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C-Scape
¥157.15
A bold, pioneering book that shows how businesses can survive and thrive in the digital media revolution Not so long ago, the business landscape was easier to chart. The routes connecting customers, companies, products, and services were predictable, reliable, and understood. Today, that landscape has been upended, and in its place a "C-Scape" has emerged a world where consumers, not producers and marketers, make the choices; where content, not distribution, is king; where curation becomes a primary currency of value; and where convergence continues to revolutionize every part of every business. In C-Scape, Larry Kramer leads the reader through this new, evolving world where the challenges are daunting but the opportunities are huge.A seasoned journalist turned superstar digital entrepreneur and venture capitalist, Kramer learned early on to survive and overcome the forces that are remaking the business landscape: the digital media revolution. Why mediaEvery aspect of every business is increasingly carried out through the media. From advertising and marketing to sales and customer service, from product design to manufacturing, everything that happens anywhere in business is ever more likely to happen on a screen or handheld device. That means any business could fall to the same threats facing the newspaper business and the music industry unless that business learns to navigate the four Cs. Kramer's explanation of this new landscape is a revelation; his visionary advice is both crucial and urgent. No leader, whether at the helm of a small business or a conglomerate, will read this book without seeing the business world anew and finding practical ways to put this book's four powerful precepts immediately to work.
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You Lie!
¥157.15
A devastating compendium of the president's false and misleading statements on matters great and small In November 2009, after listening to President Obama read a litany of impossible health care promises—including the now-famous "Nothing in our plan requires you to change what you have"—Representative Joe Wilson of South Carolina vehemently shouted, "You lie!" Wilson was roundly chastised by both parties. But he was ultimately proved right. Obama was lying—to Congress, to the press, and to the American people. And not just about health care, but about very nearly everything. In fact, Barack Obama has been lying about his personal history and his political philosophy since he first emerged on the political scene in 1995. But throughout his meteoric rise and the first five years of his presidency, the media turned a blind eye. Now, in You Lie!, journalist and author Jack Cashill provides an authoritative and entertaining guide to Barack Obama's numerous evasions, contradictions, misstatements, deceptions, untruths, and outright falsehoods, beginning with the deliberate distortions in Dreams from My Father and continuing through his political career and his years in the White House. Obama's lying knows no bounds. Some of the boldest include "Over the next two years, this plan will save or create 3.5 million jobs." "I intend to close Guantánamo, and I will follow through on that." "This administration has done more for the security of the state of Israel than any previous administration." "Under our plan, no federal dollars will be used to fund abortions, and federal conscience laws will remain in place." "Transparency and the rule of law will be the touchstones of this presidency." And, of course, "If you like your doctor, you will be able to keep your doctor. Period." It wasn't until the disastrous Obamacare rollout in late 2013 that the president's lies caught up with him. Finally, it was impossible even for mainstream media to ignore his repeated (untrue) assertions that Americans could keep their health care plans and family doctors if they wanted—a patently false assurance that would swiftly earn the dubious distinction of PolitiFact's "Lie of the Year." Either the president knew all along, or he was so out of touch with his own health care law that he was as surprised to learn the truth as the rest of us. Given the choice of calling him a liar or a fool, the liberal press went with "liar." Not surprisingly, no one apologized to Joe Wilson.
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Escape Velocity
¥157.15
From the world leading high-tech strategist comes the definitive road map to help established companies create next-generation growth. Geoffrey Moore now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers. Based on twenty years’ experience advising the top leaders of many of the world most successful enterprises, Moore Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation growth from new lines of business. As he worked with senior management teams, Moore repeatedly found that executives were trapped by short-term performance-based compensation schemes. The result was critical decision-makers overweighting their legacy commitments, an embarrassingly low success rate in new-product launches, and a widespread failure to sustain any kind of next-generation business at scale. In Escape Velocity , Moore presents a cogent strategy for generating future growth within an established enterprise. Organized around a hierarchy of powers category power, company power, market power, offer power, and execution power this insightful work shows how each level of power can be orchestrated to achieve overall success. Moore explains how to use mergers and acquisitions as well as organic innovation to systematically migrate an enterprise portfolio out of lower-growth and into higher-growth categories; how to reallocate resources across an enterprise in deliberately asymmetrical ways to create a powerful and sustainable foundation for a long-term competitive advantage; how to leverage target-market initiatives as accelerants to growth and as stepping-stones to broad overall category success; how to create unmatchable offerings by being swift to neutralize competitors’ innovations and laser-focused on driving in-house innovations to make a business impervious to competitors; how to fundamentally change the execution cadence of an organization, pushing change from innovation to broad deployment, creating an irreversible tipping point along the way. Drawing from thousands of hours spent face-to-face with CEOs and their teams, Moore presents case examples and best practices. While his experience is deeply rooted in the high-tech sector, his models and techniques apply well beyond this arena, including to the public sector. At a time when the world is looking to established enterprises for growth and stability, Moore analysis is penetrating and his pre*ions are right on the mark. Escape Velocity gives executives and their teams a practical way forward to take advantage of the opportunities amid industry and economic disruptions.
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Vegan Divas Cookbook
¥157.15
Eat Like a DivaFrom the owner of the much-buzzed-about Vegan Divas Bakery on New York City's Upper East Side comes this beautiful, elegant, and undeniably delicious cookbook full of cruelty-free fare that anyone can make at home.Previously a manager and owner of the Payard restaurant and pastry shops in Rio de Janeiro, where she began her confectionary career and honed her craft, Fernanda Capobianco is a fifteen-year vegan who has translated her love of chocolate and sweets into both simple and refined desserts that are healthy and 100 percent free of animal products. In The Vegan Divas Cookbook, Fernanda shares her unique take on vegan eating, with more than seventy-five recipes for sweet and savory dishes accompanied by mouth-watering photographs. She'll guide you through the basics as well as the finer points of plant-based cooking and baking, offering tips for stocking a plant-based pantry and suggesting easy swaps to replace animal-based oils and fats to create healthier, and better-tasting, dishes. Always conscious of visual appeal, Fernanda also provides entertaining and decorating tips for turning out perfect plates and beautiful baked goods—a hallmark of the Vegan Divas brand.You'll discover the secrets to Fernanda's coveted low-cal desserts, including remakes of familiar classics like Chocolate Chip Cookies, Carrot Cake, and Chocolate Mousse; as well as show-stopping treats like Chocolate-Coffee Mini-Bundt Cakes, Lime-Raspberry Cheesecake Pie, and Chocolate Liégeois with Tofu-Tahini Ice Cream. But desserts aren't the only treats in store. Go guilt-free with savory lunches like Spiced Red Lentil and Coconut Milk Soup, Roasted Kabocha Pumpkin with Peanut Sauce, and Blue Potato Kale Salad.Whether you've been following a plant-based diet for years or you're just looking to incorporate more whole foods into your meals, Fernanda's recipes are so tasty you'll never miss the butter, eggs, or refined sugars and flour. These light, fresh, delicious dishes are sure to convert anyone to a Vegan Diva.
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The Gimmicks:A Novel
¥157.15
“The Gimmicks is a gorgeous epic that astounds with its scope and beauty. With empathy and humor, McCormick unravels the ties between brotherhood and betrayal, love and abandonment, and the fictions we create to live with the pain of the past. This novel will blow you away.”—Brit Bennett, New York Times bestselling author of The MothersSet in the waning years of the Cold War, a stunning debut novel about a trio of young Armenians that moves from the Soviet Union, across Europe, to Southern California, and at its center, one of the most tragic cataclysms in twentieth-century history—the Armenian Genocide—whose traumatic reverberations will have unexpected consequences on all three lives.This exuberant, wholly original novel begins in Kirovakan, Armenia, in 1971. Ruben Petrosian is a serious, solitary young man who cares about two things: mastering the game of backgammon to beat his archrival, Mina, and studying the history of his ancestors. Ruben grieves the victims of the 1915 Armenian Genocide, a crime still denied by the descendants of its perpetrators, and dreams of vengeance.When his orphaned cousin, Avo, comes to live with his family, Ruben’s life is transformed. Gregarious and physically enormous, with a distinct unibrow that becomes his signature, Avo is instantly beloved. He is everything Ruben is not, yet the two form a bond they swear never to break.But their paths diverge when Ruben vanishes—drafted into an extremist group that will stop at nothing to make Turkey acknowledge the genocide. Unmoored by Ruben’s disappearance, Avo and Mina grow close in his absence. But fate brings the cousins together once more, when Ruben secretly contacts Avo, convincing him to leave Mina and join the extremists—a choice that will dramatically alter the course of their lives.Left to unravel the threads of this story is Terry “Angel Hair” Krill, a veteran of both the US Navy and the funhouse world of professional wrestling, whose life intersects with Avo, Ruben, and Mina’s in surprising and devastating ways. Told through alternating perspectives, The Gimmicks is a masterpiece of storytelling. Chris McCormick brilliantly illuminates the impact of history and injustice on ordinary lives and challenges us to confront the spectacle of violence and the specter of its aftermath.
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The Untold Story of the Captain of the 1980 Gold Medal–Winning U.S. Olympic Hock
¥157.15
On the fortieth anniversary of the historic "Miracle on Ice," Mike Eruzione—the captain of the 1980 U.S Men’s Olympic Hockey Team, who scored the winning goal—recounts his amazing career on ice, the legendary upset against the Soviets, and winning the gold medal.It is the greatest American underdog sports story ever told: how a team of college kids and unsigned amateurs, under the tutelage of legendary coach—and legendary taskmaster—Herb Brooks, beat the elite Soviet hockey team on their way to winning the gold medal at the 1980 Lake Placid Olympics. No one believed the scrappy Americans had a real shot at winning. Despite being undefeated, the U.S.—the youngest team in the competition—were facing off against the four-time defending gold medalist Russians. But the Americans’ irrepressible optimism, skill, and fearless attitude helped them outplay the seasoned Soviet team and deliver their iconic win.As captain, Mike Eruzione led his team on the ice on that Friday, February 22, 1980. But beating the U.S.S.R was only one of the numerous challenges Mike has faced in his life. In this inspiring memoir, he recounts the obstacles he has overcome, from his blue-collar upbringing in Winthrop, Massachusetts, to his battle to make the Boston University squad; his challenges in the minor leagues and international tournaments to his selection to the U.S. team and their run for gold. He also talks about the aftermath of that stupendous win that inspired and united the nation at a time of crisis in its history.Eruzione has lived a hockey life full of unexpected twists and surprising turns. Al Michaels’ famous call in 1980—"do you believe in miracles? YES!"—could have been about Mike himself. Filled with vivid portraits—from his hard-working, irrepressible father to the irascible Herb Brooks to the Russian hall of famers Tretiak, Kharlamov, Makarov, and Fetisov—this lively, fascinating look back is destined to become a sports classic and is a must for hockey fans, especially those who witnessed that miraculous day.
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雷霁霖文集——跨越世纪,探海求真
¥157.11
《雷霁霖院士文集》汇集了我国著名海水鱼类养殖学家雷霁霖院士长达60余年科研生涯所发表的科学论文142篇(作为作者和通讯作者),集中反映了雷霁霖院士的主要研究成果。全书包括5个篇章,分别是篇-海水鱼类增养殖理论探讨、第二篇-海水鱼类增养殖与生物技术研究、第三篇-海水鱼类营养与饲料研究、第四篇-海水鱼类养殖病害防控技术研究、第五篇-海水鱼类养殖工程与工业化养鱼。
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七种武器:编程语言集锦(套装共7册)
¥157.10
本套装包括《深入理解Scala》、《趣学Python——教孩子学编程》、《Dart语言程序设计》、《Clojure程序设计》、《像计算机科学家一样思考C++》、《像计算机科学家一样思考Java》、《JavaScript忍者秘籍》共七册。
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后浪日本史(一套精彩的通俗史学著作,多方面剖析日本的丰富面相,揭开日本的神秘面纱!套装共5册)
¥157.08
日本如何在第二次世界大战后的废墟中迅速实现了经济复兴?是什么力量推动日本经济走上了高速发展之路?曾经喧嚣一时的“泡沫经济”到底是如何产生,又终究归于破灭?将近30年的沉寂之后,日本的未来,路在何方? 在日本举国上下都沉浸在辉煌盛世的狂热气氛中时,野口悠纪雄率先对“房地产泡沫”提出了公警告。如今,当日本逐渐被世界经济的大潮抛在身后,而“安倍经济学”却收效甚微之际,野口悠纪雄又通过本书,将多年思索和追问的答案公之于众。 野口悠纪雄在书中追忆,其人生的*初影像始于1945年东京大空袭中的恐怖经历,他这一代人亲历和参与了战后日本经济发展的整个过程。他们曾为高速发展的无限风光而豪情满怀,也曾因经济失速后的衰落萧条而五味杂陈。他们中有很多人因时代的变幻而饱受命运的捉弄,或者被无情地湮没在时代的洪流之中。 本书论述经济发展历程及其深层机制的同时,还穿插介绍了野口悠纪雄本人及其好友、同事的大量真实经历,为读者还原出一幅幅生动、立体的战后日本社会经济图景。相信无论是野口悠纪雄对经济问题冷峻犀利的剖析,还是他对往昔经历满含深情的回望,都会为读者带来不同凡响的阅读体验。
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塔勒布经济学五部曲(套装共5册)
¥156.99
《塔勒布经济学五部曲 (套装共5册)》包含了名的风险管理理论学者——纳西姆·尼古拉斯·塔勒布五部享誉世界的经典之作:《非对称风险》、《黑天鹅:如何应对不可知的未来》、《反脆弱:从不确定性中获益》、《随机漫步的傻瓜》、《智慧与魔咒:塔勒布的黑天鹅哲学》。 《非对称风险》这本书共包含四个主题:不确定性以及知识的可靠性;人类事务的对称性原则,包括公平、正义、责任感、相互性;交易中的信息共享;复杂系统中以及在现实世界中的理性。书中的内容可谓是包罗万象:主观动机分析、二手车买卖、道德伦理、契约理论、学术界以及现实世界的学习、康德法则、政府权力、风险科学、知识分子与现实世界的互动、政府责任、社会正义、期权理论、基本人权、狗屎的供应商、神学……" 《黑天鹅:如何应对不可知的未来》一书中,黑天鹅的存在寓示着不可预测的重大稀有事件,它在意料之外,却又改变一切,但人们总是对它视而不见,并习惯于以自己有限的生活经验和不堪一击的信念来解释这些意料之外的重大冲击,终被现实击溃。 《反脆弱》一书中所定义的“反脆弱性”,是那些不仅能从混乱和波动中受益,而且需要这种混乱和波动才能维持生存和实现繁荣的事物的特性。在《反脆弱》中,他极力为不确定性正名,让我们看到它有益的一面,甚至证明其存在的必要性,他还建议我们以反脆弱性的方式构建事物。值得注意的是,反脆弱性是一个超越复原力和强韧性的概念。复原力只是事物抵御冲击,并在重创后复原的能力;而反脆弱性则进一步超越了复原力,让事物在压力下逆势生长、蒸蒸日上。 《随机漫步的傻瓜》中指出:你的成功不见得是因为比其他人高明,而很可能是运气的结果。 开劳斯莱斯的摇滚乐手、把印象派画作抬到天价的投机客,拥有私人飞机的企业家和牙医相比,哪一个更富有?答案可能让你吃惊:牙医。因为他的职业生涯几乎没有什么风险,可能出现的灾难少之又少,也不会像投机客和企业家那样垮台,所以,牙医其实相当富有。 《智慧与魔咒:塔勒布的黑天鹅哲学》汇集了塔勒布有魔力的箴言,轻松活泼,毫不刻板,但却能让你大吃一惊,因为它揭示出你其实无意识地生活在错觉之中。凭借尖锐的才思和深远的智慧,塔勒布为我们剖析了这些错觉的本质,倡导用知识、勇气和优雅享受真正的生活。
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安徒生童话全集:经典译本珍藏版
¥156.99
本套书为《安徒生童话全集》的平装套装版,共8册。《安徒生童话全集》是丹麦作家安徒生创作的童话合集,其中很多故事家喻户晓,如《海的女儿》《丑小鸭》《卖火柴的小女孩》《拇指姑娘》等。《安徒生童话全集》不仅是讲给孩子的童话故事,更是适合所有人阅读的文学佳作。这些经典的童话故事能够满足孩子们对奇幻世界的想象,告诉他们什么是善良、什么是正义;也能让成年人回顾童年经典,品味出小时候看不出的深意。另外,平装套装版更轻便,更适合低年级孩子阅读。
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中国拆船年鉴
¥156.96
自改革放以来,我国的拆船业正式驶快速发展的轨道。三十余年来,国家通过建立健全和完善相关法律法规、政府部门的管理、各项优惠政策的支持,行业协会的引导协调,使我国拆船业基本实现了从小到大,从弱到强,从分散到规模发展,从粗放经营到集约经营,从传统拆船到绿色拆船,从单一拆船到产业延伸发展,从鲜有人知到国内外关注的行业的角色转变。在国务院及各政府部门的领导下,在社会各界的支持下,在全行业的共同努力下,我国拆船业为促船舶建造、航运、钢铁等产业的技术步与安全环保、船舶资源循环再利用,建设资源节约型和环境友好型社会作出了重要贡献,在拆解规模、装备设施、工艺技术、安全生产、工人健康和环境保护等方面取得了国际公认的显著步,不仅成为了我国船舶产业发展的重要参与者和产业上不可缺少的一部分,同时也成为引起世界广泛关注的主要拆船国家之一。
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A Man and His Meatballs
¥156.92
A hilariously funny cookbook–cum–how–I–did–it memoir by the chef/restaurateur who created New York's dazzling ?pizz restaurant. At the age of thirty–seven, John LaFemina left a lucrative career as a jeweler to become a chef. Instead of going back to school, or getting on–the–job training, he did it the hard way: he bought the restaurant and then taught himself to cook. Today he owns two of New York's great Italian restaurants–?pizz and Peasant–and is one of the city's most–talked–about chefs, earning rave reviews from fans and critics. In this gorgeous cookbook, he not only shares scores of recipes, but describes his life as a Canarsie boy learning about meatballs and macaroni in his mother's kitchen–and reveals how he drew on a lifetime of Italian cooking, and his own hard work and exquisite taste to create his dream restaurant from scratch. LaFemina takes us step–by–step through the process of finding the perfect location (and figuring out how many meatballs you have to sell to pay the rent), designing a restaurant, procuring all the necessary permits and licenses, and creating the menu. And this is just the first part of running a restaurant. He shares his experiences in dealing with the public and the press, unexpected disasters, and finally, basking in the glory of a popular restaurant. Along with his inspiring story, John LaFemina also shares 100 mouthwatering recipes, including: Lasagna with Braised Wild Boar Mushroom Risotto Veal, Beef, and Pork Meatballs with Ricotta Filling Open Ravioli with Roasted Butternut Squash Creamsicle Panna Cotta Chocolate Banana Bread Pudding
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Redesigning 50
¥156.92
When you reach middle age, what does it take to turn back the hands of time and regain the youthful vitality of your younger yearsTop nutritionist and health authority Oz Garcia offers definitive guidance in his information-packed Redesigning 50.You'll discover what Oz calls "the New 50": a fitter, healthier, better-looking middle age than you ever imagined possible. Oz explains how to take advantage of the finest that science and artistry can offer—without going under the knife. Drawing on the foremost expert opinions in health and beauty, Oz offers the latest information about diet and nutrition, exercise, skin and body care, hormones, stress reduction, dental and cosmetic treatments, and the new nutraceuticals—giving readers the tools to look younger and feel better than they have in years. You'll learn how to implement "the New 50 Fusion Plan," Oz's simple yet powerful fusion of "efficiency foods" with the healthy dietary traditions of Japan and the Mediterranean. You'll learn safe detox plans from experts Adina Niemerow and Roni DeLuz, hair how-to from Joel Warren and Edward Tricomi of Warren-Tricomi and Frédéric Fekkai, culinary insights from renowned chef David Bouley, spa secrets from the Golden Door and others, beauty advice and makeup tips from Bruce Dean, skin-care savvy from Dr. Nicholas Perricone and rejuvenation techniques from Dr. Lisa Zdinak and Dr. Lisa Airan, exercise insights from David Barton of David Barton Gyms, and fitness assessments from Suzanne Meth of Equinox Fitness Clubs, among others. Oz pulls it all together with his decades of experience into an enlightened, effective approach to antiaging. Hundreds of Oz's clients—women and men from across the country—have found success under his supervision. The powerful results are documented in candid accounts, from the busy company executive to the harried parent. Their antiaging success stories inspire and motivate readers to begin their own journey. The resultMiddle age has never looked or felt so good!
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Using Stories to Teach Maths Ages 4 to 7
¥156.86
Make the teaching of Maths a more exciting and creative cross-curricular experience!This new series provides original and fun stories, sketches and poems to use as the basis for teaching objectives from the Mathematics Programme of Study.The stories are supported by differentiated lesson plans and original resources such as card games and suggestions for kinaesthetic activities.Ages 4-7 stories include:* The Numbers learn their Order* One to Twenty Poem* How Sir Cylinder saved Prince Pyramid* The numbers have a Quarrel* Ten's Problem* Joins and Splits* Bernice the Octopus buys a Watch* All Shapes and Sizes* My Problem with PiratesThe stories have been road-tested in schools and the children thoroughly enjoyed them!* Differentiated* Cross-curricular
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Using Stories to Teach Maths Ages 9 to 11
¥156.86
Make the teaching of Maths a more exciting and creative cross-curricular experience! This new series provides original and fun stories, sketches and poems to use as the basis for teaching objectives from the Mathematics Programme of Study. The stories are supported by differentiated lesson plans and original resources such as card games and suggestions for kinaesthetic activities. Ages 9-11 stories include: Sneaky Circles, Hank Bullman rides into Certain City, Space Chase, Mediaevel Mode, Metric Measures Poem, Ratio Poem. The stories have been road-tested in schools and the children thoroughly enjoyed them!
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Using Stories to Teach Maths Ages 7 to 9
¥156.86
Make the teaching of Maths a more exciting and creative cross-curricular experience! This innovative series provides original and fun stories, sketches and poems to use as the basis for teaching objectives from the Mathematics Programme of Study. The stories are supported by differentiated lesson plans and original resources such as card games and suggestions for kinaesthetic activities.Ages 7-9 stories include: Round up Rebellion, Dodgy Divisions, Decimal Dilemma, Right Angle Tangle, The Unsquare Square, Mad Measures, One Out of Two People, Time Table Poems, Metric v Imperial Poem. The stories have been road-tested in schools and the children thoroughly enjoyed them!
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Using Stories to Teach ICT Ages 6 to 7
¥156.86
Using stories to teach ICT is a new, excellent series of four books that will make the teaching of ICT a more exciting and creative cross-curricular experience.The aim of the series is for ICT to be presented in a format that shows how information technology is used in our everyday lives and demonstrates ways how ICT skills can be taught and extended while linking to a wide variety of other subject areas of the curriculum.Ages 6-7 contains: 6 fun and original stories, detailed lesson plans, up to 4 worksheets with each lesson and activities to develop a range of ICT skills.
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Using Stories to Teach ICT Ages 5 to 6
¥156.86
Using stories to teach ICT is a new, excellent series of four books that will make the teaching of ICT a more exciting and creative cross-curricular experience. The aim of the series is for ICT to be presented in a format that shows how information technology is used in our everyday lives and demonstrates ways how ICT skills can be taught and extended while linking to a wide variety of other subject areas of the curriculum. Ages 5-6 contains: 6 fun and original stories, detailed lesson plans, up to 4 worksheets with each lesson, activities to develop a range of ICT skills.Stories include: Playground Proposal (Modelling), Football Crazy (Word Banks), Song Quest (Presenting Information), The Cycle Of Life (Labelling and Classifying), In The Garden (Pictograms), How Does This Work? (Instructions)
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Using Stories to Teach ICT Ages 9 to 11+
¥156.86
Using stories to teach ICT is a new, excellent series of four books that will make the teaching of ICT a more exciting and creative cross-curricular experience.The aim of the series is for ICT to be presented in a format that shows how information technology is used in our everyday lives and demonstrates ways how ICT skills can be taught and extended while linking to a wide variety of other subject areas of the curriculum.Ages 9-11 contains: 6 fun and original stories, detailed lesson plans, up to 4 worksheets with each lesson, activities to develop a range of ICT skills.
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Early Literacy Handbook
¥156.86
The heart of this book is a new approach to the teaching of language and literacy. Its focus is exemplary classroom practice built on rigorous theory and evidence.The approach combines new theory and dynamic practice in its advocacy for contextualised teaching. This book shows how the teaching of smaller units of language, such as sentences, words, letters and phonemes, follows naturally from the context of whole texts.The book offers: practical examples, photographs from settings, case studies and action points to help any practitioner working with young children to develop one of the most crucial life skills, advice on how to build on children's motivation using whole texts, clear guidance on phonics teching in an appropriate context and a unique blend of new theory and dynamic practice.