本套书主题上集结了目前中国六大不同领域有代表性的企业，有联想、华为等资历较老的企业，又有较为年轻，正在势头上的字节跳动，均具有较高的知名度和影响力。 通过日志的形式将复杂难懂的内容打碎，阅读更轻松；搭配场景再现和直接的行动指南，更有助于读者理解落实。 整套书旨在提供一幅多领域企业发展的全景图，展示中国企业蓬勃接力的发展进程，让读者在横纵两个方向上了解中国企业和企业家智慧。

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《德国通史》系钱乘旦教授总主编的“大国通史”之一，知名德国史专家邢来顺、吴友法主编，由武汉大学、华东师范大学、山东大学、北京师范大学、华中师范大学、天津师范大学等多位国内著名德国史专家历时十年撰写而成。全书共六卷，300万字，是国内多卷本大型德国通史。它以欧洲文明程和世界历史程为背景，叙述从史前到21世纪初（2010年）的德国历史，是中国的德国史研究标志性、总结性成果。 《德国通史》全面反映德国历史的发展脉络与程，深揭示作为欧洲文明重要发祥地之一的德国历史发展内涵，尤其注重阐发宗教改革、启蒙运动对德国历史发展的影响，以及德国成为两次世界大战策源地的详细过程及其原因。

新版《周作人集外文》共两卷，本书为上卷，收1904年至1945年的集外文，包括散文、旧诗、新诗，以及为自己或他人的文章、译文所写的题记、附记、按语等未曾收自编文集的作品。 相较于之前版本，新版《周作人集外文1904—1945》历经六年搜集、整理与考订，收近年来新发现的周作人佚文，增补170余篇（则），十万余字。就内容而言，早年的《小说丛话》系列、五四新文学运动初期的《新文学的意义》和讨论“恋爱难题”的几通公信等文，都值得格外留意。尤其应该提到的是，抗战全面爆发后胡适与周作人有名的唱和诗， *初出处一直未明，成了周作人研究上的一个悬案。而今新收的一篇《方外唱和诗钞》，对此做出了新的解答。 新版《周作人集外文》的出版对周作人研究乃至20世纪中国文学史研究都具有不可替代的价值。

“人是自己命运的主宰。”——观念，推动历史改辙18世纪，是启蒙的世纪。从爱丁堡到那不勒斯，从巴黎到柏林，从波士顿到费城，“自由”是这个时代的纲领，它让人倍感欣喜：光荣的独立前景和大展宏图的无限机会向所有人敞了。人类有史以来首次将自信建立在现实基础上，各个阶层的人们自信满满，始相信理性和行动的力量。启蒙哲人们着手设计了各种改造秩序的方案——社会、伦理、科学、艺术、政治、教育……就此，挥别古老的过去，今日世界在他们手中诞生。历史如何在自由观念的冲下改头换面？个人如何在启蒙精神的照耀下主宰命运？现代史学巨擘彼得·盖伊，为我们娓娓道来。

穿越千年星空，再现英雄本色。 纵论三国天下大事，细品英雄是非功过，总结成败得失。在易中天的笔下，我们可以看到一个更为立体、真实的三国世界，那里没有完美的英雄，只有在乱世中努力前行的真实人物。

当今社会，情商已经成为衡量我们生存能力的一项基本指标，《有本事的人都情商高》(套装共18册)针对读者们性格中不同的弱点，提供了不同的提高情商的方法，通过了解情商的本质，破解其在生活中运用的窍门，让我们从内到外的开发自己的情商，从而在多年积累的智力、教育、经历这三者间获取平衡。

当今社会，情商已经成为衡量我们生存能力的一项基本指标，《有本事的人都情商高》(套装共18册)针对读者们性格中不同的弱点，提供了不同的提高情商的方法，通过了解情商的本质，破解其在生活中运用的窍门，让我们从内到外的开发自己的情商，从而在多年积累的智力、教育、经历这三者间获取平衡。

《2666》的五部分讲述了五个独立又彼此呼应的故事。第一部分“文学评论家”，讲述四位来自欧洲不同国家的文学评论家，因共同喜欢并研究德国作家阿琴波尔迪而成为好友。当他们得知失踪多年的阿琴波尔迪曾现身墨西哥圣特莱莎后，其中三人决定前往寻找。第二部分“阿玛尔菲塔诺”是举家迁居圣特莱莎的智利教授的故事。他也是文学评论家们寻人之旅的向导，正在一天天近神经错乱的边缘。第三部分“法特”，是被派往圣特莱莎采访拳比赛的纽约记者的故事。当得知这座边境城市正连发生骇人听闻的女性被害案件后，他试图行报道，却发现困难重重。第四部分“罪行”，一篇一篇令人惊心的犯罪记录，如档案般呈现1993—1997年间发生在圣特莱莎的残杀女性案件。绝大多数命案未被破获，也无人能阻止杀害继续发生。第五部分“阿琴波尔迪”，回归篇引的神秘作家，从“二战”前的德国到1990年代罪案频发的圣特莱莎，详尽描绘阿琴波尔迪一生的传奇经历。

吴晓波企业史套装9册，包含《激荡十年，水大鱼大》、《激荡三十年》、《跌荡一百年》、《浩荡两千年》、《历代经济变革得失》、《大败局》等。 《激荡十年，水大鱼大》简介：“对于过往的十年，如果用一个词汇来形容，您的答案是什么？”当我将这个问题抛给北京大学国家发展研究院的周其仁教授时，这位善于用简洁的表述把深刻的真相披露出来的教授，回答说：“水大鱼大！” 的确是水大鱼大。 急速扩容的经济规模和不断升级的消费能力，如同一个恣意泛滥的大水，它在焦虑地寻找疆域的边界，而被猛烈冲击的部分，则同样焦虑地承受着衍变的压力和不适。它既体现在各社会阶层之间的冲突、各利益集团之间的矛盾与妥协，同时，也体现在中国与美国、日本、欧盟，以及周遭邻国之间的政治及经济关系。 大水之中，必有大鱼。 在这十年当中，中国公司的体量发生了巨大的变化，在世界500强的名单中，中国公司的数量从35家增加到了115家，其中，有四家进入到前十大的行列中。在互联网及电子消费类公司中，腾讯和*的市值分别增加了15倍和70倍，闯进全球前十大市值公司之列，在智能手机领域，有四家中国公司进入前六强，而在传统的冰箱、空调和电视机市场上，中国公司的产能均为全球。在排名前十大的全球房地产公司中，中国公司占到了7家。全球资产规模*的前四大银行都是中国的。 中国的商业投资界发生了基础设施级别的巨变，以互联网为基础性平台的生态被视为新的世界，它以更高的效率和新的消费者互动关系，重构了商业的基本逻辑，在十年时间里，中国人的信息获取、社交、购物、日常服务以及金融支付等方式都发生了令人难以置信的改变。 因此，这个十年，是中国水大鱼大的十年，风云激荡的十年。这十年的变化，对很多人来说，可能更甚于之前的三十年。在这本《激荡十年，水大鱼大》之中，我们将跟随作者的笔触，再次经历这改变了每个人的十年。 《激荡三十年》（上下）简介：尽管任何一段历史都有它不可替代的独特性，可是，1978年－2008年的中国，却是不可能重复的。在一个拥有13亿人口的大国里，僵化的计划经济体制日渐瓦解了，一群小人物把中国变成了一个巨大的试验场，它在众目睽睽之下，以不可逆转的姿态向商业社会转轨。 本书作者没有用传统的教科书或历史书的方式来写作这部著作，而是站在民间的角度，以真切而激扬的写作手法描绘了中国企业在改革开放年代走向市场、走向世界的成长、发展之路。改革开放初期汹涌的商品大潮；国营企业、民营企业、外资企业，这三种力量此消彼长、互相博弈的曲折发展；整个社会的躁动和不安……整部书稿中都体现得极为真切和实在。作者用激扬的文字再现出人们在历史创造中的激情、喜悦、呐喊、苦恼和悲愤。 作者不是将一些事件、人物孤立地展现在读者面前，他笔下的历史是可以触摸的，是可以被感知的，它充满了血肉、运动和偶然性。他把人物和事件放在一个国际和国内的政策、社会和当时的现实这样的大背景中，以整体和个别相结合的描述手法，将一部中国企业的曲折发展历程清晰地呈现在读者面前。 过去的三十年是如此的辉煌，特别对于沉默了百年的中华民族，它承载了太多人的光荣与梦想，它是几乎一代人共同成长的全部记忆。 《跌荡一百年》是继《激荡三十年》之后，吴晓波溯流而上，再写中国企业100年。了解中国百年崛起，这是一部不容错过的史诗般作品。上卷叙述1870～1937年的中国企业变革。作者希望从历史中找到答案：当今中国企业家的成长基因及精神素质是怎么形成的？它是三十年的产物，还是应该放在一个更为悠长的历史宽度中进行审视？在三十年乃至百年的中国进步史上，企业家阶层到底扮演了一个怎样的角色？从曾国藩、李鸿章、盛宣怀、郑观应，到张謇、荣家兄弟、孔宋家族，寻找中国商业进步的血脉基因。作者从一个特殊角度记录中国企业的发展历史，既有文献价值，又有生动故事……，洋溢着理想主义的光芒、英雄主义的魅力和浪漫主义的情怀！ 下卷，重新梳理了1938～1977年的中国企业史和商业变革。作者按照编年体的形式记述了中国抗日战争时期、抗日战争胜利以后、解放战争时期以及新中国成立后，直至中国改革开放时期之前40年的中国商业史。作者试图在这些特定的历史背景下探寻中国商业人物和企业的成长基因、精神素质以及发展脉搏。在悠长的历史宽度中如何审视中国的商业发展？在百年的中国进步史上，企业家阶层到底扮演了一个怎样的角色？ 《浩荡两千年》是吴晓波历代经济变革得失的后一卷。中国的工商文明为什么早慧而晚熟？中国的商人阶层在社会进步中到底扮演了怎样的角色？中国的政商关系为何如此僵硬而对立？中国的市场经济体制终将以怎样的方式全面建成？在公元前7世纪到1869年长达两千多年的时间跨度里，著名财经作家吴晓波继续前两部作品的研究主题，再次探寻国家与资本、政府与商人阶层之间的关系，并试图寻找出这些事关当代的问题的答案。作者的写作表明，在高度专制的中央集权制度下，政府与工商阶层的对立、紧张关系，贯穿于两千余年的帝国时期。两千余年来，国家机器对商业的控制、干扰及盘剥，是阻碍工商文明发展的重要因素，长达两千多年的中国企业史，归根到底是一部政商博弈史。在《浩荡两千年：中国企业公元前7世纪-1869年》一书中，以上问题有的已找到了答案，有的则还在大雾中徘徊。 《历代经济变革得失》简介：两千七百年前，春秋时期的管仲改制变法，使得齐国一跃成为霸主，傲视群雄；公元1069年，王安石在宋神宗的支持下推行新法，一时国库充实，北宋积贫积弱的局面为之缓解；公元1978年，邓小平开始实施改革开放政策，百年积弱的中国经济再度崛起，重回强国之列。在两千多年的时间里，中国经历了十数次重大的经济变革，每一次变革，都顺应社会发展而发生，也都对历史进程产生了重大影响。而今，新的社会发展又提出了继续变革的要求。 本书是作者近年来研究中国经济变革史的集大成之作，对中国历史上十数次重大经济变革的种种措施和实践作了系统的概述和比照，指明因革演变，坦陈利害得失，既高屋建瓴地总括了中国式改革的历史脉络，又剖析了隐藏在历代经济变革中的内在逻辑与规律。辩驳得失，以史为鉴，实不失为一部简明的“中国经济史”。 《大败局》简介：一个个国内曾经为著名的企业，突然在它们“花样年华”的日子里灰飞烟灭，轰然倒下，这背后，是怎样的故事？又是怎样的成败教训？ 两册《大败局》，记录了过去20年间发生在中国企业界的、著名的19起失败案例，记录了一个时代所有的光荣、梦想与悲哀，并旨在探寻“中国式企业失败”的基因。 《大败局Ⅰ》、《大败局Ⅱ》曾分别于2001年、2007年出版，以令人耳目一新的写作模式，开创了公司案例写作的新时代，在国内引起强烈反响，被评为“影响中国商业界的二十本图书”之一，被北大、中欧、复旦、浙大等多家国内知名的MBA教学机构选为学员的图书，被誉为“关于中国企业失败的MBA式教案”，畅销十年，国内累计销量突破百万，并输出了中文繁体字版、日文版、韩文版等多个语种版本。《大败局》（十周年纪念版）则新增了原书涉及企业和企业家的*后续故事。 十年过后，我们在往前冲的时候，也许该回头看看曾经的失败，因为，“所有商业上的兴衰都如出一辙”。曾经的这些有尊严的失败者，他们以自己的失败为代价，为我们留下了值得深思与珍藏的经验。

l  在人工智能崛起的当下，你希望看到一个什么样的未来？当超越人类智慧的人工智能出现时，人类将何去何从？你是否希望我们创造出能自我设计的生命3.0，并把它散播到宇宙各处？人工智能时代，生而为人的意义究竟是什么？在《生命3.0》中，麻省理工学院物理系终身教授、未来生命研究所创始人迈克斯·泰格马克将带领我们参与这个时代*重要的对话。 《生命3.0》一书中，作者迈克斯·泰格马克对人类的终极未来行了全方位的畅想，从我们能活到的近未来穿行至1万年乃至10 亿年及其以后，从可见的智能潜不可见的意识，重新定义了“生命”“智能”“目标”“意识”，并澄清了常见的对人工智能的误解，将帮你构建起应对人工智能时代动态的全新思维框架，抓住人类与人工智能共生演化的焦。

In Man Is by Nature a Political Animal, Peter K. Hatemi and Rose McDermott bring together a diverse group of contributors to examine the ways in which evolutionary theory and biological research are increasingly informing analyses of political behavior. Focusing on the theoretical, methodological, and empirical frameworks of a variety of biological approaches to political attitudes and preferences, the authors consider a wide range of topics, including the comparative basis of political behavior, the utility of formal modeling informed by evolutionary theory, the genetic bases of attitudes and behaviors, psychophysiological methods and research, and the wealth of insight generated by recent research on the human brain. Through this approach, the book reveals the biological bases of many previously unexplained variances within the extant models of political behavior.?The diversity of methods discussed and variety of issues examined here will make this book of great interest to students and scholars seeking a comprehensive overview of this emerging approach to the study of politics and behavior.

Although the subject of federally mandated Institutional Review Boards (IRBs) has been extensively debated, we actually do not know much about what takes place when they convene. The story of how IRBs work today is a story about their past as well as their present, and Behind Closed Doors is the first book to meld firsthand observations of IRB meetings with the history of how rules for the treatment of human subjects were formalized in the United States in the decades after World War II.?Drawing on extensive archival sources, Laura Stark reconstructs the daily lives of scientists, lawyers, administrators, and research subjects working-and "e;warring"e;-on the campus of the National Institutes of Health, where they first wrote the rules for the treatment of human subjects. Stark argues that the model of group deliberation that gradually crystallized during this period reflected contemporary legal and medical conceptions of what it meant to be human, what political rights human subjects deserved, and which stakeholders were best suited to decide. She then explains how the historical contingencies that shaped rules for the treatment of human subjects in the postwar era guide decision making today-within hospitals, universities, health departments, and other institutions in the United States and across the globe. Meticulously researched and gracefully argued, Behind Closed Doors will be essential reading for sociologists and historians of science and medicine, as well as policy makers and IRB administrators.

The act of interrogation, and the debate over its use, pervades our culture, whether through fictionalized depictions in movies and television or discussions of real-life interrogations on the news. But despite daily mentions of the practice in the media, there is a lack of informed commentary on its moral implications. Moving beyond the narrow focus on torture that has characterized most work on the subject, An Ethics of Interrogation is the first book to fully address this complex issue.In this important new examination of a controversial subject, Michael Skerker confronts a host of philosophical and legal issues, from the right to privacy and the privilege against compelled self-incrimination to prisoner rights and the legal consequences of different modes of interrogation for both domestic criminal and foreign terror suspects. These topics raise serious questions about the morality of keeping secrets as well as the rights of suspected terrorists and insurgents. Thoughtful consideration of these subjects leads Skerker to specific policy recommendations for law enforcement, military, and intelligence professionals.

In the years since the end of apartheid, South Africans have enjoyed a progressive constitution, considerable access to social services for the poor and sick, and a booming economy that has made their nation into one of the wealthiest on the continent. At the same time, South Africa experiences extremely unequal income distribution, and its citizens suffer the highest prevalence of HIV in the world. As Archbishop Desmond Tutu has noted, "e;AIDS is South Africa's new apartheid."e;In Ancestors and Antiretrovirals, Claire Laurier Decoteau backs up Tutu's assertion with powerful arguments about how this came to pass. Decoteau traces the historical shifts in health policy after apartheid and describes their effects, detailing, in particular, the changing relationship between biomedical and indigenous health care, both at the national and the local level. Decoteau tells this story from the perspective of those living with and dying from AIDS in Johannesburg's squatter camps. At the same time, she exposes the complex and often contradictory ways that the South African government has failed to balance the demands of neoliberal capital with the considerable health needs of its population.

For many years Chicago's looming large-scale housing projects defined the city, and their demolition and redevelopment-via the Chicago Housing Authority's Plan for Transformation-has been perhaps the most startling change in the city's urban landscape in the last twenty years. The Plan, which reflects a broader policy effort to remake public housing in cities across the country, seeks to deconcentrate poverty by transforming high-poverty public housing complexes into mixed-income developments and thereby integrating once-isolated public housing residents into the social and economic fabric of the city. But is the Plan an ambitious example of urban regeneration or a not-so-veiled effort at gentrification?In the most thorough examination of mixed-income public housing redevelopment to date, Robert J. Chaskin and Mark L. Joseph draw on five years of field research, in-depth interviews, and volumes of data to demonstrate that while considerable progress has been made in transforming the complexes physically, the integrationist goals of the policy have not been met. They provide a highly textured investigation into what it takes to design, finance, build, and populate a mixed-income development, and they illuminate the many challenges and limitations of the policy as a solution to urban poverty. Timely and relevant, Chaskin and Joseph's findings raise concerns about the increased privatization of housing for the poor while providing a wide range of recommendations for a better way forward.

Achievement tests play an important role in modern societies. They are used to evaluate schools, to assign students to tracks within schools, and to identify weaknesses in student knowledge. The GED is an achievement test used to grant the status of high school graduate to anyone who passes it. GED recipients currently account for 12 percent of all high school credentials issued each year in the United States. But do achievement tests predict success in life?The Myth of Achievement Tests shows that achievement tests like the GED fail to measure important life skills. James J. Heckman, John Eric Humphries, Tim Kautz, and a group of scholars offer an in-depth exploration of how the GED came to be used throughout the United States and why our reliance on it is dangerous. Drawing on decades of research, the authors show that, while GED recipients score as well on achievement tests as high school graduates who do not enroll in college, high school graduates vastly outperform GED recipients in terms of their earnings, employment opportunities, educational attainment, and health. The authors show that the differences in success between GED recipients and high school graduates are driven by character skills. Achievement tests like the GED do not adequately capture character skills like conscientiousness, perseverance, sociability, and curiosity. These skills are important in predicting a variety of life outcomes. They can be measured, and they can be taught.?Using the GED as a case study, the authors explore what achievement tests miss and show the dangers of an educational system based on them. They call for a return to an emphasis on character in our schools, our systems of accountability, and our national dialogue.ContributorsEric Grodsky, University of Wisconsin-MadisonAndrew Halpern-Manners, Indiana University BloomingtonPaul A. LaFontaine, Federal Communications CommissionJanice H. Laurence, Temple UniversityLois M. Quinn, University of Wisconsin-MilwaukeePedro L. Rodrguez, Institute of Advanced Studies in AdministrationJohn Robert Warren, University of Minnesota, Twin Cities

The German-American relationship was special long before the Cold War; it was rooted not simply in political actions, but also long-term traditions of cultural exchange that date back to the nineteenth century. Between 1850 and 1910, the United States was a rising star in the international arena, and several European nations sought to strengthen their ties to the republic by championing their own cultures in America. While France capitalized on its art and Britain on its social ties and literature, Germany promoted its particular breed of classical music.Delving into a treasure trove of archives that document cross-cultural interactions between America and Germany, Jessica Gienow-Hecht retraces these efforts to export culture as an instrument of nongovernmental diplomacy, paying particular attention to the role of conductors, and uncovers the remarkable history of the musician as a cultural symbol of German cosmopolitanism. Considered sexually attractive and emotionally expressive, German players and conductors acted as an army of informal ambassadors for their home country, and Gienow-Hecht argues that their popularity in the United States paved the way for an emotional elective affinity that survived broken treaties and several wars and continues to the present.

In a brilliant, definitive history of one of the most significant and controversial medical events of modern times, award-winning historian Michael Bliss brings to light a bizarre clash of scientific personalities. When F. G. Banting and J. J. R. Macleod won the 1923 Nobel Prize for discovering and isolating insulin, Banting immediately announced that he was dividing his share of the prize with his young associate, C. H. Best. Macleod divided his share with a fourth member of the team, J. B. Collip. For the next sixty years medical opinion was intensely divided over the allotment of credit for the discovery of insulin. In resolving this controversy, Bliss also offers a wealth of new detail on such subjects as the treatment of diabetes before insulin and the life-and-death struggle to manufacture insulin.

Allan H. Meltzer's monumental history of the Federal Reserve System tells the story of one of America's most influential but least understood public institutions. This first volume covers the period from the Federal Reserve's founding in 1913 through the Treasury-Federal Reserve Accord of 1951, which marked the beginning of a larger and greatly changed institution.To understand why the Federal Reserve acted as it did at key points in its history, Meltzer draws on meeting minutes, correspondence, and other internal documents (many made public only during the 1970s) to trace the reasoning behind its policy decisions. He explains, for instance, why the Federal Reserve remained passive throughout most of the economic decline that led to the Great Depression, and how the Board's actions helped to produce the deep recession of 1937 and 1938. He also highlights the impact on the institution of individuals such as Benjamin Strong, governor of the Federal Reserve Bank of New York in the 1920s, who played a key role in the adoption of a more active monetary policy by the Federal Reserve. Meltzer also examines the influence the Federal Reserve has had on international affairs, from attempts to build a new international financial system in the 1920s to the Bretton Woods Agreement of 1944 that established the International Monetary Fund and the World Bank, and the failure of the London Economic Conference of 1933.Written by one of the world's leading economists, this magisterial biography of the Federal Reserve and the people who helped shape it will interest economists, central bankers, historians, political scientists, policymakers, and anyone seeking a deep understanding of the institution that controls America's purse strings."e;It was 'an unprecedented orgy of extravagance, a mania for speculation, overextended business in nearly all lines and in every section of the country.' An Alan Greenspan rumination about the irrational exuberance of the late 1990sTry the 1920 annual report of the board of governors of the Federal Reserve. . . . To understand why the Fed acted as it did-at these critical moments and many others-would require years of study, poring over letters, the minutes of meetings and internal Fed documents. Such a task would naturally deter most scholars of economic history but not, thank goodness, Allan Meltzer."e;-Wall Street Journal"e;A seminal work that anyone interested in the inner workings of the U. S. central bank should read. A work that scholars will mine for years to come."e;-John M. Berry, Washington Post"e;An exceptionally clear story about why, as the ideas that actually informed policy evolved, things sometimes went well and sometimes went badly. . . . One can only hope that we do not have to wait too long for the second installment."e;-David Laidler, Journal of Economic Literature"e;A thorough narrative history of a high order. Meltzer's analysis is persuasive and acute. His work will stand for a generation as the benchmark history of the world's most powerful economic institution. It is an impressive, even awe-inspiring achievement."e;-Sir Howard Davies, Times Higher Education Supplement

In this new edition, Arthur Fine looks at Einstein's philosophy of science and develops his own views on realism. A new Afterword discusses the reaction to Fine's own theory."e;What really led Einstein . . . to renounce the new quantum orderFor those interested in this question, this book is compulsory reading."e;-Harvey R. Brown, American Journal of Physics"e;Fine has successfully combined a historical account of Einstein's philosophical views on quantum mechanics and a discussion of some of the philosophical problems associated with the interpretation of quantum theory with a discussion of some of the contemporary questions concerning realism and antirealism. . . . Clear, thoughtful, [and] well-written."e;-Allan Franklin, Annals of Science"e;Attempts, from Einstein's published works and unpublished correspondence, to piece together a coherent picture of 'Einstein realism.' Especially illuminating are the letters between Einstein and fellow realist Schrdinger, as the latter was composing his famous 'Schrdinger-Cat' paper."e;-Nick Herbert, New Scientist"e;Beautifully clear. . . . Fine's analysis is penetrating, his own results original and important. . . . The book is a splendid combination of new ways to think about quantum mechanics, about realism, and about Einstein's views of both."e;-Nancy Cartwright, Isis