This book contains practical recipes on everything from creating an Adwords account, reporting, analyzing, bidding effectively to remarketing. The book is a guide to getting hands-on experience in Adwords strategies. It is extensively focussed on helping you build an Adwords account, which appeals to the visitors and attracts more clicks!This book is great for the users, who are ready to start using Adwords, as well as for experienced advertisers, who are looking to take their accounts to the next level. Just create an Adwords account and run ad campaigns to take advantage of the hands-on recipes.

With clear instructions and plenty of screenshots, this book provides all the support and guidance you will need as you begin to create your classroom website. Step-by-step tutorials show you how to use Drupal in the most efficient and effective ways possible. People new to Drupal will find a good introduction of the basics; while more experienced users will learn useful tips and tricks for using Drupal in a classroom context.If you are an teacher, tutor or an educator who wants to build a website for your classroom, be it elementary or any higher education, "Drupal 7 for Education and E-Learning (2nd Edition)" will guide you in achieving your goal at every step. No experience with programming languages, HTML, or CSS is needed to understand the examples in this book.

Design, build and simulate complex robots using Robot Operating System and master its out-of-the-box functionalities About This Book Develop complex robotic applications using ROS for interfacing robot manipulators and mobile robots with the help of high end robotic sensors Gain insights into autonomous navigation in mobile robot and motion planning in robot manipulators Discover the best practices and troubleshooting solutions everyone needs when working on ROS Who This Book Is For If you are a robotics enthusiast or researcher who wants to learn more about building robot applications using ROS, this book is for you. In order to learn from this book, you should have a basic knowledge of ROS, GNU/Linux, and C++ programming concepts. The book will also be good for programmers who want to explore the advanced features of ROS. What You Will Learn Create a robot model of a Seven-DOF robotic arm and a differential wheeled mobile robot Work with motion planning of a Seven-DOF arm using MoveIt! Implement autonomous navigation in differential drive robots using SLAM and AMCL packages in ROS Dig deep into the ROS Pluginlib, ROS nodelets, and Gazebo plugins Interface I/O boards such as Arduino, Robot sensors, and High end actuators with ROS Simulation and motion planning of ABB and Universal arm using ROS Industrial Explore the ROS framework using its latest version In Detail The area of robotics is gaining huge momentum among corporate people, researchers, hobbyists, and students. The major challenge in robotics is its controlling software. The Robot Operating System (ROS) is a modular software platform to develop generic robotic applications.This book discusses the advanced concepts in robotics and how to program using ROS. It starts with deep overview of the ROS framework, which will give you a clear idea of how ROS really works. During the course of the book, you will learn how to build models of complex robots, and simulate and interface the robot using the ROS MoveIt motion planning library and ROS navigation stacks.After discussing robot manipulation and navigation in robots, you will get to grips with the interfacing I/O boards, sensors, and actuators of ROS. One of the essential ingredients of robots are vision sensors, and an entire chapter is dedicated to the vision sensor, its interfacing in ROS, and its programming.You will discuss the hardware interfacing and simulation of complex robot to ROS and ROS Industrial (Package used for interfacing industrial robots).Finally, you will get to know the best practices to follow when programming using ROS.Style and approach This is a simplified guide to help you learn and master advanced topics in ROS using hands-on examples.

OpenGL Shading Language 4 Cookbook is a hands-on guide that gets straight to the point – actually creating graphics, instead of just theoretical learning. Each recipe is specifically tailored to satisfy your appetite for producing real-time 3-D graphics using the latest GLSL specification.This book is for OpenGL programmers looking to use the modern features of GLSL 4 to create real-time, three-dimensional graphics. Familiarity with OpenGL programming, along with the typical 3D coordinate systems, projections, and transformations is assumed. It can also be useful for experienced GLSL programmers who are looking to implement the techniques that are presented here.

This book follows a cookbook style with recipes explaining the steps for developing analytic data using Business Intelligence Semantic Models.This book is designed for developers who wish to develop powerful and dynamic models for users as well as those who are responsible for the administration of models in corporate environments. It is also targeted at analysts and users of Excel who wish to advance their knowledge of Excel through the development of tabular models or who wish to analyze data through tabular modeling techniques. We assume no prior knowledge of tabular modeling

Create robust and maintainable Java applications using the functional style of programmingAbout This BookExplore how you can blend object-oriented and functional programming styles in JavaUse lambda expressions to write flexible and succinct codeA tutorial that strengthens your fundamentals in functional programming techniques to enhance your applications Who This Book Is For If you are a Java developer with object-oriented experience and want to use a functional programming approach in your applications, then this book is for you. All you need to get started is familiarity with basic Java object-oriented programming concepts.What You Will LearnUse lambda expressions to simplyfy codeUse function composition to achieve code fluencyApply streams to simply implementations and achieve parallelismIncorporate recursion to support an application’s functionalityProvide more robust implementations using OptionalsImplement design patterns with less codeRefactor object-oriented code to create a functional solutionUse debugging and testing techniques specific to functional programs In Detail Functional programming is an increasingly popular technology that allows you to simplify many tasks that are often cumbersome and awkward using an object-oriented approach. It is important to understand this approach and know how and when to apply it. Functional programming requires a different mindset, but once mastered it can be very rewarding. This book simplifies the learning process as a problem is described followed by its implementation using an object-oriented approach and then a solution is provided using appropriate functional programming techniques. Writing succinct and maintainable code is facilitated by many functional programming techniques including lambda expressions and streams. In this book, you will see numerous examples of how these techniques can be applied starting with an introduction to lambda expressions. Next, you will see how they can replace older approaches and be combined to achieve surprisingly elegant solutions to problems. This is followed by the investigation of related concepts such as the Optional class and monads, which offer an additional approach to handle problems. Design patterns have been instrumental in solving common problems. You will learn how these are enhanced with functional techniques. To transition from an object-oriented approach to a functional one, it is useful to have IDE support. IDE tools to refactor, debug, and test functional programs are demonstrated through the chapters. The end of the book brings together many of these functional programming techniques to create a more comprehensive application. You will find this book a very useful resource to learn and apply functional programming techniques in Java.Style and approach In this tutorial, each chapter starts with an introduction to the terms and concepts covered in that chapter. It quickly progresses to contrast an object-oriented approach with a functional approach using numerous code examples.

This book is built on recipes written in an easy-to-follow manner accompanied by diagrams and crucial insights and knowledge on what they mean in the real world. This book is ideal for musicians and producers who want to take their music creation skills to the next level, learn tips and tricks, and understand the key elements and nuances in building inspirational music. It’s good to have some knowledge about music production, but if you have creativity and a good pair of ears, you are already ahead of the curve and well on your way.

This book provides an overview of the kill chain approach to penetration testing, and then focuses on using Kali Linux to provide examples of how this methodology is applied in the real world. After describing the underlying concepts, step-by-step examples are provided that use selected tools to demonstrate the techniques.If you are an IT professional or a security consultant who wants to maximize the success of your network testing using some of the advanced features of Kali Linux, then this book is for you. This book will teach you how to become an expert in the pre-engagement, management, and documentation of penetration testing by building on your understanding of Kali Linux and wireless concepts.

Written in a stepbystep, tutorial style with a lot of code snippets and handson examples to create an advanced Magento theme from scratch, this book is tailormade for web designers and developers. This book is great for developers and web designers who are looking to get a good grounding in how to create custom, responsive, and advanced Magento themes. Readers must have some experience with HTML, PHP, CSS, and Magento theme design. This book will be useful for anybody who already has knowledge of the Magento frontend structure.

A comprehensive practical guide that walks you through the multiple stages of data management in enterprise and gives you numerous design patterns with appropriate code examples to solve frequent problems in each of these stages. The chapters are organized to mimick the sequential data flow evidenced in Analytics platforms, but they can also be read independently to solve a particular group of problems in the Big Data life cycle. If you are an experienced developer who is already familiar with Pig and is looking for a use case standpoint where they can relate to the problems of data ingestion, profiling, cleansing, transforming, and egressing data encountered in the enterprises. Knowledge of Hadoop and Pig is necessary for readers to grasp the intricacies of Pig design patterns better.

This book is written in an easytounderstand style, following an enterprise development process through all the phases of development and deployment. Concepts are illustrated with realworld examples and the methods used are explained stepbystep. This book is for Oracle developers looking to start using Oracle’s latest development tool and J2EE developers looking for a more productive way to build modern web applications. This book will guide you through the creation of a successful enterprise application with Oracle ADF 12c, and therefore it assumes you have basic knowledge of Java, JDeveloper, and databases.

You will be led carefully stepbystep through a detailed set of recipes. This book focuses on web content management using Microsoft SharePoint 2013 server. The practical examples are built logically throughout the chapters to create a common theme. This book is ideal for developers who want to broaden their understanding of the web content management features available with SharePoint 2013. It is assumed that you already have some experience using SharePoint and developing web content. Experience with Microsoft PowerShell and coding C# with Visual Studio will also be helpful, but is not essential.

Written as a tutorial to explore and understand the power of R for machine learning. This practical guide that covers all of the need to know topics in a very systematic way. For each machine learning approach, each step in the process is detailed, from preparing the data for analysis to evaluating the results. These steps will build the knowledge you need to apply them to your own data science tasks.Intended for those who want to learn how to use R's machine learning capabilities and gain insight from your data. Perhaps you already know a bit about machine learning, but have never used R; or perhaps you know a little R but are new to machine learning. In either case, this book will get you up and running quickly. It would be helpful to have a bit of familiarity with basic programming concepts, but no prior experience is required.

Targeted at those with an existing familiarity with R programming, this practical guide will appeal directly to programmers interested in learning effective data visualization techniques with R and a wide-range of its associated libraries.

If you are a desktop architect, solution provider, end-user consultant, virtualization engineer, or anyone who wants to learn how to plan and design the implementation of a virtual desktop solution based on Horizon 6, then this book is for you. An understanding of VMware vSphere fundamentals coupled with experience in the installation or administration of a VMware environment would be a plus during reading.

If you are a business analyst, BI developer, or an IT professional who wants to learn the A to Z of how to work with Web Intelligence reporting tools and different types of data, then this book is for you. The only thing you need is a basic understanding of what Business Intelligence is and data concepts.

If you have C# knowledge but now want to become truly confident in creating fully functional 2D RPG games with Unity, then this book will show you everything you need to know.

Step-by-step recipes filled with practical code samples and engaging examples demonstrate Haskell in practice, and then the concepts behind the code. This book shows functional developers and analysts how to leverage their existing knowledge of Haskell specifically for high-quality data analysis. A good understanding of data sets and functional programming is assumed.

Generate effective results in a variety of visually appealing charts using the plotting packages in PythonAbout This BookExplore various tools and their strengths while building meaningful representations that can make it easier to understand dataPacked with computational methods and algorithms in diverse fields of scienceWritten in an easy-to-follow categorical style, this book discusses some niche techniques that will make your code easier to work with and reuse Who This Book Is For If you are a Python developer who performs data visualization and wants to develop existing knowledge about Python to build analytical results and produce some amazing visual display, then this book is for you. A basic knowledge level and understanding of Python libraries is assumed.What You Will LearnGather, cleanse, access, and map data to a visual frameworkRecognize which visualization method is applicable and learn best practices for data visualizationGet acquainted with reader-driven narratives and author-driven narratives and the principles of perceptionUnderstand why Python is an effective tool to be used for numerical computation much like MATLAB, and explore some interesting data structures that come with itExplore with various visualization choices how Python can be very useful in computation in the field of finance and statisticsGet to know why Python is the second choice after Java, and is used frequently in the field of machine learningCompare Python with other visualization approaches using Julia and a JavaScript-based framework such as D3.jsDiscover how Python can be used in conjunction with NoSQL such as Hive to produce results efficiently in a distributed environment In Detail Python has a handful of open source libraries for numerical computations involving optimization, linear algebra, integration, interpolation, and other special functions using array objects, machine learning, data mining, and plotting. Pandas have a productive environment for data analysis. These libraries have a specific purpose and play an important role in the research into diverse domains including economics, finance, biological sciences, social science, health care, and many more. The variety of tools and approaches available within Python community is stunning, and can bolster and enhance visual story experiences. This book offers practical guidance to help you on the journey to effective data visualization. Commencing with a chapter on the data framework, which explains the transformation of data into information and eventually knowledge, this book subsequently covers the complete visualization process using the most popular Python libraries with working examples. You will learn the usage of Numpy, Scipy, IPython, MatPlotLib, Pandas, Patsy, and Scikit-Learn with a focus on generating results that can be visualized in many different ways. Further chapters are aimed at not only showing advanced techniques such as interactive plotting; numerical, graphical linear, and non-linear regression; clustering and classification, but also in helping you understand the aesthetics and best practices of data visualization. The book concludes with interesting examples such as social networks, directed graph examples in real-life, data structures appropriate for these problems, and network analysis. By the end of this book, you will be able to effectively solve a broad set of data analysis problems.Style and approach The approach of this book is not step by step, but rather categorical. The categories are based on fields such as bioinformatics, statistical and machine learning, financial computation, and linear algebra. This approach is beneficial for the community in many different fields of work and also helps you learn how one approach can make sense across many fields

This book is aimed at both new developers as well as experienced developers. If you are a new SAP BusinessObjects Universe developer who is looking for a step-by-step guide supported with real-life examples and illustrated diagrams, then this book is for you. If you are a seasoned BusinessObjects Universe developer who is looking for a fast way to map your old experience in Universe designer to the newer Information Design Tool, then this book is for you as well.

If you are a Visual Studio 2013 or .NET developer who would like to sharpen your existing skill set and adapt to new .NET technologies, this is the book for you. A basic understanding of .NET and C# is required.