Have you put your book out there and been disappointed in your sales? Perhaps you’ve tried a variety of marketing tactics to boost discoverability: blog posts, social media, book tours, paid ads in a variety of venues. But nothing is working. The publishing landscape changes every year. The number of books published has increased and the competition for readers is more than it has been before. The key is to?define your audience and then convince those potential readers of the?value?of your book. Your marketing time and money should primarily be spent on a message of value–not price, not story, and not genre. This book provides specific techniques to exploit that value without resorting to the typical overexposure in social media and newsletters with “Buy My Book” sales messaging. Instead, focus on the top three proven techniques that actually sell books. Follow step-by-step instructions and timelines to learn how to: 1) Create an Effective Plan for Communicating to Readers; 2) Use Social Media and Email lists to Engage with Your Readers; and 3) Plan for Effective Campaigns for both Book Launches and Backlist Rejuvenation throughout the year. In addition this book provides techniques to: Distinguish specific groups of readers most likely to buy your novel or nonfiction book. Understand your competition and the advantages that your book offers. Clarify hooks that capture attention of the media, reviewers, and readers. Identify where and how to reach readers, reviewers, and media. Create and implement a consistent brand throughout all marketing efforts. Effectively select, from 100+ options, the appropriate marketing tactics and timing that matches your book intentions and values. Maximize organic reach and stay to a budget of less than $100 per book campaign. Develop a long-term online marketing plan.

Once you have a finished book, you need to get it into readers’ hands. Loading your book to a vendor looks deceivingly easy. However, the career author knows that each vendor has its own methods for promoting books, performing searches, and identifying ready buyers. You need to take advantage of these differences in order to maximize your profits and discoverability. Capitalize on competitive retail pricing in different markets, and use effective metadata to draw more readers to your books. Learn to: Write compelling book blurbs for each title that focus on “reader cookies” and marketing. Unlock keywords and get access to hidden category options. Take advantage of search algorithm nuances at Amazon, Barnes and Noble, Kobo, and Apple. Use aggregators to increase distribution opportunities around the world. Evaluate opportunities for direct sales to bookstores and individual consumers.

Leverage Scala and the functional paradigm to build performant softwareAbout This Book·Get the first book to explore Scala performance techniques in depth!·Real-world inspired use cases illustrate and support the techniques studied and the language features·This book is written by Vincent Theron and Michael Diamant, software engineers with several years of experience in the high-frequency trading and programmatic advertising industriesWho This Book Is ForThis book assumes a basic exposure to the Scala programming language and the Java Virtual Machine. You should be able to read and understand moderately advanced Scala code. No other knowledge is required.What You Will Learn·Analyze the performance of JVM applications by developing JMH benchmarks and profiling with Flight Recorder·Discover use cases and performance tradeoffs of Scala language features, and eager and lazy collections·Explore event sourcing to improve performance while working with stream processing pipelines·Dive into asynchronous programming to extract performance on multicore systems using Scala Future and Scalaz Task·Design distributed systems with conflict-free replicated data types (CRDTs) to take advantage of eventual consistency without synchronization·Understand the impact of queues on system performance and apply the Free monad to build systems robust to high levels of throughputIn DetailScala is a statically and strongly typed language that blends functional and object-oriented paradigms. It has experienced growing popularity as an appealing and pragmatic choice to write production-ready software in the functional paradigm. Scala and the functional programming paradigm enable you to solve problems with less code and lower maintenance costs than the alternatives. However, these gains can come at the cost of performance if you are not careful.Scala High Performance Programming arms you with the knowledge you need to create performant Scala applications. Starting with the basics of understanding how to define performance, we explore Scala's language features and functional programming techniques while keeping a close eye on performance throughout all the topics.We introduce you as the newest software engineer at a fictitious financial trading company, named MV Trading. As you learn new techniques and approaches to reduce latency and improve throughput, you'll apply them to MV Trading's business problems. By the end of the book, you will be well prepared to write production-ready, performant Scala software using the functional paradigm to solve real-world problems.Style and approachThis step-by-step guide will help you create high performance applications using Scala. Packed with lots of code samples, tips and tricks, every topic is explained in a detailed, easy-to-understand manner.

Válaszok a nap mint nap el?forduló gyakorlati iratkezelési kérdésekre! Hogyan feleljünk meg a jogszabályoknak? Mik azok a SZE?SZ-?k és milyen el?ny?kkel jár az alkalmazásuk? Mi a kül?nbség a digitális és az elektronikus aláírás k?z?tt? Mikor javasolt a vonalkódos digitalizálás használata? Mire kell figyelnem egy iratkezel? rendszer bevezetésénél? ?Az egységes iratkezelés k?zelmúltban bet?lt?tt 10. évfordulója az ágazat felel?s vezet?it és munkatársait is visszatekintésre, ?sszegzésre és a j?v?re irányuló útkeresésre ?szt?nzi. Remek segédeszk?z ehhez e kiadvány, ami professzionális módon foglalja ?ssze az iratkezelés napjainkban aktuális témáit, problémáit. Bízom benne, hogy mindennapi munkájuk során az iratkezel?i állomány, az iratkezelésért felel?s szervezeti egységek vezet?i gyakran kezükbe veszik majd és ?sorvezet?ként” alkalmazzák. Kovács Rezs? – Belügyminisztérium, Iratkezelési és Adatvédelmi F?osztály, f?osztályvezet? ?Lehet-e izgalmasabb annál, mint amikor kit?n? szakemberek vallanak munkájukról, annak jogi és természetes k?rnyezetér?l, a fejl?dés irányairól? A válogatott fejezetek az iratkezelés-, az elektronizálás- és az elektronikus iratkezelés ábécéjének foglalatát adják olyan szerz?k tollából, akik maguk is jártasak a témában és végigjárták annak útveszt?it.” Surányiné dr. Temesi Mária - K?zigazgatási és Elektronikus K?zszolgáltatások K?zponti Hivatala, Kormányzati K?zponti ?rkeztet? F?osztály, f?osztályvezet?

This book is a well illustrated, step-by-step guide to building a SIP based network using OpenSER. This book is for readers who want to understand how to build a SIP provider from scratch using OpenSER. Telephony and Linux experience will be helpful but is not essential. Readers need not have prior knowledge of OpenSER.

The book is a collection of easy to follow, practical recipes with explanations of the code, and links to further information. This book is for any security consultant, administrator or enthusiast looking to learn how to use and master Nmap and the Nmap Scripting Engine.

This book is a step by step guide to create games with Box2D explained in a simple and friendly way. Are you familiar with ActionScript3 and want to explore the capabilities of physics in game design using Box2D, then this book is for you. You don’t have to be an AS3 hero: if you know how to create classes and functions with AS3, then you can make your first physics game!

This book is written in practical tutorial style and it offers learning through vivid examples and. Each chapter contains step-by-step instructions about everything necessary to execute a particular task. The book is designed so that you can read it from start to end for beginners or just open up any chapter and start following the recipes as a reference for advanced users,This book will be useful to developers, System admins and consultants who want to install and manage a virtualized app environment using VMware ThinApp 4.7.

This is a step-by-step tutorial packed with examples and tips to learn Ext.NET from scratch. This book is written for .NET Web Application Developers who are familiar with ASP.NET looking to build .NET based Rich Internet Applications. Whether you are new to Ext JS or you are looking to use your existing Ext JS skills in a .NET environment, this book will be useful for you.

The book is structured so that following the chapters in order builds a TYPO3 extension from the ground up. Experienced developers can use individual chapters independently to get only the information that they need. Each chapter is divided so that the first part contains a de*ion and discussion of the topic covered followed by a coding example with explanation of how principles and techniques from the first part are followed in the code. The reader is encouraged not only to read the book but also to look into the discussed classes and actually code the extension while reading the book. This book is for PHP developers who want to develop a TYPO3 extension. It assumes the reader has experience with PHP, XML, and HTML. No prior knowledge about TYPO3 extension programming or the TYPO3 API is presumed.

The book is a combined planning/response-focused book and can be read end to end but also is designed so that the second half can be read standalone, should disaster have struck already. This book is targeted at network security professionals who find themselves charged with creating an Active Directory Disaster Recovery plan or who want to quickly recover once disaster has struck. This book expects you to be familiar with the basics of Active Directory and Windows Servers.

Being a quick reference guide, this book has a focused approach. You will learn to develop J2EE applications with JDBC and JDeveloper in no time. The book covers lot of practical examples, which makes it developer-friendly learning material. The book is suitable for Java/J2EE and Oracle JDeveloper beginners. If you are a J2EE developer and want to use the JDeveloper IDE for J2EE development, this book is for you. JDeveloper developers who are new to J2EE will also benefit from the book. Most J2EE applications have a database component and the book is specially suited for database-based J2EE development in Oracle JDeveloper. You can also use this book if you are interested in learning how to utilize the new features offered in JDBC 4.0 for Java/J2EE development.

Packed with expert advice and practical examples of effective store design and report creation to help you make better decisions, formulate more effective strategies, and measure your success. This book is for anyone administering an osCommerce site, including webmasters, content managers, store owners, and marketing managers, who do not need to understand PHP or MySQL to benefit from this book. The tips and techniques described in this book can be applied to any small, medium sized e-commerce site. This is not an implementation guide; developers implementing osCommerce-based e-commerce sites would benefit from reading Deep Inside osCommerce: The Cookbook.

With this book in hand, you will be able to set up and manage a Community Server solution. You will learn how to create blogs, forums, photo galleries, and file galleries, and use tools such as the built-in RSS reader and RSS roller in a step-by-step manner. This book will provide your with a clear and concise overview of Community Server and will impart the knowledge necessary to enable you to run and manage a Community Server solution. This book is aimed at the Community Server administrator with a base level of technical competence and confidence, but no prior sysadmin or developer experience or knowledge. No knowledge of ASP.NET programming is required for using this book. What is essential is your own passion for your target community and your desire to provide the best platform possible to that audience.

The book is uniquely practical. A richly textured case study is used throughout the book. Although some aspects of the Airport Passenger Services business process are simplified for sake of clarity and efficiency, it provides a comprehensive practical grounding for theoretical UML knowledge. The case study itself was developed in partnership with employees of Zurich Airport. The book was written for business analysts, technical architects and developers. It does not require detailed programming knowledge, nor is prior experience of UML mandatory. It shows how, with UML, simple models of business processes and specification models can be created and read with little effort.

This practical tutorial-based book is filled with information about the architecture, functionality, and extensions of Microsoft Windows Server 2012 Dynamic Access Control.If you are an IT consultant/architect, system engineer, system administrator, or security engineers planning to implement Dynamic Access Control in your organization, or have already implemented it and want to discover more about the abilities and how to use them effectively, this book will be an essential resource. You should have some understanding of security solutions, Active Directory, Access Privileges/ Rights and Authentication methods, and a fundamental understanding of Microsoft technologies. Programming knowledge is not required but can be helpful for using PowerShell or the APIs to customize your solution.

A practical cookbook packed with recipes to help developers produce data cubes as quickly as possible by following step by step instructions, rather than explaining data mining concepts with SSAS.If you are a BI or ETL developer using SQL Server Analysis services to build OLAP cubes, this book is ideal for you. Prior knowledge of relational databases and experience with Excel as well as SQL development is required.

This is a practical and light-hearted guide to get to grips with creating your first games, with easy-to-follow, step-by-step tutorials using the award winning Unity engine.If you’ve ever wanted to enter the world of independent game development but have no prior knowledge of programming or game development, then this is the book for you. Game developers transitioning from other tools like GameMaker and Flash will find this a useful tool to get them up to speed on the Unity engine, as will anyone who has never handled the Unity engine before.

Google Maps API Cookbook follows a fast-paced, high-level, structured cookbook approach, with minimal theory and an abundance of practical, real-world examples explained in a thorough yet concise manner to help you learn quickly and efficiently.Google Maps API Cookbook is for developers who wish to learn how to do anything from adding a simple embedded map to a website to developing complex GIS applications with the Google Maps JavaScript API. It is targeted at JavaScript developers who know how to get by but who are also seeking the immediacy of recipe-based advice.

An in-depth tutorial that teaches you the basics of data-driven applications, and how to design and implement them using Ext JS.If you are an intermediate in Sencha Ext JS, "Ext JS Data-Driven Application Design" is the tutorial for you. You need to be familiar with JavaScript and have basic operational knowledge of MySQL. If you want to be able to systematically construct an application from the first step to implementation, this book will be useful for you.

This is a step-by-step tutorial that covers the basics of working with the MicroStrategy platform.If you are a BI developer who would like to use MicroStrategy to build BI apps, this book is ideal for you. This book is also for mid-management executives who need to analyze data and Excel files that are too complicated to manage. A basic concept of BI is assumed.