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The House of Harper
￥95.39
The epic story of a publishing giantIn 1817 four young brothers opened a printing shop in downtown Manhattan. Two centuries later, their small enterprise has grown into one of the world's largest and most successful publishing houses. The Harper brothers and their sons and successors created a grand cultural institution that has become a cornerstone of America's literary heritage.Eugene Exman's classic history, published in 1967, The House of Harper is the fascinating account of the birth and growth of a magnificent literary empire. Richly detailed, it is filled with portraits of dynamic publishers and editors, with remarkable anecdotes about the legendary artists and authors whose works they championed and brought to the general public Charles Dickens, George Eliot, Herman Melville, Mark Twain, Winslow Homer, Henry James, Edna St. Vincent Millay, Thomas Wolfe, and Aldous Huxley, to name but a few. More than the enthralling saga of a successful business venture, it is a story of the shaping of American literature and culture.
The Girl's Guide to Starting Your Own Business
￥90.77
Geared toward the unique challenges faced by self-employed businesswomen and updated for the social media-driven, post-financial crisis world The Girl's Guide to Starting Your Own Business offers solutions and advice for handling a range of issues, including how to write a business plan, how to secure funding, and how to hire (and fire) employees. Caitlin Friedman and Kimberly Yorio share practical information drawn from their own extensive experience in the public relations, marketing, and consulting fields. Their concise and engaging advice is explained through entertaining tips, lists, and quizzes that speak directly to women who are dreaming of starting, or have already started, their own businesses.
SuperFreakonomics
￥95.11
The New York Times best-selling Freakonomics was a worldwide sensation, selling over four million copies in thirty-five languages and changing the way we look at the world. Now, Steven D. Levitt and Stephen J. Dubner return with SuperFreakonomics, and fans and newcomers alike will find that the freakquel is even bolder, funnier, and more surprising than the first. Four years in the making, SuperFreakonomics asks not only the tough questions, but the unexpected ones: What's more dangerous, driving drunk or walking drunkWhy is chemotherapy prescribed so often if it's so ineffectiveCan a sex change boost your salarySuperFreakonomics challenges the way we think all over again, exploring the hidden side of everything with such questions as: How is a street prostitute like a department-store SantaWhy are doctors so bad at washing their handsHow much good do car seats doWhat's the best way to catch a terroristDid TV cause a rise in crimeWhat do hurricanes, heart attacks, and highway deaths have in commonAre people hard-wired for altruism or selfishness?Can eating kangaroo save the planetWhich adds more value: a pimp or a RealtorLevitt and Dubner mix smart thinking and great storytelling like no one else, whether investigating a solution to global warming or explaining why the price of oral sex has fallen so drastically. By examining how people respond to incentives, they show the world for what it really is good, bad, ugly, and, in the final analysis, super freaky. Freakonomics has been imitated many times over but only now, with SuperFreakonomics, has it met its match.
Piggybanking
￥90.77
How to afford kids and teach them about moneyWe all want to raise smart children. But somewhere between the reading, writing, and arithmetic, one of life's most important lessons is too often overlooked: personal finances. As adults, we interact with money every day, whether by saving, investing, spending, or giving it, but we often forget that kids also face these same decisions from their own unique perspective as they mature. How do we teach today what kids really need to know tomorrow to thrive as financially savvy adultsIn Piggybanking, veteran Wall Street Journal personal-finance writer Jeff D. Opdyke provides a clear and effective plan to help parents raise children to be comfortable and confident managing the daily finances of life.But even before kids arrive, parents face a rash of financial decisions. Accordingly, Piggybanking also deals with the essential problems every struggling young family must face, including how to prepare your budget for a child's arrival, how to choose between single- and dual-income lifestyles, and how to plan for funding a college education.With Opdyke's valuable advice, and with his 15 Rules of Kids Money in hand, parents will be well equipped to create a sound financial foundation for their family and a successful financial life for their kids.
Broke, USA
￥88.56
For most people, the Great Crash of 2008 has meant troubling times. Not so for those in the flourishing poverty industry, for whom the economic woes spell an opportunity to expand and grow. These mercenary entrepreneurs have taken advantage of an era of deregulation to devise high-priced products to sell to the credit-hungry working poor, including the instant tax refund and the payday loan. In the process they've created an industry larger than the casino business and have proved that pawnbrokers and check cashers, if they dream big enough, can grow very rich off those with thin wallets.Broke, USA is Gary Rivlin's riveting report from the economic fringes. From the annual meeting of the national check cashers association in Las Vegas to a tour of the foreclosure-riddled neighborhoods of Dayton, Ohio, here is a subprime Fast Food Nation featuring an unforgettable cast of characters and memorable scenes. Rivlin profiles players like a former small-town Tennessee debt collector whose business offering cash advances to the working poor has earned him a net worth in the hundreds of millions, and legendary Wall Street dealmaker Sandy Weill, who rode a subprime loan business into control of the nation's largest bank. Rivlin parallels their stories with the tale of those committed souls fighting back against the major corporations, chain franchises, and newly hatched enterprises that fleece the country's hardworking waitresses, warehouse workers, and mall clerks.Timely, shocking, and powerful, Broke, USA offers a much-needed look at why our country is in a financial mess and gives a voice to the millions of ordinary Americans left devastated in the wake of the economic collapse.
Buy, Close, Move In!
￥84.16
The rules have changed, but your dreams haven't. You can buy the home you want let award-winning real estate guru Ilyce Glink show you how! With her books, syndicated newspaper and Internet columns, radio show, blog, Web site, and numerous media appearances, Ilyce Glink has become the go-to expert Americans rely on to help them successfully navigate the tricky world of real estate a marketplace made even more complex today thanks to the Great Recession. Sure, there's a maze of new regulations. Sure, it's harder than ever to find a great deal or get the best loan. But you can do it. All it takes is a little expert advice from Ilyce. Clear and concise, Buy, Close, Move In! cuts through confusing red tape to provide the essential inside information you need to make the best decisions, and answers commonly asked questions about every step of the process, including: Credit from raising your score to identitifying theft protection Real estate investments trends and opportunities Foreclosures, short sales, and auctions Appraisals, closing costs, and other fees Mortgages fixed rate versus adjustable rate and other financing options With Ilyce Glink's Buy, Close, Move In! you're one step closer to home.
The E-Myth Contractor
￥95.39
With The E-Myth Contractor, Michael E. Gerber launches a series of books that apply the E-Myth to specific types of small businesses. The first is aimed at contractors.This book reveals a radical new mind-set that will free contractors from the tyranny of an unprofitable, unproductive routine. With specific tips on topics as crucial as planning, money and personnel management, The E-Myth Contractor teaches readers how to: Implement the ingenious turnkey system of management a means of creating a business prototype that reflects the business owner's unique set of talents and replicating and distributing them among employees and customers. Recognise and manage the four forms of money income, profit, flow and equity. Harness the power of change to expand the company. The book also provides help on a larger level, leading readers towards becoming business visionaries by relinquishing tactical work and embracing strategic work, by letting go to gain control. Once put into action, Gerber's revolutionary ideas promise not only to help contractors build successful businesses, but successful lives as well.
The Tyranny of Oil
￥90.77
Who's really driving oil and gas pricesHow much oil is leftHow far will Big Oil go to get it, and at what cost to the environment, human rights, the economy, worker safety, public health, and democracy?Here, at last, are the answers we've been looking for and the inside story on Big Oil.In The Tyranny of Oil, Antonia Juhasz investigates the true state of the companies collectively known as "Big Oil," uncovering their unparalleled global financial power, their political dominance, and their increasingly destructive plans for the future. And she tells us what we can do about it.A tool for meaningful change that blends history, original investigative research and reporting, candid interviews with key insiders, and a unique focus on activism, The Tyranny of Oil is required reading for every concerned global citizen.
The Secret Code of Success
￥121.80
Americans spend more than $11 billion a year on self-help products everything from books to diet pills to career coaches to seminars. So why with all this time, money, and energy being spent are so few people living the life they really wantWhy are millions of smart, talented, motivated people still going through life with one foot on the brakeHere's the real Secret: You don't need any more how-to-succeed information to reach your full potential.The problem isn't lack of motivation or lack of information. The real problem is that most people focus on the "how-to" aspects of success taught by traditional self-help programs, without coming to terms with what productivity expert Noah St. John calls your "head trash" the subconscious, emotional roadblocks that prevent people from acting on their real hopes, dreams, and ambitions. In this groundbreaking book, based on work with thousands of clients around the world, Noah St. John has created a remarkable, step-by-step approach that helps you achieve long-term happiness, success, and wealth. In The Secret Code of Success, you will learn how to: Eliminate the causes of self-sabotage and fear of success Allow yourself to make more money Remove stress while dramatically increasing personal productivity Improve relationships with coworkers, family, and friends Experience enhanced feelings of happiness, connection, and love The Secret Code of Success shows that, when it comes to success, the conscious mind is exactly the wrong place to start. It's only when we first conquer the self-sabotage of our subconscious (which accounts for 90 percent of our behavior) that we can truly begin to enjoy a life filled with success. This insight is at the core of The Secret Code of Success and leads to Noah's revolutionary 7-step method for eliminating these psychological obstacles. True financial freedom and personal success is possible at last!The Secret Code of Success shows you how to get your foot off the brake and start living the life you deserve.
The IBM Way
￥61.76
IBM is one of the greatest sales and marketing organizations ever assembled. Established over seventy years ago, it now employs 400,000 people and generates $50 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization.How does IBM do itThat's what even the most successful companies want to know. Now Buck Rodgers, the man who has personified "the IBM way," describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an expose, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could.
The Capitalist's Bible
￥95.39
Everything you ever wanted and needed to know about capitalism . . . but were afraid to ask. What is capitalism, and will it surviveWhat does globalization really mean and how does it affect your bank accountIf capitalism, left unchecked, has caused disasters like the Great Depression and the financial crisis of 2008–09, why has it been the economic system of choice for centuriesTo many people, the complex, jargon-rich world of capitalism can be intimidating, raising more questions than it answers. However, as the excesses and failures of free-market capitalism continue to hold sway over the daily news and our daily lives, understanding our economic system including where it has succeeded and where it has not is more important than ever. Edited by New York Times business journalist Gretchen Morgenson, The Capitalist's Bible is the essential reference on capitalism and how it works from the people who champion it to the mechanisms and institutions that uphold it to the terms and laws that define it. Whether you seek a more well-rounded understanding of the ideology that underwrites America's and, increasingly, the world's economy, or simply wish to be able to speak more knowledgeably on the subject in conversation, this book is an invaluable tool for understanding capitalism.
The 24-Hour Customer
￥151.53
Time is not money.Time is more important than money. Today's customers are overwhelmed, overworked, and overstressed, and it seems that everyone from CEOs to soccer moms is short on time and inundated with information. As a result, despite the availability of 24/7 commerce and countless ways of engaging people in our multiscreen (mobile, TV, and PC) economy, companies find it more difficult than ever to claim even a fraction of the 1,440 minutes in their customers' precious 24 hours. In The 24-Hour Customer, Adrian C. Ott, CEO of a successful Silicon Valley consultancy, argues that companies need to strategically harness the ebbs and flows of customer time and attention in order to win in today's competitive landscape. She explores the economics of time and attention, including why customers will devote hours addicted to social networks, yet will say "I have no time!" to other offerings. Based on extensive research and real-world results with market-leading companies, this book provides tools, such as Time-Value Tradeoffs and Time-ographics, that pinpoint opportunities to increase revenue and gain market traction. Filled with fascinating case studies from companies like Johnson Johnson, Amazon, and iPhone app start-ups, The 24-Hour Customer offers fresh ideas for capitalizing on the elements of time, attention, and value to innovate never-before-considered products, services, and programs for today's ber-connected, multitasking customer. Readers will discover how: Zipcar utilized time-slicing to redefine automobile ownership and grew by 70 percent, while the auto industry struggled in 2009; Netflix, Hulu, and others time-shifted to movies on-demand, ultimately restructuring the entertainment industry; P&G leveraged inattention by enabling habit-formation for some of its most successful brands. This book shares the latest strategic weapons for achieving market leadership and will change the way executives think about their businesses and their customers.
Attention All Passengers
￥151.10
Award-winning journalist and leading consumer advocate William J. McGee offers a shocking, essential exposé that reveals the real state of the "friendly skies."From outsourced call centers in India to the Alabama location where all lost baggage ends up, William J. McGee crisscrossed the country and traveled around the globe immersing himself deep into the world of commercial airlines. And what he found was shocking.McGee interviewed countless industry insiders pilots, TSA security screeners, FAA inspectors, legislators, the CEOs of the major carriers, and even Ralph Nader and Steven Slater, the disgruntled flight attendant who famously jettisoned a JetBlue flight. Here he reveals how airline executives are cutting costs in "a mad race to the bottom" by delegating flights to second-tier regional airlines and outsourcing critical aircraft maintenance and repairs to unlicensed "mechanics" in China, Singapore, Mexico, and El Salvador. And while the U.S. airlines have raked in tens of billions of dollars for checked baggage alone in recent years, our skies (and our airports) are not getting any safer. What's more, McGee explains how both political parties and all branches of the U.S. government have conspired to place corporate interests above the interests of consumers, workers, the nation's economy, and even the planet itself. Attention All Passengers will change the way you view the airline industry and make you think twice the next time you see the fasten seat belts sign.
Yes, And
￥162.76
The Second City has launched the careers of celebrated comic performers such as Tina Fey and Stephen Colbert and produced award-winning content. But it's the actual improvisational process developed and honed over the years by The Second City that has become its legacy. Players master an ability to co-create in ensembles, using philosophies that celebrate a "Yes, And" approach. They embrace authenticity and failure, and espouse the idea of "following the follower," which allows any member of the team to assume a leadership role. For more than two decades, The Second City has taken these same principles in thousands of corporate clients, showing leaders how to apply the tools of improv to common business challenges. Here, for the first time, Second City executives Kelly Leonard and Tom Yorton describe how you can use the same skills that thrill audiences around the world to improve your emotional intelligence, increase creativity, and learn to pivot out of tight and uncomfortable situations. In this engaging, often humorous, and highly practical book, you will learn how to become a more compelling leader and a more collaborative follower by employing the seven elements of improv: Yes, And, by which you give every idea a chance to be acted on; Ensemble, reconciling the needs of individuals with those of the broader team; Co-creation, which highlights the importance of dialogue in creating new products, processes, and relationships; Authenticity, or being unafraid to speak truth to power, challenge convention, and break the rules; Failure, teaching us that not only is it okay to fail, but we should always include it as part of our process; Follow the Follower, which gives any member of the group the chance to assume a leadership role; Listening, in which you learn to stay in the moment, and know the difference between listening to understand and listening merely to respond. When we are fiercely following the tenets of improvisation, we generate ideas both quickly and efficiently, we weather storms with more aplomb, and we don't work burdened by a fear of failure. Even better, these qualities are fully transferable to our lives outside the office. More people are beginning to recognize what The Second City has known for a long time: In the midst of a revolution in how we learn, communicate, and work, professional success often rests on the same pillars that form the foundation of great comedy: Creativity, Communication, and Collaboration. That's where improvisation comes in.
Pit Bull
￥105.17
Welcome to the world of Martin "Buzzy" Schwartz, Champion Trader--the man whose nerves of steel and killer instinct in the canyons of Wall Street earned him the well-deserved name "Pit Bull." This is the true story of how Schwartz became the best of the best, of the people and places he discovered along the way and of the trader's tricks and techniques he used to make his millions.
So You Want to Write a Novel
￥84.16
You know there is a novel locked inside of you chock-full of conflict, humor, irony, enthralling events and fascinating characters. What you don't know is how to set it free.Practical Advice, Hands-On HelpRespected author and professional writing instructor Lou Willett Stanek's New York workshops have enabled scores of aspiring novelists to realize their dreams of completing credible and compelling manu*s. Here, in a positive, user-friendly format, she offers not only encouragement and motivation, but Clear, Step-By-Step Instructions To Accomplish Your Goal from original conception through final draft.Learn How To: Set up and stick to a writing schedule Create unforgettable characters Follow strong plotting and solid structure guidelines Choose a viewpoint and develop conflict Handle flashbacks and transitions Not Just Philosophy Or A Simple Motivational Tool, This Is The Book That Tells You How To Succeed
The E-Myth Enterprise
￥83.03
Michael Gerber, the world's top business guru and bestselling author, shows would-be entrepreneurs how to get started, operationalize their winning idea, and design a business that will thrive. Got a great idea to start a businessSo now whatThe E-Myth Enterprise explores the requirements that any new business must meet: the satisfaction of its four primary influencers its employees, customers, suppliers, and investors through four fundamental categories visual, emotional, functional, and financial. Together these form the twin strategies every entrepreneur must use to design a business. The latest book in the Gerber franchise, The E-Myth Enterprise, fits neatly into a training program all entrepreneurs can use to fulfill their dreams. The E-Myth Enterprise is an indispensable follow-up to Awakening the Entrepreneur Within, as it shows would-be entrepreneurs how to put a promising idea to work. Next, readers can turn to The E-Myth Revisited for tried-and-true advice about avoiding the pitfalls that prevent most small business owners from succeeding. Following this, The E-Myth Manager provides essential guidance for the management of any business. Finally, for advice on how to take an existing business to the next level of growth and opportunity, there's E-Myth Mastery. In The E-Myth Enterprise, Gerber completes the E-Myth series, to help transform every entrepreneur's dream into a reality.
Good To Great And The Social Sectors
￥78.32
Building upon the concepts introduced in Good to Great, Jim Collins answers the most commonly asked questions raised by his readers in the social sectors. Using information gathered from interviews with over 100 social sector leaders, Jim Collins shows that his "Level 5 Leader" and other good-to-great principles can help social sector organizations make the leap to greatness.
Know What Makes Them Tick
￥84.16
Max Siegel started with none of the obvious advantages, yet again and again he built mutually beneficial partnerships with peers, mentors, supervisors, and industry leaders that took him to the heights of professional and personal achievement. He's managed some of the world's top recording artists, ballplayers, and race-car drivers, and helped run some of the top organizations in sports and entertainment. He's grown fragmented niche markets into bestselling audiences by tapping into the universal hopes and passions that bring people together. Now he travels the country giving motivational speeches and inspiring professionals of all kinds, sharing his method for connecting with people, whatever their differences.The secret, Siegel says, is to know what makes others tick. For some, it's financial security; for others, it's respect, devotion to family, a creative calling, or a vision of a better world. He shows how to encourage people to share these hidden, all-important motivations, and how to partner with them in the most powerful way there is: by finding the overlap between their goals and yours, so that together you can realize the dreams that make you tick.The nine universal rules outlined in Know What Makes Them Tick include:See Where You Want to Be, Not Where You AreFind Your AmbassadorsShow What's in It for ThemReaders will learn practical strategies for negotiating the challenges in every part of life, whether motivating colleagues to be more productive, finding a market for their product, uniting a divided family, or building a life of satisfaction in an unpredictable world. It's an eye-opening guide to a unique and powerful approach that anyone can use.
Two Awesome Hours
￥94.10
Whether we love our jobs or not, the amount of work on our plate has reached unsustainable levels. We start each workday anxious about how we will get it all done, and which important tasks will have to be sacrificed again so we can keep our heads above water. We often respond to our out-of-control to-do lists by focusing on being more efficient trying to get more done in less time.According to Josh Davis, Ph.D., we're going about it the wrong way. The answer is not to get more done faster, but rather to create the conditions for at least two awesome hours of peak productivity each day.Neuroscience and psychology research is revealing what those conditions are. Drawing on this research, Davis explains that our minds operate according to complex factors that, when leveraged the right way, can make us truly effective. Davis shows us five deceptively simple strategies to create the conditions for incredible productivity and to restore sanity and balance to our lives: Maximize the moments in our day when we are between tasks, intentionally choosing what to tackle next Schedule tasks based on their cognitive and emotional demands Learn how to direct attention Feed and move our bodies for short-term benefit Identify how our environment affects our focus and alertness We are capable of impressive feats of comprehension, motivation, and performance when our psychological and biological systems are functioning optimally. Two Awesome Hours will show us how to be our most productive every day.
Four Seconds
￥94.10
All too often our best efforts to accomplish the things we want most to do our jobs well, to make meaningful contributions at home and at work, to have satisfying relationships with loved ones, friends, neighbors, and coworkers are built on bad habits that sabotage us. We feel overwhelmed by our increasingly large to-do list, so we automatically multitask to get more done and end up more stressed and more overloaded. We say something with the hopes of impressing the other person, but instead of end them then spend days trying to repair the damage. We give what we think is a pep talk to our team but they walk away demotivated.How can we be most effective and productive in a world that moves too fast and demands so much of us?In Four Seconds, Peter Bregman shows that the answer is to pause for as few as four seconds the length of a deep breath to replace bad habits and reactions with more productive behaviors. In his trademark style of blending personal anecdotes with practical advice, Bregman reveals some of our most common counter-productive tendencies and describes counter-intuitive strategies for acting more intentionally, including: Why setting goals can actually harm your performance How to use strategic disengagement to recover focus and willpower Why listening not arguing is the best strategy for changing someone's mind How taking responsibility for someone else's failure can actually help you succeed Drawn from Bregman's hugely popular Harvard Business Review blog, this engaging and wise book provides simple solutions to create the results you want without the stress.
