出，并在讲解的基础上，对一些易混淆知识行比较，归纳成表格或示意图，*后精选真题或仿真题实战练习，帮考生强化记忆。核心卖：1.在每个知识后突出高频考。明确出常考的方向和形式。2.首次跨科目串联考，将容易混淆知识行纵横比较，提炼升华。如中医内妇儿可均有感冒这一疾病，但是证型，用方又存在异同，学员容易混淆，将这类知识行横向比较，便于考生加深记忆。同时对于多个疾病使用同一首方剂的情况也行纵向比较，如天麻钩藤饮可以治疗头痛、眩晕、中风三种疾病（肝阳上亢证）。3.借助名师经验和影响力，出版考试类精品图书，造我社自己的名师品牌。本次根据2021版官方教材行修订。
![The Quinoa [Keen-Wah] Cookbook](http://img61.ddimg.cn/digital/product/63/28/1900546328_ii_cover.jpg?version=fee85d06-5ee2-4077-acf9-e53959dcdc6e)
The Quinoa [Keen-Wah] Cookbook
￥132.87
Kale. Cupcakes. Sriracha. Bacon-wrapped . . . anything. Each passing year seems to bring with it a new culinary darling, an ingredient or dish that enjoys a moment in the limelight—making its mark on restaurant menus, grocery store shelves, and, yes, in cookbooks.Quinoa is the latest heir to the food-trend throne, and with good reason: the protein-packed, gluten-free seed is a bona fide superfood. But while the nutritional attributes of quinoa are widely acknowledged, its ability to entice has, until now, been debated. Enter The Quinoa Cookbook, in which you will find more than seventy-five recipes that utilize quinoa in unexpected, creative, and delicious ways. From Nutty Quinoa Granola to Breakfast Coconut Quinoa; Roasted Peppers with Lamb-Quinoa Stuffing to Matzo Ball–Style Quinoa Soup; Charred Romaine Greek Salad with Quinoa-Crusted Feta to Quinoa, Sweet Potato, and Walnut Veggie Burgers; Quinoa, Cashew, and Orange Blossom Brittle to Quinoa PB&J Cookies; The Quinoa Cookbook will inspire you to reconsider your go-to quinoa dishes. You will also discover the tricks to cooking quinoa perfectly; learn how to make your own quinoa flour, flakes, and puffs; master the art of swapping in quinoa for other starches, like rice and pasta; and find out how to use quinoa in both savory and sweet applications, including baked goods.After all, quinoa is here to stay—so why not have some fun with it?
Reconstruction
￥132.87
This "masterful treatment of one of the most complex periods of American history" (New Republic ) made history when it was originally published in 1988. It redefined how Reconstruction was viewed by historians and people everywhere in its chronicling of how Americans -- black and white -- responded to the unprecedented changes unleashed by the war and the end of slavery. This "smart book of enormous strengths" (Boston Globe ) has since gone on to become the classic work on the wrenching post-Civil War period -- an era whose legacy reverberates still today in the United States.
Emily Post's Wedding Planner for Moms
￥132.87
Countless mothers of brides and grooms have asked Peggy Post for a wedding planner just for them. Here it is! Whether you're helping a little or a lot, or like most moms are serving as combination coach, diplomat, and troubleshooter, this planner is packed with useful ideas, including: Planning lists especially for moms Questions to ask before hiring wedding professionals Times when a mother's tactful advice is most helpful A Resources section with worksheets for keeping track of guests, gifts, budget, and more An Address Book you'll refer to again and again Peggy Post will help you navigate finances, guest list, ceremony, and reception details; interact with your daughter's or son's future in-laws; and plan your role (including your outfit!) while making memories to last a lifetime.
William Morrow
￥132.87
The New One Minute Manager offers a way for you to succeed sooner with less stress in changing times both at work and at home.Based on the original book The One Minute Manager that helped millions of people around the world in organizations large and small, this new version of the classic story deals with a new world.The book will help you find meaning in your work and inspire you to discover new ways to help your organization adapt and prosper.The New One Minute Manager is a concise, easily read story that reveals three very practical secrets: One Minute Goals, One Minute Praisings, and One Minute Re-Directs, the new third secret.The story is based on studies in the behavioral sciences and medicine that support why these apparently simple methods work so well with so many people. And by the book's end, you will know how to apply what you discover to your own situation and enjoy the benefits.
Irma Voth
￥132.87
That rare coming-of-age story able to blend the dark with the uplifting, Irma Voth follows a young Mennonite woman, vulnerable yet wise beyond her years, who carries a terrible family secret with her on a remarkable journey to survival and redemption.Nineteen-year-old Irma lives in a rural Mennonite community in Mexico. She has already been cast out of her family for marrying a young Mexican ne’er-do-well she barely knows, although she remains close to her rebellious younger sister and yearns for the lost intimacy with her mother. With a husband who proves elusive and often absent, a punishing father, and a faith in God damaged beyond repair, Irma appears trapped in an untenable and desperate situation. When a celebrated Mexican filmmaker and his crew arrive from Mexico City to make a movie about the insular community in which she was raised, Irma is immediately drawn to the outsiders and is soon hired as a translator on the set. But her father, intractable and domineering, is determined to destroy the film and get rid of the interlopers. His action sets Irma on an irrevocable path toward something that feels like freedom.A novel of great humanity, written with dry wit, edgy humor, and emotional poignancy, Irma Voth is the powerful story of a young woman’s quest to discover all that she may become in the unexpectedly rich and confounding world that lies beyond the stifling, observant community she knows.
Cooking Under Pressure ()
￥132.87
From the leading authority on speed cooking comes the groundbreaking cookbook that inspired a generation of cooks—now updated and revised for today's tastes and sleek, ultrasafe machines From the elegant to the ethnic to the traditional, Cooking Under Pressure contains a wealth of flavor-packed recipes for fast, healthy, and delicious meals developed for the modern pressure cooker—a magical appliance that turns out foods in one-third (or less) the standard cooking time without sacrificing flavor or aroma. Lorna Sass introduces us to an eclectic array of dishes that can be prepared on a whim, including classic osso buco (18 minutes), chicken gumbo (9 minutes), and risotto (4 minutes, without stirring!). Even chocolate cheesecake and Grand Marnier bread pudding are done to perfection in short order. Plus, the dramatically shortened cooking times make it possible to prepare cholesterol-free, high-fiber ingredients such as grains and beans at the last minute. The pressure cooker is the cook's best friend!
It's Okay to Be the Boss
￥132.87
Do you feel you don't have enough time to manage your people?Do you avoid interacting with some employees because you hate the dreaded confrontations that often follow?Do you have some great employees you really cannot afford to lose?Do you secretly wish you could be more in control but don't know where to start?Managing people is harder and more high-pressure today than ever before. There's no room for downtime, waste, or inefficiency. You have to do more with less. And employees have become high maintenance. Not only are they more likely to disagree openly and push back, but they also won't work hard for vague promises of long-term rewards. They look to you their immediate boss to help them get what they need and want at work. How do you tackle this huge management challengeIf you are like most managers, you take a hands-off approach. You "empower" employees by leaving them alone, unless they really need you. After all, you don't want to "micromanage" them and don't have the time to hold every employee's hand. Of course, problems always come up and often snowball into bigger problems. In fact, you probably spend too much of your time solving problems and falling behind on your work . . . which leaves even less time for managing people . . . which opens the door for even more problems!In It's Okay to Be the Boss, Bruce Tulgan puts his finger on the biggest problem in corporate America an undermanagement epidemic affecting managers at all levels of the organization and in all industries and offers another way. His clear, step-by-step guide to becoming the strong manager employees need challenges bosses everywhere to spell out expectations, tell employees exactly what to do and how to do it, monitor and measure performance constantly, and correct failure quickly and reward success even more quickly. Now that's how you set employees up for success and help them earn what they need. Tulgan opens our eyes to the undisciplined workplace that is overwhelming managers and frustrating workers and invites bosses everywhere to accept the sacred responsibility of managing people. His message: It's okay to be the boss. Be a great one!
Ice to the Eskimos
￥132.87
You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product. What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA from innovative packaging to image overhaul apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.
