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Coasta lui Apollo. Jurnal de scriitor
¥130.72
Frica de boal? este resim?it? acut de 15% dintre rom?ni ?i doar teama de ?omaj o dep??e?te ?ntrun top autohton al ?ngrijor?rilor, arat? o anchet? sociologic? din 2014. O dovad? ?n plus a relevan?ei grijii pentru s?n?tate o constituie preocuparea actual? pentru alimenta?ia ?eco" ?i diete, dar ?i cultul corpului s?n?tos ?i zvelt. Totu?i, c?nd grija fireasc? pentru s?n?tate ajunge s? ne domine g?ndurile, tulbur?ndune cursul normal al vie?ii, e semn c? am putea suferi de o ?tulburare hipocondriac?". Mersul frecvent de la un doctor la altul (dublat de ne?ncrederea fa?? de diagnosticul primit), izolarea social?, interpretarea gre?it? semnelor corpului, igiena compulsiv? ?i suspiciunea fa?? de toxicitatea alimentelor afecteaz? considerabil via?a ipohondrului, dar ?i a rudelor sale. Cartea de fa?? arat? cum ia na?tere frica patologic? de boal?, ce consecin?e are ?i cum poate fi dep??it? prin autoanaliz?, sugestii pozitive, tehnici de relaxare, vizualizare ?i gestionare a stresului, ?i, mai ales, prin restructurarea g?ndirii ira?ionale ?i ?magice".
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Trecutul la judecata istoriei
¥130.72
Boris Johnson exploreaz?, ?n paginile acestui volum, din ce anume este constituit ?factorul Churchill“ – acea inteligen?? unic? a unuia dintre cei mai importan?i lideri ai secolului XX. Demont?nd miturile ?i prejudec??ile care au d?inuit al?turi de realitate, Johnson realizeaz? – cu inteligen?a ?i pasiunea caracteristice – portretul unui om al contradic?iilor, al curajului contagios, ?nzestrat cu o elocin?? uimitoare ?i cu o putere inegalabil? de a croi strategii. Curajos pe c?mpul de lupt?, Churchill a trebuit s? primeasc? ordin de la rege pentru a sta departe de focul b?t?liei ?n Ziua Z; a fost de acord cu bombardamentele strategice la scar? extins?, cu toate c? ura distrugerile produse de r?zboi ?i ?i dispre?uia pe politicienii care nu ?i tr?iser? ororile. A fost un jurnalist apreciat, un mare orator ?i a c??tigat Premiul Nobel pentru Literatur?. A fost faimos pentru capacitatea de a combina serile de dineuri oficiale cu nop?ile ?n care lua decizii cruciale pentru soarta r?zboiului. Viziunea sa progresist? asupra lumii l-a f?cut un pionier ?n dezvoltarea sistemului public de s?n?tate, de educa?ie ?i de asisten?? social?, de?i a r?mas un adept incorigibil al incorectitudinii politice. Factorul Churchill nu este o carte doar pe gustul pasiona?ilor de istorie. Este o lectur? esen?ial? pentru to?i cei care doresc s? afle din ce material anume e f?cut un mare lider.
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Lawrence ?n Arabia. R?zboi, mistificare, nes?buin?? imperial? ?i crearea Orientu
¥130.72
Alina se afl? ?n al treilea an al terapiei personale. Ea ??i autoexamineaz? istoria rela?iilor de iubire: iubirile ei de copil, de adolescent?, iubirile de t?n?r? adult?. Este o istorie pe care o are ?nscris? ?n psihic ?i ?n corp. Analizanda se uit? la aceast? istorie ?i ?ncearc? s? o accepte a?a cum este ea; ?i, pentru c? se dovede?te greu de acceptat, de ?ndurat cu traumele ?i ne?mplinirile ei, aceast? istorie se cere rescris?. Din subiectul pasiv al propriilor scenarii de via??, al influen?elor puternice venite dinspre proprii p?rin?i, ea ?ncearc? ?i reu?e?te, ?n mare m?sur?, s? ??i rescrie istoria emo?ional?, s? ?i caute ?i s? ?i g?seasc? un sens personal, autentic. Din obiect al propriului trecut ?i al priva?iunilor impuse de el, Alina devine, ?ncet-?ncet, subiectul acestora.Procesul terapeutic prin care trece Alina, protagonista c?r?ii, ?n ?nt?lnirea cu psihoterapeutul — Pavel — este un proces fictiv, ?ns? povestea lui nu este mai pu?in realist?. A?a cum, ?n teatru, via?a este prezentat? p?n? la cap?t, ?i aici, dar ?ntr-o form? concentrat?, este prezentat? via?a unei rela?ii terapeutice de lung? durat? cu atmosfera, ritmul, nuan?ele ?i tensiunile ei.?
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Ecaterina cea Mare & Potemkin: O poveste de dragoste imperial?
¥130.72
Actorii ne druiesc generos gnduri despre viaa pe care i ei o triesc ca orice oameni, cu necazuri i bucurii. Alexandru Arinel – fiind definit n timp de Marele Public drept o valoare artistic naional – se destinuie acum, cu privire la drumul parcurs din satul de batin Dolhasca pn pe Calea Victoriei. Citind amintirile sale sincere, vei cunoate un om, nu numai un artist, care evoc trei epoci istorice prin care a trecut, fiind prin argumentele invocate mai convingtor dect orice carte de istorie banal. i pune pe tav sufletul prin relatarea unei biografii netiute de nimeni. n aceste destinuiri, Alexandru Arinel ne propune discret s gndim atent la calea profesiei alese, de actor sau de orice fel, i s nu uitm nicio clip de cei din preajma noastr, de familie.“ – Ileana Lucaciu
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Hipnoza ?n psihoterapie
¥130.72
Cartea Anului 2016 Chicago Writers Association?Fabulos… o bijuterie de carte." - NPR?Seay este un scriitor cu o inteligen?? artistic? ie?it? din comun." - The Guardian?n martie 2003, ?nainte de invadarea Irakului, un fost infanterist ?n Marina SUA ajunge ?n Las Vegas ?n c?utarea unui tic?los ?mp?timit de jocuri de noroc, disp?rut ?n condi?ii suspecte.??n februarie 1958, un escroc ajunge ?n cartierul Venice din Los Angeles – unul dintre locurile unde ia amploare mi?carea beatnicilor – ?n c?utarea unui poet pu?in cunoscut de care e obsedat.??n mai 1592, un alchimist-spion e prins ?n plasa uneltirilor vene?iene ?n timp ce pl?nuie?te s? fure secretul fabric?rii oglinzilor ?n numele unei obscure puteri str?ine.?Romanul de debut al lui Martin Seay ?mplete?te aceste trei fire narative ?ntr un thriller literar de excep?ie: o poveste uimitoare, captivant? ?i emo?ionant? despre felul ?n care suntem b?ntui?i de propriile reflexii.?"O oper? splendid?, o construc?ie cu valoare universal?." -?Publishers Weekly"Fie c? se afl? ?n c?utarea chipului lui Dumnezeu sau a celui mai mare escroc, toate personajele din?Ho?ul de oglinzi?se lupt? s? vad? dincolo de aparen?e, ?ntr-un plan mai profund ?n care vor g?si r?spunsul la propriile ?ntreb?ri." -?The Chicago Tribune?"Ho?ul de oglinzi?e un colos care se metamorfozeaz?: roman poli?ist, origami intelectual, o aventur? istoric? ?i o medita?ie asupra identit??ii, iluziei ?i mimesisului." -?The Los Angeles Review of Books?"Un debut extraordinar, o poveste pe trei planuri, ?ntins? pe mai multe secole, despre bani ?i misticism. Martin Seay ??i creeaz? propria magie, un thriller sofisticat, care-?i provoac? g?ndirea ?i imagina?ia ?i pe care nu-l po?i l?sa din m?n?." -?The Wall Street Journal
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Japanska Teroristkinja - Bosanski
¥130.72
Teroristkinja!“ Teroristkinja!“ Svi su vikali kad sam ula unutra. Osvrnula sam se po prostoriji i videla mnogo pritvorenih ljudi. Jedan runi ovek zastraujueg izgleda mi se uneo u lice i rekao: Terorista je dobar samo kad je mrtav!“ Te rei su me toliko prestravile da sam se sruila na pod. Ovo je pria o gospoici Minami Jamagui, japanskoj teroristkinji.
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Din istoria rela?iilor anglo-romane 1936-1939
¥130.72
Trei armate intr? ?n Noul Prentisstown, fiecare hot?r?t? s? le distrug? pe celelalte.?Todd ?i Viola sunt prin?i la mijloc, f?r? nicio ?ans? de sc?pare.?B?t?lia ?ncepe, dar cum ar putea ei s?-i pun? cap?t? Cum s? spere c? va fi pace c?nd au at?t de pu?ine resurse? Iar dac? r?zboiul scoate la iveal? mon?trii din oameni, ce viitor sumbru se arat??Dar apoi o a treia voce intr? ?n lupt?, preg??tit? s? se r?zbune…??ncheierea electrizant? a mult premiatei Trilogii Pe t?r?mul haosului, Mon?trii din oameni e un roman ?nduio??tor despre putere, supravie?uire ?i urm?rile devasta?toare ale r?zboiului."Captivant, palpitant, cu un ritm ame?itor… Deznod?m?ntul perfect al unei trilogii impresionante." - The Independent on Sunday?"?ntrece toate a?tept?rile!" - Daily Express"Profund uman ?i cu totul magnific." - The Guardian"Una dintre cele mai mari reu?ite literare ale secolului." - The Irish Times
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Japanska Teroristkinja - Hrvatski
¥130.72
Teroristkinja!“ Teroristkinja!“ Svi su vikali kad sam ula unutra. Osvrnula sam se po prostoriji i videla mnogo pritvorenih ljudi. Jedan runi ovek zastraujueg izgleda mi se uneo u lice i rekao: Terorista je dobar samo kad je mrtav!“ Te rei su me toliko prestravile da sam se sruila na pod. Ovo je pria o gospoici Minami Jamagui, japanskoj teroristkinji.
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Island
¥130.51
A portrait of Fred Fay follows an outwardly successful but selfish man's descent into alcoholism and failure and his slow, difficult recovery into a wholly new and meaningful life.
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Chef Paul Prudhomme's Fork in the Road
¥130.51
Chef Paul Prudhomme, America's most innovative chef, invites you to take a Fork in the Road, a journey toward a different way of cooking. If your goal is to produce great-tasting, flavorful dishes that everyone will enjoy, yet are still good for you, then this is the cookbook for you!Chef Paul's new book offers not only recipes but a model for anyone who wants to modify his or her cooking to minimize the use of less healthful ingredients, yet retain the rich taste and texture that make them so delicious.For instance, he uses puréed dried beans and reduced fruit juices to create viscosity and enhance flavors. Both add an enormous amount of richness with virtually no fat. Chef Paul provides you with specific recipes to show you how these ingredients work, and encourages you to try them with all your favorite dishes.To make rich, flavorful sauces and gravies for great-tasting meat, poultry, or fish—without a drop of oil, butter, shortening, or other fat—he has developed recipes in which dry flour is browned before adding it to the dish. And he always tells you to start with a hot pan, so you can "bronze," or "caramelize," an ingredient without any added fat. These techniques will make all your food taste better—new recipes as well as your favorite standbys.Perhaps the most exciting portion of this book is the chapter on Magic Brightening Broths. These delicious broths are based upon defatted stocks, and get extra goodness from carefully balanced seasonings that enhance but don't overwhelm the flavors of foods cooked in them. Chef Paul envisions that once you've discovered howeasy and enjoyable Magic Brightening is, you and your friends and family will want to cook this way several times a month.From breads and breakfasts, through main and side dishes, to desserts and snacks, Chef Paul has streamlined his favorite recipes. He's taken out as much fat as possible, leaving the texture, the richness, and the taste for which he's famous. This is not a diet book, but one dedicated to healthful ways to cook.Some text and images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.
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Maids Under The Mistletoe Collection (Mills & Boon e-Book Collections) (Maids Un
¥130.47
Who did you find under the mistletoe this festive period? A Countess For Christmas by Christy McKellen The Earl’s secret bride… Emma Carmichael is shocked when she sees who she’s waitressing for at a lavish party—Jack Westwood, the new Earl of Redminster. Her new life comes crashing down when Jack announces to the world that they’re married! Jack has never forgotten his first love, despite the tragedy that tore them apart. When the paparazzi cameras intrude he proposes they live as man and wife until the fuss dies down. Emma feels like Cinderella, masquerading as his Countess…only behind closed doors their marriage feels tantalisingly real… Greek Tycoon’s Mistletoe Proposal by Kandy Shepherd A proposal of convenience! When guarded billionaire Lukas Christophedes finds maid Ashleigh Murphy living in his mansion, he strikes a deal with his gorgeous gate-crasher. If Ashleigh acts as Lukas’s girlfriend to help him close a crucial business deal, she can stay until the New Year. For newly single Ashleigh, agreeing to keep hearts off the table sounds easy…until the line between what’s real and what’s for show starts to blur! And as Christmas approaches all Ashleigh is wishing for from Lukas is a different, much more heartfelt romantic, proposal… Christmas In The Boss’s Castle by Scarlet Wilson The maid who saved Christmas Chambermaid Grace Ellis loves Christmas, but after losing her beloved grandmother, she’ll be spending this festive season working. So when her boss, Finlay ‘Scrooge’ Armstrong offers her a magical Christmas in Scotland, it’s a welcome distraction from her grief. Widower Finlay is haunted by the ghosts of Christmas past, but snowbound together in his Scottish castle, Grace starts to melt the ice around his heart. He never thought he’d find love again, but maybe finding Grace is his very own Christmas miracle…! Her New Year Baby Secret by Jessica Gilmore The Italian millionaire's secret heir! Waitress Sophie Bradshaw is normally ignored at glamorous parties, but Marco Santoro offers her his jacket in the snow…leading to a magical Christmas evening together. And when one night isn’t enough, the millionaire invites Sophie to his Venetian palazzo—not knowing Sophie is bringing a tiny surprise with her!
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The Martin Beck Series: Books 1–4
¥130.47
The first book in the classic Martin Beck detective series from the 1960s - the novels that shaped the future of Scandinavian crime writing. Hugely acclaimed, the Martin Beck series were the original Scandinavian crime novels and have inspired the writings of Stieg Larsson, Henning Mankell and Jo Nesbo. Written in the 1960s, 10 books completed in 10 years, they are the work of Maj Sjowall and Per Wahloo - a husband and wife team from Sweden. They follow the fortunes of the detective Martin Beck, whose enigmatic, taciturn character has inspired countless other policemen in crime fiction; without his creation Ian Rankin's John Rebus or Henning Mankell's Kurt Wallander may never have been conceived. The novels can be read separately, but are best read in chronological order, so the reader can follow the characters' development and get drawn into the series as a whole. 'Roseanna' begins on a July afternoon, the body of a young woman is dredged from Sweden's beautiful Lake Vattern. Three months later, all that Police Inspector Martin Beck knows is that her name is Roseanna, that she came from Lincoln, Nebraska, and that she could have been strangled by any one of eighty-five people. With its authentically rendered settings and vividly realized characters, and its command over the intricately woven details of police detection, 'Roseanna' is a masterpiece of suspense and sadness.
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Instant Turnaround!
¥130.45
Transform Your Workplace!Imagine a company where people are excited about coming to work and giving their best efforts every day. In this innovative and engrossing business parable, Harry Paul and Ross Reck show managers at all levels how they can immediately and easily increase productivity by tapping into the discretionary effort of the people who work for them. Starting from the most basic aspect of business reality that people intentionally regulate the amount of effort they put into their jobs based upon how they feel they're being treated the authors point out that the most important part of the job of every manager, team leader, supervisor, and executive is to treat people in such a way that they become excited about applying all their discretionary effort toward performing their jobs.At the book's center is the story of Nancy Kim, a human resources director at a magazine that is struggling with all the problems associated with unhappy employees low productivity and morale along with high absenteeism and turnover. After she openly challenges the CEO's new management-by-the-numbers system, she's charged with turning the situation around immediately. Filled with real-world studies, Instant Turnaround! shows anyone how to turn the workplace into a destination a place where working hard feels like hardly working because it's engaging, enjoyable, and fulfilling.
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Kitchen Survival Guide
¥130.22
When Lora Brody, cookbook author, chocolate maven, and mother, sent her sons off into the world, she (and they) realized that they didn't have a clue as to how to feed themselves or their guests, if, heaven forbid, they should have any. The Kitchen Survival Guide is for anyone -- newly graduated, newly married, newly single -- who is venturing into the kitchen for the first time. With her on-target brand of humor, Lora Brody builds kitchen confidence with more than 130 basic recipes necessary to get through life, as well as hundreds of helpful hints Mom forgot to share:On cleaning an oven -- "Manual cleaning oven, unfortunately, does not mean that a guy named Manuel will come and clean your oven."What's the difference between dicing and chopping, zest and pith, or au gratin and au lait?Survival recipes include tuna fish salad, homemade chicken soup, brownies, and many more.Setting up a kitchen and keeping it clean and safe, how to buy and store food, a glossary of basic cooking terms, and what to do in the event of a culinary disaster are all covered in this handy, easy-to-use cookbook and kitchen compendium.
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HarperCollins e-books
¥130.22
In this fiercely candid and moving book, novelist Joyce Thompson recounts a difficult yet transforming period in her life. In words that will ring true to anyone in the "sandwich" generation, Thompson tells the story of her troubled marriage ending, her adjustment to single motherhood, finding new love, turning fifty, dealing with sick and dying parents, and somehow discovering a spiritual home in an ancient, earth-centered tradition.Along the way, she comes to terms with the blessings and specters of her own dysfunctional family. This includes her father, a distinguished judge and chronic alcoholic, and her tough, smart mother, a pioneering woman lawyer, who is slowly succumbing to Alzheimer's and whom Thompson helps to die gracefully, despite many traumatic and even ridiculous moments. But with Thompson's lyrical, personal, and evocative writing, she transforms what could have been a soap opera into a rich, moving, and funny story, full of hope.Thompson's novels are about understanding the human condition, and it's no surprise she focuses that gift on her own life and the lives of her family. Elegant, wise, and witty, Sailing My Shoe to Timbuktu, pulls no punches and is delightfully and compulsively readable.
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盐野七生·文艺复兴小说(套装共4册)
¥130.20
文艺复兴这么读才有意思! 这是一部小说,也是一部历史,更像是一部电影 从威尼斯、罗马,到佛罗伦萨,再重返威尼斯 跟随美男子马可,深入文艺复兴时代的每一个毛孔,做一天文艺复兴人! 这里有散发着松香气味的希腊特产葡萄酒,盛在饰有美第奇家族纹章银盘里的珍珠烤鸡,佩科里诺山羊奶酪,还有杏仁粉做的包裹着奶油,可以一口吞下的小点心。 更有16世纪佛罗伦萨市中心艺术家们的工作室,遍布欧洲的大银行,和琳琅满目摆满外国商品的商店。你会路过用大锅煮埃及豆汤、穿着朴素的平民女人,也能和身穿上乘绸缎蕾丝的贵族激烈探讨马基雅维利的预言,更不可思议的是,你还可以去现场观看、“打扰”米开朗琪罗本人创作西斯廷教堂的天顶壁画! 不仅如此,美男子和优雅艺妓之间的爱情drama,野心勃勃的年轻人之间的权利斗争,彼时大国之间的复杂关系,都呈现在这部“文艺复兴小说”系列中。 生活在文艺复兴时代,究竟是一种什么体验? 读完本书之后,你心里应该就有了答案。 《威尼斯的抉择》内容简介:描写爱、欲望与野心交织的文艺复兴时代 公元16世纪,威尼斯共和国年轻的外交官马可收到密令,要求他在企图称霸欧洲的西班牙与统领整个伊斯兰世界的奥斯曼土耳其帝国的夹击之下挽救祖国。对土耳其了如指掌,与宫廷也牵连颇深的知心好友埃尔维斯本应成为马可的助力,然而世界的命运却在他眼里闪烁的幽暗光芒中天翻地覆。 埃尔维斯统帅奥斯曼土耳其帝国的军 队作战,被苏丹苏莱曼一世将其册封为匈牙利总督。但之后奥斯曼土耳其帝国军 队不愿意再服从这个不是奥斯曼土耳其人,也不是穆斯林的指挥官。埃尔维斯后来被两个农民砍了头。威尼斯的“十人委员会”也查出奥琳匹娅的真实身份是神圣罗马帝国皇帝及西班牙国王查理五世的间谍,马可就此被停职。 《马基雅维利的预言》内容简介: 同属美第奇家族的疯狂独裁者和叛逆天使, 究竟哪一个才是幸存者? 受到开除公职处分的马可为了调整心情,去往佛罗伦萨旅游,巧遇曾经利用自己从事间谍活动的奥琳皮娅,与其再度“坠入爱河”。曾经由美第奇家族施行仁政的“花之都”,如今却沦落为傀儡之都——神圣罗马帝国皇帝暗中操控美第奇家族私生子亚历山德罗进行独裁统治。 亚历山德罗同时觊觎上同属美第奇家族的洛伦奇诺的妹妹,这让本就叛逆、自责的洛伦奇诺决心痛下狠手,利用美第奇宫和自家之间的暗道杀死了亚历山德罗,并于当晚逃亡威尼斯。马可与奥琳皮娅也被卷入了美第奇家族内部争斗的泥沼,二人决定离开佛罗伦萨前往罗马。 《罗马的审判》内容简介:“教皇血脉”搅乱了永恒之都 马可和奥琳皮娅能否打破社会层级的藩篱? 他们的爱情会走向何方? 马可来到奥琳皮娅的故乡罗马,幸遇西斯廷教堂天顶画作者米开朗琪罗,受到艺术熏陶,在恩佐老人的带领下,每天沉浸于寻访古代遗迹,感受古罗马的魅力。在得知奥琳皮娅的过去后,他决意跨越社会障碍和她结婚,但适逢威尼斯在与土耳其的海战中失利,马可的国家荣誉感让他一 定要回威尼斯。两人的命运再次遭遇历史浪潮的冲击。 《重返威尼斯》内容简介:决定世界命运的一日 回归政坛的马可,再次与土耳其对峙。土耳其苏丹苏莱曼死后,两国之间战云密布,演变成谁都不曾希望的全 方 位冲突。近500艘战船于海上激战,超过1.5万人命丧勒班陀海战,仅仅1天时间,便决定了日后世界的命运。 威尼斯和土耳其媾和,此时的威尼斯外交官马可已年过75岁,在布拉诺岛过起了隐退生活。
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麦克法伦行走文学三部曲
¥130.20
《念念远山》是剑桥学者罗伯特·麦克法/伦“行走文学三部曲”的第/一部。 仅三个世纪前,山脉还被视作大自然的粗率造物、地球表皮上的“疖子”。人们普遍相信高山险坡上游荡着邪灵,山顶上则住着神灵——可千万别爬上山去。而如今,连珠峰山脊都变得拥挤,人们甘愿冒着生命危险登上山峰。三百年间,人们对山的恐惧如何转变成迷恋和向往? 罗伯特·麦克法/伦走出书斋,踏上危险的山径——从苏格兰凯恩戈姆冰川蚀刻的山谷,到阿尔卑斯积雪消融的山脊,再到天山山脉的冰斗,历经冻伤与岩崩,亲身感受高山世界偏僻与宁静、荒芜与惊奇、危险与希望交缠的诱惑。 在这趟通往冰封高山的旅途中,每一道岩石褶皱都诉说着久远到令人晕眩的地球历史,每一个如菩萨般坐在雪地里的遇难者都延续着一份迷恋高山的情感传统。在置身山峰的感官体验与登山者的探险叙事中,麦克法/伦走大山,也无限靠近我们炙热的心灵:山只是地理学上的偶然事物,它们不故意SHA人,也不刻意取悦人。我们凝望着、解读着和渴望着的山,并不是我们真正攀登的山。
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韦伯作品集:经济与社会 新版(全二卷)
¥130.00
《经济与社会》原著共两卷,英文本由多位韦伯研究专家合作翻译,并加有长篇导言和注释,于1968年出版。本书被众多学者推为20世纪伟大的社会学著作。韦伯在《经济与社会》中全面而系统地表述了他的社会学观点和对现代文明本质的见解。他对社会学的定义、对象、方法及一些基本范畴和概念进行了详细的阐释,又分别互有交叉地阐发了他的经济社会学、法律社会学、政治社会学思想。韦伯广泛地援引世界历史资料,把发生在不同时代、不同文明和不同社会中的经济形式、法律形式、统治形式纳入他独特的概念体系,分门别类地做出类型化比较研究和系统化因果分析。韦伯的研究以现代西方社会为立足点,通过对东西古今各种文明的比较,突出“理性化”这一特质,以此作为现代西方文明的本质和特征。
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西南科技大学外国语学院615基础英语历年考研真题及详解
¥130.00
西南科技大学外国语学院615基础英语历年考研真题及详解
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山东师范大学外国语学院711基础英语历年考研真题及详解
¥130.00
山东师范大学外国语学院711基础英语历年考研真题及详解
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上海市现代服务业集聚区文化与品牌创新设计
¥130.00
本书基于品牌创新设计视角,采用理论研究与实证研究相结合的方式,从宏观到微观、从理论到实践,对现代服务业集聚区的文化建设与品牌设计行了一次系统性研究尝试。希望通过对集聚区的历史发展回顾、理论成果汇集、文化建设规划、品牌设计策略分析以及实践案例介绍,可以为当下城市转型中的集聚区升级发展提供有价值的参考与建议。全书分为上下两篇。下篇 案例?分析。精心选取了10余个集聚区作为典型案例,着重从项目背景、转型模式、演化路径、发展机制、技术转化、产业集群、业态创新、案例启示等操作层面分析了集聚区文化建设与品牌创新设计,并提出具体应对策略,从而构成本书从理论体系到实践应用的体系结构。