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Once you have a finished book, you need to get it into readers’ hands. Loading your book to a vendor looks deceivingly easy. However, the career author knows that each vendor has its own methods for promoting books, performing searches, and identifying ready buyers. You need to take advantage of these differences in order to maximize your profits and discoverability. Capitalize on competitive retail pricing in different markets, and use effective metadata to draw more readers to your books. Learn to: Write compelling book blurbs for each title that focus on “reader cookies” and marketing. Unlock keywords and get access to hidden category options. Take advantage of search algorithm nuances at Amazon, Barnes and Noble, Kobo, and Apple. Use aggregators to increase distribution opportunities around the world. Evaluate opportunities for direct sales to bookstores and individual consumers.

Have you put your book out there and been disappointed in your sales? Perhaps you’ve tried a variety of marketing tactics to boost discoverability: blog posts, social media, book tours, paid ads in a variety of venues. But nothing is working. The publishing landscape changes every year. The number of books published has increased and the competition for readers is more than it has been before. The key is to?define your audience and then convince those potential readers of the?value?of your book. Your marketing time and money should primarily be spent on a message of value–not price, not story, and not genre. This book provides specific techniques to exploit that value without resorting to the typical overexposure in social media and newsletters with “Buy My Book” sales messaging. Instead, focus on the top three proven techniques that actually sell books. Follow step-by-step instructions and timelines to learn how to: 1) Create an Effective Plan for Communicating to Readers; 2) Use Social Media and Email lists to Engage with Your Readers; and 3) Plan for Effective Campaigns for both Book Launches and Backlist Rejuvenation throughout the year. In addition this book provides techniques to: Distinguish specific groups of readers most likely to buy your novel or nonfiction book. Understand your competition and the advantages that your book offers. Clarify hooks that capture attention of the media, reviewers, and readers. Identify where and how to reach readers, reviewers, and media. Create and implement a consistent brand throughout all marketing efforts. Effectively select, from 100+ options, the appropriate marketing tactics and timing that matches your book intentions and values. Maximize organic reach and stay to a budget of less than $100 per book campaign. Develop a long-term online marketing plan.

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Get up to speed with various penetration testing techniques and resolve security threats of varying complexity Key Features * Enhance your penetration testing skills to tackle security threats * Learn to gather information, find vulnerabilities, and exploit enterprise defenses * Navigate secured systems with the most up-to-date version of Kali Linux (2019.1) and Metasploit (5.0.0) Book Description Sending information via the internet is not entirely private, as evidenced by the rise in hacking, malware attacks, and security threats. With the help of this book, you'll learn crucial penetration testing techniques to help you evaluate enterprise defenses. You'll start by understanding each stage of pentesting and deploying target virtual machines, including Linux and Windows. Next, the book will guide you through performing intermediate penetration testing in a controlled environment. With the help of practical use cases, you'll also be able to implement your learning in real-world scenarios. By studying everything from setting up your lab, information gathering and password attacks, through to social engineering and post exploitation, you'll be able to successfully overcome security threats. The book will even help you leverage the best tools, such as Kali Linux, Metasploit, Burp Suite, and other open source pentesting tools to perform these techniques. Toward the later chapters, you'll focus on best practices to quickly resolve security threats. By the end of this book, you'll be well versed with various penetration testing techniques so as to be able to tackle security threats effectively What you will learn * Perform entry-level penetration tests by learning various concepts and techniques * Understand both common and not-so-common vulnerabilities from an attacker's perspective * Get familiar with intermediate attack methods that can be used in real-world scenarios * Understand how vulnerabilities are created by developers and how to fix some of them at source code level * Become well versed with basic tools for ethical hacking purposes * Exploit known vulnerable services with tools such as Metasploit Who this book is for If you’re just getting started with penetration testing and want to explore various security domains, this book is for you. Security professionals, network engineers, and amateur ethical hackers will also find this book useful. Prior knowledge of penetration testing and ethical hacking is not necessary.

Build efficient forecasting models using traditional time series models and machine learning algorithms. Key Features * Perform time series analysis and forecasting using R packages such as Forecast and h2o * Develop models and find patterns to create visualizations using the TSstudio and plotly packages * Master statistics and implement time-series methods using examples mentioned Book Description Time series analysis is the art of extracting meaningful insights from, and revealing patterns in, time series data using statistical and data visualization approaches. These insights and patterns can then be utilized to explore past events and forecast future values in the series. This book explores the basics of time series analysis with R and lays the foundations you need to build forecasting models. You will learn how to preprocess raw time series data and clean and manipulate data with packages such as stats, lubridate, xts, and zoo. You will analyze data and extract meaningful information from it using both descriptive statistics and rich data visualization tools in R such as the TSstudio, plotly, and ggplot2 packages. The later section of the book delves into traditional forecasting models such as time series linear regression, exponential smoothing (Holt, Holt-Winter, and more) and Auto-Regressive Integrated Moving Average (ARIMA) models with the stats and forecast packages. You'll also cover advanced time series regression models with machine learning algorithms such as Random Forest and Gradient Boosting Machine using the h2o package. By the end of this book, you will have the skills needed to explore your data, identify patterns, and build a forecasting model using various traditional and machine learning methods. What you will learn * Visualize time series data and derive better insights * Explore auto-correlation and master statistical techniques * Use time series analysis tools from the stats, TSstudio, and forecast packages * Explore and identify seasonal and correlation patterns * Work with different time series formats in R * Explore time series models such as ARIMA, Holt-Winters, and more * Evaluate high-performance forecasting solutions Who this book is for Hands-On Time Series Analysis with R is ideal for data analysts, data scientists, and all R developers who are looking to perform time series analysis to predict outcomes effectively. A basic knowledge of statistics is required; some knowledge in R is expected, but not mandatory.

Take your comics and illustrations to the next level with the powerful art tools in Clip Studio Paint 1.8 Key Features *Overcome “interface overwhelm” with a practical breakdown of the Clip Studio interface *Comprehensive guide on the Clip Studio Paint with detailed coverage of all the tools and concepts of designing comics *Streamline your workflow to create faster and easier using Clip Studio’s features Book Description Clip Studio Paint, the successor to Manga Studio, is used by over four million illustrators and comic creators around the world. This book will guide you through every step of learning this software, from system requirements and installation, all the way through to exporting your work for print or the web. Learn how to create new documents, customize tools to fit your working style, use ruler tools to create anything from straight lines to intricate backgrounds, add 3D elements, create comic panels using the specialized panel tools, utilize screentones and materials, add text and word balloons to your comics, create sound effects, easily flat and color your comics using reference layers, and bring your drawings to life using the animation features. By the end of this book, you will be able to navigate the Clip Studio Interface and program preferences, customize the various tools, and be able to create your own black-and-white and color illustrations and comics from start to finish. What you will learn *Understand the differences between Clip Studio Paint Pro and EX *Discover how to navigate and customize the user interface *Creating custom tools that fit your unique style of illustration *Using the ruler tools to create intricate perspective shots and complex symmetry *Discover how to use 3D elements in your work *Learn how to create lettering and word balloons to bring your comic stories to life *Understand the process of digital art creation from pencils to inks to color *Understand how to use the animation tools available in Clip Studio Paint Who this book is for If you are a beginning digital artist or are switching to Clip Studio from another graphics software, this book is for you. This book is excellent for those with no knowledge of digital art up to intermediate users looking to explore the unique features of Clip Studio Paint.

A fast paced guide for JavaScript developers for writing safe, fast, and reusable code by leveraging ResaonML's strong static type system Key Features *Reduce code errors with the power of type systems *Employ static typechecking and genericity to promote code reuse and consistency *Understand functional programming which is the foundation of type-driven development Book Description Type-driven development is an approach that uses a static type system to achieve results including safety and efficiency. Types are used to express relationships and other assumptions directly in the code, and these assumptions are enforced by the compiler before the code is run. Learn Type-Driven Development covers how to use these type systems to check the logical consistency of your code. This book begins with the basic idea behind type-driven development. You’ll learn about values (or terms) and how they contrast with types. As you progress through the chapters, you’ll cover how to combine types and values inside modules and build structured types out of simpler ones. You’ll then understand how to express choices or alternatives directly in the type system using variants, polymorphic variants, and generalized algebraic data types. You’ll also get to grips with sum types, build sophisticated data types from generics, and explore functions that express change in the types of values. In the concluding chapters, you’ll cover advanced techniques for code reuse, such as parametric polymorphism and subtyping. By end of this book, you will have learned how to iterate through a type-driven process of solving coding problems using static types, together with dynamic behavior, to obtain more safety and speed. What you will learn *Use static types to capture information, making programs safer and faster *Learn ReasonML from experienced type-driven developers *Enhance safety by simply using basic types *Understand the most important type-driven concepts with simple examples *Explore a design space using static typing and find the best way to express your system rules *Use static types and dynamic runtime in harmony to write even safer and faster code Who this book is for If you’re a programmer working with dynamically typed languages and are looking for ways to mitigate production runtime errors, Learn Type-Driven Development is for you. You’ll also find this book helpful if you’re a programmer working with statically typed languages looking for increased safety and improved performance.

Explore various Azure services to build solutions that leverage effective design patterns Key Features *Create, deploy, and host cloud applications on Azure *Understand various Azure services that help you host serverless applications *Explore practical examples to help you secure and troubleshoot your cloud environment Book Description Azure is one of the leading public cloud service providers. Thanks to a number of Azure service updates, it continues to make advances in the realm of cloud computing. Learn Microsoft Azure starts with the fundamentals of cloud computing. You will learn to configure and set up the Azure infrastructure. As you make your way through the book, you'll explore Azure services, along with working on virtual memory systems (VMS) and deployment models. You will understand various services in the Azure ecosystem, such as Azure IoT and Azure Analytics, among others. An easy-to-follow introduction to various cloud design patterns will also add to your efficiency in designing cloud solutions. In the concluding chapters, you'll secure your virtual networks using Network security groups and configure Azure Active Directory (Azure AD) to set a custom domain name and company profile. By the end of this book, you will have learned to secure and troubleshoot your Azure cloud environment and be fully aware of best practices for Azure cloud administration. What you will learn *Understand the cloud services offered by Azure *Design storage and networks in Azure for your Azure VM *Work with web apps and Azure SQL databases *Build your identity management solutions on Azure using Azure AD *Monitor, protect, and automate your Azure services using Operation Management Suite (OMS) *Implement OMS for Azure services Who this book is for Learn Microsoft Azure is for administrators, cloud engineers, and developers who want to get started with using Azure as their cloud platform and build cloud-based applications for their enterprises.

Build real-world projects like a smart contract deployment platform, betting apps, wallet services, and much more using blockchain Key Features *Apply blockchain principles and features for making your life and business better *Understand Ethereum for smart contracts and DApp deployment *Tackle current and future challenges and problems relating to blockchain Book Description Blockchain applications provide a single-shared ledger to eliminate trust issues involving multiple stakeholders. It is the main technical innovation of Bitcoin, where it serves as the public ledger for Bitcoin transactions. Blockchain Developer's Guide takes you through the electrifying world of blockchain technology. It begins with the basic design of a blockchain and elaborates concepts, such as Initial Coin Offerings (ICOs), tokens, smart contracts, and other related terminologies. You will then explore the components of Ethereum, such as Ether tokens, transactions, and smart contracts that you need to build simple DApps. Blockchain Developer's Guide also explains why you must specifically use Solidity for Ethereum-based projects and lets you explore different blockchains with easy-to-follow examples. You will learn a wide range of concepts - beginning with cryptography in cryptocurrencies and including ether security, mining, and smart contracts. You will learn how to use web sockets and various API services for Ethereum. By the end of this Learning Path, you will be able to build efficient decentralized applications. This Learning Path includes content from the following Packt products: *Blockchain Quick Reference by Brenn Hill, Samanyu Chopra, Paul Valencourt *Building Blockchain Projects by Narayan Prusty What you will learn *Understand how various components of the blockchain architecture work *Get familiar with cryptography and the mechanics behind blockchain *Apply consensus protocol to determine the business sustainability *Understand what ICOs and crypto-mining are, and how they work Who this book is for Blockchain Developer's Guide is for you if you want to get to grips with the blockchain technology and develop your own distributed applications. It is also designed for those who want to polish their existing knowledge regarding the various pillars of the blockchain ecosystem. Prior exposure to an object-oriented programming language such as JavaScript is needed.

The essential blueprints and workflow you need to build successful AI business applications Key Features *Learn and master the essential blueprints to program AI for real-world business applications *Gain insights into how modern AI and machine learning solve core business challenges *Acquire practical techniques and a workflow that can build AI applications using state-of-the-art software libraries *Work with a practical, code-based strategy for creating successful AI solutions in your business Book Description AI Blueprints gives you a working framework and the techniques to build your own successful AI business applications. You’ll learn across six business scenarios how AI can solve critical challenges with state-of-the-art AI software libraries and a well thought out workflow. Along the way you’ll discover the practical techniques to build AI business applications from first design to full coding and deployment. The AI blueprints in this book solve key business scenarios. The first blueprint uses AI to find solutions for building plans for cloud computing that are on-time and under budget. The second blueprint involves an AI system that continuously monitors social media to gauge public feeling about a topic of interest - such as self-driving cars. You’ll learn how to approach AI business problems and apply blueprints that can ensure success. The next AI scenario shows you how to approach the problem of creating a recommendation engine and monitoring how those recommendations perform. The fourth blueprint shows you how to use deep learning to find your business logo in social media photos and assess how people interact with your products. Learn the practical techniques involved and how to apply these blueprints intelligently. The fifth blueprint is about how to best design a ‘trending now’ section on your website, much like the one we know from Twitter. The sixth blueprint shows how to create helpful chatbots so that an AI system can understand customers’ questions and answer them with relevant responses. This book continuously demonstrates a working framework and strategy for building AI business applications. Along the way, you’ll also learn how to prepare for future advances in AI. You’ll gain a workflow and a toolbox of patterns and techniques so that you can create your own smart code. What you will learn *An essential toolbox of blueprints and advanced techniques for building AI business applications *How to design and deploy AI applications that meet today’s business needs *A workflow from first design stages to practical code solutions in your next AI projects *Solutions for AI projects that involve social media analytics and recommendation engines *Practical projects and techniques for sentiment analysis and helpful chatbots *A blueprint for AI projects that recommend products based on customer purchasing habits *How to prepare yourself for the next decade of AI and machine learning advancements Who this book is for Programming AI Business Applications provides an introduction to AI with real-world examples. This book can be read and understood by programmers and students without requiring previous AI experience. The projects in this book make use of Java and Python and several popular and state-of-the-art opensource AI libraries.

Leverage Elastic Stack’s machine learning features to gain valuable insight from your data Key Features * Combine machine learning with the analytic capabilities of Elastic Stack * Analyze large volumes of search data and gain actionable insight from them * Use external analytical tools with your Elastic Stack to improve its performance Book Description Machine Learning with the Elastic Stack is a comprehensive overview of the embedded commercial features of anomaly detection and forecasting. The book starts with installing and setting up Elastic Stack. You will perform time series analysis on varied kinds of data, such as log files, network flows, application metrics, and financial data. As you progress through the chapters, you will deploy machine learning within the Elastic Stack for logging, security, and metrics. In the concluding chapters, you will see how machine learning jobs can be automatically distributed and managed across the Elasticsearch cluster and made resilient to failure. By the end of this book, you will understand the performance aspects of incorporating machine learning within the Elastic ecosystem and create anomaly detection jobs and view results from Kibana directly. What you will learn * Install the Elastic Stack to use machine learning features * Understand how Elastic machine learning is used to detect a variety of anomaly types * Apply effective anomaly detection to IT operations and security analytics * Leverage the output of Elastic machine learning in custom views, dashboards, and proactive alerting * Combine your created jobs to correlate anomalies of different layers of infrastructure * Learn various tips and tricks to get the most out of Elastic machine learning Who this book is for If you are a data professional eager to gain insight on Elasticsearch data without having to rely on a machine learning specialist or custom development, Machine Learning with the Elastic Stack is for you. Those looking to integrate machine learning within their search and analytics applications will also find this book very useful. Prior experience with the Elastic Stack is needed to get the most out of this book.

A comprehensive guide that will give you hands-on experience to study and overcome financial cyber threats Key Features * Protect your financial environment with cybersecurity practices and methodologies * Identify vulnerabilities such as data manipulation and fraudulent transactions * Provide end-to-end protection within organizations Book Description Organizations have always been a target of cybercrime. Hands-On Cybersecurity for Finance teaches you how to successfully defend your system against common cyber threats, making sure your financial services are a step ahead in terms of security. The book begins by providing an overall description of cybersecurity, guiding you through some of the most important services and technologies currently at risk from cyber threats. Once you have familiarized yourself with the topic, you will explore specific technologies and threats based on case studies and real-life scenarios. As you progress through the chapters, you will discover vulnerabilities and bugs (including the human risk factor), gaining an expert-level view of the most recent threats. You'll then explore information on how you can achieve data and infrastructure protection. In the concluding chapters, you will cover recent and significant updates to procedures and configurations, accompanied by important details related to cybersecurity research and development in IT-based financial services. By the end of the book, you will have gained a basic understanding of the future of information security and will be able to protect financial services and their related infrastructures. What you will learn * Understand the cyber threats faced by organizations * Discover how to identify attackers * Perform vulnerability assessment, software testing, and pentesting * Defend your financial cyberspace using mitigation techniques and remediation plans * Implement encryption and decryption * Understand how Artificial Intelligence (AI) affects cybersecurity Who this book is for Hands-On Cybersecurity for Finance is for you if you are a security architect, cyber risk manager, or pentester looking to secure your organization. Basic understanding of cybersecurity tools and practices will help you get the most out of this book.

An in-depth and comprehensive take on WordPress, covering everything about the platform such as WordPress posts, pages, themes, plugins, and more. Key Features * Get up to date with the latest WordPress 5.0 (Bebo) and all its new features * Beginner-friendly layout and advice you can apply from day one with loads of screenshots and examples * Enrich your development experience with the new block-based editor Gutenberg Book Description Back in the day, when you wanted to launch a new website, you either had to learn web programming yourself or hire a professional who would take care of the whole process for you. Nowadays, with WordPress, anyone can build an optimized site with the least amount of effort possible and then make it available to the world in no time. Here, in the seventh edition of the book, we are going to show you how to build great looking and functional websites using WordPress. The new version of WordPress – 5.0 – comes with a few important changes, and we tell you all about how to use them effectively. From crafting content pages using the block editor, and customizing the design of your site, through to making sure it's secure, we go through it all. The book starts by introducing WordPress and teaching you how to set it up. You are then shown how to create a blog site, start writing content, and even use plugins and themes to customize the design of the site and add some unique elements to set it apart. If you want to get more in-depth, we also show you how to get started creating your own themes and plugins. Finally, we teach you how to use WordPress for building non-blog websites. By the end of the book, you will be sufficiently skilled to design high-quality websites and will be fully familiar with the ins and outs of WordPress. What you will learn * Learn to adapt your plugin with the Gutenberg editor * Create content that is optimized for publication on the web * Craft great looking pages and posts with the use of block editor * Structure your web pages in an accessible and clear way * Install and work with plugins and themes * Customize the design of your website * Upload multimedia content, such as images, audio, and video easily and effectively * Develop your own WordPress plugins and themes * Use WordPress to build websites that serve purposes other than blogs Who this book is for The ideal target audience for this book would be PHP developers who have some basic knowledge of working with WordPress and who want to get a comprehensive practical understanding of working with WordPress and create production-ready websites with it.

Get into the world of smart data security using machine learning algorithms and Python libraries Key Features *Learn machine learning algorithms and cybersecurity fundamentals *Automate your daily workflow by applying use cases to many facets of security *Implement smart machine learning solutions to detect various cybersecurity problems Book Description Cyber threats today are one of the costliest losses that an organization can face. In this book, we use the most efficient tool to solve the big problems that exist in the cybersecurity domain. The book begins by giving you the basics of ML in cybersecurity using Python and its libraries. You will explore various ML domains (such as time series analysis and ensemble modeling) to get your foundations right. You will implement various examples such as building system to identify malicious URLs, and building a program to detect fraudulent emails and spam. Later, you will learn how to make effective use of K-means algorithm to develop a solution to detect and alert you to any malicious activity in the network. Also learn how to implement biometrics and fingerprint to validate whether the user is a legitimate user or not. Finally, you will see how we change the game with TensorFlow and learn how deep learning is effective for creating models and training systems What you will learn *Use machine learning algorithms with complex datasets to implement cybersecurity concepts *Implement machine learning algorithms such as clustering, k-means, and Naive Bayes to solve real-world problems *Learn to speed up a system using Python libraries with NumPy, Scikit-learn, and CUDA *Understand how to combat malware, detect spam, and fight financial fraud to mitigate cyber crimes *Use TensorFlow in the cybersecurity domain and implement real-world examples *Learn how machine learning and Python can be used in complex cyber issues Who this book is for This book is for the data scientists, machine learning developers, security researchers, and anyone keen to apply machine learning to up-skill computer security. Having some working knowledge of Python and being familiar with the basics of machine learning and cybersecurity fundamentals will help to get the most out of the book

Over 100 recipes to get up and running with the modern Linux administration ecosystem Key Features *Understand and implement the core system administration tasks in Linux *Discover tools and techniques to troubleshoot your Linux system *Maintain a healthy system with good security and backup practices Book Description Linux is one of the most widely used operating systems among system administrators,and even modern application and server development is heavily reliant on the Linux platform. The Linux Administration Cookbook is your go-to guide to get started on your Linux journey. It will help you understand what that strange little server is doing in the corner of your office, what the mysterious virtual machine languishing in Azure is crunching through, what that circuit-board-like thing is doing under your office TV, and why the LEDs on it are blinking rapidly. This book will get you started with administering Linux, giving you the knowledge and tools you need to troubleshoot day-to-day problems, ranging from a Raspberry Pi to a server in Azure, while giving you a good understanding of the fundamentals of how GNU/Linux works. Through the course of the book, you’ll install and configure a system, while the author regales you with errors and anecdotes from his vast experience as a data center hardware engineer, systems administrator, and DevOps consultant. By the end of the book, you will have gained practical knowledge of Linux, which will serve as a bedrock for learning Linux administration and aid you in your Linux journey. What you will learn *Install and manage a Linux server, both locally and in the cloud *Understand how to perform administration across all Linux distros *Work through evolving concepts such as IaaS versus PaaS, containers, and automation *Explore security and configuration best practices *Troubleshoot your system if something goes wrong *Discover and mitigate hardware issues, such as faulty memory and failing drives Who this book is for If you are a system engineer or system administrator with basic experience of working with Linux, this book is for you.