Haven't women gotten everything they wantEconomic powerSocial influenceBusiness cloutYes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries.That relentless upward climb has left women feeling stressed out, time starved, and overburdened. As a result, they look to products and services that will help them claw back time, juggle multiple roles, and capture a few moments of enjoyment.Women want more much more, in every category of goods and services. And no matter what their age or economic situation or where they live in the world, women will spend trillions of dollars over the next decade on the brands that truly deliver: Home-cleaning products that enable women to do in an hour what used to take a day Financial-services products that recognize that women control half the United States' wealth Food products that help keep the whole family happy and healthy Health care services designed for working-women's hectic schedules In the coming years, women's influence will be so enormous that it will not only help bring us out of the economic downturn but also create one of the most dramatic market opportunities of our lifetime bigger than the rise of China and India; more sustainable than any bailout package.Through quantitative data, profiles of individual women, and stories of winning companies, Women Want More provides business leaders with the understanding and practices they need to capture their share of the rising "female economy."

#131 The Case of the Two-Cent CandyYears ago, I wrote about a retail store in the Palo Alto environs a good one, which had a box of two-cent candies at the checkout. I subsequently remember that "little" parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine from retailers to bankers to plumbing-supply-house owners have come up to remind me, sometimes 15 or 20 years later, of "the two-cent candy story," and to tell me how it had a sizable impact on how they did business, metaphorically and in fact.Well, the Two-Cent Candy Phenomenon has struck again with oomph and in the most unlikely of places.For years Singapore's "brand" has more or less been Southeast Asia's "place that works." Its legendary operational efficiency in all it does has attracted businesses of all sorts to set up shop there. But as "the rest" in the geographic neighborhood closed the efficiency gap, and China continued to rise-race-soar, Singapore decided a couple of years ago to "rebrand" itself as not only a place that works but also as an exciting, "with it" city. (I was a participant in an early rebranding conference that also featured the likes of the late Anita Roddick, Deepak Chopra, and Infosys founder and superman N. R. Narayana Murthy.)Singapore's fabled operating efficiency starts, as indeed it should, at ports of entry the airport being a prime example. From immigration to baggage claim to transportation downtown, the services are unmatched anywhere in the world for speed and efficiency.Saga . . . Immigration services in Thailand, three days before a trip to Singapore, were a pain. ("Memorable.") And entering Russia some months ago was hardly a walk in the park, either. To be sure, and especially after 9/11, entry to the United States has not been a process you'd mistake for arriving at Disneyland, nor marked by an attitude that shouted "Welcome, honored guest."Singapore immigration services, on the other hand:The entry form was a marvel of simplicity. The lines were short, very short, with more than adequate staffing.The process was simple and unobtrusive.And:The immigration officer could have easily gotten work at Starbucks; she was all smiles and courtesy.And:Yes!Yes!And . . . yes!There was a little candy jar at each Immigration portal!The "candy jar message" in a dozen ways:"Welcome to Singapore, Tom!! We are absolutely beside ourselves with delight that you have decided to come here!"Wow!Wow!Wow!Ask yourself . . . now:What is my (personal, department, project, restaurant, law firm) "Two-Cent Candy"?Does every part of the process of working with us/me include two-cent candies?Do we, as a group, "think two-cent candies"?Operationalizing: Make "two-centing it" part and parcel of "the way we do business around here." Don't go light on the so-called substance but do remember that . . . perception is reality . . . and perception is shaped by two-cent candies as much as by that so-called hard substance.Start: Have your staff collect "two-cent candy stories" for the next two weeks in their routine "life" transactions. Share those stories. Translate into "our world." And implement.Repeat regularly.Forever.(Recession or no recession you can afford two cents.)(In fact, it is a particularly Brilliant Idea for a recession you doubtless don't maximize Two-Cent Opportunities. And what opportunities they are.)

A fascinating exploration of the contents of Agatha Christie's seventy-three private notebooks, including illustrations and two unpublished Poirot stories When Agatha Christie died in 1976, at age eighty-five, she had become the world's most popular author. With sales of more than two billion copies worldwide, in more than one hundred countries, she had achieved the impossible more than one book every year since the 1920s, every one a bestseller.So prolific was Agatha Christie's output sixty-six crime novels, twenty plays, six romance novels under a pseudonym and more than one hundred and fifty short stories it was often claimed that she had a photographic memory. Was this trueOr did she resort over those fifty-five years to more mundane methods of working out her ingenious crimesFollowing the death of Agatha's daughter, Rosalind, at the end of 2004, a remarkable legacy was revealed. Unearthed among her affairs at the family home of Greenway were Agatha Christie's private notebooks, seventy-three handwritten volumes of notes, lists and drafts outlining all her plans for her many books, plays and stories. Buried in this treasure trove, all in her unmistakable handwriting, are revelations about her famous books that will fascinate anyone who has ever read or watched an Agatha Christie story.How did the infamous twist in The Murder of Roger Ackroyd really come aboutWhich very famous Poirot novel started life as an adventure for Miss MarpleWhich books were designed to have completely differ-ent endings, and what were theyWhat were the plot ideas that she considered but rejected?Full of details she was too modest to reveal in her own autobiography, this remarkable new book includes a wealth of excerpts and pages reproduced directly from the notebooks and her letters, plus, for the first time, two newly discovered complete Hercule Poirot short stories never before published.

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Transform Your Workplace!Imagine a company where people are excited about coming to work and giving their best efforts every day. In this innovative and engrossing business parable, Harry Paul and Ross Reck show managers at all levels how they can immediately and easily increase productivity by tapping into the discretionary effort of the people who work for them. Starting from the most basic aspect of business reality that people intentionally regulate the amount of effort they put into their jobs based upon how they feel they're being treated the authors point out that the most important part of the job of every manager, team leader, supervisor, and executive is to treat people in such a way that they become excited about applying all their discretionary effort toward performing their jobs.At the book's center is the story of Nancy Kim, a human resources director at a magazine that is struggling with all the problems associated with unhappy employees low productivity and morale along with high absenteeism and turnover. After she openly challenges the CEO's new management-by-the-numbers system, she's charged with turning the situation around immediately. Filled with real-world studies, Instant Turnaround! shows anyone how to turn the workplace into a destination a place where working hard feels like hardly working because it's engaging, enjoyable, and fulfilling.

Beyond Words n (1.) Terms or names that point to the realm of mystery and depth that lies beyond our ordinary experience. (2.) The reality that is beyond even the power of beyond words to convey, and that can be known only by experiencing it for yourself."A word a day to keep the demons at bay." This is how Frederick Buechner likes to describe this witty and incisive dictionary. A daily devotional from one of today's greatest spiritual writers, Beyond Words offers 366 entries from Buechner's three alphabet books, Wishful Thinking, Peculiar Treasures, and Whistling in the Dark, including a new Introduction and nineteen new entries.Providing definitions of both sacred and ordinary words, as well as biblical characters, Buechner unabashedly brings his fresh perspective to words, concepts, and characters we thought we understood. This is a great introduction to Buechner's work as well as a library staple for those already well versed in his writing. It is Buechner at his best. Whether readers find themselves tearful from a deeply moving insight or laughing out loud at an unexpected turn of phrase, they will always feel uplifted, illuminated, and enchanted by the wisdom of Frederick Buechner.

One of this century's most popular psychology scholars, Robert A.Johnson was among the first to present Carl Jung's rich but complex theories with simple elegance and grace,opening them to an entirely new and hungry audience. His masterful works--including the best selling He, She, Inner Work, and Owning Your Own Shadow-are known and loved as much for their beautiful retellings of timeless myths and folktales as for their deep wisdom and profound insight. Balancing Heaven and Earth reveals, for the first time, Johnson's own fascinating and mystical life-from his near-death experience at the age of eleven to the lifelong soul journey that has informed his writing and taught him how to live a spiritual life in the endlessly challenging modern world. Full of compelling, humorous, and surprising stories of encounters with an assortment of "sages, saints, and sinners," it lays bare Johnson's own inner world and its dazzeling landscape of powerful dreams, mystical visions, and synchronistic events. Beginnning with a vivid retelling of the childhood accident that claimed the lower part of his right leg, Johnson describes the life-defining moment when he was transported by a mystical vision to a realm that exists just beyond ordinary consciousness-a realm he calls the "Golden World." With this experience, described as "both my curse and my blessing," Johnson is launched on a spiritual quest that leads him in search of Eastern wisdom, to encounters with such wise men as J. Krishnamurti and D.T. Suzuki, and finally to Carl Jung, who shows him his destiny revealed in a dream. Johnson's experiences lead him to a unique understanding and acceptance of the slender connecting threads at work in all our lives, guiding us and shaping who we are-"call it fate, destiny, or the hand of God." As much a personal guide as a memoir, Balancing Heaven and Earth teaches us to follow , as Johnson has, the subtle influences of dreams, visions, and even our deepest sufferings in order to live attuned to our spiritual selves. A pure delight for Johnson's many fans and a splendid example of his trademark blend of illustrative myth and psychological insight, this is a work of incomparable beauty and inspiration showcasing the wisdom of a lifetime.

A provocative critique of modern frivolity and a guide to being serious in an unserious age We used to live in a world run by serious people: politicians and religious leaders, writers and artists, journalists and academics, lawyers and business executives, who approached their work with maturity and mindfulness. Today it seems as if most of these figures have all but disappeared, leaving our country and our culture in the hands of amateurs, buffoons, and professional clowns. Yet, according to Lee Siegel, seriousness has been elusive in every age, and every age has its own particular obstacles to living seriously. In a unique combination of fiction, memoir, history, social criticism, satire, and spiritual reflection, Siegel illuminates our contemporary distractions of profit, popularity, and instant pleasure as we search for ways to be serious in culture, in politics, and in everyday life.Are You Seriousis a thoughtful and enlightening exploration of seriousness in all its incarnations, from the heights of intellectual endeavor to the depths of political conflict to how the word itself is used in ordinary situations, from romance to business. Siegel lays bare the forces in modern life that create the silliness all around us, and he describes how seriousness may be attained through the qualities of attention, purpose, and continuity, in satisfying lives forged in bonds of work and love.

Let us suppose for a moment that paper were to disappear.Would anything be lost?Everything would be lost.aper surrounds us. Not only as books, letters and diaries, but as beer mats and birth certificates, board games and business cards, fireworks and flypaper, photographs and playing cards, tickets and tea bags. We are paper people.But the age of paper is coming to an end. E-books regularly outsell physical books. E-tickets replace the paper variety. Archives are digitized. The world we know was made from paper, and yet everywhere we look, paper is beginning to disappear. As we enter a world beyond paper, Ian Sansom explores the paradoxes of the greatest of man-made materials and shows how some kinds of paper, and the ghosts and shadows of paper, will always be with us.Paper: An Elegy is a history of paper in all its forms and functions. Both a cultural study and a series of personal reflections on the meaning of paper, this book is a timely meditation on the very paper it is printed on.

Miss Jessie's is a memoir and business guide rich with inspirational life lessons and unique business advice from Miko Branch, the Chief Executive Officer of the dynamic Miss Jessie's the company that revolutionized the hair-care industry.When Miko and her sister, Titi, were children, their grandmother Miss Jessie taught them independence and showed them the value of being "do it yourself" women, all while whipping up homemade hair concoctions at her kitchen table. As a co-founder of Miss Jessie's, Miko reveals how she and Titi applied their grandmother's lessons to create a successful business from scratch. Miss Jessie's chronicles the Branch sisters' remarkable story. When they were children, their stern father encouraged them to become self-reliant and not to depend on their looks to get ahead. Taking this message to heart, they blossomed into business owners and leaders in their field, using ingenuity and without borrowing a dime. They soaked up the entrepreneurial and creative culture of the early hip-hop era on the streets of Brooklyn in the late 1990s, and in the high-end salons of Manhattan. They blended these inspirations to establish a business that has gone from their kitchen table to the shelves of major retailers around the globe, revolutionizing the hair-care industry. A charming and enlightening look at the women behind the brand, Miss Jessie's is chock-full of entertaining stories and invaluable instruction that can be applied to any business: an authentic expression that the American Dream is possible.

Thirty-nine of America's most successful business leaders share the most important decisions of their careers and the life and career lessons they hold for us all. When former CEO Harlan Steinbaum decided to buy back his retail drug chain with his partners, his life changed dramatically. The personal impact that this one business decision this "tough call" had on Steinbaum made him wonder if others had experienced similar kinds of defining moments in their own careers. To find out, he reached out to some of the most successful people in the country leaders from companies such as Verizon, Chrysler, ESPN, Ogilvy & Mather, Enterprise Rent-A-Car, WellPoint, and Panera Bread Company to pinpoint the career-defining decisions that were integral to their success. The result is Tough Calls from the Corner Office, a treasure trove of rich business wisdom, stories of tough decisions and hard-won victories, and lessons from a lifetime of achievement in the world of business.Tough Calls from the Corner Office offers inspiring stories, lessons, principles, strategies, ideas, and solutions drawn from every stage in a successful career, from early key choices to the final leave-taking from the world of work. Given unprecedented access to such visionaries as Union Square Hospitality Group's Danny Meyer, ESPN's Bill Rasmussen, Build-A-Bear's Maxine Clark, and Let's Make a Deal's Monty Hall, Steinbaum shares their experiences, told in their own words, so that others may learn from them. In a time when many people are at professional crossroads, Tough Calls from the Corner Office offers inspiration and the confidence to believe that tough decisions can be the first step to extraordinary success.

Follow one woman's bumpy, cellulite-riddled ride through size-0 Hollywood and learn how she went from body-dysmorphic to sassy-asstastic in only twenty-five short years of dieting, thousands of dollars in "procedures,". . . and one pair of industrial-strength Spanx.From the best girlfriend you didn't know you had comes this "I Can't Believe She Said That" guide to life in the real world. Actress and comic Lisa Ann Walter dishes about parenthood and the dangers of girl-on-girl snarking, explains why skinny actresses act crazy, and gives riotous advice on everything from the dating mistakes we all make to ten things you should subtract when you weigh yourself (self-tanner and dental work, for starters . . .).So what do you get when you drop a longtime self-loather into the glitz and glamour of HollywoodThis hysterical, and brutally honest, look at the impossible standard of perfection for which so many of us strive. Walter boldly shares her lifelong struggle with low self-esteem which, in her case, includes plenty of painful auditions, failed relationships, and awkward celebrity encounters, plus lots of impossible diets, questionable injectables, and dubious cosmetic procedures. Along the way, the "celebrity adjacent" Walter also tells her sometimes warm, often cringeworthy, and always funny Hollywood stories (including the reason she'd kill for Richard Gere). She also shares her sage advice by offering features such as ways to improve your self-esteem that won't cost you a dime:Four words:Push-up. Bra. Construction. Site. You don't even have to look good to get a response. Just wear sunglasses, square your shoulders, and toss your hair. Then count the whistles.Start frequenting your local gay bar. Both gays and lesbians are much more effusive about how fabulous you are! And you'll get free drinks! Always be seen with decrepit old men you'll look young and beautiful in comparison. Think how well this works for those Girls Next Door.

Massive fire-breathing dragons can be terrifying or kind, evil or accomplices of the hero, but they're never supporting characters, and all expert fantasy artists know how to depict them. Now, for the first time ever, a master dragon drawer reveals his secrets for doing this, taking you along for the ride as he meets these breathtaking creatures face-to-face.Inside you'll find: Easy to follow step-by-step instructions for creating realistic drawings of dragons. Dozens of different types of dragons, along with their unique anatomical and personality traits. An exploration of the digital and hand-drawing steps a dragon drawer must know.

What started as an underground party business—run and dominated by youths and hustlers—grew into the music business's greatest and biggest success. The Underground Is Massive is the first-ever big-picture history of the American electronic dance music underground, viewed through the lens of nineteen parties over thirty years—from the black, gay underground clubs of Chicago and Detroit's elite teen-party scene through nineties "electronica" to today's EDM-festival juggernaut, the book takes in the rise of the Internet and Burning Man, 9/11, and the collapse of the record business—and vividly charts why and how it took nearly three decades after electronic dance music became a global youth soundtrack for it to hit big in the land that birthed it. Through unparalleled insider access to anecdotes, interviews, and history, Michaelangelo Matos demystifies how what once belonged to a devoted audience of casual partiers and diehard dancers has become America's soundtrack of choice and changed the music industry completely. Matos expertly tackles the vast diversity of EDM's musical landscape, its technologically prophetic yet illicit origins, and the path by which underground raves grew into fiercely successful music festivals. Taking in legendary artists from Frankie Knuckles to Moby as well as the biggest names in EDM—Diplo, Skrillex, Deadmau5, David Guetta, Ti?sto, and Daft Punk—Matos's deep mix of sources and wide-lens overview of the culture make every chapter a page-turning revelation.

They say kids don't come with a set of instructions the AstroTwins beg to differ!Are you a Cancer mom trying to understand your Sagittarius daughterAre you a Virgo mother with a Pisces son who seems to be your polar oppositeWondering why your little Taurus was such an easy baby, but your Aquarius was anything butEven if you've only ever read your horoscope in the back of a magazine for fun or never given astrology a second thought, you'll be amazed at the insights you'll get from Momstrology, a guide to parenting by the stars.From choosing a preschool, to picking hobbies and activities, to understanding what it means when your toddler gets clingy, or your big kid wants to quit soccer, or your tween talks back, Momstrology is a unique guide through all of the phases of your child's life. Offering charts for every astrological sign to decipher your child's good days and bad days, likes and dislikes, and how your child deals with authority, limits, separation, and siblings, the AstroTwins offer real-world advice, from a cosmic perspective, that is always supportive and never overwhelming. With a section devoted to understanding your strengths and challenges as a mom based on your sign and another section that matches you with your children to see how you all mesh together, Momstrology is a parenting guide like no other.Let Momstrology be your go-to guide in the trenches of parenthood...through tears and triumphs and meltdowns and milestones, for every age and stage.

When journalist and fatherhood columnist Josh Levs was denied fair parental leave by his employer after his child was born, he fought back -- and corporate America responded. He became a leading advocate for modern families. In All In, he shows how fatherhood today is far different from previous generations and what it means for our individual lives, families, workplaces, and society. An investigative journalist, expert on modern fatherhood and dad of three, Levs spent years reporting for CNN on air and online and serving as the network's "dad columnist". Prior to CNN, he was a reporter for NPR. His many prizes include six Peabody awards, two Edward R. Murrow awards, and a designation as a Journalist of the Year from the Atlanta Press Club. Levs is also a motivational and keynote speaker. He lives in Atlanta, Georgia, with his wife and children. Visit his website: www.joshlevs.com

The beloved Hollywood star and New York Times bestselling author of Unsinkable continues her intimate chat with fans in this entertaining collection of anecdotes, stories, jokes, and random musings from a woman who has seen it all—and done most of it. From her acclaimed performances to her headline-making divorce from Eddie Fisher, raising a famous daughter to hitting the road with a successful one-woman show, Debbie Reynolds has been in the spotlight for decades. She’s met presidents, performed for the Queen of England, and partied with kings. A show business icon, she continues to sing and dance—and can drop more names than Andy Cohen. In this fabulous personal tour, she recalls wonderful moments with the greats of the entertainment world—Lucille Ball, Frank Sinatra, Bette Davis, Phyllis Diller, and many, many more—sharing stories that shed new light on her life and career and the glittering world of Hollywood then and now. Debbie has plenty to tell—and in Make ’Em Laugh, she dishes it in the warm, down-to-earth voice her fans adore. Debbie shares memories of late night pals and some of the greatest comedians of all time, stories from the big screen and small, and tales of marriage, motherhood, and children. Combining her wicked sense of humor and appealing charm, she reveals the personal side of show business and fame in funny, poignant, and delightful reminiscences. Nothing is off limits: Debbie talks about her sex life, her family drama—and even shares a few secret recipes. As irresistible as the woman at its heart, this collection shows the consummate skill of a beloved entertainer who truly knows how to Make ’Em Laugh.

Learn how to build physical computing systems using BeagleBone Black and Python About This Book Get to grips with the fundamentals of BeagleBone Leverage Python *s to program BeagleBone for your requirements Build four exciting projects, from home automation to a tele-controlled robot Who This Book Is For This book is intended for hobbyists and consumers who wish to create impressive projects using BeagleBone. You must be familiar with Python programming. What You Will Learn Program on BeagleBone Black using Python Interface sensors and actuators to BeagleBone Black Build your own real-time physical computing systems Connect physical computing systems to cloud servers Build your own home automation and home security system Build your own tele-controlled robot with real-time video streaming In Detail BeagleBone is a low cost, community-supported development platform to develop a variety of electronic projects. This book will introduce you to BeagleBone and get you building fun, cool, and innovative projects with it. Start with the specifications of BeagleBone Black and its operating systems, then get to grips with the GPIOs available in BeagleBone Black. Work through four types of exciting projects: building real-time physical computing systems, home automation, image processing for a security system, and building your own tele-controlled robot and learn the fundamentals of a variety of projects in a single book. By the end of this book, you will be able to write code for BeagleBone in order to operate hardware and impart decision-making capabilities with the help of efficient coding in Python. Style and approach This book is a step by step guide that will walk you through the fundamentals of building different projects using BeagleBone Black.

Take Python beyond *ing to build robust, reusable, and efficient applications About This Book Get to grips with Python techniques that address commonly encountered problems in general application development. Develop, package, and deploy efficient applications in a fun way. All-practical coverage of the major areas of application development, including best practices, exception handling, testing, refactoring, design patterns, performance, and GUI application development. Who This Book Is For Do you know the basics of Python and object oriented programmingDo you want to go an extra mile and learn techniques to make your Python application robust, extensible, and efficientThen this book is for you. What You Will Learn Build a robust application by handling exceptions. Modularize, package, and release the source distribution. Document the code and implement coding standards. Create automated tests to catch bugs in the early development stage. Identify and re-factor badly written code to improve application life. Detect recurring problems in the code and apply design patterns. Improve code efficiency by identifying performance bottlenecks and fixing them. Develop simple GUI applications using Python. In Detail Python is one of the most widely used dynamic programming languages, supported by a rich set of libraries and frameworks that enable rapid development. But fast paced development often comes with its own baggage that could bring down the quality, performance, and extensibility of an application. This book will show you ways to handle such problems and write better Python applications. From the basics of simple command-line applications, develop your skills all the way to designing efficient and advanced Python apps. Guided by a light-hearted fantasy learning theme, overcome the real-world problems of complex Python development with practical solutions. Beginning with a focus on robustness, packaging, and releasing application code, you’ll move on to focus on improving application lifetime by making code extensible, reusable, and readable. Get to grips with Python refactoring, design patterns and best practices. Techniques to identify the bottlenecks and improve performance are covered in a series of chapters devoted to performance, before closing with a look at developing Python GUIs. Style and approach The book uses a fantasy game theme as a medium to explain various topics. Specific aspects of application development are explained in different chapters. In each chapter the reader is presented with an interesting problem which is then tackled using hands-on examples with easy-to-follow instructions.

Get your code under control in a series of small, specific steps About This Book Learn to extract and replace legacy artifacts, Improve your application from the ground up while keeping your codebase fully operational, Improve the quality of your legacy applications. Who This Book Is For PHP developers from all skill levels will be able to get value from this book and will be able to transform their spaghetti code applications to clean, modular applications. If you are in the midst of a legacy refactor or you find yourself in a state of despair caused by the code you have inherited, this is the book for you. All you need is to have PHP 5.0 installed, and you’re all set to change the way you maintain and deploy your code! What You Will Learn Replace global and new with dependency injection Extract SQL statements to gateways Convert action logic to controllers Remove repeated logic in page *s Create maintainable PHP code from crufty legacy PHP In Detail Have you noticed that your legacy PHP application is composed of page *s placed directly in the document root of the web serverOr, do your page *s, along with any other classes and functions, combine the concerns of model, view, and controller into the same scopeIs the majority of the logical flow incorporated as include files and global functions rather than class methodsWorking with such a legacy application feels like dragging your feet through mud, doesn’t it?This book will show you how to modernize your application in terms of practice and technique, rather than in terms of using tools like frameworks and libraries, by extracting and replacing its legacy artifacts. We will use a step-by-step approach, moving slowly and methodically, to improve your application from the ground up. We’ll show you how dependency injection can replace both the new and global dependencies. We’ll also show you how to change the presentation logic to view files and the action logic to a controller. Moreover, we’ll keep your application running the whole time. Each completed step in the process will keep your codebase fully operational with higher quality. When we are done, you will be able to breeze through your code like the wind. Your code will be autoloaded, dependency-injected, unit-tested, layer-separated, and front-controlled. Most of the very limited code we will add to your application is specific to this book. We will be improving ourselves as programmers, as well as improving the quality of our legacy application. Style and approach This book gives developers an easy-to-follow, practical and powerful process to bring their applications up to a modern baseline. Each step in the book is practical, self-contained and moves you closer to the end goal you seek: maintainable code. As you follow the exercises in the book, the author almost anticipates your questions and you will have the answers, ready to be implemented on your project.

Develop programmatic functions to create powerful database applications About This Book Write complex SQL queries and design a robust database design that fits your application's need Improve database performance by indexing, partitioning tables, and query optimizing A comprehensive guide covering the advanced PostgreSQL concepts without any hassle Who This Book Is For If you are a PostgreSQL developer with a basic knowledge of PostgreSQL development and you’re want deeper knowledge to develop applications, then this book is for you. As this book does not cover basic installation and configurations, you should have PostgreSQL installed on your machine as a prerequisite. What You Will Learn Write more complex queries with advanced SQL queries Design a database that works with the application exactly the way you want Make the database work in extreme conditions by tuning, optimizing, partitioning, and indexing Develop applications in other programming languages such as Java and PHP Use extensions to get extra benefits in terms of functionality and performance Build an application that does not get locked by data manipulation Explore in-built db functions and data type conversions In Detail PostgreSQL is the most advanced open source database in the world. It is easy to install, configure, and maintain by following the documentation; however, it’s difficult to develop applications using programming languages and design databases accordingly. This book is what you need to get the most out of PostgreSQL You will begin with advanced SQL topics such as views, materialized views, and cursors, and learn about performing data type conversions. You will then perform trigger operations and use trigger functions in PostgreSQL. Next we walk through data modeling, normalization concepts, and the effect of transactions and locking on the database. The next half of the book covers the types of indexes, constrains, and the concepts of table partitioning, as well as the different mechanisms and approaches available to write efficient queries or code. Later, we explore PostgreSQL Extensions and Large Object Support in PostgreSQL. Finally, you will perform database operations in PostgreSQL using PHP and Java. By the end of this book, you will have mastered all the aspects of PostgreSQL development. You will be able to build efficient enterprise-grade applications with PostgreSQL by making use of these concepts Style and approach Every chapter follows a step by step approach that first explains the concept , then shows you how to execute it practically so that you can implement them in your application.