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Snapchat ?Marketing ?Success Virtually all social media sites out there have users communicating with text or chat…sure, some social media sites are starting to adopt video and there is some image sharing, but at the core, comments are left and messages are sent. That is NOT the case with Snapchat. Communication is all done through images and videos with the occasional small caption. This is how the younger generation likes to communicate… Short and sweet. Snapchat is one of the most unusual social networks to make it big online. You wouldn’t have thought that such a simple concept, handled arguably quite poorly to begin with, would become the huge behemoth it has today. And yet it has – and right now it’s flying higher than ever thanks to its 2.0 update. Snapchat’s story is surprising enough on face value but when you learn some of the more surprising twists and turns, the plot only thickens. Read on and let’s take a closer look at some of the things you probably didn’t know about Snapchat… ?Snapchat is Highly Personal If you’ve had your ear to the ground, then you may have heard the buzz about live streaming. Live streaming services are quickly becoming incredibly popular thanks to their ability to allow direct and live communication between a brand and its followers. But in fact, Snapchat has been providing something very similar for a long time. Snapchat allows you to update people about your trip to another country, it allows you to invite people to watch the public unveiling of your new product or service and it allows you to share a joke as you’re coming out the shower. This kind of personal communication has the power to create much more engagement, familiarity and trust. And if you look at the big names on Snapchat – like Arnold Schwarzenegger – then you’ll be able to easily see how it can be used to great effect. It Has Incredible Engagement Yes, Snapchat’s ‘instant’ nature gives it the potential to greatly increase engagement. And in reality, that’s exactly what it does. If ever you think you can’t make it big online, let Snapchat be an inspiring story to suggest otherwise. Snapchat is by no means some miracle feat of coding. Rather, this was actually a relatively poorly put together piece of code and would sap huge amounts of battery and CPU power when running in the background even! That’s not to say it’s a bad app – only that it’s all the more impressive it was able to do as well as it did. Facebook Tried to Buy Snapchat When it was enjoying its first major surge in popularity, Snapchat was offered a purchase bid from Facebook worth $3 billion. That’s a huge vote of confidence from the biggest social network on the planet… and Snapchat turned it down! ??Here’s Why You Need To Take A Close Look At Snapchat… ·Although often overlooked, Snapchat is one of the most powerful new social networks for driving traffic online…? ·Snapchatis all about socialization and a great way to interact with your brand? ·Snapchat was recently offered $3 Billion by Facebook… and they turned it down… this makes it clear that Snapchat is sure that it’s only getting bigger and better!? ·Engagement on Snapchat is MASSIVE, and growing… because all communication is focused on image and video sharing, your audience is very attentive and interested in anything you put in front of them…...Snapchat is adding 200 million new active users every single month!

An insightful guide to learning the Go programming languageAbout This Book·Insightful coverage of Go programming syntax, constructs, and idioms to help you understand Go code effectively·Push your Go skills, with topics such as, data types, channels, concurrency, object-oriented Go, testing, and network programming·Each chapter provides working code samples that are designed to help reader quickly understand respective topicWho This Book Is ForIf you have prior exposure to programming and are interested in learning the Go programming language, this book is designed for you. It will quickly run you through the basics of programming to let you exploit a number of features offered by Go programming language.What You Will Learn·Install and configure the Go development environment to quickly get started with your first program.·Use the basic elements of the language including source code structure, variables, constants, and control flow primitives to quickly get started with Go·Gain practical insight into the use of Go's type system including basic and composite types such as maps, slices, and structs.·Use interface types and techniques such as embedding to create idiomatic object-oriented programs in Go.·Develop effective functions that are encapsulated in well-organized package structures with support for error handling and panic recovery.·Implement goroutine, channels, and other concurrency primitives to write highly-concurrent and safe Go code·Write tested and benchmarked code using Go's built test tools·Access OS resources by calling C libraries and interact with program environment at runtimeIn DetailThe Go programming language has firmly established itself as a favorite for building complex and scalable system applications. Go offers a direct and practical approach to programming that let programmers write correct and predictable code using concurrency idioms and a full-featured standard library.This is a step-by-step, practical guide full of real world examples to help you get started with Go in no time at all. We start off by understanding the fundamentals of Go, followed by a detailed description of the Go data types, program structures and Maps. After this, you learn how to use Go concurrency idioms to avoid pitfalls and create programs that are exact in expected behavior. Next, you will be familiarized with the tools and libraries that are available in Go for writing and exercising tests, benchmarking, and code coverage.Finally, you will be able to utilize some of the most important features of GO such as, Network Programming and OS integration to build efficient applications. All the concepts are explained in a crisp and concise manner and by the end of this book; you would be able to create highly efficient programs that you can deploy over cloud.Style and approachThe book is written to serve as a reader-friendly step-by-step guide to learning the Go programming language. Each topic is sequentially introduced to build on previous materials covered. Every concept is introduced with easy-to-follow code examples that focus on maximizing the understanding of the topic at hand.

Master the art of creating scalable, concurrent, and reactive applications using AkkaAbout This Book·This book will help you cure anemic models with domain-driven design·We cover major Akka programming concepts such as concurrency, scalability, and reactivity·You will learn concepts like Event Sourcing and CQRS via Akka Persistence, Akka Streams, Akka Http as well as Akka ClusteringWho This Book Is ForIf you want to use the Lightbend platform to create highly performant reactive applications, then this book is for you. If you are a Scala developer looking for techniques to use all features of the new Akka release and want to incorporate these solutions in your current or new projects, then this book is for you. Expert Java developers who want to build scalable, concurrent, and reactive application will find this book helpful.What You Will Learn·Use Akka actors to enable parallel execution·Build out domain-driven design based components like entities and aggregates·Respond to command requests on that aggregate root that affect the internal state·Leverage Akka Persistence, protobuf and Cassandra to save the persistent state of you entities·Build out complex processing graphs with the Graph Builder DSL·Understand the dynamic push/pull nature of backpressure handling within Akka Streams·Route HTTP requests to an actor and return a response·Deploy actor instances across a set of nodes via ConductR for high availabilityIn DetailFor a programmer, writing multi-threaded applications is critical as it is important to break large tasks into smaller ones and run them simultaneously. Akka is a distributed computing toolkit that uses the abstraction of the Actor model, enabling developers to build correct, concurrent, and distributed applications using Java and Scala with ease. The book begins with a quick introduction that simplifies concurrent programming with actors. We then proceed to master all aspects of domain-driven design. We'll teach you how to scale out with Akka Remoting/Clustering. Finally, we introduce Conductr as a means to deploy to and manage microservices across a cluster.Style and approachThis comprehensive, fast-paced guide is packed with several real-world use cases that will help you understand concepts, issues, and resolutions while using Akka to create highly performant, scalable, and concurrency-proof reactive applications.

Leverage Scala and the functional paradigm to build performant softwareAbout This Book·Get the first book to explore Scala performance techniques in depth!·Real-world inspired use cases illustrate and support the techniques studied and the language features·This book is written by Vincent Theron and Michael Diamant, software engineers with several years of experience in the high-frequency trading and programmatic advertising industriesWho This Book Is ForThis book assumes a basic exposure to the Scala programming language and the Java Virtual Machine. You should be able to read and understand moderately advanced Scala code. No other knowledge is required.What You Will Learn·Analyze the performance of JVM applications by developing JMH benchmarks and profiling with Flight Recorder·Discover use cases and performance tradeoffs of Scala language features, and eager and lazy collections·Explore event sourcing to improve performance while working with stream processing pipelines·Dive into asynchronous programming to extract performance on multicore systems using Scala Future and Scalaz Task·Design distributed systems with conflict-free replicated data types (CRDTs) to take advantage of eventual consistency without synchronization·Understand the impact of queues on system performance and apply the Free monad to build systems robust to high levels of throughputIn DetailScala is a statically and strongly typed language that blends functional and object-oriented paradigms. It has experienced growing popularity as an appealing and pragmatic choice to write production-ready software in the functional paradigm. Scala and the functional programming paradigm enable you to solve problems with less code and lower maintenance costs than the alternatives. However, these gains can come at the cost of performance if you are not careful.Scala High Performance Programming arms you with the knowledge you need to create performant Scala applications. Starting with the basics of understanding how to define performance, we explore Scala's language features and functional programming techniques while keeping a close eye on performance throughout all the topics.We introduce you as the newest software engineer at a fictitious financial trading company, named MV Trading. As you learn new techniques and approaches to reduce latency and improve throughput, you'll apply them to MV Trading's business problems. By the end of the book, you will be well prepared to write production-ready, performant Scala software using the functional paradigm to solve real-world problems.Style and approachThis step-by-step guide will help you create high performance applications using Scala. Packed with lots of code samples, tips and tricks, every topic is explained in a detailed, easy-to-understand manner.

Learn how to correctly utilize the most popular Object-Relational Mapping tool for your Enterprise applicationAbout This Book·Understand the internals of Hibernate and its architecture, and how it manages Entities, Events, Versioning, Filters, and Cache·Observe how Hibernate bridges the gap between object-oriented concepts and relational models·Discover how Hibernate can address architectural concerns such as Transaction, Database Multi-tenancy, Clustering, and Database ShardsWho This Book Is ForMastering Hibernate is intended for those who are already using or considering using Hibernate as the solution to address the problem of Object Relational Mapping. If you are already using Hibernate, this book will help you understand the internals and become a power user of Hibernate.What You Will Learn·Understand the internals of a Hibernate session and how Entities are managed·Declare better mapping between entity classes and database tables·Manage entity associations and collections·Fetch data not just by entity ID, but also using HQL, Criteria Objects, Filters, and Native SQL·Observe the first and second level caches and find out how to manage them·Collect statistics and metrics data for further observation·Make your application work with multi-tenant databasesIn DetailHibernate has been so successful since its inception that it even influenced the Java Enterprise Edition specification in that the Java Persistence API was dramatically changed to do it the Hibernate way. Hibernate is the tool that solves the complex problem of Object Relational Mapping. It can be used in both Java Enterprise applications as well as .Net applications. Additionally, it can be used for both SQL and NoSQL data stores.Some developers learn the basics of Hibernate and hit the ground quickly. But when demands go beyond the basics, they take a reactive approach instead of learning the fundamentals and core concepts. However, the secret to success for any good developer is knowing and understanding the tools at your disposal. It's time to learn about your tool to use it betterThis book first explores the internals of Hibernate by discussing what occurs inside a Hibernate session and how Entities are managed. Then, we cover core topics such as mapping, querying, caching, and we demonstrate how to use a wide range of very useful annotations.Additionally, you will learn how to create event listeners or interceptors utilizing the improved architecture in the latest version of Hibernate.Style and approachThis book takes a close look at the core topics, and helps you understand the complex topics by showing you examples and giving you in-depth discussions.

Over 90 recipes to get you creating modern, fast, and high-quality games with C++About This Book·Level up your game programming skills with insightful recipes on building games in C++·Analyze the less commonly discussed problems with C++ applications to develop the best games·Improve the performance of your games with the new multi-threading and networking features of C++11Who This Book Is ForThis book is ideal for aspiring game developers who are proficient in C++ programming and are interested in developing games with C++. Some basic knowledge of game programming will be useful but is not necessary.What You Will Learn·Explore the basics of game development to build great and effective features for your game·Develop your first text-based game using the various concepts of object-oriented programming·Use algorithms when developing games with various sorting and searching techniques·Exploit data structures in a game's development for data storage·Create your first 2D game using GDI library and sprite sheet.·Build your first advanced 2D game of space invaders using patterns such as observer, fly-weight, abstract factory, command, state, and moreIn DetailC++ is one of the preferred languages for game development as it supports a variety of coding styles that provides low-level access to the system. C++ is still used as a preferred game programming language by many as it gives game programmers control of the entire architecture, including memory patterns and usage. However, there is little information available on how to harness the advanced features of C++ to build robust games.This book will teach you techniques to develop logic and game code using C++. The primary goal of this book is to teach you to create high-quality games using C++ game programming scripts and techniques, regardless of the library or game engine you use. It will show you how to make use of the object-oriented capabilities of C++ so you can write well-structured and powerful games of any genre. The book also explores important areas such as physics programming and audio programming, and gives you other useful tips and tricks to improve your code.By the end of this book, you will be competent in game programming using C++, and will be able to develop your own games in C++.Style and approachEvery recipe of this guide covers a task that will help you build different aspects of a game, such as taking player input and displaying the output, using control flow to implement decision making, and so on. Each recipe begins with gentle introduction and key concepts, has illustrated examples of use, and ends with a detailed but informative description of the inner workings.

Become an ace Python programmer by learning best coding practices and advance-level concepts with Python 3.5About This Book·Based on the latest stable version of Python (version 3.5)·Creating well manageable code that will run in various environments with different sets of dependencies·Packed with advanced concepts and best practices to write efficient Python codeWho This Book Is ForThe book would appeal to web developers and Python programmers who want to start using version 3.5 and write code efficiently. Basic knowledge of Python programming is expected.What You Will Learn·Conventions and best practices that are widely adopted in the python community·Package python code effectively for community and production use·Easy and lightweight ways to automate code deployment on remote systems·Improve your code's quality, reliability, and performance·Write concurrent code in python·Extend python with code written in different languagesIn DetailPython is a dynamic programming language, used in a wide range of domains by programmers who find it simple, yet powerful. Even if you find writing Python code easy, writing code that is efficient and easy to maintain and reuse is a challenge.The focus of the book is to familiarize you with common conventions, best practices, useful tools and standards used by python professionals on a daily basis when working with code.You will begin with knowing new features in Python 3.5 and quick tricks for improving productivity. Next, you will learn advanced and useful python syntax elements brought to this new version. Using advanced object-oriented concepts and mechanisms available in python, you will learn different approaches to implement metaprogramming. You will learn to choose good names, write packages, and create standalone executables easily.You will also be using some powerful tools such as buildout and vitualenv to release and deploy the code on remote servers for production use. Moving on, you will learn to effectively create Python extensions with C, C++, cython, and pyrex. The important factors while writing code such as code management tools, writing clear documentation, and test-driven development are also covered.You will now dive deeper to make your code efficient with general rules of optimization, strategies for finding bottlenecks, and selected tools for application optimization.By the end of the book, you will be an expert in writing efficient and maintainable code.Style and approach An easy-to-follow guide that covers industry followed best practices in Python programming

Build modern day application by implementing Material Design principles in React applications using Material-UI. Key Features * Grasp the needs React components for UI elements * Master the style and theme of the tools to go along with these components * Get to grips with all the React best practices to build a modern application Book Description Material-UI is a component library for rendering UI elements, using modern best practices from React and Material Design. This book will show you how you can create impressive and captivating modern day web apps by implementing Material Design considerations. The primary objective of this book is to help you use several Material-UI components to build larger UI functionality. We will also focus on React best practices in conjunction with Material-UI components – using state, context, and other new React 16.8 features properly. This book will start with layout and navigation and then dive into presenting the information with Material-UI components. It will then talk about the different components for user interactions. By the end of this book, you will know how to improve the look and feel of your applications using Material-UI components. What you will learn * Learn to build the overall structure and navigation for your Material-UI app * Learn to present simple and complex information in a variety of ways * Build interactive and intuitive controls * Design portable themes and styles for all of your Material-UI apps * Group content into sections using tabs and expansion panels * Learn how to design a general page layout with Material-UI grids * Use lists for complex data, and cards for detailed information Who this book is for They are JavaScript developers who have some basic knowledge of React and would want to implement Material Design principles in React applications using Material-UI. The reader wants to build a user interface using React components but doesn’t want to invent their own style or UX framework.

Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key Features * Study new techniques for marketing analytics * Explore uses of machine learning to power your marketing analyses * Work through each stage of data analytics with the help of multiple examples and exercises Book Description Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments. The book starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation. As you make your way through the chapters, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding chapters, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices. By the end of this book, you will be able to build your own marketing reporting and interactive dashboard solutions. What you will learn * Analyze and visualize data in Python using pandas and Matplotlib * Study clustering techniques, such as hierarchical and k-means clustering * Create customer segments based on manipulated data * Predict customer lifetime value using linear regression * Use classification algorithms to understand customer choice * Optimize classification algorithms to extract maximal information Who this book is for Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts. It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary.

Enhance your programming skills to build exciting robotic projects Key Features * Build an intelligent robot that can detect and avoid obstacles and respond to voice commands * Detect and track objects and faces using OpenCV * Control your robot with a GUI button designed using Qt5 Book Description C++ is one of the most popular legacy programming languages for robotics, and a combination of C++ and robotics hardware is used in many leading industries. This book will bridge the gap between Raspberry Pi and C/C++ programming and enable you to develop applications for Raspberry Pi. To follow along with the projects covered in the book, you can implement C programs in Raspberry Pi with the wiringPi library. With this book, you’ll develop a fully functional car robot and write programs to move it in different directions. You’ll then create an obstacle - avoiding robot using an ultrasonic sensor. Furthermore, you’ll find out how to control the robot wirelessly using your PC/Mac. This book will also help you work with object detection and tracking using OpenCV, and guide you through exploring face detection techniques. Finally, you will create an Android app and control the robot wirelessly with an Android smartphone. By the end of this book, you will have gained experience in developing a robot using Raspberry Pi and C/C++ programming. What you will learn * Install software in Raspberry Pi compatible with C++ programming * Program the Raspberry Pi in C++ to run a motor * Control RPi-powered robot wirelessly with your laptop or PC * Program an RPi camera using OpenCV Control a Raspberry Pi robot with voice commands * Implement face and object detection with Raspberry Pi Who this book is for This book is for developers, programmers, and robotics enthusiasts interested in leveraging C++ to build exciting robotics applications. Prior knowledge of C++ is necessary to understand the projects covered in this book.

Discover powerful ways to effectively solve real-world machine learning problems using key libraries including scikit-learn, TensorFlow, and PyTorch Key Features * Learn and implement machine learning algorithms in a variety of real-life scenarios * Cover a range of tasks catering to supervised, unsupervised and reinforcement learning techniques * Find easy-to-follow code solutions for tackling common and not-so-common challenges Book Description This eagerly anticipated second edition of the popular Python Machine Learning Cookbook will enable you to adopt a fresh approach to dealing with real-world machine learning and deep learning tasks. With the help of over 100 recipes, you will learn to build powerful machine learning applications using modern libraries from the Python ecosystem. The book will also guide you on how to implement various machine learning algorithms for classification, clustering, and recommendation engines, using a recipe-based approach. With emphasis on practical solutions, dedicated sections in the book will help you to apply supervised and unsupervised learning techniques to real-world problems. Toward the concluding chapters, you will get to grips with recipes that teach you advanced techniques including reinforcement learning, deep neural networks, and automated machine learning. By the end of this book, you will be equipped with the skills you need to apply machine learning techniques and leverage the full capabilities of the Python ecosystem through real-world examples. What you will learn * Use predictive modeling and apply it to real-world problems * Explore data visualization techniques to interact with your data * Learn how to build a recommendation engine * Understand how to interact with text data and build models to analyze it * Work with speech data and recognize spoken words using Hidden Markov Models * Get well versed with reinforcement learning, automated ML, and transfer learning * Work with image data and build systems for image recognition and biometric face recognition * Use deep neural networks to build an optical character recognition system Who this book is for This book is for data scientists, machine learning developers, deep learning enthusiasts and Python programmers who want to solve real-world challenges using machine-learning techniques and algorithms. If you are facing challenges at work and want ready-to-use code solutions to cover key tasks in machine learning and the deep learning domain, then this book is what you need. Familiarity with Python programming and machine learning concepts will be useful.

Get close and comfortable with Unity and build applications that run on HoloLens, Daydream, and Oculus Rift Key Features * Build fun augmented reality applications using ARKit, ARCore, and Vuforia * Explore virtual reality by developing more than 10 engaging projects * Learn how to integrate AR and VR concepts together in a single application Book Description Unity is the leading platform to develop mixed reality experiences because it provides a great pipeline for working with 3D assets. Using a practical and project-based approach, this Learning Path educates you about the specifics of AR and VR development using Unity 2018 and Unity 3D. You’ll learn to integrate, animate, and overlay 3D objects on your camera feed, before moving on to implement sensor-based AR applications. You’ll explore various concepts by creating an AR application using Vuforia for both macOS and Windows for Android and iOS devices. Next, you’ll learn how to develop VR applications that can be experienced with devices, such as Oculus and Vive. You’ll also explore various tools for VR development: gaze-based versus hand controller input, world space UI canvases, locomotion and teleportation, timeline animation, and multiplayer networking. You’ll learn the Unity 3D game engine via the interactive Unity Editor and C# programming. By the end of this Learning Path, you’ll be fully equipped to develop rich, interactive mixed reality experiences using Unity. This Learning Path includes content from the following Packt products: * Unity Virtual Reality Projects - Second Edition by Jonathan Linowes * Unity 2018 Augmented Reality Projects by Jesse Glover What you will learn * Create 3D scenes to learn about world space and scale * Move around your scenes using locomotion and teleportation * Create filters or overlays that work with facial recognition software * Interact with virtual objects using eye gaze, hand controllers, and user input events * Design and build a VR storytelling animation with a soundtrack and timelines * Create social VR experiences with Unity networking Who this book is for If you are a game developer familiar with 3D computer graphics and interested in building your own AR and VR games or applications, then this Learning Path is for you. Any prior experience in Unity and C# will be an advantage. In all, this course teaches you the tools and techniques to develop engaging mixed reality applications.

Take your neural networks to a whole new level with the simplicity and modularity of Keras, the most commonly used high-level neural networks API. Key Features * Solve complex machine learning problems with precision * Evaluate, tweak, and improve your deep learning models and solutions * Use different types of neural networks to solve real-world problems Book Description Though designing neural networks is a sought-after skill, it is not easy to master. With Keras, you can apply complex machine learning algorithms with minimum code. Applied Deep Learning with Keras starts by taking you through the basics of machine learning and Python all the way to gaining an in-depth understanding of applying Keras to develop efficient deep learning solutions. To help you grasp the difference between machine and deep learning, the book guides you on how to build a logistic regression model, first with scikit-learn and then with Keras. You will delve into Keras and its many models by creating prediction models for various real-world scenarios, such as disease prediction and customer churning. You’ll gain knowledge on how to evaluate, optimize, and improve your models to achieve maximum information. Next, you’ll learn to evaluate your model by cross-validating it using Keras Wrapper and scikit-learn. Following this, you’ll proceed to understand how to apply L1, L2, and dropout regularization techniques to improve the accuracy of your model. To help maintain accuracy, you’ll get to grips with applying techniques including null accuracy, precision, and AUC-ROC score techniques for fine tuning your model. By the end of this book, you will have the skills you need to use Keras when building high-level deep neural networks. What you will learn * Understand the difference between single-layer and multi-layer neural network models * Use Keras to build simple logistic regression models, deep neural networks, recurrent neural networks, and convolutional neural networks * Apply L1, L2, and dropout regularization to improve the accuracy of your model * Implement cross-validate using Keras wrappers with scikit-learn * Understand the limitations of model accuracy Who this book is for If you have basic knowledge of data science and machine learning and want to develop your skills and learn about artificial neural networks and deep learning, you will find this book useful. Prior experience of Python programming and experience with statistics and logistic regression will help you get the most out of this book. Although not necessary, some familiarity with the scikit-learn library will be an added bonus.

Understand Gang of Four, architectural, functional, and reactive design patterns and how to implement them on modern Java platforms, such as Java 12 and beyond Key Features * Learn OOP, functional, and reactive patterns for creating readable and maintainable code * Explore architectural patterns and practices for building scalable and reliable applications * Tackle all kinds of performance-related issues and streamline development using design patterns Book Description Java design patterns are reusable and proven solutions to software design problems. This book covers over 60 battle-tested design patterns used by developers to create functional, reusable, and flexible software. Hands-On Design Patterns with Java starts with an introduction to the Unified Modeling Language (UML), and delves into class and object diagrams with the help of detailed examples. You'll study concepts and approaches to object-oriented programming (OOP) and OOP design patterns to build robust applications. As you advance, you'll explore the categories of GOF design patterns, such as behavioral, creational, and structural, that help you improve code readability and enable large-scale reuse of software. You’ll also discover how to work effectively with microservices and serverless architectures by using cloud design patterns, each of which is thoroughly explained and accompanied by real-world programming solutions. By the end of the book, you’ll be able to speed up your software development process using the right design patterns, and you’ll be comfortable working on scalable and maintainable projects of any size. What you will learn * Understand the significance of design patterns for software engineering * Visualize software design with UML diagrams * Strengthen your understanding of OOP to create reusable software systems * Discover GOF design patterns to develop scalable applications * Examine programming challenges and the design patterns that solve them * Explore architectural patterns for microservices and cloud development Who this book is for If you are a developer who wants to learn how to write clear, concise, and effective code for building production-ready applications, this book is for you. Familiarity with the fundamentals of Java is assumed.

Get up to speed with creational, structural, behavioral and concurrent patterns in Delphi to write clear, concise and effective code Key Features * Delve into the core patterns and components of Delphi in order to master your application's design * Brush up on tricks, techniques, and best practices to solve common design and architectural challenges * Choose the right patterns to improve your program’s efficiency and productivity Book Description Design patterns have proven to be the go-to solution for many common programming scenarios. This book focuses on design patterns applied to the Delphi language. The book will provide you with insights into the language and its capabilities of a runtime library. You'll start by exploring a variety of design patterns and understanding them through real-world examples. This will entail a short explanation of the concept of design patterns and the original set of the 'Gang of Four' patterns, which will help you in structuring your designs efficiently. Next, you'll cover the most important 'anti-patterns' (essentially bad software development practices) to aid you in steering clear of problems during programming. You'll then learn about the eight most important patterns for each creational, structural, and behavioral type. After this, you'll be introduced to the concept of 'concurrency' patterns, which are design patterns specifically related to multithreading and parallel computation. These will enable you to develop and improve an interface between items and harmonize shared memories within threads. Toward the concluding chapters, you'll explore design patterns specific to program design and other categories of patterns that do not fall under the 'design' umbrella. By the end of this book, you'll be able to address common design problems encountered while developing applications and feel confident while building scalable projects. What you will learn * Gain insights into the concept of design patterns * Study modern programming techniques with Delphi * Keep up to date with the latest additions and program design techniques in Delphi * Get to grips with various modern multithreading approaches * Discover creational, structural, behavioral, and concurrent patterns * Determine how to break a design problem down into its component parts Who this book is for Hands-On Design Patterns with Delphi is aimed at beginner-level Delphi developers who want to build scalable and robust applications. Basic knowledge of Delphi is a must.

Unreal Engine 4 for virtual reality game design, development, User Experience design techniques and Blueprint programming to create virtual reality gameplay for HTC Vive, Oculus Rift, PSVR, and Windows Mixed Reality headsets. Key Features * Build VR games from scratch with the power of Unreal Engine 4 * Learn User Experience design practices to take your VR game to the next level * Understand the best practices to creating art for games on HTC Vive, Oculus Rift, and PSVR Book Description With the ability to put players directly in the game, virtual reality gives users the chance to experience digital worlds directly. Nevertheless, many designers are unsure where to start when working with this amazing technology. With this book, you will learn user experience design processes and create immersive gameplay experiences designed for entertainment and player comfort. Using the power of Unreal Engine 4’s Blueprint visual scripting language, you will build player interaction and locomotion systems from scratch and use these flexible systems to create a sample game, as well as develop functional 2D and 3D user interfaces for players to interact with. And also learn the best practices for creating game art for virtual reality. Finally, you will learn how to test your application with your target audience and finalize your game for distribution. By the end of this book, you will have the knowledge to be able to make the leap from traditional game development to creating immersive virtual reality experiences using Unreal Engine 4. What you will learn * Understand how to get started with VR development in Unreal Engine 4 * Design and create interaction and locomotion systems from scratch * Plan and program a sample game for VR * Understand how VR affects user experience and user interfaces * Discuss what is needed to create optimized art for VR * Test your game with users and prepare for distribution Who this book is for The audience for this book is intermediate or advanced users of Unreal Engine 4 but who have not begun working with VR technology. These users are familiar with the game engine and have an interest in VR technology. They are just beginning to explore the VR features that the game engine has to offer.