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The M-Factor
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The definitive guide to turning the Millennials' great expectations into even greater results The Millennial generation (those born between 1982 and 2000) has rapidly entered the workforce in greater numbers, but its introduction to the workplace has been anything but seamless. In fact, many companies already report attention-grabbing stories about: the mother who called HR to complain when her Millennial daughter got a mediocre performance review; the new hire who dialed the CEO directly to tell him what the company could be doing better; the young employee who revealed a confidential new product on her Facebook page before it was made public. Clashes like these are happening in workplaces around the world, and they leave leaders and coworkers scratching their heads and wondering, "What do these Millennials wantWhy are they so differentHow do we get the good ones in the doorHow do we keep them there without alienating the other generations?" Going forward, a company's success will depend upon knowing the answers to these questions, because they are the keys to motivating this new generation and to taking advantage of the amazing potential it possesses. In The M-Factor, Baby Boomer Lynne Lancaster and Generation Xer David Stillman draw on cutting-edge case studies, findings from large-scale surveys, and hundreds of interviews to identify the seven trends essential for understanding and managing the Millennials: the role of the parents, entitlement, the search for meaning, great expectations, the need for speed, social networking, and collaboration. Observant, humorous, and savvy, this book the ultimate guide to Millennials in the workplace offers valuable insights and practical, take-action tips and solutions that Traditionalists, Boomers, Gen Xers, and even Millennials can use to bridge generational gaps, be more productive, and achieve organizational success like never before.
13 Things Mentally Strong People Don't Do
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The Ultimate Guide to Mastering Your Mental StrengthEveryone knows that regular exercise and weight training lead to physical strength. But how do we strengthen ourselves mentally for the truly tough timesAnd what should we do when we face these challengesOr as psychotherapist Amy Morin asks, what should we avoid when we encounter adversityThrough her years counseling others and her own experiences navigating personal loss, Morin realized it is often the habits we cannot break that are holding us back from true success and happiness. Indulging in self-pity, agonizing over things beyond our control, obsessing over past events, resenting the achievements of others, or expecting immediate positive results holds us back. This list of things mentally strong people don't do resonated so much with readers that when it was picked up by Forbes.com it received ten million views.Now, for the first time, Morin expands upon the thirteen things from her viral post and shares her tried-and-true practices for increasing mental strength. Morin writes with searing honesty, incorporating anecdotes from her work as a college psychology instructor and psychotherapist as well as personal stories about how she bolstered her own mental strength when tragedy threatened to consume her.Increasing your mental strength can change your entire attitude. It takes practice and hard work, but with Morin's specific tips, exercises, and troubleshooting advice, it is possible to not only fortify your mental muscle but also drastically improve the quality of your life.
Harper
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The Democratic Party has long presented itself as the party of the poor, the working class, the little guy. As Jay Cost's sweeping revisionist history reveals, nothing could be further from the truth.Why have the Democrats gone from being the people's party of reform to the party of special-interest carve-outsIn Spoiled Rotten, political analyst Jay Cost tells the story of the modern Democratic party from the end of the Civil War to the present, tracing the sad decline of a once noble political coalition that is no longer capable of living up to its lofty ideals.When Andrew Jackson formed the Democratic party in 1828, he promised to stand up for the little guy against the rule of privileged elites. What has become of this promiseAccording to Cost, recent history has shown the Democrats to be anything but the party of and for the people. Instead, they have become a collection of special-interest groups feeding off the federal government, exchanging votes for subsidies and benefits. With the creation of a partisan spoils system in the nineteenth century, both parties practiced the politics of patronage. But, starting with the New Deal, Franklin Delano Roosevelt used the power of big government to transform whole classes of society into clients of the Democratic party. Urban machines, southern segregationists, and organized labor all benefited from this approach. FDR's successors Truman, Kennedy, Johnson, and Carter followed suit, turning African Americans, environmentalists, feminists, government workers, teachers, and a number of other groups into loyal Democratic factions. As a result, the Democratic party has become a kind of national Tammany Hall whose real purpose is to colonize the federal government on behalf of its clients. No longer able to govern for the vast majority of the country, the Democratic party simply taxes Middle America to pay off its clients while hiding its true nature behind a smoke screen of idealistic rhetoric. Thus, the Obama health care, stimulus, and auto bailout health care bill were created not to help all Americans but to secure contributions and votes. Average Americans need to see that whatever the Democratic party claims it is doing for the country, it is in fact governing simply for its base. Hard-hitting and uncompromising, Spoiled Rotten is a timely, powerful polemic from a rising intellectual star.
Dey Street Books
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The quintessential self-made man, master of brand identity, New York Times bestselling author, and award-winning executive KISS's Gene Simmons shares his manifesto for business success.KISS did not become one of the most successful rock bands in history by accident. Long before he first took the stage, Gene Simmons had a clear-cut operating plan for the business. Over the past forty years, KISS has sold more than 100 million CDs and DVDs worldwide and manages 5,000 licensed merchandise items from comic books and coffins to action figures and video games. The band received a star on the Hollywood Walk of Fame, and in 2014 was inducted into the Rock and Roll Hall of Fame. In addition to KISS, Simmons's lucrative ventures include two hit reality shows, a professional sports team, a restaurant chain, and a record label. A recipient of the Forbes Lifetime Achievement Award, this brilliant executive runs all of his businesses on his own no personal assistant, few handlers, and as little red tape as possible.In Me, Inc., Simmons gives aspiring entrepreneurs the critical tools they need to succeed. He discusses how to build a solid business strategy, harness the countless tools available in the digital age, educate yourself, and be the architect for the business entity that is you. Inspired by The Art of War, Me, Inc. is organized around thirteen specific, easy-to-understand principles for success "The Art of More" drawn from Simmons's own triumphs and failures. From finding the confidence necessary to get started, to surrounding yourself with the right people, to knowing when to pull the plug and when to double-down, these principles can help you attain the freedom and wealth of your dreams.
The 24-Hour Customer
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Time is not money.Time is more important than money. Today's customers are overwhelmed, overworked, and overstressed, and it seems that everyone from CEOs to soccer moms is short on time and inundated with information. As a result, despite the availability of 24/7 commerce and countless ways of engaging people in our multiscreen (mobile, TV, and PC) economy, companies find it more difficult than ever to claim even a fraction of the 1,440 minutes in their customers' precious 24 hours. In The 24-Hour Customer, Adrian C. Ott, CEO of a successful Silicon Valley consultancy, argues that companies need to strategically harness the ebbs and flows of customer time and attention in order to win in today's competitive landscape. She explores the economics of time and attention, including why customers will devote hours addicted to social networks, yet will say "I have no time!" to other offerings. Based on extensive research and real-world results with market-leading companies, this book provides tools, such as Time-Value Tradeoffs and Time-ographics, that pinpoint opportunities to increase revenue and gain market traction. Filled with fascinating case studies from companies like Johnson Johnson, Amazon, and iPhone app start-ups, The 24-Hour Customer offers fresh ideas for capitalizing on the elements of time, attention, and value to innovate never-before-considered products, services, and programs for today's ber-connected, multitasking customer. Readers will discover how: Zipcar utilized time-slicing to redefine automobile ownership and grew by 70 percent, while the auto industry struggled in 2009; Netflix, Hulu, and others time-shifted to movies on-demand, ultimately restructuring the entertainment industry; P&G leveraged inattention by enabling habit-formation for some of its most successful brands. This book shares the latest strategic weapons for achieving market leadership and will change the way executives think about their businesses and their customers.
Up All Night
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The all-American chronicle of radio legend Carol Miller, from her rise to success in a male dominated world, to the rockstars she's know along the way, to, for the first time, the private story of her quietly waged battle with a deadly disease.As one of the nation's top radio DJs, Carol Miller introduced the music of Bruce Springsteen to the New York airwaves, was on a first-name basis with Sir Paul McCartney, dated Steven Tyler, and has been recognized by the Rock and Roll Hall of Fame. Her on-air approach and singular voice have infl uenced the sound of rock radio for more than four decades, and her satellite and syndicated Get the Led Out programs are heard nationwide. In Up All Night, Carol spins the entertaining, moving, and revealing story of her life and times in rock radio and beyond. A nice Jewish girl from Queens, Carol was supposed to be a doctor or, at the very least, a lawyer. But hearing a doo-wop trio in the alley under her window changed the direction of her life forever: she fell in love with popular music. As the tumult and excitement of the sixties rocked colleges across America, Carol a biology major at the University of Pennsylvania became an underground rock DJ at the campus radio station. Radio jobs in Philadelphia and New York City quickly followed, and Carol rose to the top of the profession. But even as she enjoyed a professional and personal life imbued with rock and roll glamour, Carol harbored guilt, disappointment, and alienation, believing she'd failed her traditional, intellectual Jewish parents and often feeling like an outsider in the very culture she had helped to create. The specter of an unnamed illness that had claimed many of her relatives' lives hung over hers as well, and she too would face a monumental challenge when diagnosed with breast and uterine cancer. Told in the distinctive voice that has charmed millions of listeners for decades, Up All Night is a frank, funny, and inspiring memoir. Offering snapshots of the rarefied world of pop music and the shifting social history of our times, it is as much a cultural chronicle as it is one woman's candid and moving story.
Late in the Day：A Novel
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“With each new book by Tessa Hadley, I grow more convinced that she’s one of the greatest stylists alive.”—Ron Charles, Washington PostNew York Times Book Review Editors' Choice |A Parnassus First Editions Club Pick | Powell’s Indispensable Book Club Pick | A Washington Post Notable Book | A Slate Best Book of the Year | A Boston Globe Best Book of the Year | A Bookpage Best Book of the YearThe lives of two close-knit couples are irrevocably changed by an untimely death in the latest from Tessa Hadley, the acclaimed novelist and short story master who “recruits admirers with each book” (Hilary Mantel).Alexandr and Christine and Zachary and Lydia have been friends since they first met in their twenties. Thirty years later, Alex and Christine are spending a leisurely summer’s evening at home when they receive a call from a distraught Lydia: she is at the hospital. Zach is dead.In the wake of this profound loss, the three friends find themselves unmoored; all agree that Zach, with his generous, grounded spirit, was the irreplaceable one they couldn’t afford to lose. Inconsolable, Lydia moves in with Alex and Christine. But instead of loss bringing them closer, the three of them find over the following months that it warps their relationships, as old entanglements and grievances rise from the past, and love and sorrow give way to anger and bitterness.Late in the Day explores the complex webs at the center of our most intimate relationships, to expose how, beneath the seemingly dependable arrangements we make for our lives, lie infinite alternate configurations. Ingeniously moving between past and present and through the intricacies of her characters’ thoughts and interactions, Tessa Hadley once again “crystallizes the atmosphere of ordinary life in prose somehow miraculous and natural” (Washington Post).
The Heap：A Novel
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“As intellectually playful as the best of Thomas Pynchon and as sardonically warm as the best of Kurt Vonnegut, The Heap is both a hilarious send-up of life under late capitalism and a moving exploration of the peculiar loneliness of the early 21st century. A masterful and humane gem of a novel.” —Shaun Hamill, author of A Cosmology of MonstersBlending the piercing humor of Alexandra Kleeman and the jagged satire of Black Mirror, an audacious, eerily prescient debut novel that chronicles the rise and fall of a massive high-rise housing complex, and the lives it affected before - and after - its demise.Standing nearly five hundred stories tall, Los Verticalés once bustled with life and excitement. Now this marvel of modern architecture and nontraditional urban planning has collapsed into a pile of rubble known as the Heap. In exchange for digging gear, a rehabilitated bicycle, and a small living stipend, a vast community of Dig Hands removes debris, trash, and bodies from the building’s mountainous remains, which Orville Anders burrows into the bowels of the Heap to find his brother Bernard, the beloved radio DJ of Los Verticalés, who is alive and miraculously broadcasting somewhere under the massive rubble. For months, Orville has lived in a sea of campers that surrounds the Heap, working tirelessly to free Bernard—the only known survivor of the imploded city—whom he speaks to every evening, calling into his radio show.The brothers’ conversations are a ratings bonanza, and the station’s parent company, Sundial Media, wants to boost its profits by having Orville slyly drop brand names into his nightly talks with Bernard. When Orville refuses, his access to Bernard is suddenly cut off, but strangely, he continues to hear his own voice over the airwaves, casually shilling products as “he” converses with Bernard.What follows is an imaginative and darkly hilarious story of conspiracy, revenge, and the strange life and death of Los Verticalés that both captures the wonderful weirdness of community and the bonds that tie us together.
Fabulous：Stories
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一本幽默诙谐的现代社会寓言小说集，记录了普通人平凡却又跌宕起伏的生活。 From the?author of the “sophisticated and erudite”?Peculiar Ground?(Boston Globe),?comes a collection of classic, witty fables, elegantly updated for our modern times.It's in the nature of myth to be infinitely adaptable.Each of these startlingly original stories is set in modern Britain. Their characters include a people-trafficking gang-master and a prostitute, a migrant worker and a cocksure estate agent, an elderly musician doubly befuddled by dementia and the death of his wife, a pest-controller suspected of paedophilia and a librarian so well-behaved that her parents wonder anxiously whether she’ll ever find love.They’re ordinary people, preoccupied, as we all are now, by the deficiencies of the health service, by criminal gangs and homelessness, by the pitfalls of dating in the age of #metoo. All of their stories, though, are inspired by ones drawn from Graeco-Roman myth, from the Bible or from folk-lore.The ancients invented myths to express what they didn’t understand. These witty fables, elegantly written and full of sharp-eyed observation of modern life, are also visionary explorations of potent mysteries and strange passions, charged with the hallucinatory beauty and horror of their originals.
Against the Grain
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Healthy food doesn't have to be boring and bland. Look to the Mediterranean for innovative, fresh, and nutritious ideas. In Against the Grain, award-winning cookbook author Diane Kochilas offers up a collection of satisfying, good-for-you recipes inspired by the exotic dishes of the Mediterranean.Whether you're trying to lose weight or simply improve you're eating habits, sticking to a good carb diet is a great idea. The Mediterranean diet isn't all breads, grains, and pasta -- it includes plenty of fish, chicken, lamb, vegetables, and fruits. Against the Grain includes recipes for everything from light bites, such as tapas, soups, and salads, to hearty entrees and sides. The ingredient lists are supermarket-friendly and prep time is minimal, so busy home cooks can whip up healthy meals in minutes, every night of the week.In addition to classics like Fresh Tomato Soup with Moroccan Spices, Chicken Cacciatore, and Pan-Seared Shrimp with Romesco Sauce, there are innovative, exotic new dishes like Grilled Skewered Lamb with Mint and Garlic Pesto, Pork Medallions Marinated with Olives and Orange, and Roasted Red Pepper and Feta Soufflé.One of the basic principles of the Mediterranean lifestyle is that everything should be enjoyed in moderation. In Against the Grain, no foods are forbidden or totally off limits. Instead, you'll find formerly "sinful" ingredients like rich cheeses, potatoes, rice, fragrant nuts and oils, and wine incorporated into savory meals. Yes, the recipes are healthy and nutritious, but, more important, the dishes in Against the Grain are hearty, satisfying, and flavorful.
Game Over
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The shocking details chronicling how a beloved coach and esteemed university became enmeshed in one of the worst scandals in U.S. sports historyIt's a scandal that began in a place called Happy Valley. But it's not as happy as it once was, as the child-sex-abuse charges against a longtime coach and the conspiracy of silence surrounding the allegations have rocked America and Division 1 college sports.The shocking stories started to pour out after the November 6, 2011, arrest of Jerry Sandusky, a former coach under the Penn State football legend Joe Paterno. Sandusky had been Paterno's top lieutenant for thirty-two years. He was also the founder of a charity, The Second Mile, that devoted itself to helping disadvantaged youth. It turns out Paterno was told about an incident involving an underage boy showering with Sandusky in the football locker room, but reported the incident to school officials rather than the police. The numerous boys in Sandusky's program who have come forward told a grand jury lurid stories of a sexual predator who stalked and abused them, sometimes even in the showers of Penn State's football complex. In Game Over, journalists Bill Moushey and Bob Dvorchak investigate claims of a startling cover-up within the Penn State hierarchy that attempted to protect its football legacy, quite possibly at the expense of disenfranchised children.Game Over is filled with the shocking details of how a culture built around one deified coach with a glorious vision to have "success with honor" fails to act in the best interests of the most vulnerable. University president Graham Spanier has been consumed in this firestorm along with Joe Paterno himself in what spiraled downward into the worst scandal in the history of college sports.
Ugly Beauty
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The gripping story of Helena Rubinstein, Eugne Schueller, and the dark side of the beauty business they helped to create Helena Rubinstein and L'Oral's Eugne Schueller both started out in the beauty business during the first years of the twentieth century, and, by the time World War II broke out, had come to dominate it. However, their motivations could not have been more different. Rubinstein, a Polish Jew, claimed the world of paid work for women, and working women's enthusiasm for her products made her the first self-made female millionaire. Schueller, a French conservative in the Henry Ford mold, thought women belonged in the home, and during the Nazi Occupation he used his company as a source of cash to buy economic and political influence.Schueller eventually won the long fight for supremacy: in 1988 his company swallowed Rubinstein's. But the victory cost him his reputation when, in the wake of the takeover, he was exposed as a Nazi collaborator. Deepening the scandal, his wartime activities were shown to have been abetted and condoned by a cadre of young men who, by the time the news broke, had scaled the peaks of wealth and power in postwar France.By then Schueller and Rubinstein were both long dead. But cultural historian and biographer Ruth Brandon argues that the battle they began continues to this day. She examines their conflict to ask important contemporary questions about beauty standards and the often murky intersection of individual political aims and the role of business. Filled with remarkable twists, turns, and larger-than-life characters, Ugly Beauty is a riveting true story about what lies beneath the flawless exterior of the cosmetics industry.
William Morrow
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The Demi-Monde:1. A subclass of society whose members embrace a decadent lifestyle and evince loose morals. 2. A shadow world where the norms of civilized behavior have been abandoned.3. A massive multiple-player simulation technology that re-creates in a wholly realistic cyber-milieu the threat-ambiance and no-warning aspects of a hi-intensity, deep-density, urban Asymmetric Warfare Environment.4. Hell.Welcome to the Demi-Monde, the ultimate in virtual reality—a military training ground and vivid, simulated world of cruelty and chaos run by psychopaths, madmen and fanatics. If you die here, you die in the Real World . . .In the year 2018, the Demi-Monde is the most sophisticated, complex and unpredictable computer simulation ever created, devised specifically to train soldiers for the nightmarish reality of urban warfare. A virtual world of eternal civil conflict, its thirty million inhabitants—“Dupes”—are ruled by cyber-duplicates of some of history’s cruelest tyrants: the fanatical Nazi butcher Reinhard Heydrich; Stalin’s arch executioner Lavrentii Beria; the torture-loving Grand Inquisitor Tomás de Torquemada; the Reign of Terror’s bloodthirsty mastermind Maximilien Robespierre. But something has gone horribly wrong inside the Demi-Monde, and the U.S. president’s daughter, Norma, has been lured into this terrifying shadow world, only to be trapped there. Her last hope of rescue is Ella Thomas, an eighteen-year-old jazz singer and very reluctant heroine. But when Ella infiltrates the Demi-Monde and begins her hunt for Norma, she soon discovers the walls containing the evils of this simulated environment are dissolving—and the Real World is in far more danger than anyone knows. With the help of resistors determined to understand their world, Ella must race to save Norma and stop an apocalypse . . . but the clock is ticking.Blending fact and fantasy, history and religion, military and existential themes, epic adventure and dark wit, dystopia and steampunk in a wholly original and driving narrative stream, The Demi-Monde: Winter is inventive fiction at its finest.
Eco-Fascists
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An investigative reporter documents the destructive impact of the environmental movement in North America and beyond. When journalist Elizabeth Nickson sought to subdivide her twenty-eight acres on Salt Spring Island in the Pacific Northwest, she was confronted by the full force and power of the radical conservationists who had taken over the local zoning council. She soon discovered that she was not free to do what she wanted with her land, and that in the view of these arrogant stewards it wasn’t really hers at all. Nickson’s long, frustrating, and eyeopening encounter with these zealots started her on a journey to investigate and expose the hugely destructive impact of the environmental movement on ordinary people and communities across North America—and the world. What she discovered is shocking. Forty million Americans have been driven from their land, and rural culture is being systematically crushed, even as wildlife, forests, and rangelands are dying. In Eco-Fascists, Nickson explores how environmental radicals have taken over government agencies at the local, state, and federal levels. The resultA wholesale sequestration of forest, range, and water—more than 40 percent of North America—impoverishing us all, especially the most vulnerable. This confiscation of America’s natural heritage is a major factor contributing to our current economic decline; until it is acknowledged and addressed, our economy will not recover. Nickson traces the tens of billions of dollars environmental nonprofits marshal every year to promote the notion that our essential natural systems are collapsing, and finds, in a brutal example of self-fulfilling prophesy, that their corrupted science is desertifying the heartland. She visits once-thriving communities that are turning to ghost towns because environmental legislation has forced mines, ranches, and mills to close and has forbidden critical forest, range, park, and wilderness maintenance. Eco-Fascists exposes the major fallacies of the environmental movement—from wildlife protection to zoning to forest-fire management—and introduces us to the individuals who are fighting back. Fast-paced, highly accessible, and sure to be controversial, this is a work that will change the national conversation about environmental protection and its impact.
In the Cockpit 2
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In the Cockpit II: Inside History-Making Aircraft of World War II provides close-up access to the instrument panels, controls, and crew stations of 34 legendary World War II aircraft in the Smithsonian National Air and Space Museum's impressive collection. Using a high-end digital camera with a wide-angle lens and complex shooting techniques that combine digital precision with manual dexterity, photographers Eric F. Long and Mark A. Avino expertly capture every detail of the cockpits, bringing them to life as never before. Insightful text by Smithsonian curators Roger D. Connor and Christopher T. Moore place each cockpit in historical context.
Lincoln's Bishop
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It is hard to recall what powerful moral voices Protestant church leaders had in the formative years of the nation. Gustav Niebuhr travels back to the Minnesota frontier of 1862 when Dakota Sioux rose up against pioneering families and slaughtered hundreds. Citizens demanded mass executions and deportations. Into this turmoil stepped Henry Benjamin Whipple, the state's first Episcopal bishop.Whipple had already loudly decried the crimes and corruption of those managing Indian affairs and warned of calamity. Now he made the case of mercy and a deeper justice, which eventually led to meeting with President Lincoln. Despite being preoccupied with the Civil War, Lincoln was moved to intervene, surprisingly taking the time to review all 303 cases and overturning the death sentence for most of the Indians. Nevertheless, the result was still the largest single execution on American soil.If not for Whipple's vigorous campaigning, both in state and in Washington, DC, a greater tragedy might well have occurred. His success should haunt us: Where today do we hear these trumpet calls for justice like those given by figures such as Bishop Henry Benjamin Whipple?
Big Tent
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Bestselling author, professor, and pundit Mallory Factor illuminates the conservative tradition in American politics with essays from leading figures in the conservative movement. Ambitious in its breadth and depth, Big Tent provides a fresh and surprising treatment of the conservative movement as told by the leaders themselves. In this unique collection, which is based on his star-studded course at The Citadel, conservative leaders explain how the movement developed as a powerful force in American politics, how it functions now with a wide range of viewpoints, and where it is going in the future. The origin of conservative ideas—from their ancient roots to their English origins, from the American Revolution to William F. Buckley, Alexis de Tocqueville to Barry Goldwater, and libertarianism to neo-conservatism—are revealed and examined in this compelling volume. These illuminating essays include Newt Gingrich on the political ideas surrounding the American Revolution Yaron Brook of the Ayn Rand Institute on the emergence of libertarianism Ed Meese on the Reagan Revolution David Keene of the NRA on Buckley-style "fusionism" Phyllis Schlafly on the rise of the religious right Donald Rumsfeld on the Bush administration's "War on Terror" Rand Paul on the future of the conservative movement. Insightful and stimulating, Big Tent is an outstanding survey of the conservative movement from its most significant living figures.
War in the Boardroom
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Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion.Management minds are not on the same wavelength as marketing minds.What makes a good chief executiveA person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer.What makes a good marketing executiveA person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations culled from years on the front lines support this conclusion, including: Management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.
Brainsteering
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Change the way you think about new ideas by steering your creativity in new and more productive directions. Ideas. Whether the goal is to create a billion-dollar business, fix a broken process, reduce expenses, or simply find the perfect gift for that special someone, we all need a steady stream of breakthrough ideas and we've all learned from experience that traditional brainstorming doesn't generate them.Former McKinsey consultants Kevin P. Coyne and Shawn T. Coyne have spent more than a decade developing a better approach Brainsteering that takes brainstorming and other outdated ideation techniques and "steers" them in a more productive direction by better reflecting the way human beings actually think and work in creative problem-solving situations. By introducing just the right amount of structure into the process, and asking just the right questions, Brainsteering has helped Fortune 500 companies, small not-for-profits, and individuals alike generate ideas they previously could never have imagined.Peppered with thought-provoking and entertaining examples drawn from the workplace and popular culture, Brainsteering can help anyone develop breakthrough ideas, whether working alone on a one-time problem or turning an entire organization into an ongoing "idea factory." And getting started is easy: simply ask the right questions, and good ideas will follow.
Hosoi
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Raised at the legendary Marina Del Rey Skatepark where his father was the manager and the Dogtown and Z-Boys crew were his mentors Christian Hosoi never questioned that he would become a full-time skateboarder. But no one could have predicted his meteoric rise to the apex of a burgeoning sport or the spectacular way he would crash and then create himself anew.A professional skater by thirteen, known for his rock-star flair and dramatic aerials, Hosoi was at the top of the world before he was twenty, engaged in the rivalry that would shape years of skating: Christian Hosoi vs. Tony Hawk. At the height of his celebrity in the late 1980s and early '90s, Hosoi was the highest-paid skateboarder in the world and made the most of his celebrity status, counting Hollywood's elite as his friends. But the kid who first got stoned at age eight later found himself smoking meth full-time. And as Hawk walked away with every accolade, Hosoi went underground. In January 2000, he was convicted for trafficking $65,000's worth of methamphetamine across state lines. In this gripping memoir, Hosoi recounts the crushing reality of his prison sentence and the day he made the phone call that would save him to his now-wife, Jennifer. She guided Hosoi toward Christianity, to the faith that sustained him in prison, welcoming him into a new life when he was released nearly five years later.In the summer of 2009, Hosoi won the gold medal in the X Games Legends Competition. He won gold again in 2010. And now Hosoi's classic skateboard designs are flying off the shelves once again.Packed with interviews from skateboarding stars past and present, Hosoi is not only a tell-all about fame, fortune, and failure it's also a strong testimony to the power of faith and the gift of change.
Uncle Sam Can't Count
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In their fascinating history of government misadventure, Burton and Anita Folsom show why the Obama administration's urge to pick winners and losers in the private sector is doomed to fail.From the days of George Washington through World War II to today, government investments have failed dismally. They not only drain the Treasury of cash but also impede economic growth, and they hurt the very companies they try to support.Why does federal aid seem to have a reverse Midas touchSimply put, federal officials don't have the same abilities or incentives as entrepreneurs. In addition, federal control always produces political control of some kind. What is best for politicians is not often what works in the marketplace. Politicians want to win votes, and they can do so by giving targeted CEOs benefits while dispersing costs to others.Uncle Sam Can't Count is filled with examples of government failures and free market triumphs, including John Jacob Astor, who owned a fur company that defeated a government-funded rival supported by George Washington himself by actively cooperating in trade with the Native Americans instead of trying to tell them what they wanted. The Wright brothers, who, with two thousand dollars of their own money, successfully flew the first manned flight, while the government threw money at Samuel Langley, whose two failed attempts at flight both landed in the Potomac River. George Mitchell, who spent seventeen years developing fracking, after the high taxes on oil drilling were repealed, while the government subsidized ethanol. Uncle Sam Can't Count is a hard-hitting critique of a government completely incapable of either picking winners or learning from its many mistakes, which demonstrates why business should be left to private entrepreneurs.
