Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

The New York Times best-selling Freakonomics was a worldwide sensation, selling over four million copies in thirty-five languages and changing the way we look at the world. Now, Steven D. Levitt and Stephen J. Dubner return with SuperFreakonomics, and fans and newcomers alike will find that the freakquel is even bolder, funnier, and more surprising than the first. Four years in the making, SuperFreakonomics asks not only the tough questions, but the unexpected ones: What's more dangerous, driving drunk or walking drunkWhy is chemotherapy prescribed so often if it's so ineffectiveCan a sex change boost your salarySuperFreakonomics challenges the way we think all over again, exploring the hidden side of everything with such questions as: How is a street prostitute like a department-store SantaWhy are doctors so bad at washing their handsHow much good do car seats doWhat's the best way to catch a terroristDid TV cause a rise in crimeWhat do hurricanes, heart attacks, and highway deaths have in commonAre people hard-wired for altruism or selfishness?Can eating kangaroo save the planetWhich adds more value: a pimp or a RealtorLevitt and Dubner mix smart thinking and great storytelling like no one else, whether investigating a solution to global warming or explaining why the price of oral sex has fallen so drastically. By examining how people respond to incentives, they show the world for what it really is good, bad, ugly, and, in the final analysis, super freaky. Freakonomics has been imitated many times over but only now, with SuperFreakonomics, has it met its match.

Throughout the 20th century, American corporations were governed by autocratic, almost unaccountable chief executives. Their word was law and the only check on their power was a board of directors composed of their friends and allies.Then, in a stunning reversal, a momentous series of firings deposed the heads of some of the world's best-known companies: AIG, Morgan Stanley, Boeing, Hewlett-Packard and Pfizer, just to name a few. Formerly unchallenged CEOs found themselves under fire, often from their own handpicked boards. The number of deposed executives is astonishing. In 2004, the leaders of 600 companies were asked to leave. That number more than doubled in 2005 and reached 1,400 companies in 2006.Flexing new muscles, directors are assuming new and unfamiliar responsibilities. In Revolt in the Boardroom, Alan Murray reveals the inner workings of the new seat of power. Using the access afforded to him by his influential Wall Street Journal column, Murray tells the story of three seminal board revolts the now-famous Hewlett-Packard drama, the ousting of Boeing's Harry Stonecipher and the end of the reign one of the world's most autocratic executives, Hank Greenberg at AIG.Murray goes further to chart the history of the corporation, the rise of governance and the effects of the new power gained by outside institutions like hedge funds and interest groups. Through it all, Murray shows how the job of chief executive has rapidly and permanently changed. Leaders like A. G. Lafley and Jeff Immelt govern instead of rule, build alliances and support instead of dictating direction and pay careful attention to a broader range of stakeholders than ever before.Revolt in the Boardroom is the first look at the new world of corporate power and the last word on the transformational events of the last two years.

Geared toward the unique challenges faced by self-employed businesswomen and updated for the social media-driven, post-financial crisis world The Girl's Guide to Starting Your Own Business offers solutions and advice for handling a range of issues, including how to write a business plan, how to secure funding, and how to hire (and fire) employees. Caitlin Friedman and Kimberly Yorio share practical information drawn from their own extensive experience in the public relations, marketing, and consulting fields. Their concise and engaging advice is explained through entertaining tips, lists, and quizzes that speak directly to women who are dreaming of starting, or have already started, their own businesses.

You are a good person. You are one of the 84 million Americans who volunteer with a charity. You are part of a national donor pool that contributes nearly $200 billion to good causes every year. But you wonder: Why don't your efforts seem to make a differenceFifteen years ago, Robert Egger asked himself this same question as he reluctantly climbed aboard a food service truck for a night of volunteering to help serve meals to the homeless. He wondered why there were still people waiting in line for soup in this day and age. Where were the drug counselors, the job trainers, and the support team to help these men and women get off the streetsWhy were volunteers buying supplies from grocery stores when restaurants were throwing away unused fresh food every nightWhy had politicians, citizens, and local businesses allowed charity to become an end in itselfWhy wasn't there an efficient way to solve the problemRobert knew there had to be a better way. In 1989, he started the D.C. Central Kitchen by collecting unused food from local restaurants, caterers, and hotels and bringing it back to a central location where hot, nutritious meals were prepared and distributed to agencies around the city. Since then, the D.C. Central Kitchen has been named one of President Bush Sr.'s Thousand Points of Light and has become one of the most respected and emulated nonprofit agencies in the world, producing and distributing more than 4,000 meals a day. Its highly successful 12-week job-training program equips former homeless transients and drug addicts with culinary and life skills to gain employment in the restaurant business. In Begging for Change, Robert Egger looks back on his experience and exposes the startling lack of logic, waste, and ineffectiveness he has encountered during his years in the nonprofit sector, and calls for reform of this $800 billion industry from the inside out. In his entertaining and inimitable way, he weaves stories from his days in music, when he encountered legends such as Sarah Vaughan, Mel Torme, and Iggy Pop, together with stories from his experiences in the hunger movement -- and recently as volunteer interim director to help clean up the beleaguered United Way National Capital Area. He asks for nonprofits to be more innovative and results-driven, for corporate and nonprofit leaders to be more focused and responsible, and for citizens who contribute their time and money to be smarter and more demanding of nonprofits and what they provide in return. Robert's appeal to common sense will resonate with readers who are tired of hearing the same nonprofit fund-raising appeals and pity-based messages. Instead of asking the "who" and "what" of giving, he leads the way in asking the "how" and "why" in order to move beyond our 19th-century concept of charity, and usher in a 21st-century model of change and reform for nonprofits. Enlightening and provocative, engaging and moving, this book is essential reading for nonprofit managers, corporate leaders, and, most of all, any citizen who has ever cared enough to give of themselves to a worthy cause.

All too often our best efforts to accomplish the things we want most to do our jobs well, to make meaningful contributions at home and at work, to have satisfying relationships with loved ones, friends, neighbors, and coworkers are built on bad habits that sabotage us. We feel overwhelmed by our increasingly large to-do list, so we automatically multitask to get more done and end up more stressed and more overloaded. We say something with the hopes of impressing the other person, but instead of end them then spend days trying to repair the damage. We give what we think is a pep talk to our team but they walk away demotivated.How can we be most effective and productive in a world that moves too fast and demands so much of us?In Four Seconds, Peter Bregman shows that the answer is to pause for as few as four seconds the length of a deep breath to replace bad habits and reactions with more productive behaviors. In his trademark style of blending personal anecdotes with practical advice, Bregman reveals some of our most common counter-productive tendencies and describes counter-intuitive strategies for acting more intentionally, including: Why setting goals can actually harm your performance How to use strategic disengagement to recover focus and willpower Why listening not arguing is the best strategy for changing someone's mind How taking responsibility for someone else's failure can actually help you succeed Drawn from Bregman's hugely popular Harvard Business Review blog, this engaging and wise book provides simple solutions to create the results you want without the stress.

How to afford kids and teach them about moneyWe all want to raise smart children. But somewhere between the reading, writing, and arithmetic, one of life's most important lessons is too often overlooked: personal finances. As adults, we interact with money every day, whether by saving, investing, spending, or giving it, but we often forget that kids also face these same decisions from their own unique perspective as they mature. How do we teach today what kids really need to know tomorrow to thrive as financially savvy adultsIn Piggybanking, veteran Wall Street Journal personal-finance writer Jeff D. Opdyke provides a clear and effective plan to help parents raise children to be comfortable and confident managing the daily finances of life.But even before kids arrive, parents face a rash of financial decisions. Accordingly, Piggybanking also deals with the essential problems every struggling young family must face, including how to prepare your budget for a child's arrival, how to choose between single- and dual-income lifestyles, and how to plan for funding a college education.With Opdyke's valuable advice, and with his 15 Rules of Kids Money in hand, parents will be well equipped to create a sound financial foundation for their family and a successful financial life for their kids.

Everything you ever wanted and needed to know about capitalism . . . but were afraid to ask. What is capitalism, and will it surviveWhat does globalization really mean and how does it affect your bank accountIf capitalism, left unchecked, has caused disasters like the Great Depression and the financial crisis of 2008–09, why has it been the economic system of choice for centuriesTo many people, the complex, jargon-rich world of capitalism can be intimidating, raising more questions than it answers. However, as the excesses and failures of free-market capitalism continue to hold sway over the daily news and our daily lives, understanding our economic system including where it has succeeded and where it has not is more important than ever. Edited by New York Times business journalist Gretchen Morgenson, The Capitalist's Bible is the essential reference on capitalism and how it works from the people who champion it to the mechanisms and institutions that uphold it to the terms and laws that define it. Whether you seek a more well-rounded understanding of the ideology that underwrites America's and, increasingly, the world's economy, or simply wish to be able to speak more knowledgeably on the subject in conversation, this book is an invaluable tool for understanding capitalism.

Welcome to the world of Martin "Buzzy" Schwartz, Champion Trader--the man whose nerves of steel and killer instinct in the canyons of Wall Street earned him the well-deserved name "Pit Bull." This is the true story of how Schwartz became the best of the best, of the people and places he discovered along the way and of the trader's tricks and techniques he used to make his millions.

IBM is one of the greatest sales and marketing organizations ever assembled. Established over seventy years ago, it now employs 400,000 people and generates $50 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization.How does IBM do itThat's what even the most successful companies want to know. Now Buck Rodgers, the man who has personified "the IBM way," describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an expose, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could.

Americans spend more than $11 billion a year on self-help products everything from books to diet pills to career coaches to seminars. So why with all this time, money, and energy being spent are so few people living the life they really wantWhy are millions of smart, talented, motivated people still going through life with one foot on the brakeHere's the real Secret: You don't need any more how-to-succeed information to reach your full potential.The problem isn't lack of motivation or lack of information. The real problem is that most people focus on the "how-to" aspects of success taught by traditional self-help programs, without coming to terms with what productivity expert Noah St. John calls your "head trash" the subconscious, emotional roadblocks that prevent people from acting on their real hopes, dreams, and ambitions. In this groundbreaking book, based on work with thousands of clients around the world, Noah St. John has created a remarkable, step-by-step approach that helps you achieve long-term happiness, success, and wealth. In The Secret Code of Success, you will learn how to: Eliminate the causes of self-sabotage and fear of success Allow yourself to make more money Remove stress while dramatically increasing personal productivity Improve relationships with coworkers, family, and friends Experience enhanced feelings of happiness, connection, and love The Secret Code of Success shows that, when it comes to success, the conscious mind is exactly the wrong place to start. It's only when we first conquer the self-sabotage of our subconscious (which accounts for 90 percent of our behavior) that we can truly begin to enjoy a life filled with success. This insight is at the core of The Secret Code of Success and leads to Noah's revolutionary 7-step method for eliminating these psychological obstacles. True financial freedom and personal success is possible at last!The Secret Code of Success shows you how to get your foot off the brake and start living the life you deserve.

Whether we love our jobs or not, the amount of work on our plate has reached unsustainable levels. We start each workday anxious about how we will get it all done, and which important tasks will have to be sacrificed again so we can keep our heads above water. We often respond to our out-of-control to-do lists by focusing on being more efficient trying to get more done in less time.According to Josh Davis, Ph.D., we're going about it the wrong way. The answer is not to get more done faster, but rather to create the conditions for at least two awesome hours of peak productivity each day.Neuroscience and psychology research is revealing what those conditions are. Drawing on this research, Davis explains that our minds operate according to complex factors that, when leveraged the right way, can make us truly effective. Davis shows us five deceptively simple strategies to create the conditions for incredible productivity and to restore sanity and balance to our lives: Maximize the moments in our day when we are between tasks, intentionally choosing what to tackle next Schedule tasks based on their cognitive and emotional demands Learn how to direct attention Feed and move our bodies for short-term benefit Identify how our environment affects our focus and alertness We are capable of impressive feats of comprehension, motivation, and performance when our psychological and biological systems are functioning optimally. Two Awesome Hours will show us how to be our most productive every day.

With her skill in selling real estate, her expertise in marketing, and her drive to succeed, Kendra Todd has mapped out an exciting and lucrative future for herself one that included taking the right kind of risks, profiting from them, and sharing her knowledge with others. Todd understands that the one thing that keeps people from making the big, bold moves that can improve their lives is a fear of risk, even more than lack of capital. The willingness to try new and different things, and the ability to keep your head on straight while your heart is pounding, is something that Todd knows well. Without risk, she doesn't have a business. Todd will address how men and women view risk from opposite sides of the galaxy, how anyone can become an entrepreneur, how you can set yourself up for success and what the ten steps are for turning risk into opportunity. With quizzes to test what kind of risk taker you are, and examples of successful risks that paid off, Todd is poised to become the hot voice of investment to her generation.

Every general manager today all the way up to the CEO is expected by his or her stakeholders to achieve new breakthroughs in performance and fast. Those who don't make visible progress toward that goal within the first year or two will likely find themselves looking for another job. It is precisely because of this growing breakthrough imperative that managers today, whether in corporations or nonprofits, need to get off to a fast start. They don't have time for mistakes or for going back and redoing what they should have done right in the first place. But, despite the intensity of these pressures, despite the high expectations and short time frames, a number of CEOs and general managers turn in truly exceptional results. How do they meet and exceed the breakthrough imperativeTo answer this question, consultants and former managers Mark Gottfredson and Steve Schaubert interviewed more than forty CEOs from both industry and the nonprofit sector, conducted an intensive study of what successful managers do right and what some do wrong and drew on their own combined fifty-plus years of experience at Bain & Company, where their insights have consistently been found in the pages of the Harvard Business Review. Together they came up with the four straightforward principles deceptively simple yet remarkably powerful that everyone must follow to succeed at achieving breakthrough results: 1. Costs and prices always decline2. Competitive position determines options3. Customers and profit pools don't stand still4. Simplicity gets results Although seemingly simplistic, mastering these four laws means mastering the basics of great management a foundation on which to build the rest of one's management strategy. Whether you're managing a small work group or a multinational corporation, a single division or an entire nonprofit, The Breakthrough Imperative presents these core laws of business to help you determine where you are, just how far you can go, and how to get there with stellar results.

With The E-Myth Contractor, Michael E. Gerber launches a series of books that apply the E-Myth to specific types of small businesses. The first is aimed at contractors.This book reveals a radical new mind-set that will free contractors from the tyranny of an unprofitable, unproductive routine. With specific tips on topics as crucial as planning, money and personnel management, The E-Myth Contractor teaches readers how to: Implement the ingenious turnkey system of management a means of creating a business prototype that reflects the business owner's unique set of talents and replicating and distributing them among employees and customers. Recognise and manage the four forms of money income, profit, flow and equity. Harness the power of change to expand the company. The book also provides help on a larger level, leading readers towards becoming business visionaries by relinquishing tactical work and embracing strategic work, by letting go to gain control. Once put into action, Gerber's revolutionary ideas promise not only to help contractors build successful businesses, but successful lives as well.

All In: Poker Night Lessons for Winning Big at Your Career goes beyond any of the other bestselling poker books on the market and at last tells you how to put your poker playing skills to use in the business world. What if the rules and strategies of poker were the same as those More...you use in your real lifeWhat if your real life were an exciting game filled with challenging opponents and chances to win bigWhat if your job was as much fun as your weekly poker gameWell, it can be - and All in will show you how. With this book you'll learn how to: know the rules and know your opponent; define your playing style and leave your emotions at the door; make the most out of a great hand and minimize your mistakes; know when and how to bluff, and know when you're beat; and always keep them guessing, and know when to go all in! The modern-day world of corporate politics is very similar to poker. It's a game where anticipating your opponent's next move and making educated guesses at the cards they hold in their hand is just as important as knowing how to play your own hand and having a strategy for how you want to be perceived by others. All you have to know are the basic rules of the game to benefit from this book. Its theories and ideas can be applied to all facets of the business world. From the student to the CEO, anyone who is looking for a way to take control of their career and have fun while doing it will benefit from this book.

Seeing is believing . . . The Smash Hit SuperFreakonomics is now Bigger and Better SuperFreakonomics was an instant New York Times bestseller that caused a media uproar, continuing the amazing success begun with the groundbreaking, worldwide sensation Freakonomics.With the Illustrated Edition, Steven D. Levitt and Stephen J. Dubner bring alive their smart thinking and great storytelling with an explosion of visual evidence, including: A by-the-numbers tally of a high-priced call girl's career, and a tracking sheet from an intensive survey of Chicago street prostitutes. A visual quiz that lets you pit your memory against the memory of a chess grand master. Images of the hurricane-killing machine and other geo-engineering inventions described in SuperFreakonomics. A look into whether doctors are better at saving lives in TV dramas or in real hospitals. Whether probing the intricacies of sex change oper-ations, the effectiveness of child car seats, or what really motivates people to do good, the Illustrated Edition of SuperFreakonomics employs photographs, drawings, and graphs that will lead readers to see the world in a bold, fresh way.

The New One Minute Manager offers a way for you to succeed sooner with less stress in changing times both at work and at home.Based on the original book The One Minute Manager that helped millions of people around the world in organizations large and small, this new version of the classic story deals with a new world.The book will help you find meaning in your work and inspire you to discover new ways to help your organization adapt and prosper.The New One Minute Manager is a concise, easily read story that reveals three very practical secrets: One Minute Goals, One Minute Praisings, and One Minute Re-Directs, the new third secret.The story is based on studies in the behavioral sciences and medicine that support why these apparently simple methods work so well with so many people. And by the book's end, you will know how to apply what you discover to your own situation and enjoy the benefits.

The quintessential self-made man, master of brand identity, New York Times bestselling author, and award-winning executive KISS's Gene Simmons shares his manifesto for business success.KISS did not become one of the most successful rock bands in history by accident. Long before he first took the stage, Gene Simmons had a clear-cut operating plan for the business. Over the past forty years, KISS has sold more than 100 million CDs and DVDs worldwide and manages 5,000 licensed merchandise items from comic books and coffins to action figures and video games. The band received a star on the Hollywood Walk of Fame, and in 2014 was inducted into the Rock and Roll Hall of Fame. In addition to KISS, Simmons's lucrative ventures include two hit reality shows, a professional sports team, a restaurant chain, and a record label. A recipient of the Forbes Lifetime Achievement Award, this brilliant executive runs all of his businesses on his own no personal assistant, few handlers, and as little red tape as possible.In Me, Inc., Simmons gives aspiring entrepreneurs the critical tools they need to succeed. He discusses how to build a solid business strategy, harness the countless tools available in the digital age, educate yourself, and be the architect for the business entity that is you. Inspired by The Art of War, Me, Inc. is organized around thirteen specific, easy-to-understand principles for success "The Art of More" drawn from Simmons's own triumphs and failures. From finding the confidence necessary to get started, to surrounding yourself with the right people, to knowing when to pull the plug and when to double-down, these principles can help you attain the freedom and wealth of your dreams.

In ‘Eyes Wide Open’ Noreena Hertz does for decision-making what Daniel Kahneman did for thinking. ? Why should you be wary of experts? ? Are emails destroying your ability to think? ? How do you know which sources of information are credible? ? Whose advice should you trust? ‘Eyes Wide Open’ will help you through the data deluge and show you how to make better and smarter decisions. By weaving together cutting-edge research with real-world examples from Hollywood to Harry Potter, NASA to World War II spies, Hertz constructs a path to more astute and empowered decision-making in ten clear steps. With razor-sharp insight and an instinct for thought-provoking storytelling, she offers counterintuitive, effective guidance for making better choices—whether you are a businessperson, a professional, a patient, or a parent. ‘Eyes Wide Open’ is a game-changing book that empowers readers to become confident and wise decision-makers —savvy to how our emotions and habits can trip us up.

The time management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Time Management. Includes how to: ? Identify your biggest priorities and find time to achieve them ? Deal with the biggest hidden time-wasters ? Communicate effectively with colleagues and clients ? Cope with information overload ? Take control of your inbox and voicemail