万本电子书0元读

万本电子书0元读

Primed to Perform
Primed to Perform
Doshi, Neel
¥166.09
Why do some workplace cultures inspire energy and innovation, while others fuel anxiety, boredom, or cynicismUntil now, such legendary cultures have seemed like magic beyond our control. However, behind every culture is a surprisingly elegant science. Primed to Perform proves that the highest-performing cultures are built on a simple truth: why people work affects how well they work. Great organizations inspire the three most powerful motives for work play, purpose, and potential and eliminate the three most destructive emotional pressure, economic pressure, and inertia. They create total motivation (or ToMo, for short). Total motivation cultures create the highest-performing employees and the most adaptive organizations.Authors Neel Doshi and Lindsay McGregor show that extraordinary performance at companies like Southwest Airlines, Starbucks, Apple, and Whole Foods comes from cultures that inspire total motivation. They describe how investment professionals, salespeople, teachers, and CEOs perform better when driven by total motivation. And, most important, they share how you can build a culture that inspires total motivation in every moment of every day.Primed to Perform builds on over a century of academic thinking as well as the authors' original research into how ToMo drives performance at iconic companies. It introduces the authors' highly predictive new measurement tool, the total motivation factor, which allows leaders to measure the strength of their culture and understand how it changes over time. It gives leaders the tools to transform their own workplaces.High-performing cultures can't be left to chance; organizations must create systems that shape and maintain them. Whether you're a five-person team or a start-up, an elementary school or a university, a nonprofit or a mega-institution, Primed to Perform shows you how.
The 24-Hour Customer
The 24-Hour Customer
Ott, Adrian C.
¥151.53
Time is not money.Time is more important than money. Today's customers are overwhelmed, overworked, and overstressed, and it seems that everyone from CEOs to soccer moms is short on time and inundated with information. As a result, despite the availability of 24/7 commerce and countless ways of engaging people in our multiscreen (mobile, TV, and PC) economy, companies find it more difficult than ever to claim even a fraction of the 1,440 minutes in their customers' precious 24 hours. In The 24-Hour Customer, Adrian C. Ott, CEO of a successful Silicon Valley consultancy, argues that companies need to strategically harness the ebbs and flows of customer time and attention in order to win in today's competitive landscape. She explores the economics of time and attention, including why customers will devote hours addicted to social networks, yet will say "I have no time!" to other offerings. Based on extensive research and real-world results with market-leading companies, this book provides tools, such as Time-Value Tradeoffs and Time-ographics, that pinpoint opportunities to increase revenue and gain market traction. Filled with fascinating case studies from companies like Johnson Johnson, Amazon, and iPhone app start-ups, The 24-Hour Customer offers fresh ideas for capitalizing on the elements of time, attention, and value to innovate never-before-considered products, services, and programs for today's ber-connected, multitasking customer. Readers will discover how: Zipcar utilized time-slicing to redefine automobile ownership and grew by 70 percent, while the auto industry struggled in 2009; Netflix, Hulu, and others time-shifted to movies on-demand, ultimately restructuring the entertainment industry; P&G leveraged inattention by enabling habit-formation for some of its most successful brands. This book shares the latest strategic weapons for achieving market leadership and will change the way executives think about their businesses and their customers.
Attention All Passengers
Attention All Passengers
McGee, William J.
¥151.10
Award-winning journalist and leading consumer advocate William J. McGee offers a shocking, essential exposé that reveals the real state of the "friendly skies."From outsourced call centers in India to the Alabama location where all lost baggage ends up, William J. McGee crisscrossed the country and traveled around the globe immersing himself deep into the world of commercial airlines. And what he found was shocking.McGee interviewed countless industry insiders pilots, TSA security screeners, FAA inspectors, legislators, the CEOs of the major carriers, and even Ralph Nader and Steven Slater, the disgruntled flight attendant who famously jettisoned a JetBlue flight. Here he reveals how airline executives are cutting costs in "a mad race to the bottom" by delegating flights to second-tier regional airlines and outsourcing critical aircraft maintenance and repairs to unlicensed "mechanics" in China, Singapore, Mexico, and El Salvador. And while the U.S. airlines have raked in tens of billions of dollars for checked baggage alone in recent years, our skies (and our airports) are not getting any safer. What's more, McGee explains how both political parties and all branches of the U.S. government have conspired to place corporate interests above the interests of consumers, workers, the nation's economy, and even the planet itself. Attention All Passengers will change the way you view the airline industry and make you think twice the next time you see the fasten seat belts sign.
The Secret Code of Success
The Secret Code of Success
St. John, Noah
¥121.80
Americans spend more than $11 billion a year on self-help products everything from books to diet pills to career coaches to seminars. So why with all this time, money, and energy being spent are so few people living the life they really wantWhy are millions of smart, talented, motivated people still going through life with one foot on the brakeHere's the real Secret: You don't need any more how-to-succeed information to reach your full potential.The problem isn't lack of motivation or lack of information. The real problem is that most people focus on the "how-to" aspects of success taught by traditional self-help programs, without coming to terms with what productivity expert Noah St. John calls your "head trash" the subconscious, emotional roadblocks that prevent people from acting on their real hopes, dreams, and ambitions. In this groundbreaking book, based on work with thousands of clients around the world, Noah St. John has created a remarkable, step-by-step approach that helps you achieve long-term happiness, success, and wealth. In The Secret Code of Success, you will learn how to: Eliminate the causes of self-sabotage and fear of success Allow yourself to make more money Remove stress while dramatically increasing personal productivity Improve relationships with coworkers, family, and friends Experience enhanced feelings of happiness, connection, and love The Secret Code of Success shows that, when it comes to success, the conscious mind is exactly the wrong place to start. It's only when we first conquer the self-sabotage of our subconscious (which accounts for 90 percent of our behavior) that we can truly begin to enjoy a life filled with success. This insight is at the core of The Secret Code of Success and leads to Noah's revolutionary 7-step method for eliminating these psychological obstacles. True financial freedom and personal success is possible at last!The Secret Code of Success shows you how to get your foot off the brake and start living the life you deserve.
Four Seconds
Four Seconds
Bregman, Peter
¥94.10
All too often our best efforts to accomplish the things we want most to do our jobs well, to make meaningful contributions at home and at work, to have satisfying relationships with loved ones, friends, neighbors, and coworkers are built on bad habits that sabotage us. We feel overwhelmed by our increasingly large to-do list, so we automatically multitask to get more done and end up more stressed and more overloaded. We say something with the hopes of impressing the other person, but instead of end them then spend days trying to repair the damage. We give what we think is a pep talk to our team but they walk away demotivated.How can we be most effective and productive in a world that moves too fast and demands so much of us?In Four Seconds, Peter Bregman shows that the answer is to pause for as few as four seconds the length of a deep breath to replace bad habits and reactions with more productive behaviors. In his trademark style of blending personal anecdotes with practical advice, Bregman reveals some of our most common counter-productive tendencies and describes counter-intuitive strategies for acting more intentionally, including: Why setting goals can actually harm your performance How to use strategic disengagement to recover focus and willpower Why listening not arguing is the best strategy for changing someone's mind How taking responsibility for someone else's failure can actually help you succeed Drawn from Bregman's hugely popular Harvard Business Review blog, this engaging and wise book provides simple solutions to create the results you want without the stress.
Money 911
Money 911
Chatzky, Jean
¥94.10
The popular TODAY financial editor Jean Chatzky helps you navigate through the critical challenges and potential catastrophes of personal finance.You've just lost your job. You've got a baby on the way. Your parent has had a stroke. Most people seek financial help not because they're planning for the future but because they need it . . . right now! If you have money problems or are seeking immediate help to solve a dire, unanticipated financial emergency, then you need Money 911. In this invaluable guidebook, financial expert Jean Chatzky provides answers to today's most pressing financial questions and concerns, including: How do I get out of debtHow do I avoid foreclosureHow do I set up a monthly budgetHow can I improve my credit scoreHow do I get my health insurance to pay a claimWhat should I do when I lose a parentWith Money 911, you can prepare for retirement, buy or sell a home, pick up the pieces of your personal finances, and get back on your feet and stay there!
Direct From Dell
Direct From Dell
Dell, Michael
¥94.10
At nineteen, Michael Dell started his company as a freshman at the University of Texas with $1,000 and has since built an industry powerhouse. As Dell journeys through his childhood adventures, ups and downs, and mistakes made along the way, he reflects on invaluable lessons learned.Michael Dell's revolutionary insight has allowed him to persevere against all odds, and Direct from Dell contains valuable information for any business leader. His strategies will show you effective ways to grow your business and will help you save time on costly mistakes by following his direct model for success.
Winning the Money Game
Winning the Money Game
Foyle, Adonal
¥94.10
Former NBA center Adonal Foyle has seen athletes burn through millions on women, large entourages, family gifts, gambling debts even shark tanks! Such spending habits are partly responsible for 60 percent of NBA players going broke within five years of retirement and nearly 80 perfect of NFL players being strapped within two.Rich with anecdotes from a sports insider, Winning the Money Game shows you how to avoid the financial fouls of athletes. Foyle gives you the straight, offering guidance on a wide range of money matters, from taxes to alimony, from child support to medical bills, and so much more. He beaks down expenses point by point, illustrating the difference between luxury items and family needs, and lays out the essential dos and don'ts to help you spend, save, and grow your money wisely.
HarperCollins e-books
HarperCollins e-books
Graber, Geoff
¥140.08
All In: Poker Night Lessons for Winning Big at Your Career goes beyond any of the other bestselling poker books on the market and at last tells you how to put your poker playing skills to use in the business world. What if the rules and strategies of poker were the same as those More...you use in your real lifeWhat if your real life were an exciting game filled with challenging opponents and chances to win bigWhat if your job was as much fun as your weekly poker gameWell, it can be - and All in will show you how. With this book you'll learn how to: know the rules and know your opponent; define your playing style and leave your emotions at the door; make the most out of a great hand and minimize your mistakes; know when and how to bluff, and know when you're beat; and always keep them guessing, and know when to go all in! The modern-day world of corporate politics is very similar to poker. It's a game where anticipating your opponent's next move and making educated guesses at the cards they hold in their hand is just as important as knowing how to play your own hand and having a strategy for how you want to be perceived by others. All you have to know are the basic rules of the game to benefit from this book. Its theories and ideas can be applied to all facets of the business world. From the student to the CEO, anyone who is looking for a way to take control of their career and have fun while doing it will benefit from this book.
Profits Aren't Everything, They're the Only Thing
Profits Aren't Everything, They're the Only Thing
Cloutier, George
¥94.10
When small- and medium-sized business owners first hear George Cloutier's rules, they often think he's a madman. His controversial rules for doing business rules that aren't taught at Harvard Business School include:The best family business has one member.Weekends are for working, not playing golf or coaching.Never pay your vendors on time.Wear your control freak badge with pride.Quit denial: if your business is failing during a recession, it's your fault. As the founder and CEO of American Management Services, Cloutier has emerged as "the leading advocate for small business" (Reuters), having spent over thirty years guiding business owners through the tough choices that line the road to profitability. He and his company have worked with more than six thousand companies, averting certain ruin for some and generating seemingly impossible growth and profitability for others.Cloutier graduated from Harvard College and Harvard Business School, but the lessons in this book aren't from there. Unlike his classmates, most of whom headed straight to Wall Street, Cloutier has been on the docks at 2 a.m. counting heads of lettuce for food distributors to make sure nothing would disappear without a waybill. He's spent long, overnight hours in truck stops, making sure sticky fingers stayed out of the tills. Cloutier and his colleagues at American Management Services become personal pitt bulls to the CEOs who hire them, doing whatever it takes to bring their clients' businesses back into long-term profitability.Profits Aren't Everything, They're the Only Thing is the long- overdue wake-up call for 23 million small- and midsize business owners across America. This book serves up the hard-boiled, unadulterated truth to aspiring and established entrepreneurs, without apologies. His no-nonsense advice may be hard to hear at times, but it works.
The Confidence Code
The Confidence Code
Kay, Katty
¥99.65
Confidence. We want it. We need it. But it can be maddeningly enigmatic and out of reach. The authors of the New York Times bestseller Womenomics deconstruct this essential, elusive, and misunderstood quality and offer a blueprint for bringing more of it into our lives.Is confidence hardwired into the DNA of a lucky few or can anyone learn itIs it best expressed by bravado, or is there another way to show confidenceWhich is more important: confidence or competenceWhy do so many women, even the most successful, struggle with feelings of self-doubtIs there a secret to channeling our inner confidenceIn The Confidence Code, journalists Katty Kay and Claire Shipman travel to the frontiers of neuroscience on a hunt for the confidence gene and reveal surprising new research on its roots in our brains. They visit the world's leading psychologists who explain how we can all chose to become more confident simply by taking action and courting risk, and how those actions change our physical wiring. They interview women leaders from the worlds of politics, sports, the military, and the arts to learn how they have tapped into this elemental resource. They examine how a lack of confidence impacts our leadership, success, and fulfillment.Ultimately, they argue, while confidence is partly influenced by genetics, it is not a fixed psychological state. That's the good news. You won't discover it by thinking positive thoughts or by telling yourself (or your children) that you are perfect as you are. You also won't find it by simply squaring your shoulders and faking it. But it does require a choice: less people pleasing and perfectionism and more action, risk taking, and fast failure.Inspiring, insightful, and persuasive, The Confidence Code shows that by acting on our best instincts and by daring to be authentic, women can feel the transformative power of a life on confidence.
The Breakthrough Imperative
The Breakthrough Imperative
Gottfredson, Mark
¥149.26
Every general manager today all the way up to the CEO is expected by his or her stakeholders to achieve new breakthroughs in performance and fast. Those who don't make visible progress toward that goal within the first year or two will likely find themselves looking for another job. It is precisely because of this growing breakthrough imperative that managers today, whether in corporations or nonprofits, need to get off to a fast start. They don't have time for mistakes or for going back and redoing what they should have done right in the first place. But, despite the intensity of these pressures, despite the high expectations and short time frames, a number of CEOs and general managers turn in truly exceptional results. How do they meet and exceed the breakthrough imperativeTo answer this question, consultants and former managers Mark Gottfredson and Steve Schaubert interviewed more than forty CEOs from both industry and the nonprofit sector, conducted an intensive study of what successful managers do right and what some do wrong and drew on their own combined fifty-plus years of experience at Bain & Company, where their insights have consistently been found in the pages of the Harvard Business Review. Together they came up with the four straightforward principles deceptively simple yet remarkably powerful that everyone must follow to succeed at achieving breakthrough results: 1. Costs and prices always decline2. Competitive position determines options3. Customers and profit pools don't stand still4. Simplicity gets results Although seemingly simplistic, mastering these four laws means mastering the basics of great management a foundation on which to build the rest of one's management strategy. Whether you're managing a small work group or a multinational corporation, a single division or an entire nonprofit, The Breakthrough Imperative presents these core laws of business to help you determine where you are, just how far you can go, and how to get there with stellar results.
Two Awesome Hours
Two Awesome Hours
Davis, Josh
¥94.10
Whether we love our jobs or not, the amount of work on our plate has reached unsustainable levels. We start each workday anxious about how we will get it all done, and which important tasks will have to be sacrificed again so we can keep our heads above water. We often respond to our out-of-control to-do lists by focusing on being more efficient trying to get more done in less time.According to Josh Davis, Ph.D., we're going about it the wrong way. The answer is not to get more done faster, but rather to create the conditions for at least two awesome hours of peak productivity each day.Neuroscience and psychology research is revealing what those conditions are. Drawing on this research, Davis explains that our minds operate according to complex factors that, when leveraged the right way, can make us truly effective. Davis shows us five deceptively simple strategies to create the conditions for incredible productivity and to restore sanity and balance to our lives: Maximize the moments in our day when we are between tasks, intentionally choosing what to tackle next Schedule tasks based on their cognitive and emotional demands Learn how to direct attention Feed and move our bodies for short-term benefit Identify how our environment affects our focus and alertness We are capable of impressive feats of comprehension, motivation, and performance when our psychological and biological systems are functioning optimally. Two Awesome Hours will show us how to be our most productive every day.
The IBM Way
The IBM Way
Rodgers, Buck
¥61.76
IBM is one of the greatest sales and marketing organizations ever assembled. Established over seventy years ago, it now employs 400,000 people and generates $50 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization.How does IBM do itThat's what even the most successful companies want to know. Now Buck Rodgers, the man who has personified "the IBM way," describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an expose, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could.
Living on the Fault Line
Living on the Fault Line
Moore, Geoffrey A.
¥152.92
The fault line -- that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can control it. In the original edition of Living on the Fault Line, Geoffrey Moore presented a compelling argument for using shareholder value (or share price) as the key driver in management decisions. Moore now revisits his argument in the post-Internet bubble world, proving that the methods he espouses are more germane than ever and showing companies how to use them to survive and thrive in today's demanding economy. Extending the themes of Crossing the Chasm and Inside the Tornado, his first two books on the dynamics of the high-tech markets, Moore shows why sensitivity to stock price is the single most important lever for managing in the future, both as a leading indicator of shifts in competitive advantage and as an employee motivator for making necessary changes in organizations heretofore impervious to change. This revised and updated edition includes: A deeper emphasis on core versus context, which has emerged as the key distinction in allocating resources to improve shareholder value A new Competitive Advantage Grid that will aid managers in achieving and sustaining competitive advantage, the most important component in managing for shareholder value An expanded Value Discipline Model as it relates to the Competitive Advantage Grid Analysis of the powerful new trend toward core/context analysis and outsourcing production duties Updated models of organizational change for each stage of market development As disruptive forces continue to buffet the marketplace and rattle the staid practices of the past, Moore offers a brilliant set of navigational tools to help meet today's most compelling management challenges.
The Money in You!
The Money in You!
Stav, Julie
¥72.70
From New York Times bestselling financial guru Julie Stav comes The Money in You!, a spot-on primer that pinpoints your financial personality, thus helping you to overcome the self-imposed hurdles that keep you from living the rich life of your dreams. Socrates' guiding rule was "Know thyself." These words are of eternal significance, and, arguably, no better advice has ever been given to man or woman. Yet, what would Socrates have said if he had to dispense practical financial advice in today's hyper-spending, debt-saturated climateWith the myriad pressures involved in building wealth, instilling practical spending habits in ourselves and our kids, and ultimately establishing a life in which money is abundant and our fiscal future secure, undoubtedly he would tell us, "Know thy financial self." In The Money In You!, Julie Stav introduces us to five different financial personality types. According to Julie, it is our financial nature—the way we handle money matters—that forecasts our financial future. Julie shows readers that no amount of data or market expertise trumps the fundamental truth we all forget—that building wealth, attaining security, and establishing personal success can only be achieved when we recognize our strengths and weaknesses. If we are in touch with our motivations, our desires, and our innate tendencies, we can shed the guilt of making the same mistakes over and over; we can halt the vicious cycle of overspending, debt, and ruined relationships. It is then that we are able to restructure our lives to fit our individual goals, whether it's learning to play the stock market or just saving for shoes. Finally, Julie shows us how to establish healthy relationships with the people who are affected by our financial decisions, and who affect us with theirs. Endlessly entertaining, this book will initiate feisty discussions over just who we are and how we interact with others. Julie Stav will both delight and inform.
Smartcuts
Smartcuts
Snow, Shane
¥149.48
Serial entrepreneur and journalist Shane Snow delves into the reasons why some people and some organizations are able to achieve incredible things in implausibly short time frames, showing how each of us can use these "smartcuts" to rethink convention and accelerate success.Why do some companies attract millions of customers in mere months while others flopHow did Alexander the Great, YouTube phenom Michelle Phan, and Tonight Show host Jimmy Fallon dash to the top in less time than it takes most of us to get a midlevel promotionHow do high-growth businesses, world-class heart surgeons, and underdog marketers beat the norm?Like computer hackers, a handful of innovators in every era use lateral thinking to find better routes to stunning accomplishments. Throughout history, the world's biggest successes have been achieved by those who refuse to follow the expected course and buck the norm.Smartcuts is about bucking the norm. In it, Snow shatters common wisdom about success, revealing how conventions like "paying dues" prevent progress, why kids shouldn't learn multiplication tables, and how, paradoxically, it's easier to build a huge business than a small one.Smartcuts tells the stories of innovators who dared to work differently and lays out practical takeaways for the rest of us. It's about applying entrepreneurial and technological concepts to success, and how, by emulation, we too can leapfrog competitors, grow businesses, and fix society's problems faster than we think.
Hindsight  The Foresight Saga
Hindsight The Foresight Saga
Terence o'Hallorann
¥24.44
There is something new in the financial planning world and it is explored to the point that the reader can exploit it in “Hindsight – The Foresight Saga.” Little has been written about the property market and its relationship with the equity markets or the coincidental relationship that that investment relationship has on bankers. This book is aimed at the private investor but also the professional investment manager because it highlights the mechanism that provides for an almost continuous steady flow of positive returns on invested capital and regular savings. The author is a well experienced, highly qualified strategic financial planner and the language used in the book is straightforward and down to earth. The classic marketis identified as a circa fifteen year cycle of at one point inversely correlated market movements that works in direct contrast to a later phase in the classic market TM where property and equity movements are highly correlated in a downward slide. The first having an extremely positive effect on banking and the second, a devastating effect that contributed to bank collapses similar to those in 1979, 1992 and 2008.
Taming Your Public Speaking Monkeys
Taming Your Public Speaking Monkeys
Dee Clayton
¥24.44
A Godsend for anyone who’s ever suffered that dread of speaking in public!’ If, like almost everyone, you’re petrified of public speaking, the last thing you want is a lecture! And there lies the brilliance of this unique book’s genuinely innovative approach to the issue: Dee Clayton makes the process of overcoming those negative voices in your head (Your ‘Public Speaking Monkeys!’) and becoming an effective speaker lighthearted and fun! A Godsend for anyone who’s ever suffered that dread, Dee’s refreshingly simple yet amazingly effective multiawardwinning approach has already helped thousands to overcome their fears and become effective and confident public speakers. Significantly, the author’s keenly aware that for most of us, effective public speaking isn’t necessarily an end in itself but a means to other ends for example Dee has already helped company directors to persuade more successfully, doctors to win more funding, mediators to influence international decisions and all kinds of business people to fulfil their potential. What’s more, this is a genuinely practical guide! Unlike most ‘self help’ books on the topic (or any other), this one doesn’t just tell you what to do; in her chatty, good-humored style, Dee explains exactly how, sharing her own experiences and coaxing the reader through a programme that doesn’t just work it even makes public speaking enjoyable! Taming Your Public Speaking Monkeysworks so well because its easy, enjoyable style is underpinned by Dee’s solid, real-life experience of speaking publicly to tens of thousands of people first in her highly successful twenty-year marketing career (communicating for UK household brands such as Jacob’s Creek, Pizza Hut and Jammie Dodgers to name but a few) and now as a public speaking training specialist. Equally vitally, the book draws heavily upon the NeuroLinguistic Programming (NLP) techniques and insights in which Dee is a highly experienced Trainer and Master Practitioner. Taming your Public Speaking Monkeysis a rare find: a self-help book that really helps and best of all the results come to you quickly and stick with you for life!
Building A Business on Bacon and Eggs
Building A Business on Bacon and Eggs
Terence o'Hallorann
¥24.44
Person to person networks in the UK have grown over the last 10 years fuelled by the many middle management unemployed caused during the recent downsizing of many international corporations.Self employed people need to network, in the harsh environment of today’s modern job market. Networking is a ready source of employment, and a chance to meet skilled fellow workers to help build teams to complete projects that would otherwise stretch their own skill set.Outside the hours of the working day but inside a framework that people can relate to Breakfast Meetings provide them with rewarding opportunities. This book helps ensure you know how to meet the right people and kickstart your business.‘Building a Business on Bacon and Eggs’ is packed with tips and lists of how to set up thriving networking events and enables the reader to gain the most from any meetings they may hold, it includes checklists for everyone involved in the organization of events, real life stories to illustrate the theories presented as well as what to offer sponsors and how best to achieve the goals of all concerned.The book illustrates evidence of this in the comprehensive checklists throughout the book and summaries at the end of every chapter. If running breakfast meetings is your job, or if you merely wish to learn from the business experiences of other people, or you want to expand your own knowledge to gain the most from the business breakfast club environment this book provides a unique insight through the minds of its three very successful writers. To this end, ‘Breakfast on Bacon and Eggs ‘ is an essential addition to any Book Shops business section.
A New Model of Economy
A New Model of Economy
Brian Hodgkinson
¥24.44
This book offers a radical revision of modern economic theory. Its starting point is the existing body of both micro and macro economics, as developed in such textbooks as Economics by Begg, Fischer and Dornbusch and Positive Economics by Lipsey and Chrystal. Following a similar framework to these books, it adjusts the whole range of theory by introducing some new concepts and other earlier ones that have been much neglected in the economic thought of the past century. These are related especially to the fundamental part played by land, in it proper sense of all natural resources available on the earth, the significance of credit, especially through the banking system, and the crucial impact of the method of taxation. The resulting analysis yields a thoroughly revised version of the contemporary model of a capitalist economy, so that a genuine ‘third way’ is revealed. This is not a mere modification of the present system of absentee ownership confronting a market for labour, with all the attendant evils of unemployment, monopoly and maldistribution of wealth and income. Rather it is a system based upon natural law, exhibiting economic security for all, fair distribution of output and, above all, the opportunity for self-fulfillment through work. The ‘new model’ draws upon the masters of economic thought from Smith and Ricardo to Marshall, Schumpeter and Keynes, by highlighting concepts often omitted from current studies of their works; such as Ricardo’s analysis of scarcity and differential elements of rent, Schumpeter’s view of the role of banking and Keynes’s hints at a labour theory of value. Indeed this far-reaching revision makes bold advances upon the Marshallian theory of the firm and the Keynesian theory of national income determination, thus providing new insights into both micro and macro theory. It remains faithful, however to the tradition of these latter thinkers in explaining matters fully in words, and resorting to mathematics mainly through the use of diagrams intelligible to anyone with an elementary grasp of the subject. Whilst the book strives to avoid value judgements in the interests of social science, it undoubtedly carries strong implications about economic policy. These are bound up with the central notions of free land and free credit, which have been singularly ignored by policy-makers since a few valiant attempts to introduce them in the early twentieth century. Hence the ‘new model’ is offered to both theorists and practitioners of economics, to politicians and public servants, but particularly to those who, like the author, truly seek a new vision of the subject.
1 2 3 4 5 6 7