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Mastering Scala Machine Learning
Mastering Scala Machine Learning
Alex Kozlov
¥90.46
Advance your skills in efficient data analysis and data processing using the powerful tools of Scala, Spark, and Hadoop About This Book This is a primer on functional-programming-style techniques to help you efficiently process and analyze all of your data Get acquainted with the best and newest tools available such as Scala, Spark, Parquet and MLlib for machine learning Learn the best practices to incorporate new Big Data machine learning in your data-driven enterprise to gain future scalability and maintainability Who This Book Is For Mastering Scala Machine Learning is intended for enthusiasts who want to plunge into the new pool of emerging techniques for machine learning. Some familiarity with standard statistical techniques is required. What You Will Learn Sharpen your functional programming skills in Scala using REPL Apply standard and advanced machine learning techniques using Scala Get acquainted with Big Data technologies and grasp why we need a functional approach to Big Data Discover new data structures, algorithms, approaches, and habits that will allow you to work effectively with large amounts of data Understand the principles of supervised and unsupervised learning in machine learning Work with unstructured data and serialize it using Kryo, Protobuf, Avro, and AvroParquet Construct reliable and robust data pipelines and manage data in a data-driven enterprise Implement scalable model monitoring and alerts with Scala In Detail Since the advent of object-oriented programming, new technologies related to Big Data are constantly popping up on the market. One such technology is Scala, which is considered to be a successor to Java in the area of Big Data by many, like Java was to C/C++ in the area of distributed programing. This book aims to take your knowledge to next level and help you impart that knowledge to build advanced applications such as social media mining, intelligent news portals, and more. After a quick refresher on functional programming concepts using REPL, you will see some practical examples of setting up the development environment and tinkering with data. We will then explore working with Spark and MLlib using k-means and decision trees. Most of the data that we produce today is unstructured and raw, and you will learn to tackle this type of data with advanced topics such as regression, classification, integration, and working with graph algorithms. Finally, you will discover at how to use Scala to perform complex concept analysis, to monitor model performance, and to build a model repository. By the end of this book, you will have gained expertise in performing Scala machine learning and will be able to build complex machine learning projects using Scala. Style and approach This hands-on guide dives straight into implementing Scala for machine learning without delving much into mathematical proofs or validations. There are ample code examples and tricks that will help you sail through using the standard techniques and libraries. This book provides practical examples from the field on how to correctly tackle data analysis problems, particularly for modern Big Data datasets.
Practical Internet of Things Security
Practical Internet of Things Security
Brian Russell,Drew Van Duren
¥80.65
A practical, indispensable security guide that will navigate you through the complex realm of securely building and deploying systems in our IoT-connected world About This Book Learn to design and implement cyber security strategies for your organization Learn to protect cyber-physical systems and utilize forensic data analysis to beat vulnerabilities in your IoT ecosystem Learn best practices to secure your data from device to the cloud Gain insight into privacy-enhancing techniques and technologies Who This Book Is For This book targets IT Security Professionals and Security Engineers (including pentesters, security architects and ethical hackers) who would like to ensure security of their organization's data when connected through the IoT. Business analysts and managers will also find it useful. What You Will Learn Learn how to break down cross-industry barriers by adopting the best practices for IoT deployments Build a rock-solid security program for IoT that is cost-effective and easy to maintain Demystify complex topics such as cryptography, privacy, and penetration testing to improve your security posture See how the selection of individual components can affect the security posture of the entire system Use Systems Security Engineering and Privacy-by-design principles to design a secure IoT ecosystem Get to know how to leverage the burdgening cloud-based systems that will support the IoT into the future. In Detail With the advent of Intenret of Things (IoT), businesses will be faced with defending against new types of threats. The business ecosystem now includes cloud computing infrastructure, mobile and fixed endpoints that open up new attack surfaces, a desire to share information with many stakeholders and a need to take action quickly based on large quantities of collected data. . It therefore becomes critical to ensure that cyber security threats are contained to a minimum when implementing new IoT services and solutions. . The interconnectivity of people, devices, and companies raises stakes to a new level as computing and action become even more mobile, everything becomes connected to the cloud, and infrastructure is strained to securely manage the billions of devices that will connect us all to the IoT. This book shows you how to implement cyber-security solutions, IoT design best practices and risk mitigation methodologies to address device and infrastructure threats to IoT solutions. This book will take readers on a journey that begins with understanding the IoT and how it can be applied in various industries, goes on to describe the security challenges associated with the IoT, and then provides a set of guidelines to architect and deploy a secure IoT in your Enterprise. The book will showcase how the IoT is implemented in early-adopting industries and describe how lessons can be learned and shared across diverse industries to support a secure IoT. Style and approach This book aims to educate readers on key areas in IoT security. It walks readers through engaging with security challenges and then provides answers on how to successfully manage IoT security and build a safe infrastructure for smart devices. After reading this book, you will understand the true potential of tools and solutions in order to build real-time security intelligence on IoT networks.
Mastering Python Data Analysis
Mastering Python Data Analysis
Magnus Vilhelm Persson,Luiz Felipe Martins
¥90.46
Become an expert at using Python for advanced statistical analysis of data using real-world examples About This Book Clean, format, and explore data using graphical and numerical summaries Leverage the IPython environment to efficiently analyze data with Python Packed with easy-to-follow examples to develop advanced computational skills for the analysis of complex data Who This Book Is For If you are a competent Python developer who wants to take your data analysis skills to the next level by solving complex problems, then this advanced guide is for you. Familiarity with the basics of applying Python libraries to data sets is assumed. What You Will Learn Read, sort, and map various data into Python and Pandas Recognise patterns so you can understand and explore data Use statistical models to discover patterns in data Review classical statistical inference using Python, Pandas, and SciPy Detect similarities and differences in data with clustering Clean your data to make it useful Work in Jupyter Notebook to produce publication ready figures to be included in reports In Detail Python, a multi-paradigm programming language, has become the language of choice for data scientists for data analysis, visualization, and machine learning. Ever imagined how to become an expert at effectively approaching data analysis problems, solving them, and extracting all of the available information from your dataWell, look no further, this is the book you want! Through this comprehensive guide, you will explore data and present results and conclusions from statistical analysis in a meaningful way. You’ll be able to quickly and accurately perform the hands-on sorting, reduction, and subsequent analysis, and fully appreciate how data analysis methods can support business decision-making. You’ll start off by learning about the tools available for data analysis in Python and will then explore the statistical models that are used to identify patterns in data. Gradually, you’ll move on to review statistical inference using Python, Pandas, and SciPy. After that, we’ll focus on performing regression using computational tools and you’ll get to understand the problem of identifying clusters in data in an algorithmic way. Finally, we delve into advanced techniques to quantify cause and effect using Bayesian methods and you’ll discover how to use Python’s tools for supervised machine learning. Style and approach This book takes a step-by-step approach to reading, processing, and analyzing data in Python using various methods and tools. Rich in examples, each topic connects to real-world examples and retrieves data directly online where possible. With this book, you are given the knowledge and tools to explore any data on your own, encouraging a curiosity befitting all data scientists.
High Steel
High Steel
Rasenberger, Jim
¥90.77
A powerful first-hand account of the many generations and ethnic groups of men who have built America's skyscrapers.From the early days of steel construction in Chicago, through the great boom years of New York city ironwork, and up through the present, High Steel follows the trajectory of careers inextricably linked to both great accomplishment and catastrophic disaster. The personal stories reveal the lives of ironworkers and the dangers they face as they walk across the windswept, swaying summits of tomorrow's skyscrapers, balanced on steel girders sometimes only six inches wide. Rasenberger explores both the greatest accomplishments of ironwork the vaulting bridges and towers that define America's skyline and the deadliest disasters, such as the Quebec Bridge Collapse of 1907, when 75 ironworkers, including 33 Mohawk Indians, fell to their deaths. High Steel is an accessible, thrilling, and vertiginous portrait of the lives of some of our most brave yet unrecognized men.
Living on the Fault Line
Living on the Fault Line
Moore, Geoffrey A.
¥152.92
The fault line -- that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can control it. In the original edition of Living on the Fault Line, Geoffrey Moore presented a compelling argument for using shareholder value (or share price) as the key driver in management decisions. Moore now revisits his argument in the post-Internet bubble world, proving that the methods he espouses are more germane than ever and showing companies how to use them to survive and thrive in today's demanding economy. Extending the themes of Crossing the Chasm and Inside the Tornado, his first two books on the dynamics of the high-tech markets, Moore shows why sensitivity to stock price is the single most important lever for managing in the future, both as a leading indicator of shifts in competitive advantage and as an employee motivator for making necessary changes in organizations heretofore impervious to change. This revised and updated edition includes: A deeper emphasis on core versus context, which has emerged as the key distinction in allocating resources to improve shareholder value A new Competitive Advantage Grid that will aid managers in achieving and sustaining competitive advantage, the most important component in managing for shareholder value An expanded Value Discipline Model as it relates to the Competitive Advantage Grid Analysis of the powerful new trend toward core/context analysis and outsourcing production duties Updated models of organizational change for each stage of market development As disruptive forces continue to buffet the marketplace and rattle the staid practices of the past, Moore offers a brilliant set of navigational tools to help meet today's most compelling management challenges.
Joe Biden
Joe Biden
Witcover, Jules
¥157.15
"When I got knocked down by guys bigger than me . . . [my mother] sent me back out and demanded that I bloody their nose so I could walk down the street the next day." Joe Biden In this, the first definitive biography of Vice President Joe Biden, renowned journalist Jules Witcover examines the fascinating life of a man who, with his tenacity, outspokenness, and charming smile, has shaped Washington politics for the past forty years and who now serves as the forty-seventh vice president of the United States.Raised in the working-class towns of Scranton, Pennsylvania, and Wilmington, Delaware, and with lackluster grades in school and no particular goals other than to play sports or, fleetingly, to become a priest, Biden shocked the nation in 1972 when he became one of the youngest elected senators in U.S. history. From that point forward, he carved a legacy for himself as one of the most respected legislators in the country. Biden's record in Congress was impressive. He chaired three Senate committees, confronted Slobodan Miloevic head-on as a war criminal, and conducted the confirmation hearings of Supreme Court justices. After voting for the 2002 Senate resolution to use force in Iraq, he later called for its repeal and became an outspoken critic of the conduct of the war.Yet for all of Biden's achievements in the Senate, his life has been filled with tragedy and countless challenges. Within two months of being elected in 1972, Biden lost his wife, Neilia, and his young daughter in a tragic accident a loss that brought him to the nadir of despair and shook his resolve to stay in politics. And even after Biden vowed to continue his career, his tenure was marked by two brain aneurysms and career-threatening verbal gaffes. Then, after being considered among the front-runners in the 1988 Democratic presidential primaries, Biden was accused of plagiarism for a speech he made at the Iowa State Fair. He dropped out of the race to the sounds of Washington pundits chattering that the presidency would never be his. Through it all, Biden survived and ran and eventually dropped out again in the 2008 primaries. But even with this defeat, Barack Obama recognized Biden's vast experience in domestic and foreign affairs, and selected him to be his running mate.Joe Biden: A Life of Trial and Redemption is based on exhaustive research by one of Washington's most prolific journalists. In drawing on numerous exclusive interviews with Biden's confidants and family members, as well as President Obama and Vice President Biden, Witcover has gone beyond conventional biography to track the forces that have shaped a man who, with his plainspoken style and inspiring life story, has resonated with millions of Americans and whose work is now influencing the Obama-Biden administration and shaping America.
Necessary Endings
Necessary Endings
Cloud, Henry
¥155.02
End Pain.Foster Personal and Professional Growth.Live Better. While endings are a natural part of business and life, we often experience them with a sense of hesitation, sadness, resignation, or regret. But consultant, psychologist, and bestselling author Dr. Henry Cloud sees endings differently. He argues that our personal and professional lives can only improve to the degree that we can see endings as a necessary and strategic step to something better. If we cannot see endings in a positive light and execute them well, he asserts, the "better" will never come either in business growth or our personal lives.In this insightful and deeply empathetic book, Dr. Cloud demonstrates that, when executed well, "necessary endings" allow us to proactively correct the bad and the broken in our lives in order to make room for the professional and personal growth we seek. However, when endings are avoided or handled poorly as is too often the case good opportunities may be lost, and misery repeated. Drawing on years of experience as an executive coach and a psychologist, Dr. Cloud offers a mixture of advice and case studies to help readers know when to have realistic hope and when to execute a necessary ending in a business, or with an individual; identify which employees, projects, activities, and relationships are worth nurturing and which are not; overcome people's resistance to change and create change that works; create urgency and an action plan for what's important; stop wasting resources needed for the things that really matter. Knowing when and how to let go when something, or someone, isn't working a personal relationship, a job, or a business venture is essential for happiness and success. Necessary Endings gives readers the tools they need to say good-bye and move on.
George Lucas's Blockbusting
George Lucas's Blockbusting
Block, Alex Ben
¥168.37
A comprehensive look at 300 of the most financially and/or critically successful motion pictures of all time many made despite seemingly insurmountable economic, cultural, and political challenges set against the prevailing production, distribution, exhibition, marketing, and technology trends of each decade in movie business history.
We Are Indie Toys
We Are Indie Toys
Bou, Louis
¥168.37
The indie world is producing extraordinary toy characters but little is known about the designers creating them or the processes used to make them. We Are Indie Toys! profiles the most interesting toymakers and reveals how they turn their unique ideas into one-of-a-kind collectibles.
Nom de Plume
Nom de Plume
Ciuraru, Carmela
¥90.73
What's in a nameIn our "look at me" era, everyone's a brand. Privacy now seems a quaint relic, and self-effacement is a thing of the past. Yet, as Nom de Plume reminds us, this was not always the case. Exploring the fascinating stories of more than a dozen authorial impostors across several centuries and cultures, Carmela Ciuraru plumbs the creative process and the darker, often crippling aspects of fame. Biographies have chronicled the lives of pseudonymous authors such as Mark Twain, Isak Dinesen, and George Eliot, but never before have the stories behind many noms de plume been collected into a single volume. These are narratives of secrecy, obsession, modesty, scandal, defiance, and shame: Only through the protective guise of Lewis Carroll could a shy, half-deaf Victorian mathematician at Oxford feel free to let his imagination run wild. The "three weird sisters" (as they were called by the poet Ted Hughes) from Yorkshire the Brontes produced instant bestsellers that transformed them into literary icons, yet they wrote under the cloak of male authorship. Bored by her aristocratic milieu, a cigar-smoking, cross-dressing baroness rejected the rules of propriety by having sexual liaisons with men and women alike, publishing novels and plays under the name George Sand.Grounded by research yet highly accessible and engaging, these provocative, astonishing stories reveal the complex motives of writers who harbored secret identities sometimes playfully, sometimes with terrible anguish and tragic consequences. A wide-ranging examination of pseudonyms both familiar and obscure, Nom de Plume is part detective story, part exposé, part literary history, and an absorbing psychological meditation on identity and creativity.
I'll Quit Tomorrow
I'll Quit Tomorrow
Johnson, Vernon E.
¥88.56
This bestselling recovery classic has helped untold thousands of alcoholics onto the road to recovery. Written by the founder of the Johnson Institute in Minneapolis, one of the country's most successful training programs for treatment providers, I'll Quit Tomorrow present the concepts and methods that have brought new hope to alcoholics and their families, friends, and employers. Abstinence is not the only objective of Johnson's breakthrough methods -- his therapy aims at restoring the ego strength of the victim to assure permanent recovery. Johnson outlines a dynamic plan of intervention and treatment that will block the progress of alcoholism and lead to a richer, more productive life.
The New Basics
The New Basics
Cohen, Michel, M.D.
¥94.10
Dr. Michel Cohen, named by the New York Post as the hip, "must-have" pediatrician, has an important message for parents: Don't worry so much. In an easy-reference alphabetical format, The New Basics clearly lays out the concerns you may face as aparent and explains how to solve them -- without fuss, without stress, and without harming your child by using unnecessary medicines or interventions.With sensitivity and love, Dr. Michel describes proven techniques for keeping your children healthy and happy without driving yourself crazy. He will show you how to set positive habits for sleeping and eating and how to treat ailments early and effectively. You'll learn when antibiotics are helpful and when they can be harmful. If you're having trouble breast feeding, pumping, or bottle weaning, Dr. Michel has the advice to set you back on track. If after several months your baby is still not sleeping through the night, The New Basics will provide you with tried-and-true methods to help ease this difficult transition for babies and parents.Dr. Michel recognizes that you're probably asking the same questions his own patients' parents frequently ask, so he includes a section called "Real Questions from Real Parents" throughout the book. You'll find important answers about treating asthma, head injuries, fevers, stomach bugs, colic, earaches, and other ailments. More than just a book on how to care for your child's physical well-being, The New Basics also covers such parenting challenges as biting, hitting, ADD, separation anxiety, how to prevent the terrible twos (and threes and fours ...), and preparing your child for a new sibling.
The Son of Laughter
The Son of Laughter
Buechner, Frederick
¥94.10
Rich in family drama, passion, and human affinity, critically acclaimed author Frederick Buechner's contemporary retelling of this captivating and timeless biblical saga revitalizes the ancient story of Jacob, delighted our senses and modern sensibilities and gracing us with his exceptional eloquence and wit.
McIlhenny's Gold
McIlhenny's Gold
Rothfeder, Jeffrey
¥94.10
In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico a secretive family business emerged that would produce one of the best-known products in the world. A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.
Ten Days to Self-Esteem
Ten Days to Self-Esteem
Burns, David D., M.D.
¥105.17
Do you wake up dreading the dayDo you feel ciscouraged with what you've accomplished in lifeDo you want greater self-esteem, productivity, and joy in daily livingIf so, you will benefit from this revolutionary way of brightening your moods without drugs or lengthy therapy. All you need is your own common sense and the easy-to-follow methods revealed in this book by one of the country's foremost authorities on mood and personal relationship problems. In Ten Days to Self-esteem, Dr. David Burns presents innovative, clear, and compassionate methods that will help you identify the causes of your mood slumps and develop a more positive outlook on life. You will learn thatYou feel the way you think: Negative feelings like guilt, anger, and depression do not result from the bad things that happen to you, but from the way you think about these events. This simple but revolutionary idea can change your life!You can change the way you feel: You will discover why you get depressed and learn how to brighten your outlook when you're in a slump.You can enjoy greater happiness, productivity, and intimacy without drugs or lengthy therapy.Can a self-help book do all thisStudies show that two thirds of depressed readers of Dr. Burns's classic bestseller, Feeling Good: The New Mood Therapy, experienced dramatic felief in just four weeks without psychotherapy or antidepressant medications. Three-year follow-up studies revealed that readers did not relapse but continued to enjoy their positive outlook. Ten Days to Self-esteem offers a powerful new tool that provides hope and healing in ten easy steps. The methods are based on common sense and are not difficult to apply. Research shows that they really work!Feeling good feels wonderful. You owe it to yourself to feel good!
Going Dutch
Going Dutch
Jardine, Lisa
¥106.61
On November 5, 1688, William of Orange, Protestant ruler of the Dutch Republic, landed at Torbay in Devon with a force of twenty thousand men. Five months later, William and his wife, Mary, were jointly crowned king and queen after forcing James II to abdicate. Yet why has history recorded this bloodless coup as an internal Glorious Revolution rather than what it truly was: a full-scale invasion and conquest by a foreign nationThe remarkable story of the relationship between two of Europe's most important colonial powers at the dawn of the modern age, Lisa Jardine's Going Dutch demonstrates through compelling new research in political and social history how Dutch tolerance, resourcefulness, and commercial acumen had effectively conquered Britain long before William and his English wife arrived in London.
25 Books Every Christian Should Read
25 Books Every Christian Should Read
Renovare
¥105.17
For more than twenty years Renovaré has pioneered the use of spiritual classics for deepening our lives of discipleship. Their highly praised compendiums Devotional Classics and Spiritual Classics have sold 500,000 copies. Now they have put together a prestigious editorial board and polled respected Christian leaders and thinkers from a variety of Christian traditions, including Catholic, Orthodox, and Protestant, to present the twenty-five most spiritually influential and important books for Christians to read. There are books that should be shaping the church, our faith, and our engagement in the world. From timeless classics like The Imitation of Christ to unexpected selections like Fyodor Dostoevsky’s The Brothers Karamazov and the poetry of Gerard Manley Hopkins, 25 Books Every Christian Should Read provides historical background for each work and explains its importance for modern Christians, while including selected readings from every book to get you started. In addition, each chapter ends with discussion questions to the work for use in small groups or for personal reflection. 25 Books Every Christian Should Read is a pivotal resource for the future of Christianity, an invitation into the fullness and richness of the Christian tradition.
Chasing Utopia
Chasing Utopia
Giovanni, Nikki
¥112.23
From one of America’s most celebrated poets, Nikki Giovanni, comes this poignant collection of poetry that celebrates the simple pleasures of everyday life and the bonds we share with those closest to us. “This slim volume delights on every page. There are stories, imaginings, whimsy, and startling images which prove the poet’s power and her command of language . . . Anyone with a love of language will be delighted with this book and the continuing publication of America’s treasured poet.”—San Francisco Book Review The poetry of Nikki Giovanni has spurred movements and inspired songs, turned hearts and informed generations. She's been hailed as a healer and as a national treasure. But Giovanni's heart resides in the everyday, where family and lovers gather, friends commune, and those no longer with us are remembered. And at every gathering there is food—food as sustenance, food as aphrodisiac, food as memory. A pot of beans is flavored with her mother's sighs—this sigh part cardamom, that one the essence of clove; a lover requests a banquet as an affirmation of ongoing passion; homage is paid to the most time-honored appetizer: soup. With Chasing Utopia, Giovanni demands that the prosaic—flowers, birdsong, winter—be seen as poetic, and reaffirms once again why she is as energetic, "remarkable" (Gwendolyn Brooks), "wonderful" (Marian Wright Edelman),"outspoken, prolific, energetic" (New York Times), and relevant as ever.
Deadly Departure
Deadly Departure
Negroni, Christine
¥72.99
The in-flight explosion of TWA Flight 800 on July 17, 1996, was one of the deadliest disasters in American history, spurring the most expensive airline investigation ever undertaken by the U.S. government. To this day the crash remains clouded in doubt and shadowed by suspicion of a government conspiracy.If there was any conspiracy to hide the truth about what really happened to Flight 800, it began long before the crash. Past crashes tell the story: What happened on Flight 800 has happened before and will again, unless drastic changes are made. Now veteran journalist Christine Negroni reveals what the commercial aviation industry has known for more than thirty-five years that during flight confined vapors in the fuel tanks can create a bomb like environment. It takes only a small energy source to ignite it.TWA Flight 800 was the fourteenth fuel tank explosion on a commercial airliner in thirty-five years. Yet each and every time, the airline industry persuaded regulators to deal with the symptoms of the problem and ignore the cause. When investigators could not immediately determine what happened, they were finally forced to look at the bigger picture. And, for the first time, this book exposes the hubris of aircraft manufacturers who knew all along, but dismissed as acceptable, the risk of fuel tank explosions.Deadly Departure shines a spotlight on the chaos behind the most massive crash investigation ever conducted, how the White House had to intervene between feuding investigators, and the surprising stories behind the missile theory conspiracies. It also tells the stories of the passengers and their families, the people of TWA and Boeing, the rescue and crisis workers, and the investigators and scientists involved illustrating the devastating effects on human lives. An impeccably researched, eye-opening examination of one of the great disasters of our time, Deadly Departure is a stunning exposé of how industry pressure continues to undermine regulatory policy, placing air travelers' lives at risk.
Dorothy and Otis
Dorothy and Otis
Hathaway, Norman
¥280.71
Dorothy and Otis Shepard are the groundbreaking heroes of North American visual culture. They were the first American graphic designers to work in multiple mediums and scales, but despite the brilliance of their work, their names are little known today. With 330 stunning, colorful images, Dorothy and Otis chronicles their story for the first time. It explores the Shepards' penchant for abstraction and modernism, and shows how the advent of billboard advertising inspired their creativity their large campaigns matched the grandeur of their lifestyle. Throughout, this book demonstrates how their work influenced all aspects of consumer culture, from the styling of Wrigley's Gum and the Chicago Cubs to the design of Catalina Island, which Charlie Chaplin, Clark Gable, and other celebrities frequented.As Dorothy and Otis brings these artists to life, it elevates them to their rightful place in popular culture and makes clear how their work shaped the American dream.With more than 330 full-color photographs throughout
The Chasm Companion
The Chasm Companion
Wiefels, Paul
¥141.57
In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.