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The Fall of Advertising and the Rise of PR
￥83.03
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
The Known World
￥94.10
In one of the most acclaimed novels in recent memory, Edward P. Jones, two-time National Book Award finalist, tells the story of Henry Townsend, a black farmer and former slave who falls under the tutelage of William Robbins, the most powerful man in Manchester County, Virginia. Making certain he never circumvents the law, Townsend runs his affairs with unusual discipline. But when death takes him unexpectedly, his widow, Caldonia, can't uphold the estate's order and chaos ensues. In a daring and ambitious novel, Jones has woven a footnote of history into an epic that takes an unflinching look at slavery in all of its moral complexities. This P.S. edition features an extra 16 pages of insights into the book, including author interviews, recommended reading, and more.
The Paradox of Choice
￥94.10
In the spirit of Alvin Toffler Future Shock , a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new P.S. section with author interviews, insights, features, suggested readings, and more. Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions--both big and small--have become increasingly complex due to the overwhelming abundance of choice with which we are presented. We assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice , Barry Schwartz explains at what point choice--the hallmark of individual freedom and self-determination that we so cherish--becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice--from the mundane to the profound challenges of balancing career, family, and individual needs--has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counterintuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on the important ones and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
Reading Like a Writer
￥94.10
Long before there were creative-writing workshops and degrees, how did aspiring writers learn to writeBy reading the work of their predecessors and contemporaries, says Francine Prose. In Reading Like a Writer , Prose invites you to sit by her side and take a guided tour of the tools and the tricks of the masters. She reads the work of the very best writers—Dostoyevsky, Flaubert, Kafka, Austen, Dickens, Woolf, Chekhov—and discovers why their work has endured. She takes pleasure in the long and magnificent sentences of Philip Roth and the breathtaking paragraphs of Isaac Babel; she is deeply moved by the brilliant characterization in George Eliot's Middlemarch . She looks to John Le Carr for a lesson in how to advance plot through dialogue, to Flannery O'Connor for the cunning use of the telling detail, and to James Joyce and Katherine Mansfield for clever examples of how to employ gesture to create character. She cautions readers to slow down and pay attention to words, the raw material out of which literature is crafted. Written with passion, humor, and wisdom, Reading Like a Writer will inspire readers to return to literature with a fresh eye and an eager heart.
The Secret Diaries of Miss Miranda Cheever
￥55.31
2 March 1810 . . . Today, I fell in love. At the age of ten, Miranda Cheever showed no signs of Great Beauty. And even at ten, Miranda learned to accept the expectations society held for her until the afternoon when Nigel Bevelstoke, the handsome and dashing Viscount Turner, solemnly kissed her hand and promised her that one day she would grow into herself, that one day she would be as beautiful as she already was smart. And even at ten, Miranda knew she would love him forever. But the years that followed were as cruel to Turner as they were kind to Miranda. She is as intriguing as the viscount boldly predicted on that memorable day while he is a lonely, bitter man, crushed by a devastating loss. But Miranda has never forgotten the truth she set down on paper all those years earlier and she will not allow the love that is her destiny to slip lightly through her fingers . . .
Lirael
￥61.52
New York Times bestseller Lirael is perfect for fans of epic fantasy like Game of Thrones . In this sequel to the critically acclaimed Sabriel, Garth Nix draws readers deeper into the magical landscape of the Old Kingdom. Lirael has never felt like a true daughter of the Clayr. Abandoned by her mother, ignorant of her father identity, Lirael resembles no one else in her large extended family living in the Clayr glacier. She doesn't even have the Sight the ability to see into possible futures that is the very birthright of the Clayr. Nevertheless she must undertake a desperate mission under the growing shadow of an ancient evil one that opposes the Royal Family, blocks the Sight of the Clayr, and threatens to break the very boundary between Life and Death itself. With only her faithful companion, the Disreputable Dog, to help her, Lirael must find the courage to seek her own hidden destiny.
Septimus Heap, Book Four: Queste
￥50.33
There's trouble at the Castle, and it's all because Merrin Meredith has returned with Darke plans for Septimus. More trouble awaits Septimus and Jenna in the form of Tertius Fume, the ghost of the very first Chief Hermetic Scribe, who is determined to send Septimus on a deadly Queste. But Septimus and Jenna have other plans they are headed for the mysterious House of Foryx, a place where all Time meets and the place where they fervently hope they will be able to find Nicko and Snorri, who were trapped back in time in physik. But how will Septimus escape the QuesteQueste , like all the books in the Septimus Heap series, is filled with nonstop action, humor, and fantastical adventure as Septimus continues his journey of Magykal self-discovery.
A Series of Unfortunate Events #11: The Grim Grotto 雷蒙·斯尼奇的不幸历险系列11
￥78.55
Warning: Your day will become very dark - and possibly damp - if you read this book. Plan to spend this spring in hiding. Lemony Snicket is back with the eleventh book in his New York Times bestselling A Series of Unfortunate Events. Lemony Snicket's saga about the charming, intelligent and grossly unlucky Baudelaire orphans continues to provoke suspicion and despair in readers the world over. In the eleventh and most alarming volume yet in the bestselling phenomenon A Series of Unfortunate Events, the intrepid siblings delve further into the dark mystery surrounding the death of their parents and the baffling VFD organisation. Ages 9+
A Series of Unfortunate Events #7: The Vile Village 雷蒙·斯尼奇的不幸历险系列7
￥78.55
Dear Reader You have undoubtedly picked up this book by mistake so please put it down. Nobody in their right mind would read this particular book about the lives of Violet Klaus and Sunny Baudelaire on purpose because each dismal moment of their stay in the village of V.F.D. has been faithfully and dreadfully recorded in these pages.I can think of no single reason why anyone would want to open a book containing such unpleasant matters as migrating crows an angry mob a newspaper headline the arrest of innocent people the Deluxe Cell and some very strange hats.It is my solemn and sacred occupation to research each detail of the Baudelaire childrens lives and write them all down but you may prefer to do some other solemn and sacred thing such as reading another book instead.With all due respect Lemony Snicket Ages 10+
Swordbird
￥39.24
The blue jays and cardinals of Stone-Run Forest have turned against each other. According to legend, only Swordbird, son of the Great Spirit, has the power to conquer evil and restore peace to the land. But is he real or just a mythCan Swordbird arrive in time to save the forest . . . or will it be too lateTwelve-year-old author Nancy Yi Fan has woven a captivating tale about the birds of Stone-Run Forest and the heroism, courage, and resourcefulness in their quest for peace.
HarperCollins
￥44.73
Fire alone can save our clan... Fireheart's traitorous enemy Tigerclaw has been vanquished and exiled from ThunderClan but Fireheart can't shake the feeling that he's lurking out there in the forest, waiting for the chance to strike. That's not the only problem facing the young ThunderClan deputy in these blazing summer months, as he struggles to handle ominous omens, a disrespectful apprentice with a shocking secret, and a devastated Clan leader who is a shell of her former self. Meanwhile the forest gets hotter and hotter . . . and everyone braces for the coming storm. . . .
Warriors: Power of Three #1: The Sight
￥44.25
The time has come for three kits of ThunderClan Hollypaw, Jaypaw, and Lionpaw to become apprentices. Grandchildren of the great leader Firestar, all three possess unusual power and talent. But dark secrets surround them, and a mysterious prophecy hints at trouble to come. The warrior code is in danger of being washed away by a river of blood, and all the young cats' strength will be needed if the Clans are to survive.
My Sister the Vampire #2: Fangtastic!
￥38.72
Olivia is a vegetarian. Ivy is a vampire. And they're twins?!?Ever since Olivia discovered that her long-lost twin sister, Ivy, is a vampire, she's been soaking up everything Ivy will tell her about Franklin Grove's vampire community. It's all top secret, and Olivia's sworn that she'll never tell another soul. But now, nosy tabloid reporter Serena Star is snooping around. As she gets closer and closer to the truth, it's up to Ivy and Olivia to throw her off track. This is one fangtastic news story that can't get out!
HarperCollins
￥90.51
If the kids can't sit still for the class performance, Roscoe's teacher could be in big trouble. Fortunately Roscoe has a plan to save her a super, mega, gonzo plan! What could go wrong?
Roscoe Riley Rules #3: Don't Swap Your Sweater for a Dog
￥28.01
A trophy for RoscoeIt seems like everyone has an award of some kind. Except Roscoe. But a pet-trick contest is coming up, and first prize is a big, shiny trophy. Roscoe really wants that trophy would he even borrow someone else's dog to win?
Roscoe Riley Rules #4: Never Swim in Applesauce
￥28.01
Class trip! Roscoe wants to be on his best behavior for a class trip to the apple orchard. But no matter how hard he tries, he still ends up in a very sticky situation!
Commodore Perry in the Land of the Shogun
￥56.08
In 1853, few Japanese people knew that a country called America even existed. For centuries, Japan had isolated itself from the outside world by refusing to trade with other countries and even refusing to help shipwrecked sailors, foreign or Japanese. The country's people still lived under a feudal system like that of Europe in the Middle Ages. But everything began to change when American Commodore Perry and his troops sailed to the Land of the Rising Sun, bringing with them new science and technology, and a new way of life.
All-American Girl
￥50.33
Top ten reasons Samantha Madison is in deep trouble 10. Her big sister is the most popular girl in school 9. Her little sister is a certified genius 8. She's in love with her big sister's boyfriend 7. She got caught selling celebrity portraits in school 6. And now she's being forced to take art classes 5. She's just saved the president of the United States from an assassination attempt 4. So the whole world thinks she is a hero 3. Even though Sam knows she is far, far from being a hero 2. And now she's been appointed teen ambassador to the UN And the number-one reason Sam's life is over1. The president's son just might be in love with her
The Princess Diaries, Volume VII: Party Princess
￥55.33
Princesses just want to have fun. . . . And Mia does too, despite the fact that the student government over which she presides is suddenly broke. But Grandmère's got a wacky scheme to raise the money, catapult Mia to theatrical fame, and link her romantically with an eligible teen bachelor who's not her boyfriend. No wonder Michael seems to think she's a psycho, or worse: not much fun. Is it possible that Mia, soon-to-be star of the stage, president of the student body, and future ruler of Genovia, doesn't know how to party?
Henry and the Paper Route
￥44.73
Newbery Medal-winning author Beverly Cleary gives readers a hero they'll relate to and root for in this comical and inspiring novel about Henry Huggins's mission to prove himself worthy of his very own paper route. All the older kids work their own paper route, but because Henry is not eleven yet, Mr. Capper won't let him. Desperate to change his mind, Henry tries everything he can think of to show he's mature and responsible enough for the job. From offering free kittens to new subscribers, to hauling hundreds of pounds of old newspapers for his school's paper drive, there's nothing Henry won't try. But it might just be the irrepressible Ramona Quimby who shows Mr. Capper just how capable Henry is.
HarperCollins
￥44.73
In the first novel from Newbery Award-winning author Beverly Cleary, boys and girls alike will instantly be charmed by an average boy whose life is turned upside down when he meets a lovable puppy with a nose for mischief. Just as Henry Huggins is complaining that nothing exciting ever happens, a friendly dog sits down beside him and looks pleadingly at his ice-cream cone. From that moment on, the two are inseparable. But when Ribsy's original owner appears, trying to reclaim his dog, Henry's faced with the possibility of losing his new best friend. Has Klickitat Street seen the last of rambunctious Ribsy?
