Beat the Pros at Their Own Game All too often, you learn about good stocks far too late to profit from the information. By the time you actually buy a stock, professional investors have already been there, bought the stock, driven up the price, and are just waiting to unload it at an inflated price.All That's About to Change. . . .In Ahead of the Market, Mitch Zacks shows investors how they can spot stocks that are poised to take off long before the rest of the crowd learns about them. HowBy unlocking the gems of priceless information buried in Wall Street's often self-serving research. Ahead of the Market is the first book, ever, that enables you to profitably use the analyst stock research for which Wall Street firms pay more than one billion dollars annually. Many investors have rightly felt misled in the past by analysts who continued to hype stocks as prices plummeted. You may have even concluded that Wall Street research is totally worthless. But it's not.In Ahead of the Market, Mitch Zacks shows that analysts actually provide a wealth of market-moving information that can generate exceptional returns if interpreted correctly.The key is to use the research produced by Wall Street analysts the same way the professional money managers do.Pioneered by the firm Zacks Investment Research and based on more than twenty years of intensive analysis, the investment strategies revealed in this book are indeed the same ones used by successful professional investors everywhere.In these pages you will learn how to form an investment plan by locating stocks that are poised for price appreciation and avoiding stocks heading for a fall. Zacks shows how you could have prevented being burned when the recent bubble burst, if you had known how to use analyst research correctly and teaches you the rules of the research game so you will not fall victim the next time around. In sum, this book is your guide to picking the right stock at the right time.Mitch Zacks's groundbreaking research provides new insights and new strategies to: Use revisions to analysts' earnings estimates to predict the rise and fall of stock prices Interpret the real meaning behind analysts' stock recommendations Employ the "cockroach" phenomenon and other methodologies to predict earnings surprises before they occur Determine how to react when a company reports earnings and how to profit from "post-earnings announcement drift" Understand and profit from "analyst creep" the reason that earnings estimate revisions occur incrementally over time Avoid being duped by the games that companies play with their earnings reportsWhether the economy is healthy or stalled, whether the market is up or down, by focusing on the strategies contained in this book you will always come out ahead. Well-picked individual stocks will always carry the day. Now with Ahead of the Market, you will finally have the same tools institutional investors have and will be able to find great stocks in any market environment.

Take an ordinary business. A bike shop. An auction company. An ice cream parlor. A sock manufacturer. In thoroughly mundane businesses like these, an entrepreneur must outsmart the multitudes of competitors, leap to the head of the pack, and become a dominant Alpha Dog.Exactly how does an everyday company distinguish itself in the marketplace, generate much higher sales than its competitors, and earn the lasting loyalty of customers and employeesIs it cutting-edge productsBrilliant serviceIngenious branding?Donna Fenn, a twenty-year veteran of Inc. magazine, has discovered the people who have the answers. In a personal and probing style, she introduces you to eight Alpha Dogs. These men and women share their solutions and insights on how to rise to the top, despite multiple competitors, from Chinese manufacturers to Wal-Mart.Readers will meet: Chris Zane, an intense, ambitious father of three boys. His Branford, Connecticut, retail bike shop has flourished among Wal-Mart, Sports Authority, and independent bike stores. He's done it by seeking out new markets and perfecting the art of customer service. Deb Weidenhamer, a tough woman in a male-dominated industry who transformed a traditional auction company with cutting-edge technology. While her competitors were still fretting about eBay, she was using the online auction giant as a training ground for her own innovative Web site. Amy Simmons, a former premed student who fell in love with the ice cream business in Boston and then founded her own ice cream parlor in Austin, Texas. With twelve Amy's Ice Creams stores in Austin, Amy's is the Austin hometown favorite, despite her deep-pocketed rivals, Ben Jerry's and Cold Stone Creamery. In accessible, conversational style, Donna Fenn tells each entrepreneur's personal story, shares their winning formulas, and offers nuts-and-bolts advice and practical tips. Alpha Dogs is a lively handbook for every current and aspiring entrepreneur.

IBM is one of the greatest sales and marketing organizations ever assembled. Established over seventy years ago, it now employs 400,000 people and generates $50 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization.How does IBM do itThat's what even the most successful companies want to know. Now Buck Rodgers, the man who has personified "the IBM way," describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an expose, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could.

*Author will be named after the final show is aired in Australia*The winner of the hit TV show, The Apprentice, shows how anyone can become their own personal success in both business and life, using his or her own experiences as a self-made entrepreneur,his or her work ethic, top business strategies, and lessons learned competing on the show, working for Donald Trump and winning the most talked about reality shows in years.Foreword by Donald Trump.

The engrossing, often scandalous saga of one of the wealthiest, longest-lasting, and most colorful family dynasties in the history of American commerce a cautionary tale about prosperity, profligacy, hubris, and the blessings and dark consequences of success.From countless bar signs, stadium scoreboards, magazine ads, TV commercials, and roadside billboards, the name Budweiser has been burned into the American consciousness as the "King of Beers." Over a span of more than a century, the company behind it, Anheuser-Busch, has attained legendary status. A jewel of the American Industrial Revolution, in the hands of its founders the sometimes reckless and always boisterous Busch family of St. Louis, Missouri it grew into one of the most fearsome marketing machines in modern times. In Bitter Brew, critically acclaimed journalist Knoedelseder paints a fascinating portrait of immense wealth and power accompanied by a barrelful of scandal, heartbreak, tragedy, and untimely death.This engrossing, vivid narrative captures the Busch saga through five generations. At the same time, it weaves a broader story of American progress and decline over the past 150 years. It's a cautionary tale of prosperity, hubris, and loss.

In today's competitive environment, creativity is no longer an option. Companies that understand how to manage creativity in their people, organize for creative results and willingly implement good new ideas will triumph.In Jamming, John Kao also offers an approach that demystifies a topic traditionally confounding to businesspeople everywhere. He begins by showing how creativity, like the musical discipline of jazz, has a vocabulary and a grammar. It is a process, and because of that it can be observed, analyzed, understood, replicated, taught and managed. He explains how creativity needs a particular environment in which to blossom and grow. Like musicians in a jam session, a group of businesspeople can take an idea, challenge one another's imagination and produce an entirely new set of possibilities. Kao reveals how managers can stimulate creativity in their employees, explores the impact of information technology on creativity, looks at the globalization of creativity and shows how to ensure the loyalty of people who design, build and deliver today's vital products and services.

#131 The Case of the Two-Cent CandyYears ago, I wrote about a retail store in the Palo Alto environs a good one, which had a box of two-cent candies at the checkout. I subsequently remember that "little" parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine from retailers to bankers to plumbing-supply-house owners have come up to remind me, sometimes 15 or 20 years later, of "the two-cent candy story," and to tell me how it had a sizable impact on how they did business, metaphorically and in fact.Well, the Two-Cent Candy Phenomenon has struck again with oomph and in the most unlikely of places.For years Singapore's "brand" has more or less been Southeast Asia's "place that works." Its legendary operational efficiency in all it does has attracted businesses of all sorts to set up shop there. But as "the rest" in the geographic neighborhood closed the efficiency gap, and China continued to rise-race-soar, Singapore decided a couple of years ago to "rebrand" itself as not only a place that works but also as an exciting, "with it" city. (I was a participant in an early rebranding conference that also featured the likes of the late Anita Roddick, Deepak Chopra, and Infosys founder and superman N. R. Narayana Murthy.)Singapore's fabled operating efficiency starts, as indeed it should, at ports of entry the airport being a prime example. From immigration to baggage claim to transportation downtown, the services are unmatched anywhere in the world for speed and efficiency.Saga . . . Immigration services in Thailand, three days before a trip to Singapore, were a pain. ("Memorable.") And entering Russia some months ago was hardly a walk in the park, either. To be sure, and especially after 9/11, entry to the United States has not been a process you'd mistake for arriving at Disneyland, nor marked by an attitude that shouted "Welcome, honored guest."Singapore immigration services, on the other hand:The entry form was a marvel of simplicity. The lines were short, very short, with more than adequate staffing.The process was simple and unobtrusive.And:The immigration officer could have easily gotten work at Starbucks; she was all smiles and courtesy.And:Yes!Yes!And . . . yes!There was a little candy jar at each Immigration portal!The "candy jar message" in a dozen ways:"Welcome to Singapore, Tom!! We are absolutely beside ourselves with delight that you have decided to come here!"Wow!Wow!Wow!Ask yourself . . . now:What is my (personal, department, project, restaurant, law firm) "Two-Cent Candy"?Does every part of the process of working with us/me include two-cent candies?Do we, as a group, "think two-cent candies"?Operationalizing: Make "two-centing it" part and parcel of "the way we do business around here." Don't go light on the so-called substance but do remember that . . . perception is reality . . . and perception is shaped by two-cent candies as much as by that so-called hard substance.Start: Have your staff collect "two-cent candy stories" for the next two weeks in their routine "life" transactions. Share those stories. Translate into "our world." And implement.Repeat regularly.Forever.(Recession or no recession you can afford two cents.)(In fact, it is a particularly Brilliant Idea for a recession you doubtless don't maximize Two-Cent Opportunities. And what opportunities they are.)

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Transform Your Workplace!Imagine a company where people are excited about coming to work and giving their best efforts every day. In this innovative and engrossing business parable, Harry Paul and Ross Reck show managers at all levels how they can immediately and easily increase productivity by tapping into the discretionary effort of the people who work for them. Starting from the most basic aspect of business reality that people intentionally regulate the amount of effort they put into their jobs based upon how they feel they're being treated the authors point out that the most important part of the job of every manager, team leader, supervisor, and executive is to treat people in such a way that they become excited about applying all their discretionary effort toward performing their jobs.At the book's center is the story of Nancy Kim, a human resources director at a magazine that is struggling with all the problems associated with unhappy employees low productivity and morale along with high absenteeism and turnover. After she openly challenges the CEO's new management-by-the-numbers system, she's charged with turning the situation around immediately. Filled with real-world studies, Instant Turnaround! shows anyone how to turn the workplace into a destination a place where working hard feels like hardly working because it's engaging, enjoyable, and fulfilling.

Americans spend more than $11 billion a year on self-help products everything from books to diet pills to career coaches to seminars. So why with all this time, money, and energy being spent are so few people living the life they really wantWhy are millions of smart, talented, motivated people still going through life with one foot on the brakeHere's the real Secret: You don't need any more how-to-succeed information to reach your full potential.The problem isn't lack of motivation or lack of information. The real problem is that most people focus on the "how-to" aspects of success taught by traditional self-help programs, without coming to terms with what productivity expert Noah St. John calls your "head trash" the subconscious, emotional roadblocks that prevent people from acting on their real hopes, dreams, and ambitions. In this groundbreaking book, based on work with thousands of clients around the world, Noah St. John has created a remarkable, step-by-step approach that helps you achieve long-term happiness, success, and wealth. In The Secret Code of Success, you will learn how to: Eliminate the causes of self-sabotage and fear of success Allow yourself to make more money Remove stress while dramatically increasing personal productivity Improve relationships with coworkers, family, and friends Experience enhanced feelings of happiness, connection, and love The Secret Code of Success shows that, when it comes to success, the conscious mind is exactly the wrong place to start. It's only when we first conquer the self-sabotage of our subconscious (which accounts for 90 percent of our behavior) that we can truly begin to enjoy a life filled with success. This insight is at the core of The Secret Code of Success and leads to Noah's revolutionary 7-step method for eliminating these psychological obstacles. True financial freedom and personal success is possible at last!The Secret Code of Success shows you how to get your foot off the brake and start living the life you deserve.

Thirty-nine of America's most successful business leaders share the most important decisions of their careers and the life and career lessons they hold for us all. When former CEO Harlan Steinbaum decided to buy back his retail drug chain with his partners, his life changed dramatically. The personal impact that this one business decision this "tough call" had on Steinbaum made him wonder if others had experienced similar kinds of defining moments in their own careers. To find out, he reached out to some of the most successful people in the country leaders from companies such as Verizon, Chrysler, ESPN, Ogilvy & Mather, Enterprise Rent-A-Car, WellPoint, and Panera Bread Company to pinpoint the career-defining decisions that were integral to their success. The result is Tough Calls from the Corner Office, a treasure trove of rich business wisdom, stories of tough decisions and hard-won victories, and lessons from a lifetime of achievement in the world of business.Tough Calls from the Corner Office offers inspiring stories, lessons, principles, strategies, ideas, and solutions drawn from every stage in a successful career, from early key choices to the final leave-taking from the world of work. Given unprecedented access to such visionaries as Union Square Hospitality Group's Danny Meyer, ESPN's Bill Rasmussen, Build-A-Bear's Maxine Clark, and Let's Make a Deal's Monty Hall, Steinbaum shares their experiences, told in their own words, so that others may learn from them. In a time when many people are at professional crossroads, Tough Calls from the Corner Office offers inspiration and the confidence to believe that tough decisions can be the first step to extraordinary success.

Today we all face more impossible challenges than ever before. But flash foresight lets you transform the impossible into the possible, revealing hidden opportunities and allowing you to solve your biggest problems before they happen. Daniel Burrus is one of the world's leading forecasters, corporate strategists, and visionaries. Over the past quarter century, he has established a reputation worldwide for his exceptional record of accurately predicting the future of technological change and its direct impact on the business world."Wouldn't it be amazing if you could predict the future and be right?" writes Burrus. "You can: all you have to do is leave out the parts you could be wrong about! And the amazing thing is, when you know where to look, there's more than enough you can be right about to make all the difference."From small businesses to multinationals, individual careers to entire industries, Flash Foresight looks at how Burrus's seven radical flash foresight "triggers" have transformed dozens of careers, fortunes, and lives. Both engaging and enlightening, Flash Foresight provides an easy-to-implement blueprint for applying the same strategies to your own business, enabling you to see the invisible and do the impossible.In the past, flash foresight was useful. Today, as the pace of technological change accelerates almost beyond the point of comprehension, it's an imperative.

The media coach and Emmy Award-winning correspondent Bill McGowan shares his secrets of pitch-perfect communications, showing readers how to communicate with confidence.During the pivotal moments of our lives, results are often determined not only by our actions but by our words as well. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion. During these moments, it's important to be pitch perfect to use precisely the right tone to convey the right message to the right person at the right time. Such pitch-perfect moments are crucial in our personal and professional journeys. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, including: The Scorsese Principle: Hold your audience's attention with visual images. Direct the film that plays in your listener's mind. The No-Tailgating Principle: Avoid verbal fender-benders and career-wrecking moments by maintaining a safe talking distance. When in doubt, stop talking and listen. The Pasta-Sauce Principle: Cure boredom by boiling down your message, making it as rich and brief as possible. In Pitch Perfect, you'll learn how to overcome all these communication pitfalls. The Seven Principles of Persuasion are as easy to learn, implement, and master as they are effective. The right language both verbal and nonverbal can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you've left the room.

Too many leadership failures. Too many career derailments. Too many toxic workplaces filled with disengaged, distrustful employees. Jeffrey Pfeffer, a professor at the Stanford Graduate School of Business and the author of Power, offers an incisive dissection of the multibillion-dollar leadership industry and presents ways to fix its many problems.In Leadership BS, Jeffrey Pfeffer pulls back the curtain, showing how leadership really works and why so many leadership development efforts fail. In this forthright and persuasive critique, Pfeffer argues that much of the oft-repeated wisdom about leadership is based more on hope than reality, on wishes rather than data, on beliefs instead of science. In an age when transparency is considered a virtue, Pfeffer makes the case that strategic misrepresentation isn't as harmful as you think, that breached agreements are a part of business, that immodesty is frequently a path to success, and that relying on the magnanimity of your boss is a bad bet.Using research findings from social psychology, sociology, and sociobiology, and filled with practical, actionable advice, Leadership BS encourages readers to finally stop accepting sugar-laced but toxic potions as cures and to understand the realities of organizations and human behavior.To make real change, Pfeffer argues, we need to get beyond the half-truths and self-serving stories that are so prominent in the mythology of leadership. In calling BS on so much conventional wisdom, Leadership BS offers both a provocative, scientific examination of how leadership actually works and how it doesn't and a pre*ion for leaders future and present.

You are a good person. You are one of the 84 million Americans who volunteer with a charity. You are part of a national donor pool that contributes nearly $200 billion to good causes every year. But you wonder: Why don't your efforts seem to make a differenceFifteen years ago, Robert Egger asked himself this same question as he reluctantly climbed aboard a food service truck for a night of volunteering to help serve meals to the homeless. He wondered why there were still people waiting in line for soup in this day and age. Where were the drug counselors, the job trainers, and the support team to help these men and women get off the streetsWhy were volunteers buying supplies from grocery stores when restaurants were throwing away unused fresh food every nightWhy had politicians, citizens, and local businesses allowed charity to become an end in itselfWhy wasn't there an efficient way to solve the problemRobert knew there had to be a better way. In 1989, he started the D.C. Central Kitchen by collecting unused food from local restaurants, caterers, and hotels and bringing it back to a central location where hot, nutritious meals were prepared and distributed to agencies around the city. Since then, the D.C. Central Kitchen has been named one of President Bush Sr.'s Thousand Points of Light and has become one of the most respected and emulated nonprofit agencies in the world, producing and distributing more than 4,000 meals a day. Its highly successful 12-week job-training program equips former homeless transients and drug addicts with culinary and life skills to gain employment in the restaurant business. In Begging for Change, Robert Egger looks back on his experience and exposes the startling lack of logic, waste, and ineffectiveness he has encountered during his years in the nonprofit sector, and calls for reform of this $800 billion industry from the inside out. In his entertaining and inimitable way, he weaves stories from his days in music, when he encountered legends such as Sarah Vaughan, Mel Torme, and Iggy Pop, together with stories from his experiences in the hunger movement -- and recently as volunteer interim director to help clean up the beleaguered United Way National Capital Area. He asks for nonprofits to be more innovative and results-driven, for corporate and nonprofit leaders to be more focused and responsible, and for citizens who contribute their time and money to be smarter and more demanding of nonprofits and what they provide in return. Robert's appeal to common sense will resonate with readers who are tired of hearing the same nonprofit fund-raising appeals and pity-based messages. Instead of asking the "who" and "what" of giving, he leads the way in asking the "how" and "why" in order to move beyond our 19th-century concept of charity, and usher in a 21st-century model of change and reform for nonprofits. Enlightening and provocative, engaging and moving, this book is essential reading for nonprofit managers, corporate leaders, and, most of all, any citizen who has ever cared enough to give of themselves to a worthy cause.

The definitive guide to turning the Millennials' great expectations into even greater results The Millennial generation (those born between 1982 and 2000) has rapidly entered the workforce in greater numbers, but its introduction to the workplace has been anything but seamless. In fact, many companies already report attention-grabbing stories about: the mother who called HR to complain when her Millennial daughter got a mediocre performance review; the new hire who dialed the CEO directly to tell him what the company could be doing better; the young employee who revealed a confidential new product on her Facebook page before it was made public. Clashes like these are happening in workplaces around the world, and they leave leaders and coworkers scratching their heads and wondering, "What do these Millennials wantWhy are they so differentHow do we get the good ones in the doorHow do we keep them there without alienating the other generations?" Going forward, a company's success will depend upon knowing the answers to these questions, because they are the keys to motivating this new generation and to taking advantage of the amazing potential it possesses. In The M-Factor, Baby Boomer Lynne Lancaster and Generation Xer David Stillman draw on cutting-edge case studies, findings from large-scale surveys, and hundreds of interviews to identify the seven trends essential for understanding and managing the Millennials: the role of the parents, entitlement, the search for meaning, great expectations, the need for speed, social networking, and collaboration. Observant, humorous, and savvy, this book the ultimate guide to Millennials in the workplace offers valuable insights and practical, take-action tips and solutions that Traditionalists, Boomers, Gen Xers, and even Millennials can use to bridge generational gaps, be more productive, and achieve organizational success like never before.

What if there were a clear set of instructions to help you bring your best ideas to lifeAs with a recipe, you could take a compelling idea and with concrete steps, transform it into something extraordinary. As a professor at Stanford University, Tina Seelig has dedicated her career to teaching the practice of moving from imagination to implementation. In Insight Out, she welcomes you into her classroom and crisply defines the core concepts of imagination, creativity, innovation, and entrepreneurship, presenting an elegant and much-needed model she calls the "Invention Cycle." This new approach enables you to see obstacles as opportunities, inspire others to share your vision, and ultimately bring more ideas to fruition. Filled with surprising research, examples from her Stanford classroom, and stories from around the world—Silicon Valley to San Quentin State Prison, rural Pakistan to the North Pole—Insight Out offers essential and unexpected strategies that will help bring even the slightest flicker of an idea to life. Equally useful for students, educators, entrepreneurs, and would-be innovators in all fields, this is an essential road map for anyone who wants to get ideas out of their head and into the world.

With her skill in selling real estate, her expertise in marketing, and her drive to succeed, Kendra Todd has mapped out an exciting and lucrative future for herself one that included taking the right kind of risks, profiting from them, and sharing her knowledge with others. Todd understands that the one thing that keeps people from making the big, bold moves that can improve their lives is a fear of risk, even more than lack of capital. The willingness to try new and different things, and the ability to keep your head on straight while your heart is pounding, is something that Todd knows well. Without risk, she doesn't have a business. Todd will address how men and women view risk from opposite sides of the galaxy, how anyone can become an entrepreneur, how you can set yourself up for success and what the ten steps are for turning risk into opportunity. With quizzes to test what kind of risk taker you are, and examples of successful risks that paid off, Todd is poised to become the hot voice of investment to her generation.

Confidence. We want it. We need it. But it can be maddeningly enigmatic and out of reach. The authors of the New York Times bestseller Womenomics deconstruct this essential, elusive, and misunderstood quality and offer a blueprint for bringing more of it into our lives.Is confidence hardwired into the DNA of a lucky few or can anyone learn itIs it best expressed by bravado, or is there another way to show confidenceWhich is more important: confidence or competenceWhy do so many women, even the most successful, struggle with feelings of self-doubtIs there a secret to channeling our inner confidenceIn The Confidence Code, journalists Katty Kay and Claire Shipman travel to the frontiers of neuroscience on a hunt for the confidence gene and reveal surprising new research on its roots in our brains. They visit the world's leading psychologists who explain how we can all chose to become more confident simply by taking action and courting risk, and how those actions change our physical wiring. They interview women leaders from the worlds of politics, sports, the military, and the arts to learn how they have tapped into this elemental resource. They examine how a lack of confidence impacts our leadership, success, and fulfillment.Ultimately, they argue, while confidence is partly influenced by genetics, it is not a fixed psychological state. That's the good news. You won't discover it by thinking positive thoughts or by telling yourself (or your children) that you are perfect as you are. You also won't find it by simply squaring your shoulders and faking it. But it does require a choice: less people pleasing and perfectionism and more action, risk taking, and fast failure.Inspiring, insightful, and persuasive, The Confidence Code shows that by acting on our best instincts and by daring to be authentic, women can feel the transformative power of a life on confidence.

The workplace around the world is changing growing increasingly multicultural, female, and younger. Experts often tell CEOs and managers what not to do, and corporate diversity programs can often appear to be like defensive measures against lawsuits and harassment charges. While technology has connected all of us as a global workforce, it has not equipped us with the capability to interact genuinely with people. In order to be successful in this new global business environment, we need to rethink the way we lead others.Flex offers a new approach a proactive strategy for managers to understand and leverage difference effectively in this new global economy.Flex shows managers how to understand the power gap the social distance between you and those in the workplace of different cultures, ages, and gender; stretch your management style and bridge the gap with more effective communication and feedback tools; and multiply the effect by teaching these skills to others and closing the power gap with clients, customers, and partners to create innovative solutions. Creating flex in a company's management style will affect all aspects of developing existing leaders, attracting future talent, and building relationships with customers in this competitive marketplace. Flex shows you how.

Every general manager today all the way up to the CEO is expected by his or her stakeholders to achieve new breakthroughs in performance and fast. Those who don't make visible progress toward that goal within the first year or two will likely find themselves looking for another job. It is precisely because of this growing breakthrough imperative that managers today, whether in corporations or nonprofits, need to get off to a fast start. They don't have time for mistakes or for going back and redoing what they should have done right in the first place. But, despite the intensity of these pressures, despite the high expectations and short time frames, a number of CEOs and general managers turn in truly exceptional results. How do they meet and exceed the breakthrough imperativeTo answer this question, consultants and former managers Mark Gottfredson and Steve Schaubert interviewed more than forty CEOs from both industry and the nonprofit sector, conducted an intensive study of what successful managers do right and what some do wrong and drew on their own combined fifty-plus years of experience at Bain & Company, where their insights have consistently been found in the pages of the Harvard Business Review. Together they came up with the four straightforward principles deceptively simple yet remarkably powerful that everyone must follow to succeed at achieving breakthrough results: 1. Costs and prices always decline2. Competitive position determines options3. Customers and profit pools don't stand still4. Simplicity gets results Although seemingly simplistic, mastering these four laws means mastering the basics of great management a foundation on which to build the rest of one's management strategy. Whether you're managing a small work group or a multinational corporation, a single division or an entire nonprofit, The Breakthrough Imperative presents these core laws of business to help you determine where you are, just how far you can go, and how to get there with stellar results.