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Have you put your book out there and been disappointed in your sales? Perhaps you’ve tried a variety of marketing tactics to boost discoverability: blog posts, social media, book tours, paid ads in a variety of venues. But nothing is working. The publishing landscape changes every year. The number of books published has increased and the competition for readers is more than it has been before. The key is to?define your audience and then convince those potential readers of the?value?of your book. Your marketing time and money should primarily be spent on a message of value–not price, not story, and not genre. This book provides specific techniques to exploit that value without resorting to the typical overexposure in social media and newsletters with “Buy My Book” sales messaging. Instead, focus on the top three proven techniques that actually sell books. Follow step-by-step instructions and timelines to learn how to: 1) Create an Effective Plan for Communicating to Readers; 2) Use Social Media and Email lists to Engage with Your Readers; and 3) Plan for Effective Campaigns for both Book Launches and Backlist Rejuvenation throughout the year. In addition this book provides techniques to: Distinguish specific groups of readers most likely to buy your novel or nonfiction book. Understand your competition and the advantages that your book offers. Clarify hooks that capture attention of the media, reviewers, and readers. Identify where and how to reach readers, reviewers, and media. Create and implement a consistent brand throughout all marketing efforts. Effectively select, from 100+ options, the appropriate marketing tactics and timing that matches your book intentions and values. Maximize organic reach and stay to a budget of less than $100 per book campaign. Develop a long-term online marketing plan.

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Leverage the power of Linux to develop captivating and powerful embedded Linux projects About This Book Explore the best practices for all embedded product development stages Learn about the compelling features offered by the Yocto Project, such as customization, virtualization, and many more Minimize project costs by using open source tools and programs Who This Book Is For If you are a developer who wants to build embedded systems using Linux, this book is for you. It is the ideal guide for you if you want to become proficient and broaden your knowledge. A basic understanding of C programming and experience with systems programming is needed. Experienced embedded Yocto developers will find new insight into working methodologies and ARM specific development competence. What You Will Learn Use the Yocto Project in the embedded Linux development process Get familiar with and customize the bootloader for a board Discover more about real-time layer, security, virtualization, CGL, and LSB See development workflows for the U-Boot and the Linux kernel, including debugging and optimization Understand the open source licensing requirements and how to comply with them when cohabiting with proprietary programs Optimize your production systems by reducing the size of both the Linux kernel and root filesystems Understand device trees and make changes to accommodate new hardware on your device Design and write multi-threaded applications using POSIX threads Measure real-time latencies and tune the Linux kernel to minimize them In Detail Embedded Linux is a complete Linux distribution employed to operate embedded devices such as smartphones, tablets, PDAs, set-top boxes, and many more. An example of an embedded Linux distribution is Android, developed by Google. This learning path starts with the module Learning Embedded Linux Using the Yocto Project. It introduces embedded Linux software and hardware architecture and presents information about the bootloader. You will go through Linux kernel features and source code and get an overview of the Yocto Project components available. The next module Embedded Linux Projects Using Yocto Project Cookbook takes you through the installation of a professional embedded Yocto setup, then advises you on best practices. Finally, it explains how to quickly get hands-on with the Freescale ARM ecosystem and community layer using the affordable and open source Wandboard embedded board. Moving ahead, the final module Mastering Embedded Linux Programming takes you through the product cycle and gives you an in-depth de*ion of the components and options that are available at each stage. You will see how functions are split between processes and the usage of POSIX threads. By the end of this learning path, your capabilities will be enhanced to create robust and versatile embedded projects. This Learning Path combines some of the best that Packt has to offer in one complete, curated package. It includes content from the following Packt products: Learning Embedded Linux Using the Yocto Project by Alexandru Vaduva Embedded Linux Projects Using Yocto Project Cookbook by Alex González Mastering Embedded Linux Programming by Chris Simmonds Style and approach This comprehensive, step-by-step, pragmatic guide enables you to build custom versions of Linux for new embedded systems with examples that are immediately applicable to your embedded developments. Practical examples provide an easy-to-follow way to learn Yocto project development using the best practices and working methodologies. Coupled with hints and best practices, this will help you understand embedded Linux better.

A handy reference guide for data analysts and data scientists to help to obtain value from big data analytics using Spark on Hadoop clusters About This Book This book is based on the latest 2.0 version of Apache Spark and 2.7 version of Hadoop integrated with most commonly used tools. Learn all Spark stack components including latest topics such as DataFrames, DataSets, GraphFrames, Structured Streaming, DataFrame based ML Pipelines and SparkR. Integrations with frameworks such as HDFS, YARN and tools such as Jupyter, Zeppelin, NiFi, Mahout, HBase Spark Connector, GraphFrames, H2O and Hivemall. Who This Book Is For Though this book is primarily aimed at data analysts and data scientists, it will also help architects, programmers, and practitioners. Knowledge of either Spark or Hadoop would be beneficial. It is assumed that you have basic programming background in Scala, Python, SQL, or R programming with basic Linux experience. Working experience within big data environments is not mandatory. What You Will Learn Find out and implement the tools and techniques of big data analytics using Spark on Hadoop clusters with wide variety of tools used with Spark and Hadoop Understand all the Hadoop and Spark ecosystem components Get to know all the Spark components: Spark Core, Spark SQL, DataFrames, DataSets, Conventional and Structured Streaming, MLLib, ML Pipelines and Graphx See batch and real-time data analytics using Spark Core, Spark SQL, and Conventional and Structured Streaming Get to grips with data science and machine learning using MLLib, ML Pipelines, H2O, Hivemall, Graphx, SparkR and Hivemall. In Detail Big Data Analytics book aims at providing the fundamentals of Apache Spark and Hadoop. All Spark components – Spark Core, Spark SQL, DataFrames, Data sets, Conventional Streaming, Structured Streaming, MLlib, Graphx and Hadoop core components – HDFS, MapReduce and Yarn are explored in greater depth with implementation examples on Spark + Hadoop clusters. It is moving away from MapReduce to Spark. So, advantages of Spark over MapReduce are explained at great depth to reap benefits of in-memory speeds. DataFrames API, Data Sources API and new Data set API are explained for building Big Data analytical applications. Real-time data analytics using Spark Streaming with Apache Kafka and HBase is covered to help building streaming applications. New Structured streaming concept is explained with an IOT (Internet of Things) use case. Machine learning techniques are covered using MLLib, ML Pipelines and SparkR and Graph Analytics are covered with GraphX and GraphFrames components of Spark. Readers will also get an opportunity to get started with web based notebooks such as Jupyter, Apache Zeppelin and data flow tool Apache NiFi to analyze and visualize data. Style and approach This step-by-step pragmatic guide will make life easy no matter what your level of experience. You will deep dive into Apache Spark on Hadoop clusters through ample exciting real-life examples. Practical tutorial explains data science in simple terms to help programmers and data analysts get started with Data Science

Develop robust and reusable code using a multitude of design patterns for PHP 7 About This Book Learn about advanced design patterns in PHP 7 Understand enhanced architectural patterns Learn to implement reusable design patterns to address common recurring problems Who This Book Is For This book is for PHP developers who wish to have better organization structure over their code through learning common methodologies to solve architectural problems against a backdrop of learning new functionality in PHP 7. What You Will Learn Recognize recurring problems in your code with Anti-Patterns Uncover object creation mechanisms using Creational Patterns Use Structural design patterns to easily access your code Address common issues encountered when linking objects using the splObserver classes in PHP 7 Achieve a common style of coding with Architectural Patterns Write reusable code for common MVC frameworks such as Zend, Laravel, and Symfony Get to know the best practices associated with design patterns when used with PHP 7 In Detail Design patterns are a clever way to solve common architectural issues that arise during software development. With an increase in demand for enhanced programming techniques and the versatile nature of PHP, a deep understanding of PHP design patterns is critical to achieve efficiency while coding. This comprehensive guide will show you how to achieve better organization structure over your code through learning common methodologies to solve architectural problems. You’ll also learn about the new functionalities that PHP 7 has to offer. Starting with a brief introduction to design patterns, you quickly dive deep into the three main architectural patterns: Creational, Behavioral, and Structural popularly known as the Gang of Four patterns. Over the course of the book, you will get a deep understanding of object creation mechanisms, advanced techniques that address issues concerned with linking objects together, and improved methods to access your code. You will also learn about Anti-Patterns and the best methodologies to adopt when building a PHP 7 application. With a concluding chapter on best practices, this book is a complete guide that will equip you to utilize design patterns in PHP 7 to achieve maximum productivity, ensuring an enhanced software development experience. Style and approach The book covers advanced design patterns in detail in PHP 7 with the help of rich code-based examples.

Learn how to build beautiful and highly customizable web interfaces by leveraging the power of Bootstrap 4 About This Book Adapt and customize Bootstrap to produce enticing websites that fit your needs Explore Bootstrap's grid system, helper classes, and responsive utilities Extend Bootstrap with jQuery plugins and learn how to create your own custom plugins Who This Book Is For This book targets intermediate-level front-end web-developers. The book is not intended to be an introduction to web development. As such, the book assumes that readers have a firm grasp on the basic concepts behind web-development, as well as essential HTML, JavaScript and CSS skills. What You Will Learn Create a professional Bootstrap-based website from scratch without using third-party templates Apply the Bootstrap mobile-first grid system and add responsiveness and aesthetic touches to image elements Style various types of content and learn how to build a page’s layout from scratch by applying the power of Bootstrap 4 Take advantage of Bootstrap’s form helper and contextual classes Infuse your web pages with life and movement using Bootstrap jQuery plugins Customize the behavior and features of Bootstrap’s jQuery Plugins extensively Optimize your Bootstrap-based project before deployment Incorporate Bootstrap into an AngularJS or React application and use Bootstrap components as AngularJS directives or React components In Detail Bootstrap 4 is a free CSS and JavaScript framework that allows developers to rapidly build responsive web-interfaces. Right from the first chapter, dive into building a customized Bootstrap website from scratch. Get to grips with Bootstrap’s key features and quickly discover the various ways in which Bootstrap can help you develop web-interfaces. Then take walk through the fundamental features, such as its grid system, helper classes, and responsive utilities. When you have mastered these, you will discover how to structure page layouts, use forms, style different types of content and utilize Bootstrap’s various navigation components. Among other things, you will also tour the anatomy of a Bootstrap plugin, creating your own custom components and extending Bootstrap using jQuery. Finally, you will discover how to optimize your website and integrate it with third-party frameworks. By the end of this book, you will have a thorough knowledge of the framework’s ins and outs, and be able to build highly customizable and optimized web interfaces. Style and approach This comprehensive step-by-step guide walks you through building a complete website using Bootstrap 4. Each chapter is accompanied by source code and screenshots, and focuses on a distinct set of lessons that are illustrated within the context of a demo project.

Take your penetration testing and IT security skills to a whole new level with the secrets of Metasploit About This Book Gain the skills to carry out penetration testing in complex and highly-secured environments Become a master using the Metasploit framework, develop exploits, and generate modules for a variety of real-world scenarios Get this completely updated edition with new useful methods and techniques to make your network robust and resilient Who This Book Is For This book is a hands-on guide to penetration testing using Metasploit and covers its complete development. It shows a number of techniques and methodologies that will help you master the Metasploit framework and explore approaches to carrying out advanced penetration testing in highly secured environments. What You Will Learn Develop advanced and sophisticated auxiliary modules Port exploits from PERL, Python, and many more programming languages Test services such as databases, SCADA, and many more Attack the client side with highly advanced techniques Test mobile and tablet devices with Metasploit Perform social engineering with Metasploit Simulate attacks on web servers and systems with Armitage GUI Script attacks in Armitage using CORTANA *ing In Detail Metasploit is a popular penetration testing framework that has one of the largest exploit databases around. This book will show you exactly how to prepare yourself against the attacks you will face every day by simulating real-world possibilities. We start by reminding you about the basic functionalities of Metasploit and its use in the most traditional ways. You’ll get to know about the basics of programming Metasploit modules as a refresher, and then dive into carrying out exploitation as well building and porting exploits of various kinds in Metasploit. In the next section, you’ll develop the ability to perform testing on various services such as SCADA, databases, IoT, mobile, tablets, and many more services. After this training, we jump into real-world sophisticated scenarios where performing penetration tests are a challenge. With real-life case studies, we take you on a journey through client-side attacks using Metasploit and various *s built on the Metasploit framework. By the end of the book, you will be trained specifically on time-saving techniques using Metasploit. Style and approach This is a step-by-step guide that provides great Metasploit framework methodologies. All the key concepts are explained details with the help of examples and demonstrations that will help you understand everything you need to know about Metasploit.

Put Google Classroom to work while teaching your students and make your life easier About This Book This is the first book to guide educators step by step through teaching with Google Classroom It’s focused on you, your students, and providing great learning experiences easily It’s easy to follow, with everything you need to get started and keep going even if you’re not a technology fan Who This Book Is For This is a book for educators who want to use Google Classroom to teach better. It’s not for geeks. There are rich examples, clear instructions, and enlightening explanations to help you put this platform to work. What You Will Learn Create a Google Classroom and add customized information for each individual class Add students to a Google Classroom Send announcements and questions to students Create, distribute, collect, and grade assignments through Google Classroom Add events to and share a Google Classroom’s calendar with parents to track a student's progress Reuse posts, archive classrooms, and perform other administrative tasks in Google Classroom Use Google Docs Add-ons, and Google Chrome Webstore Apps and Extensions to enhance assignments Set up Google Classroom’s mobile app In Detail Google Classroom helps teachers bring their work online. According to Google Trends, it’s already bigger than Moodle after barely a year in the wild. This book is a complete start-to-finish guide for teachers using Google Classroom for the first time. It explains what Google Classroom is, what it can do, how to set it up, and how to use it to enhance student learning while making your life as a teacher easier. It shows you how to place resources and activities online, gather assignments, and develop group and individual activities. It’s not just a manual, you’ll also discover inspiring, easy ways to put Google Classroom to work for you and your class. Style and approach This is a step-by-step guide to using Google Classroom, the rapidly emerging platform for education, effectively.

Over 40 recipes to get you up and running with programming using Julia About This Book Follow a practical approach to learn Julia programming the easy way Get an extensive coverage of Julia’s packages for statistical analysis This recipe-based approach will help you get familiar with the key concepts in Juli Who This Book Is For This book is for data scientists and data analysts who are familiar with the basics of the Julia language. Prior experience of working with high-level languages such as MATLAB, Python, R, or Ruby is expected. What You Will Learn Extract and handle your data with Julia Uncover the concepts of metaprogramming in Julia Conduct statistical analysis with StatsBase.jl and Distributions.jl Build your data science models Find out how to visualize your data with Gadfly Explore big data concepts in Julia In Detail Want to handle everything that Julia can throw at you and get the most of it every dayThis practical guide to programming with Julia for performing numerical computation will make you more productive and able work with data more efficiently. The book starts with the main features of Julia to help you quickly refresh your knowledge of functions, modules, and arrays. We’ll also show you how to utilize the Julia language to identify, retrieve, and transform data sets so you can perform data analysis and data manipulation. Later on, you’ll see how to optimize data science programs with parallel computing and memory allocation. You’ll get familiar with the concepts of package development and networking to solve numerical problems using the Julia platform. This book includes recipes on identifying and classifying data science problems, data modelling, data analysis, data manipulation, meta-programming, multidimensional arrays, and parallel computing. By the end of the book, you will acquire the skills to work more effectively with your data. Style and approach This book has a recipe-based approach to help you grasp the concepts of Julia programming.

Familiarize yourself with all of Kotlin’s features with this in-depth guide About This Book Get a thorough introduction to Kotlin Learn to use Java code alongside Kotlin without any hiccups Get a complete overview of null safety, Generics, and many more interesting features Who This Book Is For The book is for existing Java developers who want to learn more about an alternative JVM language. If you want to see what Kotlin has to offer, this book is ideal for you. What You Will Learn Use new features to write structured and readable object-oriented code Find out how to use lambdas and higher order functions to write clean, reusable, and simple code Write unit tests and integrate Kotlin tests with Java code in a transitioning code base Write real-world production code in Kotlin in the style of microservices Leverage Kotlin’s extensions to the Java collections library Use destructuring expressions and find out how to write your own Write code that avoids null pointer errors and see how Java-nullable code can integrate with features in a Kotlin codebase Discover how to write functions in Kotlin, see the new features available, and extend existing libraries Learn to write an algebraic data types and figure out when they should be used In Detail Kotlin has been making waves ever since it was open sourced by JetBrains in 2011; it has been praised by developers across the world and is already being adopted by companies. This book provides a detailed introduction to Kotlin that shows you all its features and will enable you to write Kotlin code to production. We start with the basics: get you familiar with running Kotlin code, setting up, tools, and instructions that you can use to write basic programs. Next, we cover object oriented code: functions, lambdas, and properties – all while using Kotlin’s new features. Then, we move on to null safety aspects and type parameterization. We show you how to destructure expressions and even write your own. We also take you through important topics like testing, concurrency, microservices, and a whole lot more. By the end of this book you will be able to compose different services and build your own applications. Style and approach An easy to follow guide that covers the full set of features in Kotlin programming.

Design, implement, and publish custom Splunk applications by following best practices About This Book This is the most up-to-date guide on the market and will help you finish your tasks faster, easier, and more efficiently. Highly practical guide that addresses common and not-so-common pain points in Splunk. Want to explore shortcuts to perform tasks more efficiently with SplunkThis is the book for you! Who This Book Is For This book is for administrators, developers, and search ninjas who have been using Splunk for some time. A comprehensive coverage makes this book great for Splunk veterans and newbies alike. What You Will Learn Use Splunk effectively to gather, analyze, and report on operational data throughout your environment Expedite your reporting, and be empowered to present data in a meaningful way Create robust searches, reports, and charts using Splunk Modularize your programs for better reusability. Build your own Splunk apps and learn why they are important Learn how to integrate with enterprise systems Summarize data for longer term trending, reporting, and analysis In Detail This book will give you an edge over others through insights that will help you in day-to-day instances. When you're working with data from various sources in Splunk and performing analysis on this data, it can be a bit tricky. With this book, you will learn the best practices of working with Splunk. You'll learn about tools and techniques that will ease your life with Splunk, and will ultimately save you time. In some cases, it will adjust your thinking of what Splunk is, and what it can and cannot do. To start with, you'll get to know the best practices to get data into Splunk, analyze data, and package apps for distribution. Next, you'll discover the best practices in logging, operations, knowledge management, searching, and reporting. To finish off, we will teach you how to troubleshoot Splunk searches, as well as deployment, testing, and development with Splunk. Style and approach If you're stuck or want to find a better way to work with Splunk environment, this book will come handy. This easy-to-follow, insightful book contains step-by-step instructions and examples and scenarios that you will connect to.