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The 22 Immutable Laws of Marketing
￥94.10
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
Mars and Venus on a Date
￥94.10
Will I Ever Find My Soul MateWhether you are recently separated, divorced, or you have been in the singles scene for longer than you want, this insightful guide will help you navigate the dating maze and find that special person you've been waiting for. By discussing the differences between men and women, Mars and Venus on a Date provides singles with: A thorough understanding of the five stages of dating -- attraction, uncertainty, exclusivity, intimacy, and engagement How to know what kind of person is right for you Answers to burning questions such as why don't men call, or why do some women stay singleThe best places to meet your soul mate And advice on creating a loving and mutually fulfilling relationship Filled with practical guidelines, inventive techniques, and witty insight, Mars and Venus on a Date will help single men and women explore the world of dating, understand how to make good choices, and discover the secret to finding a soul mate.
Alice's Adventures in Wonderland
￥94.10
Down, down, down. Would the fall never come to an end!' Since its publication in 1865, Lewis Carroll's Alice's Adventures in Wonderland has delighted the world with a wildly imaginative and unforgettable journey, inspiring children of all ages to suspend disbelief and follow Alice into her fantasy worlds. This new gift edition presents Carroll's tale fully unabridged with a unique visual interpretation by renowned artist Camille Rose Garcia.
Does the Noise in My Head Bother You?
￥94.10
"I've been mythicized, Mick-icized, eulogized and fooligized, I've been Cole-Portered and farmer's-daughtered, I've been Led Zepped and 12-stepped. I'm a rhyming fool and so cool that me, Fritz the Cat, and Mohair Sam are the baddest cats that am. I have so many outrageous stories, too many, and I'm gonna tell 'em all. All the unexpurgated, brain-jangling tales of debauchery, sex & drugs, transcendence & chemical dependence you will ever want to hear." The son of a classical pianist straight out of the Bronx of old Archie comics, Steven Tyler was born to be a rock star. Weaned on Cole Porter, Nat King Cole, Mick and his beloved Janis Joplin Tyler began tearing up the streets and the stage as a teenager before finally meeting his "mutant twin" and legendary partner Joe Perry. In this addictively readable memoir, told in the playful, poetic voice that is uniquely his own, Tyler unabashedly recounts the meteoric rise, fall, and rise of Aerosmith over the last three decades and riffs on the music that gives it all meaning. Tyler tells what it's like to be a living legend and the frontman of one of the world's most revered and infamous bands the debauchery, the money, the notoriety, the fights, the motels and hotels, the elevators, limos, buses and jets, the rehab. He reveals the spiritual side that "gets lost behind the stereotype of the Sex Guy, the Drug Guy, the Demon of Screamin', the Terror of the Tropicana." And he talks about his epic romantic life and his relationship with his four children. As dazzling, bold, and out-on-the-edge as the man himself, Does the Noise in My Head Bother Youis an all-access backstage pass into this extraordinary showman's life.
The Cure
￥94.10
The riveting true story of John and Aileen Crowley's race to find a cure for Pompe disease that inspired the movie Extraordinary Measures With three beautiful children, a new house, and financial security, John and Aileen Crowley were on top of the world until their two youngest children, fifteen-month-old Megan and five-month-old Patrick, were diagnosed with Pompe disease and given only months to live. Refusing to accept a death sentence, John quit his financial consultant job and invested his life savings in a biotechnology start-up to research the disease and find a cure. Battling scientific setbacks, conflict of interest accusations, and business troubles, John and Aileen would be tested to their limits as they valiantly fought, and succeeded, in finding revolutionary new treatment for the disease offering hope to Megan, Patrick, and the many children and families affected by Pompe disease around the world. The inspiration for the captivating film Extraordinary Measures , starring Brendan Fraser and Harrison Ford, The Cure is a remarkable true story of cutting-edge science, business acumen and daring, and one family's indomitable spirit.
Predictably Irrational, Revised and Expanded Edition
￥94.10
How do we think about moneyWhat caused bankers to lose sight of the economyWhat caused individuals to take on mortgages that were not within their meansWhat irrational forces guided our decisionsAnd how can we recover from an economic crisisIn this revised and expanded edition of the New York Times and Wall Street Journal bestseller Predictably Irrational , Duke University's behavioral economist Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psychological study to the realm of public policy, Ariely offers his own insights into the irrationalities of everyday life, the decisions that led us to the financial meltdown of 2008, and the general ways we get ourselves into trouble. Blending common experiences and clever experiments with groundbreaking analysis, Ariely demonstrates how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. As he explains, our reliance on standard economic theory to design personal, national, and global policies may, in fact, be dangerous. The mistakes that we make as individuals and institutions are not random, and they can aggregate in the market with devastating results. In light of our current economic crisis, the consequences of these systematic and predictable mistakes have never been clearer. Packed with new studies and thought-provoking responses to readers' questions and comments, this revised and expanded edition of Predictably Irrational will change the way we interact with the world from the small decisions we make in our own lives to the individual and collective choices that shape our economy.
The Upside of Irrationality
￥94.10
The provocative follow-up to the New York Times bestseller Predictably Irrational Why can large bonuses make CEOs less productiveHow can confusing directions actually help usWhy is revenge so important to usWhy is there such a big difference between what we think will make us happy and what really makes us happyIn his groundbreaking book Predictably Irrational , social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality , he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term habit, how we learn to love the ones we're with, and more. Drawing on the same experimental methods that made Predictably Irrational one of the most talked-about bestsellers of the past few years, Ariely uses data from his own original and entertaining experiments to draw arresting conclusions about how and why we behave the way we do. From our office attitudes, to our romantic relationships, to our search for purpose in life, Ariely explains how to break through our negative patterns of thought and behavior to make better decisions. The Upside of Irrationality will change the way we see ourselves at work and at home and cast our irrational behaviors in a more nuanced light.
The Practice of Management
￥94.10
A classic since its publication in 1954, The Practice of Management was the first book to look at management as a whole and being a manager as a separate responsibility. The Practice of Management created the discipline of modern management practices. Readable, fundamental, and basic, it remains an essential book for students, aspiring managers, and seasoned professionals.
American Tapestry
￥94.10
Michelle Obama's?family saga?is a remarkable, quintessentially American story a journey from slavery to the White House in five generations.?Yet, until now, little has been reported on the First Lady's roots. Prodigiously researched, American Tapestry ?traces the complex and fascinating tale of Michelle Obama's ancestors, a history that the First Lady did not even know herself. Rachel L. Swarns, a correspondent for the New York Times , brings into focus the First Lady's black, white, and multiracial forebears, and reveals for the first time the identity of Mrs. Obama's white great-great-great-grandfather a man who remained hidden in her lineage for more than a century. American Tapestry ?illuminates the lives of the ordinary people in Mrs. Obama's family tree who fought for freedom in the Revolutionary and Civil Wars; who endured the agonies of slavery, the disappointment of Reconstruction, the displacement of the Great Migration, and the horrors of Jim Crow to build a better future for their children. Swarns even found a possible link to the Jewish Reform movement. Though it is an intimate family history,?American Tapestry ?is also the collective chronicle of our changing nation, a nation in which racial intermingling lingers in the bloodlines of countless citizens and slavery was the crucible through which many family lines black, white, and Native American were forged. Epic in scope?and beautifully rendered, this is a singularly inspiring story with resonance for us all.
Eddie's Bastard
￥94.10
"Eddie's Bastard" is William Amos Mann IV, known as Billy -- the son of a heroic pilot killed in Vietnam and an unknown woman. The last in a line of proud, individualistic Irish-American men, Billy is discovered in a basket at the door of the dilapidated mansion where his bitter, hard-drinking grandfather, Thomas Mann, has exiled himself. Astonished and moved by the arrival of his unexpected progeny, Thomas sets out to raise the boy himself -- on a diet of love, fried baloney, and the fascinating lore of their shared heritage. Listening to his sets out to capture the stories on paper. He is a Mann, Grandpa reminds him daily, and thus destined for greatness. Through the tales of his ancestors, his own experiences, and the unforgettable characters who enhance and enliven his adolescence, Billy learns of bravery and cowardice, of life and death, of the heart's capacity for love and for unremitting hatred, eventually grasping the meaning of family and history and their power to shape destiny. Steeped in imagery and threaded with lyricism, Eddie's Bastard is a novel of discovery, of a young man's emergence into the world, and the endless possibilities it offers.
The Omega Diet
￥94.10
The medically proven diet that restores your body's essential nutritional balance"Good fats"--essential fatty acids--influence every aspect of our being, from the beating of our hearts to our ability to learn to remember. There are two types of essential fatty acids (EFAs), omega-6 and omega-3. The problem with our modern diet is that it contains far more omega-6 fatty acids than omega-3s. This hidden imbalance makes us more vulnerable to heart disease, cancer, obesity, autoimmmune diseases, allergies, diabetes, and depression.The Omega Diet is a natural, time-tested diet that balances the essential fatty acids in your diet. It is packed with delicious food that contain the "good" fats, including real salad dressing, cheese, eggs, fish--even the occasional chocolate dessert--and an abundance of antioxidant-rich fruits, vegetables, and legumes.The Omega Diet provides: seven simple dietary guidelines for optimal physical and mental health a concise guide to the foods you need to restore your body's nutritional balance a diet plan that lets you eat fat as you lose fat fifty delicious recipes that are quick and easy to prepare a comprehensive three-week menu to help you get started
The Ultimate Volumetrics Diet
￥94.10
Lose weight and keep it off while managing your hunger: That's the simple and effective promise of Volumetrics, the #1 New York Times bestselling diet and lifestyle plan that for more than a decade has shown readers how to feel full on fewer calories. In The Ultimate Volumetrics Diet, Dr. Barbara Rolls expands on her time-tested message with new findings, recipes, and user-friendly tools. Dr. Rolls's twelve-week program supports readers step-by-step as they develop new habits to help them lose weight and keep it off—and her 105 delicious recipes, divided into thirty-five food categories, provide a foundation for personalizing and preparing everything from breakfast favorites to main courses to desserts.The Ultimate Volumetrics Diet also features: Budget- and time-saving tips for losing weight Myth busters shattering common beliefs about diets and dieting Food shopping strategies and options for saving time or saving money Game plans for eating out, including menu buzz words, key questions, calorie labeling, and more New tips for feeding the family and camouflaging veggies in favorite dishes Concise charts with nutritional information for personalizing meals Before-and-after photos comparing standard and Volumetrics recipes, with tips on how they were adapted to provide more food for the caloriesChange the way you think about managing your weight and enjoy a lifetime of healthy food choices with The Ultimate Volumetrics Diet.
Love, Ellen
￥94.10
Mom, m gay. With three little words, gay children can change their parents' lives forever. Yet at the same times it a chance for those parents to realize nothing, really, has changed at all; same kid, same life, same bond of enduring love. Twenty years ago, during a walk on a Mississippi beach, Ellen DeGeneres spoke those simple, powerful words to her mother. That emotional moment eventually brought mother and daughter closer than ever, but not without a struggle. Coming from a republican family with conservative values, Betty needed time and education to understand her daughter homosexuality -- but her ultimate acceptance would set the stage for a far more public coming out, one that would change history. In Love, Ellen, Betty DeGeneres tells her story; the complicated path to acceptance and the deepening of her friendship with her daughter; the media scrutiny of their family life; the painful and often inspiring stories she heard on the road as the first non-gay spokesperson for the Human Rights Campaigns National Coming Out Project. With a mother love, clear minded common sense, and hard won wisdom, Betty DeGeneres offers up her own very personal memoir to help parents understand their gay children, and to help sons and daughters who have been rejected by their families feel less alone.
The Center of Winter
￥94.10
At the center of winter, in Motley, Minnesota, Arnold Schiller gives in to the oppressive season that reigns outside and also to his own inner demons -- he commits suicide, leaving a devastated family in his wake. Claire Schiller, wife and mother, takes shelter from the emotional storm with her husband's parents but must ultimately emerge from her grief and help her two young children to recover. Esau, her oldest, is haunted by the same darkness that plagued his father. At twelve years old, he has already been in and out of state psychiatric hospitals, and now, with the help of his mother and sister, he must overcome the forces that drive him deep into himself. But as the youngest, perhaps it is Katie who carries the heaviest burden. A precocious six-year-old who desperately wants to help her mother hold the family together, she will have to come to terms with the memory of her father, who was at once loving and cruel. Narrated alternately by Claire, Katie, and Esau, this powerful and passionate novel explores the ways in which both children and adults experience tragic events, discover solace and hope in one another, and survive. The Center of Winter finds humor in unlikely places and evokes the north -- its people and landscape -- with warmth, sensitivity, and insight. The story of three people who, against all odds, find their way out of the center of winter, Marya Hornbacher's debut novel will leave you breathless, tearful, and ultimately inspired.
Great Short Works of Herman Melville
￥94.10
Billy Budd, Sailor and Bartleby, the Scrivener are two of the most revered shorter works of fiction in history. Here, they are collected along with 19 other stories in a beautifully redesigned collection that represents the best short work of an American master.As Warner Berthoff writes in his introduction to this volume, "It is hard to think of a major novelist or storyteller who is not also a first-rate entertainer . . . a master, according to choice, of high comedy, of one or another robust species of expressive humour, or of some special variety of the preposterous, the grotesque, the absurd. And Melville, certainly, is no exception. A kind of vigorous supervisory humour is his natural idiom as a writer, and one particular attraction of his shorter work is the fresh further display it offers of this prime element in his literary character."
The Tattooed Girl
￥94.10
Seigl, a celebrated but reclusive author, is forced for reasons of failing health to surrender his much-prized bachelor's independence. Advertising for an assistant, he unwittingly embarks upon the most dangerous adventure of his privileged life. Alma Busch, a sensuous, physically attractive young woman with bizarre tattoos covering much of her body, stirs in Seigl a complex of emotions: pitydesireresponsibilityguiltUnaware of her painful past and her troubled personality, Seigl hires her as his assistant. As the novel alternates between Seigl's and Alma's points of view, the na?ve altruism of the one and the virulent anti-Semitism of the other clash in a tragedy of thwarted erotic desire. With her masterful balance of dark suspense and surprising tenderness, Joyce Carol Oates probes the contemporary tragedy of ethnic hatred and challenges our accepted limits of desire. The Tattooed Girl may be her most controversial novel.
Deep Dish
￥94.10
After years of hard work, Gina Foxton, chef extraordinaire and former runner-up Miss Teen Vidalia Onion, is hosting her own show, Fresh Start, on Georgia public television. She's also dating the producer. But when Fresh Start goes bad and her boyfriend is caught in flagrante delicto with the boss's wife Gina decides it's time to pursue bigger dreams. Namely a gig on national television.Gina knows she's destined to be the Cooking Channel's next superstar. But the execs also have their eyes on Tate Moody, Mr. "Kill It and Grill It" himself, host of the hunting, fishing, and cooking show Vittles. The ultimate man's man, Tate is a tasty side of beef with a large, swooning female fan base. Gina's loyal devotees consist of her free-spirited college-dropout sister and her mother . . . who calls every single day.When the smoke clears there can be only one TV chef standing, and Gina and Tate are ready for the cook-off of their lives.
The Zero
￥94.10
The Zero is a groundbreaking novel, a darkly comic snapshot of our times that is already being compared to the works of Franz Kafka and Joseph Heller.From its opening pages—when hero cop Brian Remy wakes up to find he's shot himself in the head—novelist Jess Walter takes us on a harrowing tour of a city and a country shuddering through the aftershocks of a devastating terrorist attack. As the smoke slowly clears, Remy finds that his memory is skipping, lurching between moments of lucidity and days when he doesn't seem to be living his own life at all. The landscape around him is at once fractured and oddly familiar: a world dominated by a Machiavellian mayor known as "The Boss," and peopled by gawking celebrities, anguished policemen peddling First Responder cereal, and pink real estate divas hyping the spoils of tragedy. Remy himself has a new girlfriend he doesn't know, a son who pretends he's dead, and an unsettling new job chasing a trail of paper scraps for a shadowy intelligence agency known as the Department of Documentation. Whether that trail will lead Remy to an elusive terror cell—or send him circling back to himself—is only one of the questions posed by this provocative yet deeply human novel.From a novelist of astounding talent, The Zero is an extraordinary story of how our trials become our transgressions, of how we forgive ourselves and whether or not we should.
The Bloody Ground
￥94.10
In this fourth, final, and rousing installment of Nathaniel Starbuck's Civil War adventures, Nate is given command of a punishment battalion: a motley collection of cowards, thieves, deserters, and murderers. Setting off to Join General Robert E. Lee's army, Starbuck's men reach Harper's Ferry in time to take part in Stonewall Jackson's capture of the Union garrison. From there, the regiment moves on to the legendary horror of Sharpsburg, beside the Antietam Creek, forever to be remembered as the bloodiest single day of the war. There, Starbuck and his troop will have their courage and commitment tested as never before.
Rachel's Holiday
￥94.10
The fast lane is much too slow for Rachel Walsh. And Manhattan is the perfect place for a young Irish female to overdo everything. But Rachel's love of a good time is about to land her in the emergency room. It will also cost her a job and the boyfriend she adores.When her loving family hustles her back home and checks her into Ireland's answer to the Betty Ford Clinic, Rachel is hopeful. Perhaps it will be lovely—spa treatments, celebrities, that kind of thing. Instead, she finds a lot of group therapy, which leads her, against her will, to some important self-knowledge. She will also find something that all women like herself fear: a man who might actually be good for her.
Stormchild
￥94.10
Tragedy has decimated Tim Blackburn's safe and comfortable existence. Having already lost a son in a terrorist attack, he must now cope with the death of his beloved wife, killed in a mysterious explosion at sea. And all that remains of his destroyed family is his missing daughter Nicole, last seen in the company of Caspar von Rellsteb—the mad, charismatic leader of the shadowy environmental activist group called Genesis—who keeps an iron-fisted hold over his fanatically dedicated followers. Determined to free Nicole from the crazed, self-proclaimed "protector of the planet," Tim sets sail aboard the sloop Stormchild, with the beautiful, story-hungry journalist Jackie Potten. But their hunt for the hidden lair of Genesis is leading them into dangerous and terrifying waters—and the darkness that waits for Tim Blackburn on the far side of the world could destroy both his sanity and his soul.
